Amen Archives | gioiellis.com

Noah’s Ark of Amen for very young people

Published on March 28, 2024

Bijoux for very young people, with a touch of fantasy and a cartoon style. Amen has presented a new line dedicated to pre-teenagers, ten years after the first proposal of jewelery dedicated to the little ones. The new junior line is inspired by Noah’s Ark and features a collection of colorful animals, ideally the guests of the biblical ship.

Bracciale in argento e smalto — Bracelet in silver and enamel

The Noah’s Ark collection includes 12 sets, complete with necklace, bracelet and earrings in 925 silver, with colored enamelled pendants, inspired by animals such as the lion, the bee, the butterfly, the zebra. The style is cartoonish, suitable for younger girls, although it may also appeal to those who are a few years older. The prices are within the reach of the piggy bank: from 19.90 euros up to a maximum of 34.90 euros for necklaces. Each animal subject of the collection is available in necklace, bracelet and earrings.

Bracciale coccodrillo — Crocodile bracelet

Orecchini delfino e stella — Dolphin and star earrings

Spiritual spring for Amen

Published on February 16, 2024

Showroom

As the name of the Tuscan brand, Amen, indicates, the original vocation of its jewels is linked to religious worship. Over time Amen has diversified its offer by adding more common, secular types of jewellery. For spring 2024, however, the company returns to its origins with two series of jewels linked to Christian worship. But always without forgetting the aesthetic aspect. The Croci collection, one of the flagship lines of the collection, returns with new sets of bracelets, earrings and necklaces in silver or gold plated, with irregularly shaped crosses. Furthermore, with this collection, earrings are also available to match the necklaces with small colored crosses.

Bracciale Croci in argento e cubic zirconia — Croci bracelet in silver and cubic zirconia

Other top lines of the spring collection are the Sacro (with medals depicting Jesus) and Miracolosa (with medals with the image of the Madonna) collections, combined in a single accessory. The enamelled Madonnas are now also available with a silver necklace. The jewels are in silver with the addition of cubic zirconia.

Collana della linea Croci — Necklace from the Croci line

Collana in argento finitura oro e cubic zirconia — Necklace in gold finish silver and cubic zirconia

Collana con medaglietta della Madonna — Necklace with Madonna medallion

Collana con medaglietta di Gesù — Necklace with Jesus medal

Amen renews the Croci collection

Published on October 18, 2023

Argento

It is inevitable that the Tuscan brand Amen has had the collection called Croci in its catalog for some time. The company, founded in 2012 by the entrepreneur Giovanni Licastro, was born, as its name indicates, with the idea of offering jewelery for those with a strong spiritual and religious inspiration. On the other hand, it is worth remembering, the word amen is common in many populations: it is found for the first time in the Hebrew Bible, but subsequently also appears in the New Testament. And it is still used in the Jewish, Christian and Muslim religions as a final word or as an answer to a prayer.

Bracciale in argento con cubic zirconia bianchi — Silver bracelet with white cubic zirconia

The Croci collection, which is one of Amen’s continuing lines, expands for autumn winter 2023 with new sets of chain bracelets and necklaces in silver or gold plated and with the addition of white and black cubic zirconia. In addition to the shape of the cross, the jewels also add small medals with the engraving of the figure of the Madonna. Another medal, however, shows the name of the brand.

Collana in argento con cubic zirconia neri — Silver necklace with black cubic zirconia

Collana in argento placcato oro con cubic zirconia bianchi — Gold plated silver necklace with white cubic zirconia

Bracciale in argento placcato oro con cubic zirconia bianchi — Gold plated silver bracelet with white cubic zirconia

Bracciale in argento placcato oro con cubic zirconia neri — Gold plated silver bracelet with black cubic zirconiai

Become Princess with Amen

Published on September 25, 2023

Becoming princesses for a day or, more precisely, until you wear the jewels of the new autumn-winter 2023-24 line of the Tuscan brand Amen. The jewelery line is called Princess and is dedicated to those who love colours. The geometries of button or pendant earrings, rings and necklaces focus entirely on simple shapes, such as rectangles, ovals or circles, but above all on colour. The jewelery is made with white or yellow rhodium-plated metal.

