Gismondi 1754

The new life of Vendorafa jewels

New life for Vendorafa, a historic company from Valenza which, after a fleeting passage under the wings of the LVMH group, was purchased by Gismondi 1754 in the spring. What changes for Vendorafa? The new ownership wants to enhance the historical legacy, which includes the designs, collections and stock of jewelery that have made the history of the brand. But, at the same time, the new creative director (as well as owner), entrusted to Massimo Gismondi, will try to enhance the characteristics of the production. An example is the Foglie Necklace, a deconstruction of the Magnolia collection, created by a team of expert goldsmiths with over 200 hours of work. It is composed of curved surfaces, skillfully hammered according to the typical aesthetic canons of Vendorafa and embellished with luminous accents given by rows of diamonds. It came in second place at the recent Couture Design Award in Las Vegas.

Anello Anemone in oro, smeraldi, zaffiri
nemone ring in gold, emeralds, sapphires

A good start, also considering that the USA, together with Japan, are one of the reference markets of the company, founded in Valenza (Alessandria) in 1951 which operates in the gold and jewelery sector, including on behalf of third parties. In the United States, for example, Vendorafa jewelry is distributed by large chains such as Saks or Neiman Marcus, but also in independent jewelry stores. Vendorafa’s new life integrates into the Gismondi 1754 group, which produces jewelery dedicated to the high-end market. Vendorafa, apart from some pieces such as the aforementioned Foglie necklace, instead offers jewelery intended for more everyday use, even if it is always jewelery that uses gold, diamonds and precious stones.

Bracciale Dune in oro e diamanti
Dune bracelet in gold and diamonds
Collana in oro martellato della collezione Dune
Hammered gold necklace from the Dune collection

Anello in oro della collezione Pebbles con madreperla
Gold ring from the Pebbles collection with mother of pearl

Collana Foglie indossata
Foglie necklace worn

Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com
Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com

Gismondi 1754 conquers Hyperion Lab

After Vendorafa, Gismondi 1754 scores another acquisition. The Genoese Maison has signed a binding offer for Hyperion Lab, a high-end jewelery factory in Valenza. At the end of the operation, the company led by Massimo Gismondi, listed on Euronext Growth Milan, will hold the entire share capital of Hyperion Lab. The first step is the sale of a 51% stake in the share capital of the Valencian company which reports to Fabio Magrin, who is followed by the granting of a purchase option for the remaining part of the shareholding (36.3%) held by the majority shareholder and the granting of a purchase option for the shareholdings held by the shareholders minority Matteo Zamboni and Mauro Trincheri (12.7%). The sellers are also expected to reinvest part of the proceeds into the group. The operation is worth around 1 million euros.

Bracciale in oro rosa e zaffiri rosa di Gismondi 1754
Bracelet in pink gold and pink sapphires by Gismondi 1754

The agreement, managed by Banca Profilo, also provides for an opposite sale option in favor of Zamboni and Trincheri with the same conditions and with the same timescales envisaged by the purchase option. The closing should be completed by the end of December. The acquisition, according to the Genoese company, «allows the Gismondi 1754 group to continue an important process of strategic consolidation, which began this year on the commercial side, with the acquisition of Vendorafa and to increase the internalization of production, thus the brands of the group protected from upward speculation in production costs and thus guaranteeing the maintenance of commercial competitiveness”.
Lavorazione di gioielli di Hyperion Lab
Jewelry processing by Hyperion Lab

The agreement also sees the Gismondi 1754 group position itself, through Hyperion Lab, as a supplier of excellence in the creation of Italian jewellery. The acquisition will allow Hyperion Lab to develop its third-party manufacturing business, increasing its portfolio of international customers. Gismondi 1754 plans to use approximately 20% of Hyperion Lab’s production capacity for the companies in its portfolio, leaving the remaining 80% to third-party activity.

I am pleased to communicate this fundamental strategic operation which guarantees us to have production autonomy, while at the same time increasing turnover and margins, thanks to contracting. This operation also confirms an aspect of our industrial vision that we have had in mind for some time: being convinced supporters of Made in Italy as an essential element of identity. Once again with this acquisition we renew the deep roots in our motto handmade in Italy by Italians, which distinguishes us and with which we enhance and pass on Italian craftsmanship and high specialization in the sector.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: gioiellis.com
Massimo Gismondi. Copyright: gioiellis.com

Becoming part of a group like Gismondi 1754, dynamic and ambitious, is a source of pride and enthusiasm for the entire management and for all the employees. This operation will allow us to further develop our production and face new challenges while always keeping production rooted in the territory.
Fabio Magrin, owner and CEO of Hyperion Lab

Fabio Magrin
Fabio Magrin

Gismondi 1754 grows in special sales

A positive year, albeit with a lackluster third quarter; Gismondi 1754 announces the operating result for the first three quarters of the year, which marks a growth of 7% to over 10 million in revenues compared to the corresponding period of 2022. At the same time, the Genoese jewelery company listed on the stock exchange Euronext Growth Milan reports a stop for the July-September period, which saw sales of 2.3 million, down 8% compared to the third quarter of last year.

