vendere gioielli

How to create a jewelry brand

How to create a jewelry brand? Is it possible to turn the passion for jewelery into a profession? How to become a jeweler? Let’s start from a consideration: you already know how to create jewellery, you have tried, you know the techniques and difficulties to overcome to make earrings, rings and necklaces. But you don’t know how to transform your practical skill, probably artisanal, into a commercial enterprise. What you need is to identify a brand that can be successful on the market. First of all, therefore, examine your conscience: are you able to produce a sufficient number of jewels to satisfy the requests of your future customers? If the answer is yes, then you really need to define your brand.

Come creare un marchio di gioielli?
How to create a jewelry brand?

Define your brand
The first step in creating a jewelry brand is defining the brand’s identity. How you do it? Start asking yourself some questions:
• What is your brand’s purpose?
• What are its core values?
• Who is the target audience?
• What makes your brand unique?

These questions will help you establish your brand identity and guide decisions throughout the branding process.

Fatevi delle domande
Ask yourself questions

Create a business plan
The second step is to create a business plan that outlines the brand’s goals and objectives. For example, you need to think about a marketing strategy to communicate the quality of your jewelry. Furthermore, identify a pricing strategy by comparing them with possible competitors. Finally, plan a jewelery production plan and the resulting expenses and revenues you can obtain. But, first of all: do you have a sufficient budget to leave?
Definire lo stile dei gioielli
Define the style of the jewelry

The jewels
When you have clear ideas and have answered considering the aspects we have described previously, ask yourself another question: are the jewels you have designed so far really the right ones for the type of brand you have chosen? It may be that by considering everything you can come to the conclusion that your jewelry is perfect. Or maybe you need to better adapt your design to the type of brand and audience you choose. So, design your first jewelry collection based on your brand identity and target audience. Create sketches and prototypes and try to get honest opinions.
Creazione di un gioiello
Creation of a jewel

The quality of the jewels
You have some brilliant ideas, you have created some jewels in your laboratory. But to move on to producing lots of jewels you must also have an idea of how to maintain a constant quality of your products. Artisanal production often has ups and downs. But this is bad for the brand: every piece that isn’t perfect will be bad advertising for your products. Create a production schedule and establish quality control standards. This also applies to those who decide to outsource production by entrusting the invoice of the jewelery to external companies, a method often used by small jewelery brands.
Creazione di un anello
Creation of a ring

Online presence
It goes without saying that your brand must be present with its own website on the web and on the main social networks. A poorly maintained, not updated website, or a social network with old posts and poor photos will give bad publicity to your jewels. Even establishing contact with specialized sites, such as jewels.com, offers visibility and prestige to your brand. A marketing activity cannot ignore an online presence. Be careful, however, of the influencer phenomenon. There are influencers who boast thousands of followers, who are in reality “not very real”, i.e. they are simple virtual bots. And the actual impact of their social media posts is controversial.
Realizzazione di una collana
Making a necklace

The sale of jewels
Finally the time has come to sell the jewels. The choice of mode is not a secondary aspect. You can sell directly in your laboratory, if your licenses allow it, or/even online, in temporary shops (perhaps before Christmas), or through other jewelery shops. This is also an aspect that must be considered previously.
Studenti nel laboratorio di oreficeria Design del gioiello contemporaneo, a Venezia
Students in the goldsmith’s workshop Design of contemporary jewellery, in Venice

The growth of the brand
Once on the market, evaluate your sales, and if you sell online, take a good look at the data before deciding how to expand your product line, refine your marketing strategy and establish customer interaction. Listen to the feedback of those who purchased your first jewels and analyze what changes to make in case of criticism.
Regardless, creating a jewelry brand takes time, effort, and careful planning. But if you have some good ideas you can create a thriving and successful jewelry brand.
Lavorazione dei gioielli
Jewelry making

5 rules for selling your gold jewelry

Is it a good idea to sell your jewelry? How do you sell a ring, a necklace or earrings? Here are the things to know before selling your precious jewels: the first thing to check is … ♦

The price of gold rises, falls, goes up again. Will it be the right time to sell your jewelry? If you have a gold jewel, before selling it is better to get an idea of ​​the quotation of the yellow metal. But what is the real price? If the jewel is of a great Maison, with diamonds or other precious stones, it is better to have it evaluated by at least three different jewelers: the evaluations can be very different.

