Singapore Archives | gioiellis.com

Al Sije will return the Jewelery Design Award

Published on July 17, 2023

With 280 exhibiting brands including jewelery companies, manufacturers and exporters on 8000 square meters, Sije 2023 was the largest edition of the show dedicated to jewellery. The Sije is aimed at buyers and consumers mainly from Singapore and Indonesia, a partner country, as well as from the rest of South Asia, with a B2B/B2C format. And the one that ended on 16 July was also the first edition organized by Ieg (Italian Exhibition Group). And for 2024 the relaunch of the Singapore Jewelery Design Award 2024 is expected, which in the past saw 93 candidates from 16 countries. The theme of the competition will be Sustainable Luxury.

Il booth di Talento Italiano a Singapore — The Talento Italiano booth in Singapore

In the coming years, Sije will represent an increasingly effective gateway to Asian markets for companies in the gold and jewelery supply chain. The growth rates of the region are also an opportunity for Made in Italy companies and we will also be able to attract international exhibitors to our exhibitions in Italy and around the world, from Europe, with Vicenzaoro and Oroarezzo, to the Middle East, with JGT in Dubai and now also to Asia with Sije in Singapore.
Marco Carniello, Global Exhibition Director Jewelery & Fashion of Ieg

A confirmation of the strategic role of Singapore for the jewel in the ASEAN market (acronym of Association of Southeast Asian Nations, which has ten members), according to Corrado Perboni, CEO of Ieg. Singapore the offer was mainly centered on high jewelery from 28 countries. Besides Singapore (over 60 companies), other exhibitors came from Hong Kong and Thailand. Followed by Japan, Indonesia, Malaysia, Sri Lanka and, to a lesser extent, also Nepal, Poland, Spain, Switzerland, Turkey, UAE, USA. Nine exhibitors from Italy including Zydo, at its fifteenth participation.

Operatori durante una passata edizione di SIje — Business during the SIje

Opportunities from Asia
Singapore, the economic hub of the ASEAN area which has a catchment area of 600 million people, represents a major development opportunity for gold, jewelery and watchmaking, with compound annual growth forecasts (CAGR) for luxury goods in the 4.64% in the five-year period 2022-2027, supported by the entry of new jewelery brands and the increase in sales of watches, accompanied by rapid urbanization and greater availability of income.

According to Confindustria Federorafi data, in 2022 Italy exported goods to the area for 264.44 million euros, equal to 2.7% of total sectoral exports in value, with increases of +46.5% on 2021 and by +89.4% on pre-covid 2019. Taken together, these markets occupied the ninth place in the ranking of destinations. Malaysia, Singapore and Thailand are the three main markets in the area. A decidedly positive trend also in the first quarter of 2023, which closed with 81 million euros exported, +38.3% on January-March 2022 and a 3.2% share of total sectoral exports for the period analysed.

Bijoux et oursons gommeux par Lauren X Khoo

Published on March 31, 2023

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Orecchini con la forma di castagne nel loro riccio

The jewels of the Lauren X Khoo brand, a mix of cultures, traditions and high jewelery ♦ ︎

She is of Chinese culture and origin, but born in Singapore, Lauren Khoo is also at home in Hong Kong and New York, the city where she lives and where her jewels are distributed, as well as on Moda Operandi. Not only: auction house Phillips has just presented 17 innovative fine jewelry pieces by designer Her style has nothing to do with those sprawling Chinese fantasies that translate into often very elaborate pieces, with dragons and peach blossoms. On the contrary, the jewels of her brand, Lauren X Khoo, have an international aesthetic, and in some cases even wink at the works of Jeff Koons, in her series of animals inspired by the Chinese zodiac. It is no coincidence that she lives in the US, studied in New England and graduated from Brown University, as well as in gemology at the Gia.

Her style ranges from geometric and rational design to that with oriental influences.

Born into a wealthy family in Singapore, the designer promised herself when she was a girl (today she is 35), to wear different jewels from those classic Cartier or Van Cleef & Arpels worn by her mother and her grandmother. She works indifferently with gold, precious stones and pearls, which he wants to interpret in a more modern way.