Il bracciale Marea, simula le onde del mare
The Marea bracelet simulates the waves of the sea

The decline in the third quarter of 2023, explains the company, was caused both by the contraction of the retail market (-44% compared to the 2022 quarter) and by the reduction in sales of the European wholesale channel (-22% compared to the 2022 quarter) and of US wholesale channel (-32% compared to the 2022 quarter). «However, all of this is partially offset by growth in Special Sales up by +74% compared to the 2022 quarter».

Despite the difficult economic moment caused by elements external to the company, I am referring to the continuation of the conflict in Ukraine and the economic and social instability at a global level, I can point out that thanks to the special business model that has already supported us during the pandemic ( our relationship of great closeness to end customers) we can present a positive result which gives us hope, but with the necessary caution, in the results for the end of the year”.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: Gioiellis.com
Massimo Gismondi. Copyright: Gioiellis.com

Positive semester for Gismondi 1754

Gismondi 1754 is among the rare jewelery companies that provides information on its activity. The laudable policy includes the half-yearly results of the Genoese company, listed on Euronext Growth Milan. The consolidated half-yearly report as of 30 June 2023 indicates a production value of 8.05 million euros, with an increase of 11% compared to the 7.23 million of the first half of 2022. The wholesale channel grew in absolute value by 4% compared to the same period of 2022, mainly thanks to the increase in Europe (+1.4 million compared to the first half of 2022). As regards special sales, the first half of 2023 closed in line with the first half of 2022, while the franchising channel grew in absolute terms by 3% thanks to the new contract signed for the opening in Qatar.

Bracciale in oro rosa e zaffiri rosa
Bracelet in rose gold and pink sapphires

The business performance in the first half of 2023 confirms the continuous and constant growth of Gismondi 1754, despite the international geopolitical instability and the recent economic data arriving from the Far East, in particular from China, which, inevitably, are already influencing the both American and European economies. Our development plan, for the second half of the year, will be focused on the consolidation of our positions in the USA and the Middle East, with the imminent opening of our first franchise in Qatar, and on the implementation of our wholesale network in reference markets such as ‘Europe, with a focus on Germany. The latter, together with Spain, represent a new market for us, recently opened with the VicenzaOro fair. As previously communicated, external growth is an objective of the Company and, after the acquisition of the Vendorafa brand, we are in fact evaluating other strategic operations to cover the entire value chain. I would like to point out that our growth will be supported with our own internal resources and I exclude the opening of capital to attract new finance.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: Gioiellis.com
Massimo Gismondi. Copyright: Gioiellis.com

The half-yearly report also records an Ebitda (gross margin) at 30 June of 1.40 million, up 72% compared to the first half of 2022, with a margin of 17% in the first half of 2023 and a net growth compared to the previous year of 6%. The net financial position improves, which remains negative (5 million compared to 3 on 31 December last), due to “the significant increase in inventories” based on the new collections and the growth of sales channels. On the other hand, the consolidated net profit as at 30 June 2023 rose to 674 thousand euros, almost doubled compared to 374 thousand in the first half of 2022, thanks to the turnover volumes and the growth in margins on sales.
Gismondi 175, Vita necklace. Copyright: gioiellis.com
Gismondi 175, Vita necklace. Copyright: gioiellis.com

The Vita of Gismondi series 1754

A unique piece, high jewelery with an exceptional design: the Vita (means Life) necklace, presented by Gismondi 1754 is a jewel that differs from all the others. Designed by the creative director and owner of the Genoese company Massimo Gismondi, the necklace is a jewel that literally floats in the air. A design that also inspired the name given to the necklace: Vita, inspired by Gismondi’s son, ready to take flight on his journey into adulthood. The center of gravity of the jewel is a pear-cut tanzanite of 56.37 carats, wrapped and supported by 63.21 carats of diamonds, including a pear-cut that closes one of the two ends of the necklace.

Vita, Gismondi 1754
Vita, Gismondi 1754

The creation of the jewel, which has a strong symbolic value, also represented a difficult goldsmith undertaking by the Maison’s artisans, given that the construction of the jewel is suspended and there is no setting to block the tanzanite. Light and brilliant, the necklace becomes part of the Gismondi 1754 high jewelery line.
Massimo Gismondi
Massimo Gismondi. Copyright: gioiellis.com

Collana con una tanzanite tagliata a goccia di 56,37 carati, avvolta e sorretta da 63,21 carati di diamanti
Necklace with a pear-cut tanzanite of 56.37 carats, wrapped and supported by 63.21 carats of diamonds

Genesis is reborn with Gismondi 1754

Can a genesis be reborn? It can, if it is the jewelry collection signed by Gismondi 1754. Launched in 2020, the collection is renewed on the occasion of the Couture Show in Las Vegas, in which the Genoese company participated. The inspiration of the jewelry collection is linked to the shape of the primitive structure shell of the Indian Ocean: the Nautilus. The image of the shell has reappeared in the memories of Massimo Gismondi CEO and creative director of the Maison linked to a visit to the Natural History Museum of Genoa with his son. The simple yet elegant structure of the Nautilus is also a compendium of mathematics.

