Richemont

The gold of Italy is called Marchisio




The history of Italian jewelery has a name: Marchisio. Although the Turin-based company now works for third parties, it has a story that is worth telling: it even begins in 1649, when Gian Piero Marchisio, working with Joannin Marchisio, was appointed jeweler of the royal family. In 1859 Marchisio Giovanni was born, a sole proprietorship, and the jewelery obtained from the city of Turin the first prestigious 1TO hallmark, which attests to the company’s historical roots. Years later, his descendant, Felice Marchisio, also a goldsmith in Turin, moved to Paris to learn new processing techniques. It is no coincidence that most of the terms that are still used in Italian jewelry are of French origin.

Girocollo in oro messo all'asta da Dorotheum
Girocollo in oro messo all’asta da Dorotheum

But from Paris the Italian jeweler fled due to the siege of the Prussian troops (1870). Back in Turin, he founded Marchisio Bros, which then became the largest and most important jewelery in the city: in 1880 it had over one hundred workers. The history of jewelry, between ups and downs, wars and crises, however, has continued. Until the Second World War, which marked a setback. But in 1968 Giovanni Marchisio & co reopened its doors with the Mattioli family.
Bracciale in oro giallo con piastra decorativa
Bracciale in oro giallo con piastra decorativa

In 2013 a new step: the Richemont Group purchased the historic brand. The Swiss luxury giant, in fact, took over the shares of the Ancient Marchisio Company, acquired by the Mattioli family. Marchisio remained, however, a producer for several major international brands in the sector, including some from Richemont itself (Cartier, Piaget, Buccellati, Van Cleef & Arpels). Luciano Mattioli and his daughter Licia then created a new company, Mattioli. Federico Graglia

Orecchini in oro giallo
Orecchini in oro giallo
Bracciale con oro e diamanti
Bracciale con oro e diamanti
Bracciale in oro
Bracciale in oro
Bracciale con diamanti
Bracciale con diamanti

Bracciali di Marchisio Giovanni
Bracciali di Marchisio Giovanni







Ritorno al futuro con Buccellati Vintage

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Buccellati nell’atmosfera couture delle sfilate parigini. La Maison milanese ha deciso di esporre alcuni pezzi inediti della collezione Vintage all’interno della boutique di rue Saint Honoré. L’evento coincide con la settimana della Haute Couture e rappresentano l’evoluzione stilistica di Buccellati, senza però perdere il suo stile caratteristico. I gioielli selezionati sono stati realizzati tra gli anni Quaranta e gli anni Novanta e rappresentano il top della produzione della Maison per le qualità artigianali con cui sono stati prodotti. La collezione Vintage, al pari di quelle heritage delle grandi firme della gioielleria, è il risultato di una valorizzazione del patrimonio creativo dell’azienda, che oggi fa parte del gruppo Richemont.

Bracciale Deep Light Blue, con un imponente foliage in oro giallo, inciso a segrinato, dove ogni foglia ha una venatura centrale in oro bianco e diamanti. La pietra centrale è una acquamarina carré di 74,25 carati, con 98 diamanti taglio brillante
Bracciale Deep Light Blue, con un imponente foliage in oro giallo, inciso a segrinato, dove ogni foglia ha una venatura centrale in oro bianco e diamanti. La pietra centrale è una acquamarina carré di 74,25 carati, con 98 diamanti taglio brillante

L’idea di valorizzare il patrimonio di Buccellati si è tradotto in un lavoro di studio e ricerca, che ha portato all’archiviazione di oltre 20.000 disegni originali, 500 gessi e più di 6.000 fotografie. Da questo lavoro è nata la collezione Vintage. Ogni gioiello della collezione sarà custodito nel suo astuccio d’epoca (se esiste) oppure in un box appositamente studiato per riprodurre lo stile di quello originale. Il certificato di garanzia, inoltre, includerà un’immagine del prodotto attuale e copia del suo disegno originale.

Set Purezza, 1973-1974, collana e orecchini in oro rigato, con 322 diamanti taglio brillante per la collana, 326 diamanti taglio brillante per gli orecchini, quattro perle barocche Mari del Sud 82,7 carati per collana e orecchini
Set Purezza, 1973-1974, collana e orecchini in oro rigato, con 322 diamanti taglio brillante per la collana, 326 diamanti taglio brillante per gli orecchini, quattro perle barocche Mari del Sud 82,7 carati per collana e orecchini

I prodotti della collezione Vintage potranno essere acquistati in selezionate boutique del mondo (Milano, Roma, Parigi, Londra, New York e Los Angeles), grazie anche al supporto dei Vintage Ambassadors, che illustreranno aspetti inediti, segreti e caratteristiche di ogni pezzo.

Spilla Boccioli in oro, diamanti e smeraldo al centro
Spilla Arazzo, 1994, in oro, 152 diamanti e uno smeraldo al centro di 6,76 carati
Anello Derma, realizzato a mano nel 1973, con pietra di luna di 28,50 carati e 30 diamanti taglio brillante
Anello Derma, realizzato a mano nel 1973, con pietra di luna di 28,50 carati e
30 diamanti taglio brillante
Anello cocktail Deep Blue, con zaffiro centrale di 10 carati, tagliato a cuscino, traforo in oro bianco e diamanti
Anello cocktail Deep Blue, con zaffiro centrale di 10 carati, tagliato a cuscino, traforo in oro bianco e diamanti
Anello cocktail Laguna. Si ispira alle acque calme di una laguna con peridoto centrale di 22 carati circondato da un castone in oro bianco inciso a modellato e circondato da alcuni 36 diamanti taglio brillante
Anello cocktail Laguna. Si ispira alle acque calme di una laguna con peridoto centrale di 22 carati circondato da un castone in oro bianco inciso a modellato e
circondato da alcuni 36 diamanti taglio brillante
Collana Turbine, 1994. Ha due file di foglie in oro giallo inciso a rigato ai lati della catena, una perla Mabe  e 143 diamanti
Collana Turbine, 1994. Ha due file di foglie in oro giallo inciso a rigato ai lati della catena, una perla Mabe e 143 diamanti
Orecchini Rania, con tormaline a goccia di 8,10 carati e 150 diamanti incastonati nella cornice a raggi taglio brillante e sei a goccia
Orecchini Rania, con tormaline a goccia di 8,10 carati e 150 diamanti incastonati nella cornice a raggi taglio brillante e sei a goccia

Orecchini Fiori e Boccioli, con la tipica lavorazione  in oro a filigrana e diamanti taglio brillante
Orecchini Fiori e Boccioli, con la tipica lavorazione in oro a filigrana e 28 diamanti taglio brillante







Cartier vs Tiffany, war in court

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War in court between Cartier and Tiffany. The two giants of jewelry, which respectively belong to the Swiss group Richemont and the French LVMH, compete in front of the judges of New York. In essence, Cartier accuses Tiffany of hiring Megan Marino, a junior manager, only to steal the secrets about the new collections. And, therefore, to have stolen trade secrets on its high-end jewelry. According to Cartier’s accusation, Tiffany’s focus is on the high jewelry collection, the famous Blue Book. These are jewels that have prices ranging from 50,000 dollars or euros up to 10 million each.

Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers
Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers

Cartier, in the subpoena filed in court, went down hard: he accused Tiffany of wanting to resurrect his own high jewelry unit after she was left in disarray due to several departures. Also according to the Swiss group, reports the Reuters agency, the move in the opinion of Cartier reflects the “disturbing culture of Tiffany of misappropriation of information about the competition”. The manager also signed a six-month non-compete agreement with Cartier.
Johann Rupert, Ceo e azionista di Richemont
Johann Rupert, Ceo e azionista di Richemont

The battle is only just beginning. Tiffany fired Marino after just five weeks. But the manager said in response that Tiffany was “more interested in hiring me as a source of information than as a high-jewelry manager.” Obviously these are all accusations rejected by Tiffany, which heralds a legal battle. For the Swiss group, in any case, business is not bad: in 2021 the sales of the Richemont jewelry brands (Cartier, Buccellati and Van Cleef & Arpels) increased by 38%.
Collana multigemma dal Tiffany Blue Book 2021
Collana multigemma dal Tiffany Blue Book 2021

Anello Parhelia, con uno zaffiro blu cabochon da 21,51 carati, circondato da diamanti e smeraldi. Foto di Maxime Govet
Anello Parhelia di Cartier, con uno zaffiro blu cabochon da 21,51 carati, circondato da diamanti e smeraldi. Foto di Maxime Govet







In Wonderland with Mimi So

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Mimi So, designer of New York, surprises with high quality jewelry inspired by unusual subjects ♦ ︎

Oriental charm, but American accent: Mimi So was born and raised in New York. She is one of those designers who started out with an advantage: she saw precious stones in her parents’ workshop at an early age. Daughter of immigrants from China and Hong Kong. She is the youngest of three brothers. Her parents struggled after emigrating to the United States, but eventually opened three jewelers in Manhattan’s Chinatown. The designer started working in her parents’ shop when she was eight, becoming a third-generation jeweler. Then, she graduated from Parson’s School of Design and started working in an advertising agency. But she returned to the family business, managing one of the stores and creating jewelry for the customers. Mimi opened her boutique on the corner of 5th Avenue and 47th Street in Manhattan’s Diamond District in 1998.

Anello Wonderland in oro e diamanti con pappagallino africano
Anello Wonderland in oro e diamanti con pappagallino africano

It is not surprising, therefore, that after his studies, Mimi chose to launch the brand with her name. And she wins. So much so that in 2007 Johann Rupert, then president of the Richemont group (in which there are brands like Cartier, Van Cleef & Arpels, Giampiero Bodino) proposed to buy the majority stake in Mimi So. Nothing to do, the designer decided to remain independent and, on balance, did not make a mistake. Her jewels, which often reach four-figure figures, are appreciated and sought after.
Orecchini a bottone in oro bianco 18 carati, diamanti neri e rubini
Orecchini a bottone in oro bianco 18 carati, diamanti neri e rubini

Modern and classic at the same time, the style of Mimi So uses colored stones, the designer’s passion, together with unconventional sources of inspiration, like for the collection dedicated to Alice in Wonderland. To give for every day of non-birthday.

Orecchini in oro bianco e nero, con diamanti, zaffiri rosa e opale acqua
Orecchini in oro bianco e nero, con diamanti, zaffiri rosa e opale acqua
Anello in oro bianco e giallo, con diamanti e opale intagliato a forma di coniglio
Anello in oro bianco e giallo, con diamanti e opale intagliato a forma di coniglio
Orecchini Phoenix in oro giallo e diamanti
Orecchini Phoenix in oro giallo e diamanti
Anello con fiocco in oro bianco e diamanti
Anello con fiocco in oro bianco e diamanti
Anello con ape in oro giallo e diamanti
Anello con ape in oro giallo e diamanti






 

Beatrice Borromeo in black and white for Buccellati




Beatrice Borromeo’s face will continue to wear Buccellati’s jewels for a long time to come. The journalist and documentary director, descendant of one of the noble families with the longest history (among her ancestors there is also a saint), since 2015 she has been married to Pierre Casiraghi, son of Princess Caroline of Monaco, with whom she had two sons.

Beatrice Borromeo indossa la collezione Rombi & Ramage di Buccellati
Beatrice Borromeo indossa la collezione Rombi & Ramage di Buccellati

In addition, for a couple of years, Beatrice Borromeo has become the face of the communication campaigns of the Italian jewelry brand that is now part of the Richemont group. The new images were taken by Josh Olins, a London-based photographer based in New York and a specialist in portraying the world of fashion. The three photos of the advertising campaign have one characteristic: they are in black and white. An unusual choice in the world of jewelry, which often enhances the colors of gold and precious stones. The images of Beatrice Borromeo, on the other hand, choose the path of author photography.

Beatrice Borromeo indossa la collezione Il Giardino di Buccellati
Beatrice Borromeo indossa la collezione Il Giardino di Buccellati

BUCCELLATI Macri Collection
Beatrice Borromeo indossa la collezione Macri di Buccellati







Buccellati in the garden of luxury

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Take high jewelery, add some nature, season everything with a refined setting and a face with noble ancestry: this is the recipe for the new collection Il giardino di Buccellati. The Milanese Maison, which now orbits in the Richemont group, presented its high-end jewels on the occasion of the Parisian haute couture week. And, given the particular location, he modulated his embroidered geometries through the lenses of the Impressionist painters, who have often reinterpreted the motif of flowers.

Parure Sadar
Parure Sadar

Not only that: for the launch of the collection, photographer Josh Olins recreated a magical atmosphere set on Lake Como, where Beatrice Borromeo, testimonial of the Maison, and Lucrezia Buccellati, now the fourth generation of designers, were photographed with some of the creations. As mentioned, Buccellati’s Il Giardino collection takes inspiration from the shapes of nature through the glasses of painting.
Anello Petunia
Anello Petunia

The inspiration was very strong. Once again I wanted to create a collection of great impact by recalling the colors of nature in the canvases of Impressionist painters. With these stones it was easy to sublimate the color combinations and create an evocative and surprising garden. The our.
Andrea Buccellati, honorary chairman and creative director

Anello cocktail Iris
Anello cocktail Iris

The long series of pieces of high jewelery summarizes the beauty of a flower garden. Cocktail ring, bracelets, earrings or sets have names of flowers such as petunia, lilium, alyssus. All translated in the Buccellati style, with surfaces in satin and scratched gold, chisels, embroidery, stones of great carat weight, including amethysts, paraiba tourmaline, sapphires and diamonds.
Bracciale rigido Aubreta
Bracciale rigido Aubreta

Parure Centaurea
Parure Centaurea
Anello cocktail Damascena
Anello cocktail Damascena
Orecchini Delphinium
Orecchini Delphinium

Pendente Euphorbia
Pendente Euphorbia

Lucrezia Buccellati e Beatrice Borromeo (a destra) ritratte da Josh Olins
Lucrezia Buccellati e Beatrice Borromeo (a destra) ritratte da Josh Olins







Cartier focuses on Turin with a new plant




Piedmont has its own charm. After Bulgari maxi investment in the Valenza hub a couple of years ago, it is now the Cartier turn, which has decided to focus on Turin for a manufacturing hub of 12,000 square meters, which will employ around 300 employees. The investment is substantial: 25 million euros. According to the Maison, which belongs to the Swiss Richemont group, what will be built in Turin, more precisely in the nearby municipality of Basse di Stura, will be a 4.0 plant. Translated: it will be very automated.