Gioielli in oro
Gold jewelry

If, however, your jewelry is made in large part of gold, the first thing to do is look carefully at the charts of the quotes (but also silver and platinum). The experts can also follow the lists of the New York Spot Gold or London Fix. Which one is better? Depends: the first is a price index mainly for transactions in the United States, while the latter refers to European and international markets. It is not a small detail if you intend to sell an important jewel, because the buyer could make his assessment on the most convenient square for him. Knowing, however, the price of gold serves to get an idea of ​​the price: better not to trust what some operators who buy jewelry by weight explain. Here, then, five tips to sell their golds at best.

Isabelle Fa, collana in oro indossata. Copyright: gioiellis.com
Isabelle Fa, gold necklace worn. Copyright: gioiellis.com

1 Identify price changes: if there is an upward surge in gold prices, London Fix is ​​the first to record its growth, so this is the best market for the seller and obviously not for the buyer. We repeat: this applies to jewels that have a certain weight. For a few grams the difference is not much.

2 Learn gold weights and measures: it is essential, because even if buyers use grams as a unit of measure, in reality the value on the international market is set in ounces. And 1 oz is equivalent to 31.1 grams. So, to understand the current price you just have to multiply the value by 1 ounce by 31.1.

Lingotti d'oro
Gold bars

3 Check the carats of the jewels: the official price of gold is that of pure metal, at 24 carats. But no modern jewel has 24 carats. The jewels are made of gold combined with other metals, to increase resistance, or simply to lower the price. 14-carat gold means, for example, that only 58.3% of your jewelry is made of gold. The rest can be nickel, silver, copper … So when you go to sell the jewel, it will be calculated not for its total weight, but in that relative to the gold part. Attention, 9-carat jewels are often advertised as gold, but when sold they are not considered as such.

Lavorazione di gioielleria
Jewelry making

4 Calculate and compare the best price: It is better to measure and accurately weigh jewels before going to any store, to get an idea (on the internet special scales are on sale). Also, keep in mind that those who buy gold do not pay the theoretical price of the list, because they must merge the jewel and, obviously, add its percentage of income, on which the taxes are paid. Basically, if you have calculated well the value of your gold jewel taking into account the percentage present in the alloy (the carats) and its weight, you must remove at least a good 30%.

Lavorazione orafa. Foto: LaPresse
Goldsmith workmanship. Photo: LaPresse

5 Get the best price: Internet is a good channel for buying jewelry, but not for selling. Some buyers apply discounted rates up to 50% compared to some stores “buy gold”: the same necklace of 14 carats could be estimated at half The jewelers could, however, pay more if they detect a fine craftsmanship, because the jewel it could be transformed and reused.

Controllate il peso del gioielli
Check the weight of the jewelry

Virtual reality jewelry shopping by Perfect

Virtual reality to sell jewelry. Digital technology is the new frontier for the world of jewelry: it allows you to view the jewel in a virtual but realistic way, for an engaging shopping experience. This is what Perfect, a Taiwanese hi-tech company (listed on the American Stock Exchange) proposes with its Virtual-Try-On solution. The idea behind it is simple: to allow real-time testing of necklaces, rings, watches, earrings and bracelets. To make the shopping experience even more realistic and tailored, the company has developed an intuitive 3D viewing and reproduction tool, which allows brands to convert product models into three-dimensional try-on experiences.

What to do
What does a jewelery maker have to do to use virtual reality? It is about adding the Virtual-Try-On technology within the e-commerce site. In this way, according to Perfect, buyers can try the product of interest on their skin and select the right one. The AgileHand technology used by the company and artificial intelligence learning algorithms allow real-time simulation of hand movements without the need for external markers. In this way, trying on rings, bracelets or watches online is much more natural.

Perfect has further developed the Virtual Try-On solution with the integration of the online 3D viewer and configurator. Available for rings and watches, the new 3D technology promises to simplify and optimize the entire three-dimensional reproduction process of products, allowing brands to easily convert standard Cad model files and offering customers the ability to customize the chosen accessories by browsing catalogs of built-in materials and textures for developing renderings and real-time previews. A proposition that also seems interesting for buyers, who can order made-to-measure pieces for their own market.