Collezione Genesi, anello in oro rosa e zaffiri rosa
Genesi collection, ring in pink gold and pink sapphires

The Nautilus shell perfectly reproduces the Golden Spiral, a geometric progression studied by Leonardo Fibonacci, the great Pisan mathematician of the thirteenth century, placed at the base of his famous numerical progression in which he marveled at discovering how this design, in nature, repeats itself similar in a multitude of examples, from the shape of galaxies to the arrangement of rose petals or sunflower seeds.
Massimo Gismondi

Massimo Gismondi
Massimo Gismondi. Copyright: gioiellis.com

The collection consists of rings, necklaces, earrings and bracelets in pink gold and pink sapphires, or with white diamonds, emeralds and white ceramic, chosen because it is more resistant than enamel and its color is unalterable. Baked in the oven at 50 degrees for 48 hours, it is then cut following the desired shape of the drops to which gold edges are applied and joined to the jewel. Each jewel in the collection is handmade. From his inspiration comes the drawing, subsequently elaborated in 3D through the use of software. Hence the creation of the prototype with wax casting. Once further corrections have been made to the prototype, it will be ready to be crafted in gold.

Bracciale in oro rosa e zaffiri rosa, modello piccolo
Bracelet in pink gold and pink sapphires, small model
Orecchini in oro rosa e zaffiri rosa, modello piccolo
Earrings in rose gold and pink sapphires
Collana in oro rosa e zaffiri rosa, modello piccolo
Necklace in pink gold and pink sapphires, small model

Sales of Gismondi 1754 are still growing

Gismondi 1754 is the only Italian jewelery company that publishes quarterly results. The Genoese Maison listed on the Euronext Growth Milan list also for the first quarter of 2023 has voluntarily disclosed its consolidated management accounts, broken down by geographical area and type of sales channel.
As at 31 March 2023, Gismondi 1754 recorded revenues from total sales of 4.1 million euros, an increase of 18% compared to 3.5 million in the first quarter of 2022, with a positive change of 623,000 euros compared to the same period of the ‘last year. Growth was mainly driven by the European Wholesale channel which, as at 31 March 2023, recorded total sales of €1.7 million, up 108% compared to the first quarter of 2022.

Orecchini di alta gioielleria di Gismondi 1754
Orecchini di alta gioielleria di Gismondi 1754

Good growth also for the Special Sales segment, the made-to-measure Gismondi 1754, which went from 939,286 euros in the first quarter of 2022 to 1,211,698 euros in the first quarter of 2023, with an increase of 29%. The incidence on the turnover of the European area remains predominant, with 53% of sales, with a strengthening in particular of the Italian market, which represents 44% of revenues. and just in March Gismondi 1754 signed a distribution agreement with Restivo Gioielli, an important Italian dealer of jewelery and watches, for the Restivo sales points in Catania, Taormina and Naples, with which it takes a further step forward in the expansion strategy and consolidation of the brand in our country. The incidence of the US market also increased, to 29% of total revenues. The company also established the Gismondi 1754 USA branch and appointed Giovanni Mattera Vairo as managing director for the operation in North America, South America and Canada.
Anello Clip Sintesi in oro rosa e diamante
Anello Clip Sintesi in oro rosa e diamanti

The first three months of 2023 confirm the validity of the strategy already set in 2022 and strengthened with the commercial agreements of early 2023 and the launch of a growth policy also for acquisitions. Thanks to the recent acquisition of the Vendorafa brand, the opening of Middle Eastern channels, plus the strengthening of the American market, we still have a lot of potential to express and from which to obtain satisfaction also in the months to come. For us, this constant growth also represents the result of the appreciation we receive from our customers who recognize the quality and uniqueness of our jewels all over the world.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi con il bracciale Marea
Massimo Gismondi con il bracciale Marea

Gismondi 1754 buys Vendorafa

Gismondi 1754 buys the historic Vendorafa Lombardi from the Lvmh group. The company, active since 1951, had passed under the banner of the French group last year, with the transfer of Pendemonte to which Vendorafa belongs, by the private equity fund Equinox III Slp Sif. Now the French giant sees Vendorafa and some of the company’s assets. The trademark and annexes went to Gismondi 1754 for 608,000 euros.