Bracciale di Cartier con diamante taglio pera di 63,66 carati e cristallo di rocca
Bracciale di Cartier con diamante taglio pera di 63,66 carati e cristallo di rocca

Cartier is also the strongest brand of the Richemont group, from the point of view of revenues: the balance sheet indicates sales of around 6 billion. The works for the construction of the new plant should take about a year and a half. Years ago, in Turin, Richemont bought the historic Antica Ditta Marchisio from the Mattioli family, which continued to produce jewelry for Cartier under the manufacturing banner of the Polo Gioielleria Italia (while, in turn, Licia Mattioli gave birth to the Mattioli brand). The production space in Turin, however, is no longer enough: hence the need to build a new plant.
La sede di Richemont a Bellevue (Ginevra, Svizzera)
La sede di Richemont a Bellevue (Ginevra, Svizzera)

Anello in oro e corallo, con tre acquamarina taglio smeraldo e diamanti
Anello in oro e corallo, con tre acquamarina taglio smeraldo e diamanti

I tre fratelli Cartier con il padre nel 1922. Da sinistra, Pierre, Louis, Alfred e Jacques Cartier. Credit: Archivi della famiglia Cartier
I tre fratelli Cartier con il padre nel 1922. Da sinistra, Pierre, Louis, Alfred e Jacques Cartier. Credit: Archivi della famiglia Cartier







The (denied) rumors of a Kering-Richemont marriage


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Boucheron marrying Piaget. Pomellato getting engaged to Cartier. Qeelin having a flirt with Buccellati. Is she a fairy tale? No, it is the hypothesis launched by the Miss Tweed website which hypothesizes an attempt at an approach between two luxury groups: Kering by François-Henri Pinault and Richemont by Johann Rupert. According to the indiscretion gathered by the site, in January, in great secrecy the CEO and shareholder of Kering, Pinault, presented an informal offer of marriage between the two companies to the president and owner of Richemont, Rupert.

François-Henri Pinault, al centro, tra la moglie Salma Hayek (a sinistra) e Jane Fonda (a destra)
François-Henri Pinault, al centro, tra la moglie Salma Hayek (a sinistra) e Jane Fonda (a destra)

What worries Pinault would be the new dimension of the rival LVMH, after the merger with Tiffany & Co. The reactions of the two groups, however, do not seem to confirm the rumors. Both Kering and Richemont have denied that they intend to discuss an upcoming merger between the two luxury giants. Pinault, among other things, said last February that Kering intends to focus on organic growth, that is, of its current business. But it must also be added that in the financial world, things can change rapidly and that the international dimension of LVMH worries the two players.
Johann Rupert, Ceo e azionista di Richemont
Johann Rupert, Ceo e azionista di Richemont

La sede di Richemont a Bellevue (Ginevra, Svizzera)
La sede di Richemont a Bellevue (Ginevra, Svizzera)
Anello in oro bianco 18 carati con 1 spinello rosso taglio cuscino dalla Tanzania e 94 diamanti  di Piaget, gruppo Richemont
Anello in oro bianco 18 carati con 1 spinello rosso taglio cuscino dalla Tanzania e 94 diamanti di Piaget, gruppo Richemont

Anello con malachite e smeraldi
Pomellato (gruppo Kering), anello con malachite e smeraldi







Buccellati changes house




Just a year ago, the Richemont group bought the Buccellati Maison from the Chinese group Gangsu Gangtai, which in turn had bought it from the Italian Clessidra fund. The transfer of ownership produced the first visible change: the headquarters of the company founded in 1919 moved to a new large headquarters, also in Milan. It is now located in a building designed by the historic architect Pietro Portaluppi, in via Brisa 5, city center. It is a building designed by the architect in 1950, in perfect rationalist style. The building was completely redeveloped with a retrofitting project curated by Park Associati.

Il nuovo headquarters di Buccellati a Milano
Il nuovo headquarters di Buccellati a Milano

The headquarters, inaugurated with the ribbon cutting by the Mayor of Milan Giuseppe Sala, the brand ambassador Beatrice Borromeo, and the CEO, Gianluca Brozzetti. Along with offices and showroom spaces, there is also the atelier of artisans, who still carry out the popular Buccellati work by hand.
Beatrice Borromeo con gioielli Buccellati
Beatrice Borromeo con gioielli Buccellati

Il laboratorio della Maison
Il laboratorio della Maison

Il taglio del nastro con il sindaco Beppe Sala e il ceo Gianluca Brozzetti
Il taglio del nastro con il sindaco Beppe Sala e il ceo Gianluca Brozzetti







Buccellati purchased by the Richemont group





The ancient Milanese fashion house Buccellati was sold by the Chinese of Gangtai Group to the Richemont group ♦ ︎

Buccellati has found a new property: it is the Richemont group, which controls brands such as Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Vacheron Constantin, Montblanc, dunhill and Chloé.
Richemont has acquired 100% of Italian jewelery in a private transaction with Gangtai Group, a Chinese private conglomerate that three years ago bought the majority of the jewelery company from the private equity fund Clessidra. Gangtai was the owner of the Italian jewelry brand with an 85% stake in the company acquired in 2016, while the remaining 15% of the company was still in the hands of the heirs, who now seem to have completely left the company, even though Andrea Buccellati will continue to work in society.