Collana con cubic zirconia azzurra — Necklace with blue cubic zirconia

However, what characterizes the bijoux line is the use of large cubic zirconia, alone or in combination. The crystals are offered in the classic colorless mode, but also with lively shades. More specifically, there are six colors of cubic zirconia used for the Princess line. The set of earrings, necklace and ring are available in shades of silver, electric blue, emerald green, fuchsia, pink and aquamarine. The prices are within the reach of any wallet and the jewelery can be combined with any outfit. Even if it’s not princely.

Orecchini con cubic zirconia viola — Earrings with purple cubic zirconia

Orecchini con cubic zirconia bianchi — Earrings with white cubic zirconia

Orecchini con cubic zirconia blu — Earrings with blue cubic zirconia

Orecchini con cubic zirconia argento — Earrings with silver cubic zirconia

Collana con cubic zirconia rossa — Necklace with red cubic zirconia

Oceania bracelets and necklaces by Amen

Published on June 2, 2023

Oceania is a region of the world that includes Australasia, Melanesia, Micronesia and Polynesia, as well as large areas of the sea. And Oceania is also the name of the bijoux line signed by Amen, a Tuscan brand of low-cost jewels. The peculiarity of Oceania is to be inspired by the ethnic jewels of the countries of the Pacific Ocean. Bracelets and necklaces are composed of colored circles-beads mounted on rose colored silver. The closure of the bracelets is obtained with a small carabiner. But the characteristic of these bijoux is the use of jade.

Collana con rondelle di giada di colore verde — Necklace with green jade washers

This is not natural jade, which is a very expensive and highly appreciated stone especially in Asian countries. These jade beads are always originated from that type of stone, but then subjected to a coloring process, which allows a series of shades not present in nature to be added to the stone, such as purple, petrol blue or fuchsia. The stone washers are interspersed with colored resin pearls. Prices under 50 euros for bracelets and 109 euros for necklaces.

Collana con giada colore rosso — Necklace with red jade

Bracciale con giada colore fucsia — Necklace with fucsia jade

Bracciale con giada colore rosa — Bracelet with pink jade

Bracciale con giada colore arancio — Bracelet with orange jade

Bracciale con giada colore viola — Bracelet with purple jade

The animals of Amen

Published on March 13, 2023

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Collane in argento e cubic zirconia con ciondolo a forma di libellule

Since there has been jewelry, and perhaps even before, humans have loved to wear figures that resemble animals. There are several reasons: in primitive populations, wearing a bone or the mini sculpture of an animal also meant mastering its abilities. But, probably, few women would like to identify with a snake, except to bite those they don’t like, even if becoming like lionesses could prove useful in many cases. Yet wearing jewels in the shape of animals is a pleasure, as recalled by the Tuscan brand Amen, which offers an animalier line for spring 2023.

Orecchini in argento rodiato a forma di farfalle

It is, in fact, jewels made with the classic shape of animals, such as butterflies, dragonflies, geckos, leopards, owls, snakes. Shapes that are used to compose necklaces, bracelets and earrings. The jewels of the animalier line are in rhodium-plated silver, in natural or pink colour, with the addition of white or colored cubic zirconia, which offer a touch of liveliness.

Collane in argento e cubic zirconia con ciondolo a forma di pantera

Collana in argento e cubic zirconia con ciondolo a forma di gufo

Collana in argento e cubic zirconia con ciondolo a forma di serpente

Collana in argento e cubic zirconia con ciondolo a forma di geco

Orecchini in argento e cubic zirconia a forma di farfalle

Spring with Icy for Amen

Published on February 21, 2023

The warm season is approaching, the temperatures are rising, we are outdoors. Maybe to sip an ice cold drink. When winter is behind us, ice becomes attractive, as Amen thought when presenting the Icy collection, one of the novelties for spring 2023. The Tuscan bijoux brand wants to focus on contrasting colors such as blue, purple, green, olive, champagne, brown and ruby red. Colors that are those of a stone with a frozen effect called creek stone.