In the luxury ring and watch industry, Ar technology has incredible potential to provide a more personalized consumer experience. We are excited to announce our new 3D Visualization and Production tool, confident that it will allow brands to integrate and optimize shopping journeys, while also increasing customer confidence in buying online.
Alice Chang, CEO and founder of Perfect Corp

Alice Chang, Ceo di Perfect Corp
Alice Chang, Ceo di Perfect Corp

In this way, jewelery brands can select elements that can be customized from the available catalogs or upload ad hoc textures to increase the creative possibilities. Furthermore, by implementing Perfect’s innovative 3D technology within their e-commerce site, luxury watch and ring companies can create their own online 3D product configurators, allowing luxury customers to increase purchasing confidence and , at the same time, enjoy an exclusive shopping experience.

How to sell your ring

How to sell your ring? Is it convenient to take apart a ring to sell gold and diamonds separately? ♦ ︎

There are so many ways to sell a ring. You can sell it whole, or decide to separate the precious stones, usually a diamond, from the gold circle that holds the stone. There are, in fact, even those who are interested in investing in diamonds, although it is good to remember that the revaluation is by no means automatic. In short, what if you want to sell the diamonds set in your jewels? But does separating gold and diamonds to sell a ring better allows you to get a higher price? Are you sure? Before you separate a diamond from your ring and rush to sell it, read this article.

Anello di Crieri con smeraldo colombiano e diamanti a taglio triangolare. Copyright: gioiellis.com
Crieri ring with Colombian emerald and triangular cut diamonds. Copyright: gioiellis.com

How to sell your ring?
The most common idea is to go to a jeweler. However, the interest in buying the ring depends on many factors, such as the value of the stone mounted on the jewel, the shape and the brand of the jewelery company that made it. These three factors can be evaluated separately. If, for example, the ring has a precious stone, but in an uninteresting setting, the jeweler may be interested in buying the ring and then disassembling it and reusing its components. If the ring is of a well-known brand, the prevailing interest will be to resell the jewel, after having polished it again. A gold-only wedding ring will instead be valued simply by weight. If the ring has a certain value, it may be worth proposing it to an auction house. However, bear in mind that in any case the price that will be offered to you will be much lower than what you hoped for.

Valutazione di un diamante di Rubin & Zonen
Appraisal of a diamond by Rubin & Zonen

Evaluate a price first

Before taking your ring to the jeweler or an auction house, though, it would be good to have an idea of what your ring might be worth on the market. There are two ways to understand this at least approximately. If your ring is of a well-known brand, you can start doing a search on the sites of the major auction houses, which publish the result of the sales on their website. It is probable that if you want to sell a ring by Buccellati, Damiani or Bulgari, just to mention three names, you could find something that looks like the jewel you are holding. This way you will at least get an idea. Keep in mind that the valuation determined in an auction must then discount the auction fees, i.e. the fee for the company that organized the sale. And they are not few: they can reach almost 30%. If, on the other hand, the ring is very plain, it is likely to be valued simply by its weight of gold. If there is also a diamond, but a very small one, don’t count too much on it. For example, a medium quality 0.3 carat diamond will be valued at something like 200 dollars or euros, approximately, if it doesn’t have a more than good color, maybe even less. Therefore, before selling your ring, set a value below which you are not willing to sell: you will need it for any negotiation with the buyer.

Tenzo, anello con granato e diamanti. Copyright: gioiellis.com
Tenzo, garnet and diamond ring. Copyright: gioiellis.com

Is it a good idea to separate the diamonds from the gold of an earrings, ring or necklace?

Depends. It is never a good idea if the jewelry is from a well-known brand. If your jewel has the recognizable brand of a famous Maison it is better to sell the jewel in its entirety: it will certainly get a higher evaluation. If, on the other hand, your jewelry does not have a particularly recognizable design, separating gold and diamonds could be a good idea. But be careful: you must be sure that the gold has a good carat. An 18-karat gold ring, for example, contains only 75% pure metal. Therefore the evaluation of the buyer will take into consideration only that part of gold. And even less, of course, for 14-karat or 9-karat gold. Furthermore, you must be sure that the diamond is of good quality, perhaps accompanied by a certificate issued by a gemological institute.

Anversa: valutazione di un diamante
Antwerp: appraisal of a diamond

How to remove diamonds from a jewel?

Diamonds are the hardest natural element that exists. But this does not mean that they are indestructible: diamonds can hardly break, but they can get scratched. If you have tweezers thin enough to move the claw of a ring that contains a diamond you can try (at your own risk) for yourself. If not, it’s best to turn to a jeweler. Even more difficult, for those who are not in the trade, is to remove a diamond from a setting, that is, in a jewel that blocks the stone with a metal band.