Bracciale in oro, diamanti, smeraldi, rubini, zaffiri
Bracciale in oro, diamanti, smeraldi, rubini, zaffiri

Buccellati has a long history behind it and just this year it celebrated its 100th anniversary. In fact, it was founded in Milan in 1919 by Mario Buccellati, who used the typical goldsmith technique of Florence, his hometown. Embroidered gold, with filigree and a fine craftsmanship that is still used in the Maison’s laboratories.
La prima boutique Buccellati vicino al Teatro alla Scala
La prima boutique Buccellati vicino al Teatro alla Scala

Distinguished by strong heritage, craftsmanship and family spirit, Buccellati is one of the few Maisons in the dynamic branded jewellery market which is complementary to our existing jewellery Maisons, in terms of style, origins and craftsmanship. Buccellati meets the needs of today’s customers who are looking for creative jewellery, with a highly distinctive style. We welcome Andrea Buccellati, his family and his team. With them, we share a culture of constant quest for creativity, innovation, quality and excellence. We look forward to ensuring the long term development of this unique jewellery Maison.
Johann Rupert, president of Richemont

Kristen Wiig con orecchini Buccellati
Kristen Wiig con orecchini Buccellati
Buccellati, orecchini con diamanti per 14,70 carati, da una collezione di una famiglia aristocratica europea
Buccellati, orecchini con diamanti per 14,70 carati, da una collezione di una famiglia aristocratica europea
Buccellati, orecchini in oro e smeraldi, da una collezione di una famiglia aristocratica europea
Buccellati, orecchini in oro e smeraldi, da una collezione di una famiglia aristocratica europea

Buccellati, bracciale con diamanti per 17 carati, da una collezione di una famiglia aristocratica europea
Buccellati, bracciale con diamanti per 17 carati, da una collezione di una famiglia aristocratica europea

Andrea Buccellati e sua figlia Lucrezia
Andrea Buccellati e sua figlia Lucrezia







Piaget, sun of High Jewelery

Sunlight Journey, light waves on the highly jewelery crafted by Piaget ♦
Sunlight Journey, a secret diary of sunlight shining on the Amalfi Coast. Piaget has so called his new jewelery collection. And what is better than light to spark a jewel? The sun’s rays, however, are not always the same: from morning till sunset the sensations that communicate the bright waves are different. So the collection was divided according to the different moments of the day and the light. And to show what Piaget calls the “sun moods”, the brand of Richemont group has organized at Cinecittà in Rome an event for a celebrity audience, from Claudia Cardinale to Juliette Binoche, models like Barbara Palvin, Coco Rocha, Shanina Shaik and Cheyenne Tozzi, welcomed by Piaget’s Ceo, Chabi Nouri. On the other hand, sun, cinema and Piaget are a triad that is reflected in each other: not surprisingly, Piaget’s Sunlight Journey collection was among the stars of the Cannes Film Festival.
The jewels-watch
The High Jewelry collection includes watches and jewels. Watches are, of course, super luxury jewelry more than just a timepiece. The secret watches, in fact, have been a peculiar feature of the Maison for several decades. The Sea Waves watch, for example, is an 18-carat pink gold manchette, with 428 brilliant cut diamonds (about 6.95 carats), while the secretive cover is made of a cabochon opal white (about 10.45 carats) And the dial is in mother of pearl. Other pieces extraordinary are Blue Shore, a white gold manchette with Palace decoration and lapis lazy dial, or Green Bisazza, white manchette with 156 emerald baguette cut (about 12.48 carats), 43 baguette cut diamonds (about 4 , 73 carats), one hundred brilliant cut diamonds (about 7.40 carats) and 23 black opal elements (2.90 carats).
Piaget’s High Jewelry
No wonder the great impact pieces of this collection are as many and as bright as the sun’s rays. For example, the collier embellished by a Sri Lanka oval cut sapphire matched with a diamond cascade. Or the collier with rubies and diamonds drawn on a rays pattern typical of Piaget, with a 6.63-carat yellow coussin diamond surrounded by red spinels and yellow and white diamonds. Or, again, a sautoir shimmering thanks to marquise cut diamonds, diamonds and feathers placed around an outstanding 45.99-carat blue star sapphire. The ring with a secret compartment is also extraordinary: it is made with a hard work with feathers embellished with purple sapphires, pink spinelli and diamonds. Lavina Andorno




Collier Sun On Fire, in oro bianco 18K con 1 diamante a goccia (D-VVS1 - circa 5,01 carati), rubini e diamanti
Collier Sun On Fire, in oro bianco 18K con 1 diamante a goccia (D-VVS1 – circa 5,01 carati), rubini e diamanti

Collier Sea Temptation, in oro bianco 18K con 1 zaffiro blu taglio ovale dello Sri Lanka (circa 22,68 carati), zaffiri blu e diamanti
Collier Sea Temptation, in oro bianco 18K con 1 zaffiro blu taglio ovale dello Sri Lanka (circa 22,68 carati), zaffiri blu e diamanti
Orologio Schiuma d’Oro. Cassa in oro rosa 18K con 78 diamanti taglio brillante (circa 0,71 carati). Quadrante con foglia d’oro e mosaico in guscio d’uovo . Cinturino in alligatore bianco. Fibbia ad ardiglione in oro rosa 18K
Orologio Schiuma d’Oro. Cassa in oro rosa 18K con 78 diamanti taglio brillante (circa 0,71 carati). Quadrante con foglia d’oro e mosaico in guscio d’uovo . Cinturino in alligatore bianco. Fibbia ad ardiglione in oro rosa 18K
Orologio Sea Waves, manchette in oro rosa 18K. Cassa in oro rosa 18K con 428 diamanti taglio brillante (circa 6,95 carati) Copertura à secret con 1 opale bianco taglio cabochon (circa 10,45 carati) Quadrante in madreperla. Bracciale in oro rosa 18K con superfici lucide e incise alternate e diamanti incastonati
Orologio Sea Waves, manchette in oro rosa 18K. Cassa in oro rosa 18K con 428 diamanti taglio brillante (circa 6,95 carati)
Copertura à secret con 1 opale bianco taglio cabochon (circa 10,45 carati) Quadrante in madreperla. Bracciale in oro rosa 18K con superfici lucide e incise alternate e diamanti incastonati
Anello Sunlight Journey,  in oro rosa 18K con 1 diamante giallo taglio coussin (FVY-VS2 - circa 4,02 carati), spinelli rosa, diamanti gialli e diamanti
Anello Sunlight Journey, in oro rosa 18K con 1 diamante giallo taglio coussin (FVY-VS2 – circa 4,02 carati), spinelli rosa, diamanti gialli e diamanti
Anello Viva l’Arte, in oro rosa 18K con spinelli rossi, zaffiri viola e diamanti. Lavorazione con piume
Anello Viva l’Arte, in oro rosa 18K con spinelli rossi, zaffiri viola e diamanti. Lavorazione con piume
Collier Sunlight Journey. In oro rosso, oro rosa e oro giallo 18K e platino con 1 spinello rosso a goccia della Tanzania (circa 10,09 carati), 1 diamante giallo taglio coussin (FVY-VS2 - circa 6,63 carati), 1 diamante taglio brillante (F-VVS2 - circa 0,80 carati), spinelli rossi, diamanti gialli e diamanti. Modello trasformabile
Collier Sunlight Journey. In oro rosso, oro rosa e oro giallo 18K e platino con 1 spinello rosso a goccia della Tanzania (circa 10,09 carati), 1 diamante giallo taglio coussin (FVY-VS2 – circa 6,63 carati), 1 diamante taglio brillante (F-VVS2 – circa 0,80 carati), spinelli rossi, diamanti gialli e diamanti. Modello trasformabile