Anello Onda di Vendorafa
Anello Onda di Vendorafa

Vendorafa was born as a jeweler with its own brand and, over the years, has also started the design and creation of exclusive lines for major international brands. With over 70 years of history, Vendorafa’s jewels are distinguished by their manual processes, such as hammering, engraving and embossing and are a symbol of Valencian craftsmanship exported all over the world. The operation will allow Gismondi 1754 to integrate the Vendorafa brand into the Group, which will maintain its identity, brand and commercial positioning on the market.
Bracciale in oro giallo con malachite e diamanti di Vendorafa
Bracciale in oro giallo con malachite e diamanti di Vendorafa

Vendorafa products are historically recognizable for the completely handcrafted processes that enhance the value of gold, its light and its aesthetic warmth. A very strong point of contact with Gismondi 1754, which for centuries has exalted the craftsmanship and Italian spirit of manufacturing, albeit in different types of jewellery: the Gismondi 1754 collections are more iconic and high-end, while more daily use and based on metalworking those of Vendorafa. On the market, therefore, the two brands will continue to represent their different image and clientele independently, but sharing the important production and commercial synergies.
Anello Marea in oro bianco, diamanti e tanzaniti
Anello Marea in oro bianco, diamanti e tanzaniti di Gismondi 1754

The operation has a strong strategic value for the Gismondi 1754 Group. In addition to acquiring the total inheritance of the Valencian brand, with the designs, the historical collections, the stock of some iconic jewels and the production machinery, it will also carry on the large and recognized international presence of Vendorafa, with particular reference to the USA and Japan.

As far as the United States is concerned, the Valencia brand is present both in 30 qualified retailers, both in wholesale chains (Saks, Neiman Marcus), and in independent jewelers that sell primary luxury brands, such as Brigham, Louis Anthony, Diamond Genesis , A.Marek, Louis Anthony and many others. In Japan, Vendorafa is distributed by Unoaerre Japan, and this represents an opportunity for immediate development also for Gismondi 1754, which does not yet have a widespread presence in that market.

This operation has a double meaning in the growth path of our Group, which combines the industrial and commercial vision that we have in mind and on which to lay the foundations of our development. This represents the first of a series of acquisitions, between now and the medium term, aimed at strengthening the Group’s presence in the sector. An operation that also brings with it the sentiment and will to safeguard and give strength to SMEs, which are the true guardians of Made in Italy that the whole world envies us. I believe it is increasingly necessary to provide a space in which work ethics and respect for the individual find a vital environment in which to work and grow. With Vendorafa we give continuity and strength to an international brand; I was immediately struck by the common roots in our motto “handmade in Italy by Italians” which distinguishes us and with which we enhance Italian craftsmanship and high specialization in the goldsmith sector. We are truly proud to keep the essence of a brand like Vendorafa alive and bring it into our Group, which for seven generations has represented and defended the ethics, tradition and quality of manufacturing in our country.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: Gioiellis.com
Massimo Gismondi. Copyright: Gioiellis.com

The operation of Gismondi 1754, the historic Genoese jewelery Maison, takes place after the announcement of the results for 2022, with a consolidated production value of 15.2 million euros (+52% compared to 2021), Ebitda (gross margin ) at 3 million (+213% compared to the previous year) and a consolidated net profit of 1.6 million, also showing a strong increase (+364%). Other data communicated by the company, listed on the Euronext Growth Milan list of Borsa Italiana, concern the consolidated shareholders’ equity at 11.0 million (+20%) and the net financial position at 3 million (debt compared to 290 thousand in 2021).
Anello in oro rosa e diamanti della collezione Vela
Anello in oro rosa e diamanti della collezione Vela di Gismondi 1754

Gismondi 1754 USA calls Giovanni Mattera Vairo

A manager arrives for Gismondi 1754 USA, a branch of the Genoese jewelery company listed on the Euronext Growth Milan list. The American branch, based in New York, established for the marketing of Gismondi 1754 jewels in the United States, Latin America and Canada, will be led by Giovanni Mattera Vairo as managing director. The manager previously held the position of Sales and Marketing director of Versace and president of De Grisogono USA, and therefore has recognized experience in the luxury sector. Mattera Vairo will report directly to the commercial management led by Francesca Ventura.

Giovanni Mattera
Giovanni Mattera

Gismondi 1754 jewels, thanks to consolidated agreements with the department stores of Saks Fifth Avenue, Neiman Marcus and other independent jewelers, are present in the USA and the Caribbean in seventeen locations. Giovanni Mattera Vairo will also aim to increase business with private customers, to whom Gismondi 1754 already caters with the offer of one-of-a-kind made-to-order pieces.
Anello Clip Sintesi in oro rosa e diamante
Anello Clip Sintesi in oro rosa e diamanti

The establishment of Gismondi 1754 USA and the appointment of a high-profile and experienced manager like Giovanni Mattera bring our company closer to American customers, confirming the importance we attribute to the overseas market which is a strategic growth driver for us. I am convinced that Giovanni will enrich our American team with his arrival and will confirm the reliability of the Gismondi 1754 brand, making our team even more performing commercially.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: gioiellis.com
Massimo Gismondi. Copyright: gioiellis.com

A Marea of high jewelery with Gismondi 1754




With the warm season temperatures rise, we return to the sea. And, to stay on the subject, those who love high jewelery can admire the new Marea (tide) range by Gismondi 1754. On the other hand, the Maison is based in Genoa, a seafaring city and its managing director, Massimo Gismondi, loves the sea, so much so that together with Marea he launched the Vela collection. The jewels of the Marea line are top of the range. The highlight is the bracelet in white gold, diamonds and tanzanites. The ideal connection with the concept of tide is immediately clear, with the gems that recall the waves, while the diamond embroidery symbolizes the foam that forms with the refracting of the water on the shore.