Lavorazione di un gioiello
Crafting a jewel

How to evaluate diamonds?

Only a professional can assign a credible value to diamonds. The value, in fact, depends on the weight and quality of the diamonds (the famous four C’s). Everything is easier, of course, if your jewelry is accompanied by a diamond appraisal certificate, as long as the stone has been certified by an accredited body. Also keep in mind that whoever buys a used diamond will not value it at the market price, but only at a cheaper price. The discount could be up to 50% of the value of a new diamond with similar characteristics.

Diamante rosa sotto la lente del gemmologo
Pink diamond under the lens of a gemologist

Who can buy diamonds?

Once the diamonds have been removed from the jewel and evaluated, there are three possibilities. Bring diamonds to a diamond dealer, a jeweler, or sell them at auction. The most likely hypothesis is the second: a jeweler who creates jewels himself might find it advantageous to buy a diamond at a lower price than the market price, provided of course that the stone is authentic, certified, and in good condition.

Diamanti in vendita ad Anversa
Diamonds for sale in Antwerp

Is it worth taking diamonds to a gemstone dealer?

If the diamond has a certain weight and good quality, selling the stones to a wholesale trader may be a solution, but it is not easy: the trader usually obtains supplies from international markets and buys many diamonds at a time, and then resells them. In any case, make no mistake: as we mentioned, the value that will be offered to you will probably be less than 50% of the retail price. Obvious: a diamond trader sells the stones to jewelry makers and keeps a profit for himself.

Diamanti all'ingrosso
Wholesale diamonds

Is it better to auction diamonds?

It is also possible to sell a diamond at auction, as long as it has a carat weight to make it interesting (a valuation that depends on the company organizing the auction). In large cities there are auction houses that periodically also sell jewels and stones. And today there are also online auctions. But, be careful, if it is not a diamond of a certain size and of good quality, it can hardly be considered for an auction. In this case, it is better to try to sell the whole jewel.

Asta di Christie's
Christie’s Auction

Are you sure you want to sell your jewelry?




Have you decided to sell your jewelry? You probably need some liquidity for your needs. But are you really sure it’s worth it? Before selling jewelry, read this article: the 5 things to consider before selling your jewelry. And while you’re at it, also take a look at this article.

Prezioso scrigno Fabergé
Prezioso scrigno Fabergé

Read the future
Ok, if you have decided to sell your dear jewels there must be a serious reason. But first of all you need to make a careful examination of your prospects: are you so sure that there are no alternatives? Do this experiment: write on a sheet the three possible scenarios of your balance sheet for the next six months. The first very favorable, the second more neutral and the third decidedly negative. Which of the three is more likely? How many resources do you need to stay afloat? And will selling jewelry solve everything?

Jewelbox
Jewelbox

Watch out your outgoings
Often we take for granted expenses that we would not need. Simply, these costs are the result of old habits, or are the result of subscriptions that you subscribed to when things were better (true Netflix?). If you have a bank account (and you probably have one), review the expenses for the past three months. You will find that there are avoidable and other expenses that can be reduced. Starting from what the same current account costs (look at the costs that your bank charges you every year). You can probably eliminate some unnecessary expenses, or change banks (and keep your jewels).

Zmart Portable Travel Jewelry Box
Zmart Portable Travel Jewelry Box

Collect your credits
Do the math for what you deserve. Are you sure that in the coming weeks you won’t have any more income? Often there is a tendency to emphasize a negative situation without considering the possibility of a positive evolution of events. For example, does anyone owe you money, or can it make up for your temporary lack of liquidity?

Postage money, fermaglio porta carta moneta
Tiffany, postage money, fermaglio porta carta moneta

Delaying payments
Also consider another aspect: often a creditor can safely wait to be repaid even after the date that was established. The important thing, for those who have lent you money, or must receive the installment for rent, leasing, mortgage, etc., is the security of getting what they are entitled to. After all, a delay is not the end of the world.

La cassaforte per gioielli Baron
La cassaforte per gioielli Baron

Lend your jewels
Instead of selling the jewels, did you think that you can simply lend them in exchange for some money? There are banks or financial companies that hold the jewels in exchange for a value, usually much lower than the real one. In return, you can repay the sum by paying a fixed amount in installments. Of course, if you don’t pay, your jewelry will be sold at auction. But if you are sure that you can repay the loaned amount, you can consider this possibility.

