Alex and Ani, a jewelery brand founded by the American-Armenian Carolyn Rafaelian, launches a collection dedicated to Harry Potter ♦ ︎
History comes from afar, almost like Hogwarts. In 1913 at Rhode Island (New York) landed an Armenian immigrant. Melkon Rafaelian and his son, Ralph Rafaelian, have started producing jewelry Cinerama. Ralph’s daughter, Carolyn, has kept alive the American dream of her family, she founded the Alex and Ani brand in 2004. The company has been successful and over the years has distributed 46 million dollars to non-profit organizations. Yes, because Alex and Ani design jewels that also have the purpose of making the world better. It is no coincidence that the style of the brand, which also sells online, involves the use of signs, icons, symbols of deep meaning, or places, people, and myths. For example, in September Alex and Ani launched the Liberty Copper collection with original copper made from the restoration of the Statue of Liberty, a symbol of Carolyn Rafaelian’s family history.
But there are also other good myths. Or, better, fantasy characters inspiring good intentions, like saving the world from a sect of bad wizards. The Harry Potter saga is the subject of the new American brand collection. The Alex and Ani collection is made of gold, silver and other metals. Jewelery includes symbols related to JK Rowling’s books: the Hogwarts Magic School, the Deathly Hallows, some magic formulas, the lightning bolt, and even Harry’s goggles. The prices are very low, from about $ 30 to $ 100: almost a magic. Margherita
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