The stones have a square, teardrop or heart-shaped cut, while the metal used is silver in a natural version, or with a golden finish. The stones are also surrounded by fine lines of cubic zirconia. The Icy collection includes numerous pendant necklaces, rings and earrings.

Love for Amen

Published on February 2, 2023

Collana con pendente orsetto, con cubic zirconia bianchi e rossi

How many names does love have? And in how many forms can a relationship live? Finally, which jewel best represents the couple’s passion? All questions that Amore (Love) wants to answer, the name of the first bijoux collection of 2023 created by Amen and dedicated to the day of lovers. It is no coincidence that February 14 is the feast of those who love each other and, at the same time, it is also the feast of jewelers, who offer necklaces or rings as a gift to best celebrate the date consecrated to Cupid.

Bracciale in argento dorato e cubic zirconia

In this specific case, the Amore collection relies on the eternal design of the heart, but interpreted in many different ways, together with small stars, or with a woven line that forms the silhouette. But not only. Because the Amen bijoux line also includes pendants in the shape of a four-leaf clover or teddy bear, or bracelets with the inscription Love. The bijoux are made of silver in natural or golden color, with the addition of white or colored cubic zirconia. Prices do not exceed 70 euros.

Bracciale con cubic zirconia bianchi e rosso

Collana in argento dorato e cuore con cubic zirconia

cuore bianco — Collana in argento e cuore con cubic zirconia

Precious accounts for Amen

Published on November 23, 2022

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Year-end accounts for Amen, the Tuscan fashion jewelery brand headed by Croce del Sud, owner and founder of the Doodle The Original brand and, since January 2021, Guess Jewelery’s agent for Italy. 2022 closes with a positive balance: the brand has gone from a turnover of 1 million 700 thousand euros in 2012, the first year of life of the company founded by Giovanni Licastro, to 15 million in 2021, with a total of 740 thousand pieces sales and an increase in turnover growth of 44% compared to 2020. And for first half 2022 the growing trend is confirmed, with an increase of 17.91% compared to 30 June 2021.

Orecchini in argento con cubic zirconia by Amen

The brand has distribution in Italy plus over 1,500 points of sale including wholesale, Amen store and Shop in Shop, with the contribution of a sales network made up of 15 agents, which represents the flagship of the brand. Furthermore, the brand has begun its international expansion with a directly owned company in Spain, through local distributors in Austria, Canada, Puerto Rico, Bulgaria and Serbia and is entering the market of Portugal and the Philippines. Finally, the brand is involved in important social projects, including partnerships with Telethon and the Ieo-Monzino Foundation.

Anello in argento con cubic zirconia rosa e gialle di Amen

Orchids for Amen

Published on November 20, 2022

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Orecchini in argento rodiato rosa con cubic zirconia bianchi

The orchid family is one of the largest: within it there are about 28,000 species identified by botanists, distributed in about 763 genera. The number of orchid species is nearly equal to the number of fish, more than double the number of bird species, and about four times the number of mammal species. As if that weren’t enough, there are also jewels in the shape of orchids. Some of these are offered by the Tuscan brand Amen.

Anello in argento con cubic zirconia bianchi

The orchid is one of the flowers that is often used in fine jewelry, because it is considered a sensual symbol linked to the theme of love. In the case of the Amen collection, however, these are bijoux with an affordable price, which slightly exceeds 100 euros in the case of earrings. The collection, which is called Natura, includes rings, pendants or earrings, and is made of 925 silver in natural white color, or rosé rhodium-plated and with the addition of white or black zircons. The jewels are all in the shape of a flower with double petals.

Pendente in argento con cubic zirconia bianchi e neri

Pendente in argento con cubic zirconia bianchi

Orecchini in argento con cubic zirconia bianchi e neri

Store Amen in Padua

Published on October 17, 2022

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Amen inaugurates a new flagship store in the historic center of Padua. The Tuscan fashion jewelery company thus strengthens the brand’s retail development plan. The store concept, which measures approximately 40 square meters, recalls the tones of the other single-brand stores, with a prevalence of pastel pink. Customers are followed by two shopping advisors. The new opening joins the other single-brand stores in Portogruaro, Casalecchio di Reno, Euroma2, Lonato del Garda and the Coin corners in Bergamo and Brescia.