Collier Azzurro Bisazza, in oro bianco 18K con 1 zaffiro blu taglio smeraldo dello Sri Lanka (circa 20,14 carati), zaffiri blu, opali neri e diamanti
Collier Azzurro Bisazza, in oro bianco 18K con 1 zaffiro blu taglio smeraldo dello Sri Lanka (circa 20,14 carati), zaffiri blu, opali neri e diamanti





Collier Celestial Blue, in oro bianco 18K con 1 zaffiro blu stellato cabochon taglio dello Sri Lanka (circa 45,94 carati), zaffiri blu e diamanti. Lavorazione con piume
Collier Celestial Blue, in oro bianco 18K con 1 zaffiro blu stellato cabochon taglio dello Sri Lanka (circa 45,94 carati), zaffiri blu e diamanti. Lavorazione con piume

Orologio Verde Bisazza, manchette in oro bianco 18K con 156 smeraldi taglio baguette (circa 12,48 carati), 43 diamanti taglio baguette (circa 4,73 carati), 100 diamanti taglio brillante (circa 7,40 carati) e 23 elementi in opale nero (2,90 carati)
Orologio Verde Bisazza, manchette in oro bianco 18K con 156 smeraldi taglio baguette (circa 12,48 carati), 43 diamanti taglio baguette (circa 4,73 carati), 100 diamanti taglio brillante (circa 7,40 carati) e 23 elementi in opale nero (2,90 carati)
Orologio Infinite Waves. Cassa in oro rosa 18K con 78 diamanti taglio brillante (circa 0,71 carati). Quadrante con intarsio in legno, madreperla e pergamena. Cinturino in alligatore bianco Fibbia ad ardiglione in oro rosa 18K
Orologio Infinite Waves. Cassa in oro rosa 18K con 78 diamanti taglio brillante (circa 0,71 carati). Quadrante con intarsio in legno, madreperla e pergamena. Cinturino in alligatore bianco
Fibbia ad ardiglione in oro rosa 18K
Orologio Blue Shore, manchette in oro bianco 18K con decoro Palace quadrante in lapislazzuli Movimento al quarzo di manifattura Piaget 56P Fibbia integrata
Orologio Blue Shore, manchette in oro bianco 18K con decoro Palace quadrante in lapislazzuli Movimento al quarzo di manifattura Piaget 56P. Fibbia integrata
Manchette Viva l’Arte, in oro rosa 18K con 1 spinello rosa-viola taglio coussin (circa 6,68 carati), spinelli rossi, spinelli rosa, zaffiri rosa, granati spessartina e diamanti
Manchette Viva l’Arte, in oro rosa 18K con 1 spinello rosa-viola taglio coussin (circa 6,68 carati), spinelli rossi, spinelli rosa, zaffiri rosa, granati spessartina e diamanti
Collier Sun On Fire, in oro bianco 18K con 1 diamante a goccia (D-VVS1 - circa 5,01 carati), rubini e diamanti
Collier Sun On Fire, in oro bianco 18K con 1 diamante a goccia (D-VVS1 – circa 5,01 carati), rubini e diamanti
Cheyenne Tozzi con collana Piaget
Cheyenne Tozzi con collana Piaget
Coco Rocha con collana della collezione Sunlight Journey
Coco Rocha con collana della collezione Sunlight Journey
Juliette Binoche con collana della collezione Sunlight Journey
Juliette Binoche con collana della collezione Sunlight Journey

Shanina Shaik con collier Piaget
Shanina Shaik con collier Piaget







Buccellati in Color

Opera Color: you add new pieces from the Renaissance style to collection by Buccellati.
Despite changes in ownership (now the company is part of the Swiss Richemont Group) Buccellati continues on his way. The new features include the Opera collection, launched in 2015 and now extended with new pieces and a line: Opera Color. The starting point is a kind of return to the roots, because Buccellati originated in Florence. Opera is, in fact, inspired by a style, but it would be better to say the culture of the Renaissance. The shape of the elements that make up the series of jewels are in fact those, reworked, which are found in architectural decoration, in the frames, in the paintings of the time and that are part of the company logo. Symmetry, gold, embroidery, light weight, but also wealth: History of art and jewelery are summed up immersed in the style that distinguishes the Maison. Opera Color introduces in the elements of the logo new precious shades thanks to the use of colored stones: lapis lazuli, mother of pearl, onyx, pink opal and Jasper, a variety of quartz. Lavinia Andorno

Opera Color. Bracciale in oro con Jasper
Opera Color. Bracciale in oro con Jasper

Opera Color. Bracciale in oro con madreperla
Opera Color. Bracciale in oro con madreperla
Opera Color. Anello in oro con jasper
Opera Color. Anello in oro con jasper
Orecchini in oro bianco con lapislazzulo
Orecchini in oro bianco con lapislazzulo
Anello in oro giallo con madreperla
Anello in oro giallo con madreperla
Orecchini in oro giallo con madreperla
Orecchini in oro giallo con madreperla
Collane in oro con lapislazzulo, jasper o madreperla, onice, opale rosa
Collane in oro con lapislazzulo, jasper o madreperla, onice, opale rosa
Collana in oro bianco con lapislazzulo
Collana in oro bianco con lapislazzulo

Buccellati goes to Switzerland

Buccellati bye-bye: it is wrote by the newspaper Sole24Ore and nobody has denied it. An article by Carlo Festa, draws a farewell from the Italian fund of private equity Clessidra. Buccellati will end up on Swiss bank of Lake Geneva, in the big house of the Richemont group. After the disappearance, in January, of the founder of Hourglass, Claudio Sposito, seems to go down the idea of ​​a center of Italian luxury, which had been toyed with the entry into private equity fund of Francesco Trapani. Who is a former number one of Bulgari, sold five years ago to the French LVMH group. Trapani became vice president of Clessidra with the idea of ​​bringing together under one hat other luxury brands, a bit ‘as the French group Bernard Arnault or François Pinault’s Kering , which controls inter alia, the Italian brand Pomellato. Or also the Swiss Richemont group, which already owns brands such as Cartier, Piaget and Van Cleef & Arpels. The argument between the wife of Sposito, Manuela Del Castillo and Trapani, which is going from Clessidra, instead has revolutionized the strategy. And will be no a big group of Italian jewelry: Buccellati will end in the land of William Tell. Whether he wants it or not Andrea Buccellati, president and representative of the family founder, who maintains a minority stake in the company. Federico Graglia

Anello con oro e diamante
Anello con oro e diamante
Anello Turbante
Anello Turbante
Francesco Trapani e Pace Wu, quando il manager era ancora in Bulgari
Francesco Trapani e Pace Wu, quando il manager era ancora in Bulgari
Buccellati, anelli
Buccellati, anelli
Orecchini in oro e diamanti
Orecchini in oro e diamanti

