Vendere gioiello Archives

Come vendere i vostri gioielli

Published on February 18, 2024

Four tips before knocking at a jeweler’s door or trying to sell a jewel. It is not easy to conclude a good deal ♦

Is It A Good Time To Sell Jewelry? It depends. Wholesale diamond prices, for example, have dropped a lot compared to 2015. By contrast, the value of gold has returned to rise. But when you sell a jewel, the quality of the assembled stones comes into play, along with the design and the brand. A jewel of an established Maison takes the lead in evaluations, and for this reason many jewelers who easily accept necklaces, rings and bracelets that have the brand of famous jewelers. But if the stones used are of high quality, it is also possible for a jeweler to buy the jewel only to remove the precious stones to be fitted with a more modern design. But be careful: selling the grandma’s brilliant ring is not easy. At least: it is not easy to get a unique price. While gold has certain quotes, the diamonds have a number of aspects in the evaluation (How choose a Diamond) that make it susceptible to different proposals regarding the price. Apart from this consideration, there are four aspects to consider.

Spilla con diamanti e perle — Brooch with diamonds and pearls

1. Think what you really have. Just because Grandma said his old diamond ring was precious (a gift from his beloved grandpa) does not mean that he really is. The sentimental value is one thing, the true is another. So, before running from the first jeweler, better to have a precise picture of its quality and genuineness. If it is a diamond of a certain size and weight, it is worth referring to a qualified expert who can give an impartial opinion of the characteristics and conditions of the stone. And also to highlight the positive attributes that could affect its value. But first get to know the cost of the exam: it must be worth it. Often a pawn shop offers a similar service.

Anello in platino con diamanti del 1950 circa. Base d'asta: 1500 euro — Platinum ring with diamonds from around 1950

2. Get ready for a realistic price. Dreaming is beautiful, but we have to deal with reality. We said that the market is at a favorable time for the sale, but it depends very much on the type of stone mounted on the jewel. To get an idea, have a look at sales on eBay. Finally, before turning to a seller, think that you will buy only if you are convinced of a good deal, not for a favor.

Bracciale a forma di cigno bianco, con diamanti — White swan-shaped bracelet with diamonds

3. Consider selling options. Those who buy your jewel have two options: sell the piece to another industry or the public. Also consider taking the opportunity to contact a jewelery manufacturer: probably the price you can check will not be the best, but in return, the sale is very fast. But be careful to call on operators who have all legal permissions and a clear curriculum. Investigations on many gold shopping shops are showing that it is easy to come across dealers of dubious honesty. A brief survey on Google can be of help. By the way, there is also a site specializing in private online shopping (www.idonowidont.com). The mechanism offers a guarantee to seller and buyer (of course you pay a commission), but be careful: it is in English and there may be some customs problems.

Anello con diamante taglio smeraldo e oro bianco — Ring with emerald cut diamond and white gold

4. Are you emotionally ready to sell? The hardest thing is not to come up with a good price, but be sure you want to sell a jewel that is usually part of your story as well. It tends to add an emotional value to a diamond on the engagement ring, and the disappointment on real market value can be a shock.

Anello in oro giallo con diamanti — Yellow gold ring with diamonds

5. Consider the auctions. If you have a jewel of a certain value, an interesting way is to propose it in an auction. In addition to the giants Sotheby’s and Christie’s, each country has auction houses that periodically organize auction sales. If the jewelry has an interesting shape, a price could be higher than that of a simple sale in jewelry. Federico Graglia

Un'asta condotta da David Bennett (Sotheby's) — An auction conducted by David Bennett (Sotheby’s)

How to behave in a jewelry store

Published on December 20, 2023

Campus

L'interno della boutique di Van Cleef & Arpels

Do you want to buy a jewel? Know that jewelers judge your behavior and may be more or less available. Here’s what not to do when you enter a jewelery store ♦

What a jeweler thinks of you when you go into his store? You must know it: it’s important. Often between customer and jeweler there is a relationship that lasts for years: the engagement ring, the watch as a gift, the necklace for wedding anniversary… But, as with all businesses, even a good relationship may fall apart. A jewelry salesman does his job, and you have to do yours. So, you must remind what the jeweler wants from you. These six points summarize what is expected from you.

La boutique Repossi, a Parigi — The Repossi boutique, in Paris

1 Even if the jeweler has a friendly relationship with you, do not forget it’s anyway a commercial activity. At the end of the day the jeweler look at what he earned. So, do not take the jeweler for a consultant or expert to consult casually. Many, for example, get into a store to ask for a value on a jewel that, maybe, they want to sell. It is not an attitude pleasing to the jeweler, unless he sold you that piece. Bring into the store a ring or a necklace purchased elsewhere may be fine once, if you are regular customers, but no more. Probably your jeweler has a same item you are asking to evaluate: showing a competitor’s product may irritate him.