Orecchini con la forma di foglie di albero di castagno — Orecchini con la forma di foglie di castagno

Orecchini blu di forma concava — Orecchini concavi

Collana in oro e tsavorite a forma di orsetto — Collana in oro e tsavorite

Anello in oro e diamanti a forma di orsetto — Anello in oro e diamanti con orsetto

Ieg conquers the Singapore jewelery fair

Published on February 28, 2023

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The fairs dedicated to jewelery are increasingly global and the challenge is played out across the board. Thus, after the agreement and the relaunch in the Middle East with the JGT Dubai, Ieg flies to Asia. The Italian company, which organizes Vicenzaoro and Oroarezzo lands in Singapore with its own wholly owned company Ieg Asia Pte and with two exhibitions, respectively in the jewelery and food & beverage sectors, acquired by Cems (Conference & Exhibition Management Services) . The two fairs are Sije, Singapore International Jewelry Expo and Café and Restaurant Asia.

Singapore is already one of the nerve centers for jewellery, where Jewelery & Gem World Singapore takes place, organized by Informa Markets Jewellery, which organizes the big event in Hong Kong. In short, the challenge on the Singapore field is open.

First of all, we are pleased to confirm the partnership with Stb, a guarantee of development and success for the exhibitions acquired. We also wish to underline how important the synergies are between the exhibitions in Italy and those acquired, highlighting the consequent impact generated by the internationalization of our exhibitions also on the Italian territory
Francesco Santa, International Business Development Director Ieg
Buyer alla fiera del gioiello di Singapore

The goal is to grow the exhibitions in Singapore, also by leveraging a mutual and productive exchange of the great success of the last edition of Vicenzaoro in January 2023 which saw the presence of over 1,300 exhibiting brands. The same can be said for Sigep with its 1,000 companies in the 2023 edition in Rimini.
Ilaria Cicero, CEO of Ieg Asia

Ieg conquers the Singapore jewelry fair

Published on October 6, 2022

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La sfilata con i gioielli Castaldi a Singapore

Vicenzaoro or, more precisely, Italian Exhibition Group, the company that organizes the great Italian jewelery fair twice a year, lands in Singapore. Ieg and Singapore Tourism Board have signed an agreement (Memorandum of Understanding) for the development of events and congresses. The deal was presented in the Asian city-state.

Visite a Vicenzaoro September 2022. Copyright: gioiellis.com

The partnership with Singapore Tourism Board marks a further, important step forward in the internationalization process of IEG, which consolidates its presence in the Asian continent. Singapore today boasts a highly developed economic structure based on high value added services and manufacturing. This is an important piece of our strategy which aims to affirm IEG in all respects as the community catalyst of the industries represented at our events, taking them to the most promising markets, generating value in terms of business for the exhibiting companies, associations and all stakeholders.
Corrado Peraboni, CEO of Ieg

According to the agreement, Ieg will open its own office in Singapore, where it recently also signed a letter of intent for the acquisition from Cems-Conference & Exhibition Management Services of two strategic trade fairs in the luxury and food segments: it is Sije, Singapore International Jewelry Expo and Cafè Asia, Sweet and Bakes Asia, Restaurant Asia.

According to Francesco Santa, International Business Development Director of Ieg, “Singapore Tourism Board and Ieg start a long-term collaboration”, and the agreement for the acquisition of the jewelery and food fairs are a confirmation of this.

Italian Exhibition Group. Copyright: gioiellis.com

Gioia Jewelry, the Orient with a pinch of Italy

Published on April 30, 2022

Rings/bracciale/COLLANE

Anello in stile art déco in oro, diamanti e alessandrite

How do you say joy in Chinese language? Simple: Gioia, written in Italian. The idea is by Cheryl Woon, graduated from the Nanyang Academy of Fine Arts with a specialization in Jewelery Design. It is she who since 2010 dedicates her time and career to bespoke jewelry and who founded the Gioia Jewelry maison, based in Singapore.

As often happens with oriental designers, the goal of combining tradition with the avant-garde, exploring the terrain known to challenge the unexplored, produces interesting results. In particular, this occurs when the designer takes care of creating personalized jewelry, tailored to the client. But also when he chooses to sell to an undifferentiated public, even online, for example on sites such as Moda Operandi or Lyst.
Gioia Jewelry’s jewels are large and are noticeable: the designer uses diamonds, or rubies, sapphires, opals, rubellites and, in general, everything that can be colored and impactful. Snakes, flowers, or art deco jewelry make up the catalog of the Singapore Maison, which can be purchased all over the world.

