Yoko London, tiara di perle South Sea e diamanti. Copyright-gioiellis.com
Yoko London, tiara di perle South Sea e diamanti. Copyright: gioiellis.com

New jewels from Yoko London

You have just completed half a century of activity: an enviable time for any company and, even more so, for a jewelry brand. Yoko London was founded in 1973 by the Hakimian family, originally from Persia. The Maison, as its name indicates, is based in London, although CEO Michael Hakimian spends much of the year on the plane, between a fair and an event dedicated to high jewellery. Yoko London is perhaps the largest jeweler in the world specializing in pearls. Its fine jewelry pieces are legendary, but it also produces collections with a relatively more affordable price.

Yoko London, collana di perle South Sea, oro e diamanti. Copyright: gioiellis.com
Yoko London, South Sea pearl necklace, gold and diamonds. Copyright: gioiellis.com

The Maison uses exclusively 13 different pearl farms around the world to source and select the finest and most unusual pearls on the market, with rare colors and exceptional sizes of particular interest. Each pearl is carefully selected and hand-set in the London laboratory. The jewels created by Yoko London are often designed with a classic style in mind: they are tiaras and pearl necklaces, rings and earrings, which have no temporal dimension and are not subject to fashion.

Dettaglio della collana Duchess collection, con cinque perle South Sea e diamanti per 9,95 carati. Copyright: gioiellis.com
Detail of the Duchess collection necklace, with five South Sea pearls and 9.95 carats of diamonds. Copyright: gioiellis.com

Alongside these classic pieces, the Maison also offers lines with a more modern cut, which complement one-of-a-kind high jewellery, where some solutions are designed exclusively for that single example. The list of celebrities who have worn Yoko London jewels is long, from Michelle Obama when she was First Lady, to global megastars such as Beyoncé, Katy Perry and Lady Gaga.

Anello a forma di fiore con perla naturale di acqua dolce rosa e diamanti. Copyright: gioiellis.com
Flower-shaped ring with natural pink freshwater pearl and diamonds. Copyright: gioiellis.com
Spilla a forma di granchio con perla barocca e diamanti. Copyright: gioiellis.com Copyright: gioiellis.com
Crab-shaped brooch with baroque pearl and diamonds. Copyright: gioiellis.com
Spilla a forma di fenicottero con perla barocca, diamanti e rubino. Copyright: gioiellis.com
Flamingo-shaped brooch with baroque pearl, diamonds and ruby. Copyright: gioiellis.com
Orecchini pendenti con perle di acqua dolce e diamanti. Copyright: gioiellis.com
Drop earrings with freshwater pearls and diamonds. Copyright: gioiellis.com
Orecchini con perle di acqua dolce rosa e diamanti. Copyright: gioiellis.com
Earrings with pink freshwater pearls and diamonds. Copyright: gioiellis.com
yoko london orecchini con perla barocca south sea e tahiti diamanti rubino copyright gioiellis
Earrings with baroque pearls and diamonds. Copyright: gioiellis.com
Collana con perle naturali di acqua dolce, madreperla e turchese. Copyright: gioiellis.com
Necklace with natural freshwater pearls, mother of pearl and turquoise. Copyright: gioiellis.com
Anello con perle barocche South Sea e Tahiti, diamanti. Copyright: gioiellis.com
Ring with South Sea and Tahitian baroque pearls, diamonds. Copyright: gioiellis.com

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