Lanfranco Beleggia Archives

Beleggia (Brosway) awarded in New York

Published on November 12, 2022

Da sinistra: Giovanni Feroce, consulente per Brosway Italia, Anthony De Felice, direttore sviluppo business di Premier Product Resourcing, Janet Robinson vice presidente di Engraving Operations. di Premier Product Resourcing, Lanfranco Beleggia, Beatrice Beleggia, Frank Catrone, presidente di Premier Product Resourcing

Prestigious recognition for Lanfranco Beleggia, president of Bros Manifatture, the holding company that owns the Italian fashion jewelery brand Brosway Italia, as well as Rosato, S’Agapò and Pianegonda. Beleggia was invited to New York at the Accessories Council Excellence Awards 2022 and to receive the Hall of Fame / Founders Award, in recognition of his career for having founded his company, leader in the sector in Italy and in the world.

Da sinistra: Beatrice Beleggia , Ceo Bros Manifatture Usa, Lanfranco Beleggia, fondatore e presidente di Bros Manifatture, Giovanni Feroce, consulente Strategico per Brosway Italia

Beleggia is the first natural person to receive this honor: the award was previously reserved for products of major brands that had distinguished themselves during the year, such as the Coach bags, the Ray Ban Aviators and the Converse All Stars. The Accessories Council Excellence Awards (Ace) are awarded annually and are celebrated in an official gala evening (May 3, 2023 also in New York City) attended by large companies, brands and all those who make a lasting and significant contribution to the industry.

Lanfranco Beleggia con Karen Giberson, presidente e amministratore delegato di Accessories Council

I am incredibly honored to receive this award. We have worked hard to try to be successful in the large US market and to convey our philosophy, our experience in jewelry and our continuous pursuit of beauty, innovation and fashion. I am extremely proud to be present in international markets with a brand like Brosway Italia, emblem of the Italian character: lively, colorful, modern.
Lanfranco Beleggia, founder, president and CEO of Bros Manifatture

New Chakras by Brosway

Published on September 18, 2022

Bracciale in acciaio, pvd oro, stella, madreperla, calcedonio blu e cristalli

Bros Manifatture celebrates 20 years of activity of the Marche brand with a flurry of news One of these concerns the Chakra collection by Brosway. It is one of the most successful bijoux lines of the company founded and led by Lanfranco Beleggia, now together with his sons Maurizio, Valerio and Beatrice. The Chakra bijoux combine a certain fantasy in periodically renewing themselves, together with a very low price and a gypsy style that meets the favor especially of the younger ones.

Collana in acciaio, pvd oro, pendenti tema astri, madreperla, smalto blu, cristalli

Even the new jewels of the Chakra collection, which despite the chosen name are not inspired by the Hindu religion, collect a series of lucky symbols, or simply decorative, such as the crescent moon, the star, the wind rose. The bijoux include earrings, necklaces and bracelets: they are made of steel, in the natural color or with gold PVD and the addition of white or colored cubic zirconia.

Collana doppio filo in acciaio, pvd oro, pendenti stella, madreperla e cristalli

Orecchini in acciaio, pvd oro, stelle polari e cristalli

Orecchino in acciaio, pvd oro e cubic zirconia

Bracciale in acciaio, occhio di Rha, madreperla e cristalli

Bracciale in acciaio, pvd oro, stella e cristalli

The world is beautiful because Imperfectum with Pianegonda

Published on June 10, 2022

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To come up with a praise of imperfection, you need an artist. And Pianegonda, a brand of the Bros Manifatture group, turned to a sculptor to design the Imperfectum capsule collection. The name, in Latin style as it is now used for the Maison specializing in silver jewelry, has been entrusted to Marcantonio (a perfect name for references to the culture of ancient Rome), stage name of Marcantonio Raimondo Malerba , artist and designer born in the province of Ravenna and sculptor after his studies at the Academy of Fine Arts. The jewelry collection was previewed at Milan Design Week 2022.

To design Imperfectum Marcantonio drew inspiration from the ancient Japanese tradition of kintsugi, reinterpreting it in a new concept of contemporary jewelery. The collection consists of seven pieces, in which single apparently contrasting pieces of jewelery are joined by a gold thread. The basic idea is that beauty also resides in imperfection. The collection will be available from October.