Il bracciale Marea, simula le onde del mare
Il bracciale Marea, simula le onde del mare

The bracelet is a one-of-a-kind piece is composed of over 50 carats of diamonds, alongside 31.14 carats of blue-purple tanzanite. In case you are interested, it costs around 350,000 euros. The bracelet is not the only piece in the line: for now there is also a ring made with the same design and the same materials.
Il bracciale Marea, con diamanti e tanzanite su oro bianco
Il bracciale Marea, con diamanti e tanzanite su oro bianco

Anello Marea in oro bianco, diamanti e tanzaniti
Anello Marea in oro bianco, diamanti e tanzaniti







Roaring trade for Gismondi 1754




The new year seems to have started off in the right way for Gismondi 1754, a Genoese jewelery company listed on the Euronext Growth stock market. After the signing of the franchise agreement with the Al Mana family and the establishment of Gismondi Jewelery Qatar, last December, the first purchase of stock for this new franchise took place, which joins other sales in the wholesale channel concluded during the recent Vicenzaoro . In January Gismondi 1754, therefore, recorded orders for a total value of over 2 million euros. The new orders favor expansion to the Middle East area (since the signed franchise agreement also includes Bahrain, Kuwait, Saudi Arabia, Oman and the United Arab Emirates and represents a turning point for expansion in the Middle East area Gulf), and increase the presence of the Italian company in the European wholesale channel, with the acquisition of new dealers (two in Germany, three in Italy), which will join the European and Italian ones already opened in 2022.

Orecchini in oro rosa della collezione Vela di Gismondi 1754
Orecchini in oro rosa della collezione Vela

We are very satisfied with the results of January and of Vicenzaoro which, year after year since the beginning of our participation, always reserves special attention for our jewels from European and Middle Eastern dealers, most represented at this fair. The launch of Gismondi Jewelery Qatar undoubtedly gave an important momentum to orders in the Middle East, just as we note the ever-increasing interest from Italy and Germany, the most strategic European markets for us and in a further stage of development.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: gioiellis.com
Massimo Gismondi. Copyright: gioiellis.com

The company believes that the trend confirms the growth plan both in terms of turnover per channel and in terms of a global presence in the various markets. In terms of product, approval has been confirmed for the Gismondi 1754 collections, including the new Vela and the one-of-a-kind Marea, presented at Vicenzaoro, where some orders also included so-called boutique pieces, unique precious very high commercial volume, which are usually purchased directly by private customers in the brand’s flagship stores.

La collana Raggio di Sole di Gismondi 1754
La collana Raggio di Sole di Gismondi 1754







Luxury goes sailing with Gismondi 1754




The historic Maison Gismondi 1754 is based in Genoa, a seafaring city. Massimo Gismondi, CEO and mind of the company, loves the sea. Two aspects that present the new collection of the Italian brand, shown at Vicenzaoro, which is called Vela. As with boats driven by the wind, the Vela collection also has two characteristics: it is practical, easy to wear and to combine, but it is also elegant. The style and volumes of the jewels are inspired by the individual elements that characterize sailboats, such as the snap hook closure, but also by the curves of ropes and cords used to equip the boats. The Vela collection maintains the style of Gismondi 1754, with surfaces in rose gold and diamonds, and consists of bracelets, rings, earrings and necklaces.

Orecchini in oro rosa e diamanti della collezione Vela
Orecchini in oro rosa e diamanti della collezione Vela

The sea has always been my source of inspiration. I was born there and for me it is essential to look at it every time I can also experience it actively. An outing on a sailing boat, with an eye to infinity is also an opportunity to reflect on the little things.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: gioiellis.com
Massimo Gismondi. Copyright: gioiellis.com

Collana in oro rosa e diamanti
Collana in oro rosa e diamanti

Anello in oro rosa e diamanti
Anello in oro rosa e diamanti

Orecchini in oro rosa
Orecchini in oro rosa







Gismondi 1754 in Qatar to expand into the Gulf




Gismondi 1754 arrives in Qatar: the Genoese high jewelery Maison has signed a five-year franchise agreement (with an option to renew between the parties upon expiry) with the Al Mana family for the distribution of the Italian brand’s jewelery in the Gulf Cooperation Council area , which includes Qatar, Bahrain, Kuwait, Saudi Arabia, Oman and the United Arab Emirates. The agreement is summarized in the creation of a commercial company, Gismondi Jewelery Qatar, whose focus is on business development for both the retail and wholesale channels.