Anello con zaffiro padparadscha e diamanti

Anello Flora Bird con diamanti bianchi e neri, zaffiri

Anello con tormalina paraiba e zaffiri rosa

A trip to London for Simone Jewels

Published on October 23, 2020

COLLANE/Showroom/Rings

Anello con peridoto burmese non scaldato

From Singapore to London, at Harrods: Simone Jewels‘ high jewelery for Christmas 2020 also wants to win over international customers who frequent the luxury store in Knightsbridge. In short, the high-end jewelry brand is not limited to the Asian market. On the other hand, her jewels are of high quality and also reflect the tastes of Western customers. She prefers sinuous shapes, with large precious stones, but without excesses.

The Maison was founded by Simone Ng, gemologist and creative director. It debuted 20 years ago and more than half of the collection sold out in 30 minutes. Simone Ng was also chosen as one of Singapore’s top ten jewelry designers for six consecutive years and was one of the first to receive the Luxury Jewelery Brand award in 2016. The designer, by the way, is one of the few in the a sector that emphasizes not only the aesthetic aspect of jewels, but also the perhaps less romantic, but concrete one: rings, earrings and necklaces can also become a good investment, if they are of good quality. Implied: like those of Simone Jewels, of course.

Anello in oro rosa, diamanti, smeraldo e zaffiro star

From China with Giamore

Published on February 11, 2020

Showroom/bracciale/Rings

Anello per unghia in oro 14 carati e diamanti

He was born in Alessandria, Piedmont, and studied in the Italian capital of high jewelry, Valenza, but Danilo Giannoni now is working in Singapore with his Giamore. After studying and making in jewelry, Giannoni discovered that Velenza was too small for his projects. And so he moved to New York, where he opened a service company for major jewelry brands. He collaborated with companies such as Bulgari, Damiani and Crivelli, before moving again, to Hong Kong.

In 2012 he founded two companies: Senso Italiano, dedicated to design and art (which became a second job) and Giamore, for the production of jewelery with a tailor-made service. Finally, he moved to Singapore, where he married: marriage (and children) convinced him to stop in the city-state. Giamore specializes in the research and acquisition of rare stones, especially colorless and colored diamonds, in the production of bespoke or fine jewelry, but in parallel continues the service activity for the big brands, for example to resize the jewelry on Asian customer measurements. M.d.B.

Pendente Jaclyn, il nome della moglie di Danilo Giannoni, con diamanti

Collana con 50 carati di diamanti bianchi e 6 carati di diamanti fancy yellow

Sicis flowers and feathers in Singapore

Published on October 11, 2019

Showroom

Orecchini in oro bianco, micro mosaico, diamanti

Flowers and colored feathers composed of gold and precious stones with micro mosaics presented by Sicis in Singapore ♦ ︎

Sicis micro mosaics get to JeweLuxe Singapore (from October 16th). The event dedicated to the design of jewelery and watches also hosts the novelties of the Italian company from Ravenna, which has renewed the technique of micro mosaic: each jewel is composed of gold, precious stones and thousands of microscopic crystal pieces specially created and glued one to one. A job that often requires hundreds of hours of application.

The design of each model was created to improve the incredible complexity of this process brought to new splendor by Sicis jewels through a demanding path of study and research. Each object is unrepeatable, since the micro-splinters are forged and segmented with a completely manual process and subsequently laid one by one by skilled micro-mosaic artists. In Singapore, Sicis offers new pieces of floral lines, but also colored feathers, presented in recent months, in a game of diamonds and gold, cabochon rubies. They are jewels, but also small works of art that make better when they are seen live.

Anello in micro mosaico con ametiste e diamanti

Anello in micro mosaico con rubino cabochon

East wind for Castaldi

Published on July 22, 2016

Showroom

Castaldi Gioielli, jewelry workshop in Rome, is one of the eight selected companies (over 200 exhibitors) at Sije, Singapore International Jewelry Expo 2016, who participated in the fashion show opening. The Italian brand has brought its creations of 2016 Double color Pearl and Rainbow sapphires, as unique pieces for the event. The participation of Castaldi at Singapore exhibition marks the return to Asia, where it is appreciated from many years for its ability to offer handcrafted jewelry. Castaldi is also one of the official sponsors of Sije 2016. In this role will offer a pendant of Baby girl collection, composed of onyx, diamonds and gold. The maison is present at the Expo with new collections Ghost, Heart and Sunset.
“In all countries which have opened the doors to us, we were able to transmit what for us is the jewel: a world illuminated by precious and pure beauty, created to surprise and excite”, is the comment released by Gianluca Castaldi, the designer of the Maison. “We are now present in Singapore from more than eight years. It is a market that moves us and exalts us at the same time, perhaps because it is giving us the knowledge that our work, made of passion and dedication, is a very interesting and a surprising appreciation even in cultures so different from ours. A reality that still does not cease to inspire us, so that the design of some of our creations was inspired precisely to the deep charm of Singapore, a place full of life and modernity.”

