New jewels, blending avant-garde and luxury, from the Milanese high-end jewelry brand.
Busatti is a historic name in Milan’s jewelry industry, and its presence has doubled. Years ago, a branch of the family decided to focus heavily on research and innovation and created their own brand: Busatti 1947. After just a few months, it already boasted prestigious recognition: second place in the Best in Diamonds Above $40,000 Retail category at the Couture Design Awards, and first place in the same category in 2025. This is thanks, in fact, to a decisive push towards strong design and a choice of materials that are, in many ways, unusual. Behind it all are siblings Lalla and Davide Busatti. The family history dates back to when their grandfather, Antonio Busatti, began traveling to Japan after World War II to purchase pearls.
His son, Luigi, continued the business with gems. Lalla (designer) and Davide Busatti (who selects the gems) represent the third generation, who have decided to introduce jewels with their own brand to the precious stones trading business. But, as mentioned, putting a lot of innovation into it. For example, in introducing unusual materials, such as carbon fiber to make a super resistant resin, which is combined with gold and diamonds or cacholong. The high-end jewels have already been presented at the main international jewelery fairs, from Las Vegas to Dubai, Geneva and Hong Kong.
The search for new jewelery for Busatti 1947 passes through materials, such as special carbon fiber and resin, but also through the use of stones with uncommon cuts, as in the Cannes earrings, in which portrait cut diamonds were used, i.e. rhomboidal. The innovation in design also earned the Maison the Best Fashion award at the JGT Dubai Jewelery Show.