Marcanonio (a sinistra) con il presidente di Bros Manifatture, Lanfranco Beleggia

I have enclosed in the jewel the concept of time, pieces that belong to memory, a dynamic that tells a story, in the gesture of putting together the different parts and materials.
Marcatonio

Bros Manifatture’s EBITDA is growing

Published on March 9, 2022

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Lanfranco Beleggia, fondatore e presidente di Bros Manifatture

It was a precious 2021 for Bros Manifatture, a Marche-based company leader in the fashion jewelry and watchmaking sector with the Pianegonda, Rosato, Brosway, S’Agapô, Bros Cinturini and Dhiva packaging brands. The company led by the founder, Lanfranco Beleggia, has closed 2021 with a turnover of 36 million euros, in line with 2019.

The company’s results, also thanks to a recovery in efficiency, brought Ebitda to 17%, an increase compared to 2019. The distribution strategy of the new year, the company announces, sees particular attention to the American market , with the implementation of a direct structure for the Brosway and Pianegonda brands, both already present and distributed on the European market, which recorded double-digit growth.

Bracciale tennis in acciaio 304 e finitura color oro rosa, cubic zirconia quadrati e pendenti a forma di cuore di Brosway

The investment in the Chinese online market also brought a strong response to the marketplace sales of the Brosway brand. 2022, in the group’s analysis, sees all the brands very active on both drivers such as internationalization and digitalization, to consolidate the domestic market and give a boost to foreign markets, with strong investments in digital. Each brand has its own identity and expresses it with events, collaborations and social commitment.

Rosato, bracciale in argento 925%, galvanica oro rosa con cuori e cubic zirconia bianchi

The medium and long-term objective of Bros Manifatture is to expand the growth and turnover prospects of all brands, e-commerce and the media mix, from events to digital advertising, which has already led to a significant increase. of e-commerce sales volume. Bros Manifatture is present in 30 countries around the world with 2500 points of sale and employs about 300 people. It makes use of a structured network of agents and continues to invest in the development of shop-in-shops in partnership with top wholesale clients.

Brosway life-saving bracelets with Unicef

Published on February 3, 2022

bracciale/news

Brosway collaborates with Unicef, in support of programs against child malnutrition. Until February 14, Valentine’s Day, by purchasing one or more Brosway bracelets on the unicef.it/brosway web page, it will also be possible to help children receive adequate care and nutritional therapies.

The bracelets linked to this initiative are in steel and Swarovski crystals. By purchasing a Brosway for Unicef bracelet, the entire amount will be allocated to the organization linked to the UN to support interventions in the fight against malnutrition. In fact, for each bracelet purchased, Unicef will be able to guarantee a complete therapy based on therapeutic foods for a severely malnourished child able to heal him and save his life. According to the latest data, 149 million children under the age of five in the world have reduced growth and development and at least 45 million suffer from acute malnutrition, the most life-threatening.

Children suffering from acute malnutrition are among the most vulnerable on the planet. Without receiving lifesaving treatment promptly, they are at an extremely high risk of dying. We thank Brosway for its support. Through this gesture he shows great sensitivity, attention and closeness to the needs of the most vulnerable. We are confident that together we will save the lives of many children around the world.
Paolo Rozera, general manager of Unicef Italy

During the year there will also be other moments of collaboration between Unicef and Brosway for the improvement of the living conditions of minors around the world. The first joint activation was planned on the occasion of the Valentine’s Day, because “Love can change life, even that of a child”.

Brosway has always believed in the importance of supporting non-profit organizations that work daily to change the lives of many and generate awareness. We believe it is important to activate this type of collaboration to bring about a concrete change that makes a difference. There can be no wealth and poverty.
Lanfranco Beleggia, president of Bros Manifatture

Rosato with cheerfulness

Published on September 17, 2021

Showroom

Rosato is a brand (part of the Bros Manifatture group) that has always offered jewels that tell stories of the common life of women. They are pendants that are used to personalize necklaces and bracelets, but also rings and earrings that describe emotions, but also objects or subjects of female desire: for example, there are collections such as Love, Travel, Shoes, Zodiac, Passions, etc. Now, to this already very dense series, Rosato jewelry lovers can add a line called Allegra, a mood that everyone would like to last longer and longer.

In addition to the pendants, the cheerful line is made, like the others, in 925 ‰ silver with 18-karat rose gold plating or in natural color and with the addition of cubic zirconia. Founded in Arezzo in 2004 by Simona Rosato, the brand was bought in 2011 by Bros Manifatture, the creation of Lanfranco Beleggia, president of the group. And thanks to its characterization, Rosato has managed to establish itself as a prêt-à-porter jewelry brand with its own strong identity.

Orecchini in argento in versione naturale o placcati oro rosa

Orecchini in argento della collezione Allegra

Anelli in argento della collezione Allegra

Rosato, anelli in argento con cubic zirconia