Bracciale Double color pearl. Perle di Thaiti, perle australiane, diamanti

Orecchini Double color pearl. Perle di Thaiti, perle australiane, diamanti

Orecchini della collezione Ghost, oro, perle e pietre colorate

Collezione Ghost, oro, perle e pietre colorate

Orecchini della collezione Heart, onice, oro, diamanti

Collana Double color pearl. Perle di Thaiti, perle australiane, diamanti

Orecchini Rainbow, zaffiri, diamanti e oro bianco

The new Étourdissant by Cartier

Published on November 7, 2015

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Étourdissant, word that can be translated as “so dazzling to stun” is one of highlight of Cartier (we’ve talked about here: https://gioiellis.com/abbagliante-cartier). The line includes pieces of jewelry unique and special that surprise not only for the color and size of the stones, as you might expect given the name, but also for the imagination with which they are made. Many are inspired by the great tradition of Parisian Maison, with references to collections that have made history. Now this amazing jewelry collection arrives at the Singapore Pinacothèque de Paris, where the Maison show 600 creations in exhibition and also 60 new stunning pieces. An opportunity to look at these exceptional jewels.

Cartier, bracciale con cristallo di rocca e diamanti, che evoca quello indossato da Gloria Swanson. Lo smeraldo ha un taglio cuscino

Cartier Etourdissant. Collier Ademan: zaffiro, perle e diamanti montati su platino

Collana Ombres du Soir: diamanti e una pietra centrale di 34,96 carati

Collier Aga, Tutti i frutti: smeraldi, zaffiri rubini e piccoli inserti di onice. È convertibile rimuovendo la pietra centrale

Nomination a Singapore

Published on June 26, 2014

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Dopo Dubai, Nomination va ancora più a Est: a Singapore. L’azienda toscana ha aperto i battenti nel Bugis Junction Mall, department store situato nel cuore di Singapore. Lo shop in shop di Nomination copre uno spazio di 12 metri quadri e ricalca le linee utilizzate da Nomination in tutti i suoi altri punti vendita. Lo store è caratterizzato da un gioco di teche a incastro. Tra i best seller presentati nella città-Stato non manca il Composable, il bracciale modulare con le infinite varianti. «L’opening del corner Nomination a Singapore rappresenta un altro passo importante della nostra strategia retail che prevede lo sviluppo di una rete capillare in Asia, soprattutto nelle metropoli principali e nei centri nevralgici del territorio», secondo Alessandro Gensini, direttore marketing del brand. F.G.

Nomination in Singapore

After Dubai, Nomination goes even further east: in Singapore. The Tuscan company has opened its doors in Bugis Junction Mall, department stores located in the heart of Singapore. The shop-in-shop Nomination covers an area of 12 square meters and follows the lines used by Nomination in all its other outlets. The store is characterized by a set of interlocking caskets. Among the best sellers presented in the city-state there is Composable, the modular bracelet with endless variations. “The opening of the Nomination corner in Singapore is another important step in our retail strategy that includes the development of an extensive network in Asia, especially in cities and major hubs in the region,” according to Gensini Alexander, director of marketing of the brand.

Nomination à Singapour

Après Dubaï, Nomination va encore plus loin à l’est: à Singapour. La société toscane a ouvert ses portes en centre commercial Bugis Junction, grands magasins situés dans le coeur de Singapour. La nomination shop-in-shop couvre une superficie de 12 mètres carrés et suit les lignes utilisées par nomination dans tous ses autres points de vente. Le magasin est caractérisé par un ensemble de cercueils de verrouillage. Parmi les meilleures ventes présentés dans l’état-ville, il est composable, le bracelet modulaire avec des variations infinies. «L’ouverture de l’angle de mise en candidature à Singapour est une autre étape importante dans notre stratégie de distribution qui inclut le développement d’un vaste réseau en Asie, en particulier dans les villes et les grands centres de la région», selon Gensini Alexander, directeur du marketing de la marque.

