Gismondi 1754, a long history between concentric circles and a stage with Jane Fonda ♦ ︎
It’s September 19, 2017: Jane Fonda at the Emmy Awards wears an impressive set of diamonds and emeralds. The signature is that of a jeweler from Genoa, Gismondi 1754. Who almost ran the risk of losing this global stage: the Rugiada jewelery set, designed by the owner and designer of the Ligurian Maison, Massimo Gismondi, the day before the ceremony, was still in Italy. After the final approval in Portofino, the necklace and the matching earrings were sent to the historic boutique in Genoa for the last control and the insurance procedure, before taking them to the United States, where the Hollywood star finally wore it. To make these jewels it took 600 hours of work of ten artisans.
The history of Ligurian jewelery starts from afar. It began with Gio Batta Gismondi, in 1754, a goldsmith in Genoa. From father to son, the goldsmith’s shop continued its activity, initially with a specialization in silverware and religious jewelery. Until 1995, when Massimo Gismondi joined the company together with his uncle. In 2011, however, decided to separate, while remaining on good terms, to focus on luxury jewelry. And this is how Gismondi 1754 has become a luxury jewelery brand with boutiques in Portofino, St. Moritz and London. Graduated in gemology in 1994, Gismondi specialized in jewelry with diamonds, pearls and colored stones. But he also prefers the pure design of the jewel, as evidenced by one of his latest collections, Aura, played on the geometry of concentric circles in gold, enamel and diamonds. Giulia Netrese