Orecchino con smeraldi della collezione Genesi by Gismondi 1754
Orecchino con smeraldi della collezione Genesi by Gismondi 1754

Not only that: the program includes new openings, with Gismondi 1754 brand shops throughout the area. The first scheduled opening is already on the agenda for next June in Doha, the capital of Qatar. Subsequently, in chronological order, the openings will follow in Riyadh and Jeddah in Saudi Arabia, and then those in Kuwait, Oman and the United Arab Emirates.
The Al Mana family links its history to the world of Qatari entrepreneurship with the Al Mana Group, a company founded in the 1950s and today one of the most important companies in the country, with interests in multiple sectors, including luxury goods. It is therefore an agreement with great added value for Gismondi 1754, which will have the opportunity to expand its presence and the sale of its jewels in the Gulf area more quickly and effectively.
Doha, capitale del Qatar
Doha, capitale del Qatar

We are very honored to have reached this agreement with the Al Mana family, whom we thank for making our collaboration possible, which is particularly strategic for our brand. Qatar, as well as the Arab countries of the Gulf, have already shown for some years that they greatly appreciate our jewels and opening a franchise channel directly in that area will only favor the development of a well-structured retail and wholesale market that will give great satisfaction . 2023 will be an important year for the international development of Gismondi 1754, not only towards the Arab countries, but also in the USA and in Europe, including Italy. Europe and Italy, in particular, are relatively new markets for us, but where we are increasing openings given the excellent results achieved in 2022 and where we are confident of significant growth.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com
Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com







Gismondi 1754 between the USA and the Middle East




Gismondi 1754, historic Genoese jewelery company listed on the Growth list of Borsa Italiana, focuses on the Middle East. The Maison has announced a sale in the wholesale channel, for 330,000 euros for a new distributor in Israel, a country where Gismondi 1754 wants to grow in the near future. The Middle East is, in fact, an increasingly strategic and attractive market for the market of high-end precious jewels, which is why Gismondi 1754 has once again this year decided to participate in the Jewelery Salon 2022 in Riyadh (Saudi Arabia) with its collections and some limited edition pieces.

Bracciale della collezione Genesi di Gismondi 1754
Bracciale della collezione Genesi di Gismondi 1754

Unlike the Doha fair, which is clearly aimed at the Qatari retail target, the company reasons, the Jewelery Salon in Riyadh is aimed at a wider and also international retail audience, with high-profile personalities from all over the Middle-East. «The event aims to reinvent the landscape of the Saudi jewelry industry, uniting the most famous international and domestic designers in a single appointment, making it among the most exclusive jewelry exhibitions in the Middle East and North Africa, with a timeless appeal and an aura of magnificence unlike any other.’

The sales concluded in the last week are very important and are part of the double-digit growth trend already represented in the first 9 months of 2022. We are about to participate in one of the most important fairs in the Middle East with great promises because the entire area it represents one of the stages where Gismondi 1754 must be present as it is one of the arenas where the top-of-the-range game is played.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi premiato ai Couture Design Awards
Massimo Gismondi premiato ai Couture Design Awards

In addition to the Middle East, the company announced sales of €880,000 in the United States with a gold and diamond necklace valued at €680,000 and a diamond set valued at €200,000.

Collana della collezione Prato Fiorito, Gismondi 1754. Diamanti, zaffiri e smeraldi
Collana della collezione Prato Fiorito, Gismondi 1754. Diamanti, zaffiri e smeraldi







Gismondi 1754, six months with double digits




The accounts of Gismondi 1754, the historic Genoese jewelery company, listed on the Egm market (Euronext Growth Milan) of the Italian Stock Exchange, continue to be more than positive. The results of the first six months of 2022, the board of directors announced, confirm the trend of significant growth in the value of production, which stands at Euro 7.2 million, with a variation of + 84% compared to the corresponding period of 2021. The growth , according to the company, is determined thanks to the significant contribution of the Wholesale channel, with a strong increase in particular in the European area (+858.521 euros), and in the USA area (+731.881 euros), compared to the first half of 2021.

Bracciali della collezione Pace
Bracciali della collezione Pace

The results of the first half of the year fill us with pride and satisfaction; growing more than 80% responds to the promise made to those who believed in us and in our project. With tenacity and determination we have been able to face and will face the challenges of this period, and this has allowed us and will allow us to increase sales all over the world in an exciting and harmonious way. The macroeconomic context is not simple, nevertheless, with our strength and trust in our resources, we intend to continue decisively in the strategic positioning of Gismondi 1754 at a national and international level, maximizing the continuous appreciation that is reserved for our brand and our jewels. in every context in which we present ourselves. All the conditions are in place to continue at important growth levels also for the second half of the year.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi
Massimo Gismondi. Copyright: gioiellis.com

The Special Sales channel was also positive, the tailormade of Gismondi 1754, which in the first six months of 2022 contributed to the growth in revenues with + 19% compared to the same period of 2021 and sales of € 1,943,655. The Prague franchising also did well, which increased by 41%, and positive feedback also from Retail, which recorded an increase in absolute value of 739,981 euros. Among the income statement data, the EBITDA (gross margin) of 815,964 thousand euros (+166%) and a consolidated net profit of 374,469 thousand euros (+ 300%) should be noted. The debt position instead marks -328,112 thousand, compared to the consolidated figure of last December which was 290,408 thousand.