Collier e bracciali indossati
Collier e bracciali indossati






Marketing lesson: how to sell jewelry




To present the new e-commerce course for jewelry stores, Erika Zacchello and Antonio Kropp, two marketing consultants, wrote this article in which they explain that for the jewel it is necessary to set up a communication and a marketing strategy different from those that work for other products. More information on the course is available here: Jewelery E-Commerce – Specific techniques and tools for selling jewelery online.

Selling jewelry online is different.

Why does e-commerce for jewelery have to follow different rules than for other products? Why is a specific course necessary for jewelers?

Gioielleria durante il periodo natalizio
Gioielleria durante il periodo natalizio

Due to repeated lockdowns, several stores are recently considering the opportunity to sell their goods online. The jewelery sector is also proving sensitive to this issue, although most operators have always been skeptical of this type of business.
Many web agencies and digital consultants, evaluating the jewelry sector as a rich sector, propose themselves to companies by promising significant profits through online sales but, except for sporadic situations, we have no news of successful cases in the sale of jewelry through e-commerce.

It is important at this point to reflect on the fact that the jewel does not have a concrete usefulness, it does not offer the customer tangible or measurable benefits and that this aspect makes it profoundly different from other products, which is why it is so difficult to establish a new brand in this scope.
In fact, the only way to make a brand today is to radically stand out from the competition by providing a product with unique elements or characteristics that represent a real advantage for customers or a particular type of target.

At this point, several questions arise which need to be answered: What actual advantages can a jewel offer? How do we convince an online user to buy our jewel over another? And, more importantly, how do we get him to buy a jewel rather than another product?
If I need a drill, I evaluate the offer online and check the products based on my needs: width and depth of the holes I need to make, handling, noise, versatility, etc. On the basis of the descriptions, I decide to buy a product or another and I can easily do it online, provided that, if the expected characteristics are not respected, I always have the possibility to make a return. Seldom does the buyer of a drill think: “if I don’t hold it in my hand, if I don’t see it live, if it doesn’t give me emotions while I’m handling it, I won’t buy the drill”.

Lavorazione di gioielleria
Lavorazione di gioielleria

For the jewel, however, the situation is different. As we said earlier, in fact, it has no objective utility: what is the motivation for buying this product?
The answers to this question could be many, for example: it completes my outfit, makes me “trendy”, shows others that I am well off, makes me feel more beautiful, etc.
The variety of responses suggests that the purchase reasons (or rather the purchase “justifications”) are always subjective and arbitrary and that the need to buy a jewel and the reasons for choosing that jewel have their roots in something that is not properly dictated by reason, but rather by an emotional impulse.
Leaving aside the motive for now, the question is to understand what the result will be (resulting from the choice and purchase) once the jewel is worn.
That jewel will inevitably become “my” jewel, something that I have decided to bring excluding other possibilities, which I have selected from a multiplicity of alternatives as the best for me, to the point of displaying it on my body to communicate to the world that belongs to me, which is part of my life and expresses my way of showing myself, the best way I want to be perceived.

Interno della gioielleria Rocca a Catania
Interno della gioielleria Rocca a Catania

The jewel is inevitably consistent with the characteristics of the wearer, his tastes, his style, his passions, his way of being, his character.
Through the jewel the individual affirms his uniqueness more, acquires greater self-awareness and through this awareness defines his identity better and makes it more stable.
This is demonstrated, for example, by the fact that often those who accidentally find themselves in the situation of not being able to wear their jewelry, especially in contexts that produce stress, have the sensation of being “naked”, perceive a “lack” that makes them particularly vulnerable and insecure.
My jewel is a sort of amulet, a shield, something that makes me stronger in dealing with daily life in which my identity and my choices are always questioned and tested.
Gioielleria Desiderio, Capri
Gioielleria Desiderio, Capri

Esterno di una gioielleria Helzberg Diamonds
Esterno di una gioielleria Helzberg Diamonds