Non sottovalutate l'esperienza — Don’t underestimate the experience

2 The jeweler seeks to identify customer’s financial resources and on this basis propose rings, necklaces or earrings that can satisfy the needs. If he is a good professional, he’ll be able to offer a good price too. In return, however, he expects loyalty from the customer. It may be benefit for both parties.

L'interno di Harry Winston, a New York — The interior of Harry Winston, New York

3 Certainly, those who buy a jewel is not a jeweler or a gemologist. But jewelers are bothered by the complete ignorance on the subject. They will be ready to explain the characteristics of an object that you like and why its price. In return they expect the customer to understand why a piece of jewelry is more expensive than another, or more simple differences between different diamonds (of course, reading here helps you ). Then, if the client has some knowledge of basic the jeweler is more positive and, perhaps, more flexible about the price.

4 Regarding the price: when you look at a price tag, keep in mind how much it costs to set a warehouse, buy gold, precious stones, conceive original jewelry, charge the craftsmen for manufacturing. Manage a jewelry store, especially small ones, is a substantial investment in terms of capital equipment, that it is there in the form of rings and necklaces. The jeweler expects you to realize that keeping a store of precious is not how to run a bakery.

5 Before getting into a jewelry store is good to be clear how much you are willing to spend. An uncertain idea about financial resources makes difficult for the jeweler, determine what is the most suitable product for you. In any case, aimless expect high quality jewelry on a budget too low.

6 The jewels are delicate and wear and tear. Necklaces, rings and bracelets needs regular maintenance and cleaning. Most jewelers cleans what you bought in their store for free. Others even offer a warranty on their products. But you must not believe that the jewels can last forever. It is not said. Household chores or every day life can ruin your jewels. And even a diamond, in certain conditions, may deteriorate. Do not blame your jeweler.

Gioielleria a Shanghai — Jewelry store in Shanghai

How to sell jewelry on eBay

Published on January 3, 2022

Campus

Do you want to sell a jewel? You can try on eBay. Here are 6 moves to sell your jewelry on eBay ♦ ︎

Do you have a jewel that you haven’t worn for years? Would you like some extra money for Christmas shopping? Do you have a little spirit of initiative? In this case, consider the idea of selling the jewelry that takes dust in yours drawers. The first step is to make sure that jewelers in your area buy jewelry at a price that you think is fair. If not, you can try selling them online on the eBay platform. But be careful: even if thousands of jewels are sold on eBay every day, you need to know how to achieve the goal and get a fair price. Here are the right moves to sell your jewelry on eBay.

Il logo di eBay

1 Consider trends. Let’s be honest: not all of Grandma’s jewels are selling like hot cakes. For jewels, as well as for furniture or clothing, there are fashions that prevail. First of all, therefore, you need to find out which jewels are most in demand. How? For example, you can use tools like Google Trends or the eBay trend search tool, which offers information on the best-selling items and what buyers are looking for. Constantly browsing on gioiellis.com is also a good idea to stay up to date with the latest news.

2 Inform yourself before writing the description. A jewel described in a generic way will not attract those who make purchases. Before selling your jewelery, gather information on the type of ring, necklace or bracelet you want to sell. With a magnifying glass, look for any signs or incisions relating to the manufacturer and the type of material used. For example, specify whether it is 18 carat gold or 14, the year of production, the type of stone, which cut was used for the stone.

Correct description: 16 carats of tanzanite, 4.5 carats of diamond, 18K white gold

3 Present good quality photos. One of the worst ideas is to take a photo of the jewel with your mobile phone. Mistake. Unless you are a professional photographer, you will take a picture that worsens your jewel, instead of enhancing its features. You don’t need to go to a photo studio, but ask someone who knows how to photograph still life. Attention to lighting: pronounced shadows can give a bad impression. Light the jewel from multiple sides and take many pictures. Don’t leave out important details, such as the possible trademark of the jewel.

NO. Foto sottoesposta, grigia, di cattiva qualità

YES. La foto non è professionale, ma rende meglio il tipo di gioiello

4 Buy a jewel. No, you don’t really need to buy it. But try to put yourself in the shoes of those who want to buy your jewel. What would you like to know? To find a buyer, the best thing is to describe your jewel in detail on the eBay product sheet: style, color, quality (stone cutting, clarity), brand, size and wear conditions. Also, think about which keywords could be used to search for your jewel.

5 Buy it now. On eBay you can auction off your jewelery, or use the Buy It Now option at a fixed price. It’s the choice that works best for jewelry. Of course, it also depends on the proposed price.

6 Get a reputation for yourself. How much confidence do you inspire? Why would anyone trust you? If it is the first sale you do, you must offer the opportunity to those who buy to know that you are not cheating them. Offer guarantees, transparency. Positive feedback can build a good reputation, which is an important aspect for any seller.