Best in Diamonds above $ 20.000: Gismondi 1754
Couture Awards Design. Best in Diamonds above $ 20.000: Gismondi 1754






Gismondi 1754, beauty is Peace




Can a jewelry collection be beautiful and right? Can. That of Gismondi 1754 is an exception, which makes it even more acceptable. Of course, jewels are not manifestos of philosophy. But there are times when a jewel can say much more than it represents its aesthetics. This is the case of the Pace (peace) collection of the Genoese Maison. The name of the collection, in this historical period, is a breath of freshness and also of awareness. There is a need for jewels and there is a need for peace. Massimo Gismondi, soul of the recently awarded Couture company, wanted to give an important sign to the wearer by identifying a collection entirely dedicated to the energy of Peace. And peace is universally represented by the rainbow of colors. An aspect that makes the collection lively and brilliant, as well as ethically acceptable.

Bracciali della collezione Pace
Bracciali della collezione Pace

Love has no boundaries it is true but it can only excel with Peace. With the colors of the most significant flag in the world, I wanted to counter this difficult moment and make the colors of the most famous stones as spokespersons for a colorful future and to give a sign of great attention to a feeling that involves us in this period, making us all feel close and united wearing the same message.
Massimo Gismondi

Massimo Gismondi
Massimo Gismondi. Copyright: gioiellis.com

The Maison explains that sapphire, ruby ​​and aquamarine gemstones are held in position close to each other and mounted in white or rose gold respecting the Gismondi 1754 canons, with the metal remaining almost invisible and used only to hold the stones in place. without emerging. The stones are all emerald cut, of high quality, calibrated by the most accredited companies in the world. The jewelry design is a classic: rings, earrings and bracelets made in many different colors with sapphires, rubies and aquamarine. Each jewel is presented in one color and can be combined with all the Gismondi 1754 collections.

Anelli della collezione Pace
Anelli della collezione Pace
Anello in oro 18 carati con rubini
Anello in oro 18 carati con rubini
Anello con zaffiri orange
Anello con zaffiri orange
Bracciale della collezione Pace
Bracciale della collezione Pace

Gioielli della collezione Pace indossati
Gioielli della collezione Pace indossati







Six months very good for Gismondi 1754




The second quarter of the year was also favorable for Gismondi 1754, a company listed on the Euronext Growth Milan (formerly Aim) list which voluntarily reports its financial results on a quarterly basis. Result: in the second quarter of 2022, Gismondi 1754 reported a considerable increase in revenues. Sales were 3.5 million euros, up 39% compared to the second quarter of 2021. This figure brings the overall consolidated result for the first half of 2022 to over 7 million euros, with a growth of 79.8 % compared to the corresponding period 2021.

La collana Raggio di Sole di Gismondi 1754
La collana Raggio di Sole di Gismondi 1754

Specifically, the Genoese jewelery company credits the growth in the second quarter of 2022 mainly to sales in the wholesale channel, both at European level (+ 94%), in the USA (+ 85%) and in the Middle East (+ 100%). The results of the shop in St. Moritz were also positive, with 407 thousand euros in sales, and that shop in Portofino, with sales up to almost 200 thousand euros. Despite a slight decline in the second quarter, special sales nevertheless showed growth in the first half of 2022 equal to + 19% and remain a strategic channel for the company.
Orecchini in oro e rosa diamanti Clip Sintesi
Orecchini in oro e rosa diamanti Clip Sintesi

We are extremely satisfied with the Company’s performance. Even in the first half of the year, the numbers show that the direction we have taken is consistent with our development plan. Despite the period of great economic and political instability, we were able to once again improve the sales figure by almost 80% compared to the half year of a year ago. Our jewels are increasingly appreciated and this was also testified by the recent prestigious awards obtained at The Couture in Las Vegas last month. The second half has already started very well, both for the wholesale channel and for the retail channel, and we can see this not only from the numbers, but also from the continuous demand and attention that our brand has on a global level.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi premiato ai Couture Design Awards
Massimo Gismondi premiato ai Couture Design Awards







Clip High Jewelry with Gismondi 1754

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How many things can you do with a paper clip? In an office several. But even in jewelry the shape of the clip can give life to many dreams. As in the case of the Clip collection launched just a year ago by Gismondi 1754 and which now arrives at the launch at the Couture in Las Vegas in a version of high jewelery. The shape is always the same: a double line in pink or white gold that folds back on itself and matches the end. In short, a soft but, above all, precious staple. Even in the ideal concept behind the collection: something that unites without losing the single individuality as it is (or should be) in couple relationships.

Bracciale in oro rosa, diamanti, smeraldi, zaffiri rosa
Bracciale in oro rosa, diamanti, smeraldi, zaffiri rosa

The new version, Clip High Jewelry, maintains the style of the Genoese Maison of ancient roots (as the name indicates), with the addition of precious stones such as white or fancy diamonds, emeralds and pink sapphires, offered in different combinations. Rings, bracelets and earrings are thus added to the flagships of the line, high jewelery necklaces and earrings presented months ago and with top-of-the-range prices (126,000 and 60,000 euros respectively). On the other hand, at the recent DJWE 2022 in Doha, the Genoese company concluded direct sales for 615,000 euros, including a gold and diamond ring for 240,000 euros, a set consisting of a necklace, earrings and a ring of 200,000 euros and a necklace from Abbraccio collection for 134,000 euros.