Cartier changes management

Tour of seats on the upper floors of the jewelery: the managing director (Ceo) of Cartier, Stanislas de Quercize, resigned and changes desk. The decision surprised many. The manager will be replaced by Cyrille Vigneron, president of LVMH Japan. On the other hand, de Quercize passes on the top floor: in fact, will be the new president of the group Richemont France, the parent company that controls brands of jewelry as Cartier and Van Cleef & Arpels. Vigneron is currently chairman of LVMH Japan (group which owns brands such as Bulgari, Chaumet and De Beers Diamond Jewellers) and has already worked for Richemont from 1988 to 2013. It is, in short, a return. The change of chairs will be formally in January 2016. Federico Graglia

Cyrille Vigneron (al centro)
Cyrille Vigneron (al centro)

Stanislas de Quercize assieme all'attrice cinese Gong Li
Stanislas de Quercize assieme all’attrice cinese Gong Li
Bracciale della serie Wild Cats di Cartier
Bracciale della serie Wild Cats di Cartier

Mattioli svizzera, ma esotica

[wzslider]A gennaio ha fatto scalpore la vendita dell’azienda a un gigante del lusso come gli svizzeri di Richemont, gruppo svizzero che comprende brand come Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai e Montblanc. A sette mesi di distanza il brand Mattioli ha girato pagina e, con la nuova gestione, si appresta a lanciare una raffica di novità: sono venti le collezioni in produzione. E la linea guida sembra essere quella dell’esotismo: si va da Tibet (si ispira ai fili di felicità in uso nel Paese asiatico), a Siriana, che invece evoca l’harem di Istanbul (anche se non si sa se le donne ne abbiano nostalgia).  African Queen è invece una linea dedicata alle donne Masai. Insomma, molte novità che sono state anticipate in un lungo articolo sul Sole 24Ore da Licia Mattioli, che continua a guidare l’azienda. Il nuovo progetto riguarda una serie di anelli dedicati agli animali. La collezione si chiama, appunto, Urban Animals: «Si tratta di una serie numerata di anelli dedicati a cinque animali. Ne realizzeremo cinque esemplari per ognuno, ed è una traccia di lavoro che seguiremo e implementeremo nei prossimi mesi, accanto alla creazione delle linee vere e proprie». L’imprenditrice spiega anche la sua filosofia: «L’idea è quella di affiancare le collezioni che creiamo ogni anno a pezzi unici, per clienti esclusive». La storia della Mattioli affonda le radici nell’Ottocento: il punzone 1TO, ottenuto dall’Antica Ditta Marchisio, è il primo rilasciato dalla Città di Torino. La famiglia Mattioli ha rilevato la società negli anni Novanta. «Siamo come un vaso d’argilla tra vasi di ferro i nostri concorrenti sono colossi come Pomellato, Buccellati, Bulgari. Combattiamo con dei giganti ma restiamo un’azienda con una forte connotazione di ricerca e design, cercando però di non innamorarci troppo della “nicchia” perché di nicchia si può anche morire», conclude l’imprenditrice. U.A.

ukMattioli swiss way, but exotic

In January, he made ​​headlines the sale of the company to a giant of luxury as the Swiss Richemont, the Swiss group, which includes brands such as Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger- LeCoultre, IWC, Panerai and Montblanc. Seven months after the brand Mattioli has turned the page, and with the new management, is set to launch a flurry of news: there are twenty collections in production. And the guideline seems to be that of exoticism, ranging from Tibet (inspired by the threads of happiness in use in the Asian country), a Syrian, who instead evokes the harem of Istanbul (although it is not known if women do have homesickness). African Queen is instead a dedicated line to the Masai women. In short, many new features that have been brought forward in a long article on newspaper Sole 24 Ore by Licia Mattioli, who continues to lead the company. The new project involves a series of rings dedicated to animals. The collection is aptly named Urban Animals: “This is a numbered series of rings dedicated to five animals. I realize five copies for everyone, and is a track of work that will follow and we will implement in the coming months, alongside the creation of the lines true. ” The entrepreneur also explains his philosophy: “The idea is to complement the collections every year we create unique pieces, exclusive to customers.” The story of Mattioli has its roots in the nineteenth century: the punch 1TO obtained from Ancient Ditta Marchisio, is the first issued by the City of Turin. The Mattioli family took over the company in the nineties. “We are like a clay pot between iron pots our competitors are giants like Pomellato, Buccellati, Bulgari. We fight with the giants but we remain a company with a strong research and design, but try not to fall in love too much of the “niche” niche because you can die, “concludes the entrepreneur.

france-flagMattioli suisse, mais exotique

En Janvier, il a fait les manchettes de la vente de l’entreprise à un géant du luxe comme Richemont Suisse, le groupe suisse, qui comprend des marques telles que Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger -LeCoultre, IWC, Panerai et Montblanc. Sept mois après la marque Mattioli a tourné la page, et avec la nouvelle direction, est le point de lancer une vague de nouvelles: il ya vingt collections de la production. Et la ligne directrice semble être celui de l’exotisme, allant du Tibet (inspiré par les fils de bonheur en usage dans le pays asiatique), un Syrien, qui évoque la place du harem d’Istanbul (même si on ne sait pas si les femmes font avoir le mal du pays). African Queen est à la place d’une ligne dédiée aux femmes Masai. En bref, de nombreuses nouvelles fonctionnalités qui ont été mises de l’avant dans un long article sur le quotidien Sole 24 Ore par Licia Mattioli, qui continue à diriger la société. Le nouveau projet prévoit une série d’anneaux réservés aux animaux. La collection porte bien son nom urbaines Animaux: “C’est une série numérotée de sonneries dédiées à cinq animaux. Je me rends compte cinq copies pour tout le monde, et c’est une piste de travail qui va suivre et nous allons mettre en œuvre dans les prochains mois, aux côtés de la création des lignes vrai. ” L’entrepreneur explique aussi sa philosophie: ” L’idée est de compléter les collections chaque année, nous créons des pièces uniques, exclusifs aux clients. ” L’histoire de Mattioli a ses racines dans le XIXe siècle: la 1TO de poinçon obtenu à partir de l’ancienne Ditta Marchisio, est le premier émis par la ville de Turin. La famille Mattioli a repris l’entreprise dans les années nonante. «Nous sommes comme un pot en argile entre les pots de fer Nos concurrents sont des géants comme Pomellato, Buccellati, Bulgari. Nous nous battons avec les géants, mais nous restons une société avec une forte recherche et la conception, mais essayons de ne pas tomber en amour trop de la niche ” de niche “, car vous pouvez mourir “, conclut l’entrepreneur.