Amen’s Charms

Published on October 12, 2022

Charms: according to the dictionary it is any object that you dangle. In particular, a jewel, medal or other trinket that hangs from a chain or ribbon as an ornament. In short, the function of small objects that are added to bracelets or necklaces is well described and is also very popular. To the category of pendants are now added those of Amen, a Tuscan brand born to promote bijoux inspired by the religious world, but not only.

Ciondolo in argento a forma di quadrifoglio

The new Charms collection by Amen aims to make the spiritual tradition dialogue with modernity, that is, with objects related to common life. The collection includes lucky charms, amulets, but also symbols of love or simply small figures that can enrich a chain on the arm or around the neck. There are hearts, but also the tower of Pisa, an anchor, or the tree of life, a Carnival mask or the classic four-leaf clover. The line, which includes about sixty different pendants, is made of silver.

Amen, there is the sun

Published on July 1, 2022

/bracciale/COLLANE

Orecchini in argento con cubic zirconia gialli

If there is one thing that never fails in June, July and August, at least in the Northern hemisphere of the Earth, it is the sun. Heat, brightness and longer days are the effects of the more active presence of the star around which our planetary system rotates. An effect that is reversed during the following six months, in which the sun instead heats the southern hemisphere of the globe. In short, you cannot forget the sun but, if you want, you can wear it. The line of bijoux by Amen, the Tuscan brand of jewels at affordable prices (in this case from 49.90 to 79.90 euros) offers the Sole (Sun) collection, to be worn in summer, but not only.

The line includes necklaces, bracelets and earrings and is made of 925 silver with a rhodium finish and colored or white zircons. The shape of the jewels is, of course, inspired by the celestial star, with rays that accentuate the round shape of the pendants, reminiscent of the stylization of the sun adopted by the ancient Mayan empire. In this case, however, with greater joy.

Bracciale in argento e cubic zirconia della collezione Sole

Collana in argento e cubic zirconia della collezione Sole

Collana in argento e cubic zirconia gialli

Collana in argento e cubic zirconia rosa e blu

Amen’s cocktail rings

Published on May 31, 2022

Rings/Argento/

Anello in argento con cubic zirconia azzurra e rosa

Amen, an Italian bijoux brand born from the inspiration of combining jewelry and prayer, has long since expanded its horizon to more secular goals. Bijoux, in short, which are aimed at an undifferentiated public and, above all, without particular spiritual connotations. For the summer of 2022, for example, Amen offers several lines of jewelry at super affordable prices, characterized by bright colors and shapes. As in the case of the cocktail collection.

The line includes a series of silver rings with a rhodium finish, to which cubic zirconia of different shapes and colors are combined, as foreseen by the cocktail style. Bright shades, in tune with summer, such as blue, orange, purple, bright green, fuchsia pink. Rings to wear without too many problems, also encouraged by the price: they are offered at 59 euros.

Collezione Cocktail, anello in argento con cubic zirconia blu e bianche

Anello in argento con cubic zirconia arancione e bianche

Anello in argento con cubic zirconia verde e fucsia

Anello in argento con cubic zirconia viola e azzurre

Anello in argento con cubic zirconia viola e arancio

Amen, it’s Father’s Day

Published on March 5, 2022

/Rings/COLLANE

Father’s day around the world and Amen’s gifts.

Silver band ring with cubic zirconia and engraved with some prayers, or a burnished silver chain with a cross as a pendant. These are the proposals of the Italian brand Amen for Father’s Day. In many countries around the world, in fact, one day a year is Father’s Day, even if the date varies from one place to another. On March 19, for example, it is celebrated in Italy, Andorra, Bolivia, Spain, Honduras, Liechtenstein, Portugal, Switzerland (Canton Ticino) and, of course, in the Vatican since the feast in Catholic countries is also the day dedicated to Saint Joseph, putative father of Jesus.