The long analysis carried out so far is necessary to understand that, if this is the most authentic nature of the jewel, then we have always been wrong to communicate it if we treat it as any object.
The jewel is not an accessory, an unnecessary product, a whim suitable for frivolous people. The jewel is closely connected with the nature of the individual who wears it, it is its completion, its best representation.
For this reason, to induce someone to buy a jewel online (but also offline), it is necessary to leverage the role that the jewel will have in his life, something that almost no brand can do. Only in this way will it be possible to eradicate the most recurrent prejudice in this regard: “online jewelry does not sell”.
For an ecommerce of the jewel to work it is necessary first of all to tune the communication on the true meaning of the jewel which, unlike what we hear, expresses a need, satisfies a real “need”.
Images, videos and texts must explain to the customer the benefit they will have in purchasing a jewel rather than another product and in choosing that jewel, rather than that of another brand.
Gioielleria a Milano
Gioielleria a Milano

The development of the website, the ecommerce and the overall marketing strategy, designed specifically for the jewel and consistent with what essential this product can offer to the person who will buy it, therefore becomes of fundamental importance.
We cannot speak of jewelery as a drill, but neither, as most jewelery brands do, continue to treat it as an entity for its own sake, excluding that it can make sense and convey deep meanings. which are actually the source of its charm and represent the real reason for purchase.
We need to adopt a new and revolutionary way of communicating that finds its strength in the ability to reveal to the public the most authentic meaning of that particular jewel and the role it can play in the life of its potential buyer.
For all these reasons, Antonio Kropp and I have decided to create a video course for shopkeepers relating to the online sale of jewelery, where we will talk about this new and effective way of communicating aimed at selling and all the measures to be taken to activate a marketing strategy capable of generating real purchase acts through e-commerce.

The course is available for pre-sale at this link E-Commerce del Gioiello. Specific techniques and tools for selling jewelry online.

Lo store di Tiffany in piazza Duomo, a Milano
Lo store di Tiffany in piazza Duomo, a Milano







Is it time to sell the gold jewelry?

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Is it time to sell your gold jewelry? Companies that buy gold, large and small, report a growing offer by those who own gold jewelry and want to take advantage of the rising prices of the yellow metal. As is known, the value of gold always increases when disasters, tensions, wars or, as in the case of coronavirus, health emergencies occur. It is no coincidence that the price of gold has risen to over 1,666 dollars an ounce compared to 1,274 in 2015. And since the beginning of the year, growth has practically never stopped. To this must be added the forecasts of many experts (we have already talked about it here), who soon see a quotation of about $ 2,000 an ounce.

Prezzo dell'oro sul mercato all'ingrosso a marzo 2020
Prezzo dell’oro sul mercato all’ingrosso a marzo 2020

For this reason, those who have gold jewelry in the drawer that they have not worn for a long time, or are having financial difficulties, think that they are taking advantage of the moment to sell rings, necklaces, earrings, bracelets. Among other things, many jewelers have long started to use ethically sustainable gold, often recycled. Which is precisely what derives from the fusion of old jewels: according to some experts it is about 30% of the yellow metal used in jewelry. But is it really worth selling the jewels to seize the moment, which can really be called golden? In reality, care must be taken not to confuse the price of gold on the markets with that of the companies that buy jewelry.

Lingotti d'oro
Lingotti d’oro

According to the Bloomberg agency, which specializes in finance and markets, gold is generally purchased at a discount of around 96%. Basically, if you sell a gold ring and receive 300 euros or dollars (for example), the same jewel once melted to form an ingot is sold on the market at almost 600. Okay, the amalgamation process must be taken into account, but it is clear that the seller of a jewel has not concluded a good deal.

Valutazione di un anello
Valutazione di un anello

So is selling a jewelry to a company that buys gold a bad idea? Not always, actually. If a jewel is branded, for example Tiffany, Bulgari, Pomellato, etc., the price of the jewel has a good chance of being evaluated differently. If it is a good jewel, for example, it will not end up in the crucible to be melted together with the other anonymous pieces, but will be resold directly, or auctioned. And it could receive an interesting evaluation, especially if it is a jewel with a particular history, or of great value.

Anello in oro
Anello in oro

To summarize: in general, it is not a good idea to sell your jewelry (unless, of course, you need to do it). But if your jewel is from a well-known Maison and it is of good quality, it could be valued very well.

Asta di Christie's a Ginevra
Asta di Christie’s a Ginevra
Orecchini in oro di Van Cleef & Arpels con testa di leone. Venduti per 21.250 dollari
Orecchini in oro di Van Cleef & Arpels con testa di leone. Venduti per 21.250 dollari