german-flagMattioli Schweizer, aber exotisch

Im Januar machte er Schlagzeilen, die den Verkauf des Unternehmens zu einem riesigen Luxus als Schweizer Richemont, der Schweizer Gruppe, die Marken wie Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger- LeCoultre, IWC, Panerai und Montblanc gehören. Sieben Monate nach der Marke Mattioli hat die Seite gedreht, und mit dem neuen Management, ist auf eine Flut von Nachrichten zu starten: Es gibt zwanzig Sammlungen in der Produktion. Und der Richtlinie scheint, dass von Exotik zu sein, die von Tibet (inspiriert von den Themen des Glücks in den Einsatz in dem asiatischen Land), einem syrischen, die statt erinnert an den Harem von Istanbul (obwohl es nicht bekannt, ob Frauen zu tun Heimweh haben). African Queen ist vielmehr eine Standleitung zu den Masai Frauen. Kurz gesagt, viele neue Features, die vorn in einem langen Artikel über Sole 24 Ore von Licia Mattioli, der das Unternehmen weiterhin führen gebracht worden. Das neue Projekt beinhaltet eine Reihe von Ringen zu Tieren gewidmet. Die Sammlung ist treffend benannt Stadt Tiere: “Das ist eine nummerierte Serie von Ringen zu fünf Tieren gewidmet. Ich fünf Kopien realisieren für alle, und ist eine Spur der Arbeit, die folgen werden, und wir werden in den kommenden Monaten zu implementieren, neben der Schaffung der Linien wahr. ” Der Unternehmer erklärt auch seine Philosophie: “Die Idee ist, die Sammlungen ergänzen jedes Jahr schaffen wir einzigartige Stücke, die exklusiv für Kunden.” Die Geschichte von Mattioli hat seine Wurzeln im neunzehnten Jahrhundert: Die aus dem alten Ditta Marchisio erhalten Punsch 1bis, ist das erste von der Stadt Turin ausgestellt. Die Familie Mattioli übernahm das Unternehmen in den neunziger Jahren. “Wir sind wie ein Ton-Topf zwischen Eisentöpfe unserer Wettbewerber sind Giganten wie Pomellato, Buccellati, Bulgari. Wir kämpfen mit den Riesen, aber wir sind ein Unternehmen mit einer starken Forschungs-und Design bleiben, aber versuchen Sie nicht, in der Liebe zu viel von der “Nische” Nische fallen, weil man sterben kann “, schließt der Unternehmer.

flag-russiaМаттиоли Швейцарский, но экзотические

В январе он сделал заголовки о продаже компании в гиганта роскоши, как швейцарский Richemont, швейцарской группы, в которую входят такие бренды, как Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai и Montblanc. Через семь месяцев после бренда Маттиоли превратился страницу, и с новым руководством, готовится к запуску шквал новостей: Есть двадцать коллекции в производстве. И руководство, кажется, что из экзотики, от Тибета (вдохновленный резьбу счастья в использовании в азиатской стране), сирийский, который вместо вызывает гарем Стамбула (хотя это не известно, если женщины делают есть тоска по дому). Африканская королева вместо этого выделенная линия для женщин Масаи. Короче говоря, много новых возможностей, которые были доведены вперед в большой статье о Sole 24 Ore по Licia Маттиоли, который продолжает руководить компанией. Новый проект включает в себя ряд колец, посвященных животным. Коллекция метко назвал Городские Животные: «Это пронумерованы серия колец, посвященных пяти животных. Я понимаю, пять копий для всех, и это след работы, которая будет следовать и мы будем осуществлять в ближайшие месяцы, наряду с созданием линий истинного “. Предприниматель также объясняет свою философию: ” Идея состоит в том, чтобы дополнить коллекции каждый год мы создаем уникальные предметы, эксклюзивные для клиентов. ” История Маттиоли имеет свои корни в девятнадцатом веке:удар 1to получены из Древнего Ditta Маркизио, является первым выданный город Турин. Семья Маттиоли взяла на себя компания в девяностые годы. “Мы, как глиняный горшок между железными горшках наши конкуренты гиганты, как Pomellato, Буччеллати, Bulgari. Мы боремся с гигантами, но мы по-прежнемукомпания с сильной исследований и дизайна, но постарайтесь не влюбиться слишком много из ” ниши ” ниши, потому что вы можете умереть “, заключает предприниматель.

spagna-okMattioli suizo, pero exótica

En enero, fue noticia de la venta de la empresa a un gigante del lujo como Richemont Suiza, el grupo suizo, que incluye marcas como Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger- LeCoultre, IWC, Panerai y Montblanc. Siete meses después de la marca Mattioli ha pasado página, y con la nueva gestión, está listo para lanzar una ráfaga de noticias: hay veinte colecciones en la producción. Y la pauta parece ser la de exotismo, que van desde el Tíbet (inspirado en los hilos de la felicidad en uso en el país asiático), un sirio, que en vez evoca el harén de Estambul (aunque no se sabe si las mujeres hacen tener nostalgia). African Queen es en cambio una línea dedicada a las mujeres masai. En resumen, muchas nuevas características que se han llevado adelante en un largo artículo sobre periodico Sole 24 Ore por Licia Mattioli, que sigue liderando la compañía. El nuevo proyecto consiste en una serie de anillos reservados a los animales. La colección es bien llamado Animales urbanos: “Esto es una serie numerada de anillos dedicados a cinco animales. Me doy cuenta de cinco copias para todo el mundo, y es una pista de trabajo que va a seguir y vamos a implementar en los próximos meses, junto con la creación de las líneas de la verdad. ” El empresario también explica su filosofía: “La idea es complementar las colecciones cada año creamos piezas únicas y exclusivas a los clientes. ” La historia de Mattioli tiene sus raíces en el siglo XIX: la 1Para punch obtenida de Ancient Ditta Marchisio, es la primera emitida por la ciudad de Turín. La familia Mattioli se hizo cargo de la empresa en los años noventa. “Somos como una olla de barro entre las ollas de hierro de nuestros competidores son gigantes como Pomellato, Buccellati, Bulgari. Luchamos con los gigantes, pero seguimos siendo una empresa con una sólida base de investigación y diseño, pero tratamos de no enamorarse demasiado de nicho “nicho ” porque se puede morir “, concluye el empresario.

 

Fornas alla guida di Richemont

[wzslider transition=”‘flash'”]Addio Cartier, Bernard Fornas è il nuovo signor Richemont. Entra infatti nel consiglio di amministrazione di Compagnie Financiére Richemont Sa, la cassaforte del gruppo svizzero, per diventare co-amministratore delegato di Richemont assieme a Richard Lepeu. La carica diventerà operativa a partire dal aprile, e segue l’addio di Johann Rupert. Fornas ha ricoperto la carica di amministratore delegato di Cartier per dieci anni, tra il 2002 e il 2012, dopo una lunga carriera iniziata nel 1994. Si tratta, insomma, di una scalata inarrestabile: oltre Cartier, il gruppo Richemont controlla brand come Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, Iwc, Panerai e Montblanc.