Orecchini Clip in oro rosa, diamanti e smeraldi
Orecchini Clip in oro rosa, diamanti e smeraldi
Anello Clip in oro rosa, diamanti e smeraldi
Anello Clip in oro rosa, diamanti e smeraldi
Anello Clip in oro rosa, diamanti, zaffiri rosa e smeraldi
Anello Clip in oro rosa, diamanti, zaffiri rosa e smeraldi
Anello Clip in oro rosa, diamanti fancy
Anello Clip in oro rosa, diamanti fancy
Orecchini Clip in oro bianco e diamanti
Orecchini Clip in oro bianco e diamanti

Bracciale Clip in oro bianco e diamanti
Bracciale Clip in oro bianco e diamanti







Record first quarter for Gismondi 1754




Positive first quarter for Gismondi 1754, a Genoese company listed on the Euronext Growth Milan list of the Italian Stock Exchange. The company continues to disclose its consolidated sales management results on a voluntary basis. As of March 31st, therefore, Gismondi 1754 reported a consolidated turnover of 3.5 million euros (+ 153% compared to 1.4 million in the first quarter of 2021). ‘previous year, to which all the main sales channels of the Genoese brand contributed. The wholesale channel stands out, which as at 31 March 2022 was worth a total of 1.7 million, with an increase in particular in the USA (+ 391%) and Europe (+ 227%). The Special Sales segment has also almost doubled, from € 513,536 in the first quarter of 2021 to € 939,286 in the first part of 2022.

The Group’s first three months continue the exceptional growth trend that the Company has already shown with the year-end results. We are observing a growing enthusiasm and passion for our jewels which is then found daily in the sales data both in the wholesale and in the special sales area. The ongoing consolidation of the American market, combined with the upcoming commercial developments that we are planning in Italy and northern Europe, allow us to be very positive on the prospects for the year.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi
Massimo Gismondi

The incidence on the turnover of the European area predominates, with 62%, in particular of the Swiss market, which represents 35% of revenues, followed by the Italian market, which accounts for 18%. The United States doubled the incidence, which, as of March 31, 2022, accounted for 18% of total revenues, while overall the other countries accounted for 20%, of which 9% is represented by Russia, a country towards which Gismondi 1754 has not no type of economic exposure. The company, not currently operating in the markets where the conflict is developing, does not detect direct elements that could affect the positive development of activities for the year 2022.
Bracciale in oro rosa, diamanti e ceramica bianca
Bracciale in oro rosa, diamanti e ceramica bianca

Compared to the sales figures by sales channel, in the first quarter of 2022 the data relating to sales in the Wholesale channel and the Special Sales channel stand out, representing 49% and 27% of revenues respectively. The tailor-made vocation of Gismondi 1754 and its attention to building an exclusive relationship with the customer are therefore confirmed, while the retail channel (16%) remains stable in terms of incidence on revenues in the first quarter of 2022. which saw the restart of the S. Moritz shop, after a partial lockdown of the previous year, and a decline in the Galata shop which in the first quarter of 2021 had concluded an important sale that had given a significant boost to the turnover of the first quarter of the year, and the Prague franchise (9%).
Anello Clip Sintesi in oro rosa e diamante
Anello Clip Sintesi in oro rosa e diamanti







Gismondi on showcase with Saks Fifth Avenue




Gismondi 1754 announces that it has concluded an agreement with Saks Fifth Avenue for the resale of jewels from the collections within the most important luxury department store in the United States, with 45 stores in the US. The commercial contract signed is of the open type (with no expiry date) and foresees that starting from May the Gismondi 1754 jewels will be sold at the five department stores in Beverly Hills, Huston, Miami, Palm Beach and Naples. From November 2022, the Genoese brand will also be present in the main location of Saks Fifth Avenue in New York.

Anello in oro bianco, diamanti e zaffiro blu
Anello in oro bianco, diamanti e zaffiro blu

The commercial development of the brand continues, which has garnered great interest during VicenzaOro. The beginning of a new collaboration with the oldest and most prestigious American chain of exclusive department stores is a source of great enthusiasm for us because, in fact, it makes us present in the two most important temples of overseas luxury: Neiman Marcus and today also Saks Fifth Avenue. After the brilliant results of 2021 just approved and the excellent start of 2022, the moment continues to be extremely positive and the Vicenza fair has shown us the constant growth in the appreciation of our collections among the Italian and international public.
Massimo Gismondi, Ceodi Gismondi 1754

Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com
Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com

This is a significant agreement in terms of commercial importance and prestige, which further consolidates the presence of Gismondi 1754 in the United States, where it is already active with the other well-known luxury chain, Neiman Marcus, in the cities of Garden City, Austin, Charlotte, San Antonio and Honolulu. The Genoese company also recorded very positive feedback at VicenzaOro, where it collected orders for over 512,000 euros from distributors and customers from Italy, Great Britain and Europe in particular.

Anello Clip Sintesi in oro rosa e diamante
Anello Clip Sintesi in oro rosa e diamanti







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