Nomination in Singapur

Nach Dubai, Nomination geht sogar noch weiter östlich: in Singapur. Die toskanische Unternehmen hat seine Türen im Bugis Junction Mall, Kaufhäuser im Herzen von Singapur eröffnet. Das Shop-in-Shop Nomination umfasst eine Fläche von 12 Quadratmetern und folgt den Nomination in allen anderen Verkaufsstellen verwendeten Linien. Der Speicher wird durch eine Reihe von ineinander greifenden Schatullen aus. Zu den besten Anbietern in der Stadt-Staat den dort Composable der modulare Armband mit endlosen Variationen. “Die Eröffnung des Nominierungs-Ecke in Singapur ist ein weiterer wichtiger Schritt in unserer Retail-Strategie, die die Entwicklung eines umfangreichen Netzwerk in Asien, vor allem in Städten und großen Hubs in der Region gehören”, so Gensini Alexander, Director of Marketing der Marke.

Номинация в Сингапуре

После Дубае, Номинация идет еще дальше на восток: в Сингапуре.Тосканской компания открыла свои двери в торгового центра Bugis Junction, универмагов, расположенных в центре Сингапура.Номинация магазин-в-магазине занимает площадь в 12 квадратных метров и следует линии, используемые номинации во всех других своих торговых точках. Магазин характеризуется набора взаимосвязанных шкатулок. Среди бестселлеров, представленных в городе-государстве есть наборный, модульная браслет с бесконечными вариациями. “Открытие назначениям углу в Сингапуре является еще одним важным шагом в нашей розничной стратегии, которая включает в себя разработку обширной сети в Азии, особенно в городах и крупных центров в регионе”, в соответствии с Дженсини Александра, директор по маркетингу бренда.

Nomination en Singapur

Después de Dubai, Nomination va aún más lejos al este: en Singapur. La compañía de la Toscana ha abierto sus puertas en el centro comercial Bugis Junction, grandes almacenes situados en el corazón de Singapur. Lo store de Nomination shop-in-shop tiene una superficie de 12 metros cuadrados y sigue las líneas utilizadas por todos sus otros puntos de venta. La tienda se caracteriza por un conjunto de ataúdes entrelazados. Entre los productos más vendidos se presentan en la ciudad-estado no Composable, la pulsera modular con infinitas variaciones. “La apertura de la esquina de Nombramientos, en Singapur es otro paso importante en nuestra estrategia de venta que incluye el desarrollo de una amplia red en Asia, especialmente en las ciudades y los principales centros de la región”, según Gensini Alexander, director de marketing de la marca.

Questa collana è un guardiano

Published on June 1, 2014

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Progettata dall’agenzia pubblicitaria JWT di Singapore per conto di Aware (Association of Women for Action and Research), Guardian Angel è una collana pensata per aiutare le donne a sentirsi meno vulnerabili. Infatti, basta una leggera pressione sul pulsante nascosto per attivare automaticamente una chiamata al proprio cellulare: dover rispondere al telefono è una comoda scusa per sottrarsi a una conversazione noiosa o evitare approcci indesiderati al bar o una fermata dell’autobus. Se la situazione da fastidiosa diventa pericolosa, la pressione prolungata comporta l’invio di una richiesta di aiuto con le coordinate Gps. Certo, il dispositivo non impedisce un’aggressione se il familiare o l’amico a cui si è collegati non vede il messaggio, quindi avrebbe più senso collegarlo alla polizia. Ma a differenza dello spray al peperoncino, è sempre a portata di mano ed è più facile da usare. Il ciondolo, realizzato in argento sterling, costa 120 dollari e include una catena sempre in argento e può essere portato anche come braccialetto. M.d.B.

Ciondolo della collana Guardian Angel con dettaglio pulsante

This necklace is a guardian

Designed by ad agency JWT of Singapore on behalf of Aware ( Association of Women for Action and Research), Guardian Angel is a jewel designed to help women feel less vulnerable. In fact, with just a little pressure on the button hidden in the sleek silver pendent automatically activate a call to your mobile: having to answer the phone is a convenient excuse to escape from a boring conversation or avoid unwanted approaches the bar or a bus stop. If the situation becomes dangerous, holding the button for an extended time will send a sending a request for help with the Gps coordinates. Of course , the device does not prevent an attack if the family member or friend to whom you are connected does not see the message, and then make more sense to connect it to the police. But unlike pepper spray, it is always at hand and is easier to use. The pendant costs $ 120 and includes a silver chain and can also be worn as a bracelet.