But, in reality, Father’s Day seems to have been born in Egypt, in the fifth century, where the apocryphal story of Joseph the carpenter was written and where, however, his feast was set for July 20 for the Coptic religion. His feast of March 19 appears for the first time in the year 800. Father’s Day is celebrated, however, on January 6 in Serbia, on February 23 in Russia, on May 8 in South Korea, while in Romania the feast is set for the third Sunday of May and coincides with Ascension Day in Germany. The first Sunday in June is Father’s Day for Switzerland (Ticino excluded) and Lithuania, June 5 is Denmark’s turn. Continuing the world tour of Father’s Day, the second Sunday of June is the turn of Austria and Belgium, June 17 occurs in Guatemala and El Salvador, but it is the third Sunday in June that beats everyone: it is the holiday for South Africa, Argentina, Cameroon, Canada, Chile, China, Colombia, Ivory Coast, Cuba, United States of America, Ecuador, France, Greece, Hong Kong, Mauritius, India, Ireland, Israel, Japan, Kenya, Madagascar, Malaysia, Malta, Morocco, Mexico, Paraguay, Netherlands, Peru, Philippines, United Kingdom, Czech Republic, Senegal, Singapore, Slovakia, Tunisia, Turkey, Hungary, Venezuela, Mali.

Anello in argento con incisa una preghiera

On 21 June it continues with Egypt, Jordan, Lebanon, Uganda, Syria, on 23 June with Nicaragua and Poland, the second Sunday in July for Uruguay and the last Sunday in July for the Dominican Republic. August 8 is Father’s Day for Taiwan and the second Sunday in August in Brazil, 23 August in Nepal, the first Sunday in September in Australia, Fiji, New Zealand, Papua New Guinea, the third Sunday in September in Ukraine, the first Sunday in October in Luxembourg and the second Sunday in November in Estonia, Finland, Iceland and Norway, Sweden. Finally: December 5 is celebrated in Thailand and December 26 in Bulgaria.

The bees of Amen

Published on February 22, 2022

/COLLANE

A collection of bijoux dedicated to bees, such as the one proposed for spring 2022 by Amen, has illustrious ancestors. The image of bees living in communities has been used from antiquity to modern times, by Aristotle and Plato, Virgil and Seneca, Erasmus and Shakespeare, by Tolstoy and even by philosophers and politicians such as Bernard Mandeville and Karl Marx, who indicated yellow and black insects as a model for human society. But, probably, the necklaces and earrings proposed by the Italian brand Amen have a much simpler goal: to remember the arrival of spring.

The homage to bees, which return to populate the meadows that are stained with the colors of the flowers, is made through necklaces and earrings with enamel and zircons and proposed in rhodium, rose and gold versions. Amen is the brand created by Giovanni Licastro in 2012, which was characterized by the use of words related to the Christian faith in jewelry, and then broadened the field of action to affordable jewelry.

Orecchini in argento rodiato e cubic zirconia

Amen single-brand store in Brescia

Published on February 14, 2022

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Esterno della boutique di Amen a Lonato (Brescia)

Amen, a Tuscan company born with the aim of spreading jewels related to the religious world, has inaugurated a new flagship store inside the Il Leone shopping center in Lonato (Brescia), a stone’s throw from Lake Garda. Amen, which over time has expanded its field of action to fashion jewelery, has inaugurated the space characterized by the pastel pink tones of the wooden panels, the transparency of glass, carpet, alongside large monitors, an element that recurs in single-brand stores. of the brand.

After this new opening, flanked by the corners inside the Coin warehouses in Bergamo and Brescia, new single-brand stores will follow in Portogruaro (Venice) and Casalecchio di Reno (Bologna).

Love is a four-leaf clover with Amen

Published on January 29, 2022

Rings/bracciale/COLLANE

True love, pure love, perhaps represents the pinnacle of spirituality. This is also assured by Amen, an Italian jewelry company that offers collections inspired by the world of religion and spirituality. But also to love. For Valentine’s Day, for example, Amen proposes the Quadricuore collection which, as you can imagine, focuses on the symbol most used to remember love. But, in truth, it is a collection that also manages to add its own originality thanks to an innovative design.