Richemont compra Marchisio

[wzslider]Vancleef-Arpels si compra la torinese Marchisio. O, meglio, il Gruppo Richemont acquista una delle imprese della gioielleria più blasonate di Torino. Il colosso svizzero del lusso, che controlla brand come Piaget, Vancleef-Arpels, Dunhil, Officine Panerai, Vacheron Costantin, Montblanc, Baume & Mercier, infatti, ha rilevato le quote dell’Antica Ditta Marchisio. A sua volta, l’azienda era stata acquisita vent’anni fa dalla famiglia Mattioli, e produce anche per conto terzi, tra cui la Compagnie Financière Richemont, appunto. L’impresa fattura (nel 2011) circa 22 milioni di euro. Ma la notizia non finisce qui. Luciano Mattioli e la figlia Licia, che è anche presidente dell’Unione Industriale di Torino, hanno contestualmente creato una nuova azienda, la Mattioli Spa, restando così nel settore della gioielleria, ma con il proprio marchio. «È stato scelto il sito produttivo torinese come uno dei punti strategici di riferimento che s’intende consolidare e valorizzare. È solo l’inizio di un importante percorso di crescita produttiva e di mercato», è il commento dell’imprenditrice.  Federico Graglia

It is a good business to invest in jewelry

[wzslider]
Investing in jewelry is a real bargain. Especially in times of economic turbulence, such as what we live for a few years. It supports the Monte dei Paschi di Siena, which has carried out a study on the art market and that of precious metals. The survey analyzes the art market of the MPS market performance of painting, divided into three segments of reference, summarizing the results of the largest transactions of auction houses ( about 1,550 observations total) in three indices according to the period historical reference : MPS Art Old masters and 19th century Index, MPS and MPS Index Art Pre War Post War Art Index. The evidence of the 3 indices are then summarized in the Global MPS Painting Art Index.

But, as anticipated, the discussion does not end here. Experts have also introduced indexes that aim to analyze the trend of so-called minor arts : antiques, furniture and sculptures, jewelry, wine and photography. Within the minor arts, we analyzed the performance of the sector Jewels compared to other minor arts given the particular function as a safe haven covered in this segment.

The most important segment after painting, in fact, is represented by jewelry and watches, whose temples stand out for their high average turnovers and weighs a total of 14.2% of total revenues ( +3.1% compared to the portion of the first half 2010). This segment is expected to grow further by the experts of MPS, especially given the success that the rods of precious stones and are enjoying all the squares on the continent.

Conclusions : The weight between the various segments still seems to be intended to change, with a strengthening of the minor arts that show, in just the last calendar year and in all categories, the best performance in terms of percentage changes compared to the MPS Global Painting Art Index.

The MPS Jewels index summarizes the trend of the auctions of jewelery, watches and precious stones of the most important international centers : Geneva, London, New York and Hong Kong. The segment shows the growth rates of the most interesting segment of the minor arts, with an increase of 160.8 % over the last 5 years ( first half of 2011 over the first half of 2006).

In comparison with the MPS Minor Arts Index Without Jewels ( +71.0 % between 2006 and 2011 ), it is evident success of the jewelery, which at the moment are confirmed safe haven par excellence, with a performance estimate for 2011 +10, 0% (latest data considered in the study ).

The jewelry will also reveal a rather good ‘liquid’, at least for the high quality pieces : the rods considered to show that the branded jewelery or antiques are a safe investment. In addition to diamonds are always very popular natural stones ( untreated) and natural pearls (not cultivated ). The success of the segment can be attributed to two main reasons: 1 ) the jewelry is seen as a safe haven warranty, and 2) the value of the underlying ( gold, silver, diamond… ) has grown significantly in this period of recession.

Of course, it is not automatically sell a gem, but no more than a painted picture. The unsold rates recorded in the last five semesters, note analysts Sienese bank, settle in the region of the five-year average rates ( average rate per lot 21.4%, 17.6% by value ), and below the peaks achieved in 2008 : the market in the last two years seems to have found a sustainable balance for supply and demand.

Compared to the past, the demand for precious focuses more on top quality diamonds, colored stones with particular as to the Burmese rubies, Kashmir sapphires and for the Colombian (Muso ) for emeralds.

On the square in New York are appreciated especially great carat white diamonds, as well as large colored stones and colored diamonds. The jewels of the ’20s and ’50s are very welcome in both the old and the new continent. The UK market is more geared towards the cushion cut diamonds for their particular for their luster and charm. In Italy is more and more interest in the vintage jewelry, thanks to a consolidated goldsmith tradition that has produced manufacturing, design and proportions of high quality. The signatures, known internationally, they add value to the jewel with exquisite designs and a perfect bill.

There are, finally, advice for those who decide to embark on an investment in diamonds. It is necessary, experts explain, evaluate the so-called 4 C’s : color ( color), purity ( Clarity ), cut ( Cut) and carat ( Carat ). Not to be overlooked, moreover, proportions, fluorescence and polishing.

The market for fine jewelry is synthesized in a series of graphs. The performance of the MPS Jewels Market Value Index in the entire observation period (September 2008 – September 2011) is quite positive ( +63.5 %) and superior to other national stock indices considered, all in negative territory : SMI ( -4, 9%), CAC 40 ( -36.7 %) ** and FTSE MIB ( -54.5 %) with the exception of S & P 500 ( +2.7%).

The investment in the stock market jewel of luxury appears to be the only positive with respect to the major indices which are representative of 4 -contributing countries, with their society, the definition of MPS Jewels Market Value Index ( Damiani and Bvlgari for Italy, LVMH, Hermès and Dior for France to Switzerland Richemont and Tiffany & Co. for the United States ).

Be careful, though : the dangers out there. The segment of the jewel of luxury, the study continues, it is subjected to numerous threats : 1 ) increasingly strong interest in substitute goods to meet the psycho – physical (eg, travel, spas, gyms, etc. ), 2) increased demand for the productions of the fashion industry, especially by younger people, attracted by prices less prohibitive and innovative features, and 3) preference for fashion products than for products – value ; 4) strong seasonality of sales in some periods of the year ( for jewelry Christmas and Valentine’s Day ), 5 ) the risk of counterfeiting; 6) reputational risk ( for example, when the production is decentralized abroad ) ; 7) change in consumer tastes, often sudden and unreasoned.

The high rates of unemployment and the levels of tax rates in emerging markets are factors that can influence demand. Moreover, the products of the luxury market have good nature of secondary ones, which makes them susceptible to the macroeconomic environment and require a constant upgrading and re-launching the brand.

This is also why in recent months the performance of MPS Jewels Market Value Index was affected by the difficulties in the financial markets ( -20.5 %), but were also negative performance of all other indices ranging from -31.9 % of FTSE MIB to -10.7% for the S & P500.

On the overall performance of the MPS Jewels Market Value Index, however, have impacted primarily LVMH ( -19% approx. ) And Richemont (-23% approx. ) Which together account for about 70%. the entire index.

Little significant effect on the growth performance of the title Bulgari (+50% approx. ) Following the tender offer launched by LVMH, because of its limited weight on the aggregate (4.5% approx. ).