Ce collier est un gardien

Conçu par l’agence de publicité JWT de Singapour au nom de Aware (Association des femmes d’action et de recherche), Guardian Angel est un bijou conçu pour aider les femmes à se sentir moins vulnérables. En fait, avec juste un peu de pression sur le bouton caché dans l’ élégant pendentif d’argent activer automatiquement un appel sur votre mobile: avoir à répondre au téléphone est une excuse commode pour échapper à une conversation ennuyeuse ou éviter les approches non désirées bar ou un arrêt de bus. Si la situation devient dangereuse, en maintenant le bouton pendant une période prolongée enverra un envoi d’une demande de l’aide avec les coordonnées Gps. Bien sûr, le dispositif n’empêche pas une attaque si le membre de la famille ou un ami à qui vous êtes connecté ne voit pas le message, puis plus judicieux de le connecter à la police. Mais à la différence du gaz poivré, il est toujours à portée de main et est facile à utiliser. Le pendentif coûte 120 $ et comprend une chaîne en argent et peut également être porté comme un bracelet.

Diese Kette ist ein Halter

Entworfen von der Werbeagentur JWT von Singapur im Namen Aware (Vereinigung der Frauen für die Aktion und Forschung), Guardian Angel ist ein Schmuckstück entwickelt, um Frauen fühlen sich weniger anfällig. In der Tat, mit ein wenig Druck auf den Knopf in der eleganten silbernen pendent versteckt automatisch zu aktivieren, einen Anruf auf Ihr Handy: mit, um das Telefon zu beantworten ist eine bequeme Ausrede, um aus einem langweiligen Gespräch zu entfliehen oder zu vermeiden unerwünschte Ansätze in der Bar oder eine Bushaltestelle. Wenn die Situation gefährlich wird, halten Sie die Taste für längere Zeit senden Senden einer Anfrage für Hilfe mit den Gps-Koordinaten. Natürlich funktioniert das Gerät nicht verhindern, dass ein Angriff, wenn das Familienmitglied oder einen Freund, dem Sie verbunden sind, die Nachricht nicht sehen, und dann mehr Sinn machen, um es der Polizei zu verbinden. Aber im Gegensatz zu Pfefferspray, ist es immer bei der Hand und ist einfacher zu bedienen. Der Anhänger kostet $ 120 und beinhaltet eine Silberkette und kann auch als Armband getragen werden.

Это ожерелье является хранителем

Дизайн рекламного агентства JWT Сингапура от имени Aware (Ассоциации женщин для действий и исследований), Guardian Angel является жемчужиной предназначен, чтобы помочь женщинам чувствовать себя менее уязвимыми. В самом деле, только с небольшим нажатием на кнопку, скрытой в гладкий серебряный Pendent автоматически активировать звонок на ваш мобильный: необходимости отвечать на телефонные звонки это удобный предлог, чтобы уйти от скучного разговора или избежать нежелательных приближается к бар или автобусную остановку. Если ситуация становится опасной, удерживая кнопку в течение длительного времени будет посылать отправив запрос о помощи с координатами Gps. Конечно, устройство не предотвратить нападение, если член семьи или друг, которому вы подключены не видит сообщение, а затем иметь больше смысла, чтобы подключить его в полицию. Но в отличие от перцового аэрозоля, он всегда под рукой и проще в использовании. Кулон стоит $ 120 и включает в себя серебряную цепочку, а также можно носить как браслет.

Este collar es un guardián

Diseñado por la agencia de publicidad JWT de Singapur en nombre de Aware (Asociación de Mujeres para la Acción y la Investigación), Guardian Angel es una joya diseñada para ayudar a las mujeres se sienten menos vulnerables. De hecho, con un poco de presión sobre el botón oculto en la pendiente de la plata elegante activará automáticamente una llamada a su celular: tener que contestar el teléfono es una excusa conveniente para escapar de una conversación aburrida o evitar enfoques no deseados en el bar o una parada de autobús. Si la situación se torna peligrosa, manteniendo pulsado el botón durante un tiempo prolongado enviará un mensaje de ayuda con las coordenadas Gps. Por supuesto, el dispositivo no impide un ataque si el miembro de la familia o el amigo al que está conectado no ve el mensaje, y luego más sentido para conectarlo a la policía. Pero a diferencia de spray de pimienta, está siempre a mano y es más fácil de usar. El colgante cuesta 120 dolares y incluye una cadena de plata y también puede ser usado como pulsera.