The jewels for the day of lovers, in fact, have a shape that represents a four-leaf clover, a classic symbol of good luck, but with heart-shaped leaves. Not only that: one leaf among others differs in color and material used: an even more evident heart. The collection consists of necklaces, rings and earrings in 925 silver with rhodium or rosé finish, with cubic zirconia of different colors. Prices: both the necklace and the ring cost € 59.90, while the earrings cost € 69.90.

Collana in argento 925 con finitura rodiata, cubic zirconia bianchi e verde

Collana in argento 925 con finitura rosé, cubic zirconia bianchi e rosso

Orecchini in argento 925 con finitura rodiata, cubic zirconia bianchi e blu

Orecchini in argento 925 con finitura rosé, cubic zirconia bianchi e rosso

Anello in argento 925 con finitura rodiata, cubic zirconia bianchi

Amen for the butterfly

Published on October 9, 2021

/Argento

Perhaps it is difficult to live without faith, but faith is not necessarily everything. This must have been the reasoning they made to Croce del Sud, a company from Arezzo (Italy) which in 20212 launched the Amen jewelry brand. A very different idea from that of the usual jewelry brands. Amen, in fact, was born with the proposal of jewelry engraved on silver with prayers or other names and phrases of a religious nature. It was an initiative, that of the entrepreneur Giovanni Licastro, which was successful. The collection of rosaries to be worn as necklaces, or the ring engraved with the words of a prayer such as Our Father, have identified a thriving market in Italy, a country where Catholics are only in the vast majority.

Driven by the success of jewels linked to religion, however, Amen felt the need to broaden the horizon and now offers jewels that have nothing spiritual, if you do not want to consider butterflies a divine work. Although Amen emphasizes the symbolic value of the colorful flying insect. The butterflies collection is made of 925 silver, in natural or pink color, with the addition of white or colored cubic zirconia and includes rings, bracelets, necklaces and earrings.

Bracciale in argento rosé con cubic zirconia blu

Collana in argento rosé con cubic zirconia bianchi e brown

Orecchini in argento rosé con cubic zirconia blu

Orecchini in argento rosé con cubic zirconia bianchi e brown

Voice-Vicenzaoro with 300 companies and many big names

Published on July 16, 2020

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Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com

Vicenzaoro has been suspended. Long live Vicenzaoro. Which, however, in September is called Voice. If the health emergency led Ieg (the company that organizes Vicenzaoro) to transform the format of the event by also changing the name, the companies in the sector have a strong need to show their production to buyers, that the appointment is called Vicenzaoro o Voice doesn’t matter. This is what can be deduced from the announcement that, in July, the companies that have chosen to exhibit their jewels at Voice-Vicenzaoro International Community Event (12 to 14 September) exceed 300.

About 300 companies means a very limited drop of about 15% compared to last year’s attendance. And taking into account that the major fairs, not only of jewelery, have been postponed to next year, number of registration to Voice is a success, perhaps unexpected. In short, Vicenzaoro, ops, Voice has a strong attraction. The names that have already reserved their space also testify to this.

VicenzaOro January 2020. Copyright: gioiellis.com

For example, Damiani, Crivelli, Leo Pizzo, Mirco Visconti, Fope, Roberto Coin, Pesavento, Karizia, Chrysos, Ronco, Chiampesan, Riccardo Orsato, Alessi Domenico, Silvex, Daveri Vicenza, Unoaerre, Giordini, Richline, Fratelli Chini, Quadrifoglio, Amen, Annamaria Cammilli, Rosato, Pianegonda, Brosway, Rue des Milles. And there will also be companies from Campania, specialists in the processing of corals and cameos, such as Aucella, Bruno Mazza, Coscia, De Simone, Idea Coral, Mattia Mazza, Enzo Liverino.

VicenzaOro september 2018. Copyright gioiellis.com

VicenzaOro January 2019. Copyright: gioiellis.com