For Vhernier, opening of boutiques and results beyond expectations ♦ ︎
It’s a cold winter, but it’s very hot for Vhernier. And not just for Christmas sales: the Italian fine jewelry brand has scheduled openings of new boutiques around the world. The most emblematic is the one inaugurated in London, single-brand. It is located in Burlington Gardens, corner of Old Bond Street, inside a 1926 building designed by Vincent Harris: an area of 80 square meters, with three windows on the street, bounded by arches. Inside, a sales room and a private area for special purchases.
The London boutique follows the style of the brand: furniture in bleached oak and natural leather, coral red for cashmere, silk and velvet coverings. In addition, the Balloons (name of a successful collection) suspended, made by Murano glassmakers and a Crab (as a pin of Vhernier) made of bronze on the entrance door.
Between 2016 and 2017, the Piedmontese Maison with flagship stores in Via Monte Napoleone, in Milan, opened two points in New York, Madison Avenue and Wall Street, and in Miami, in the Design District. Participation in the Couture of Las Vegas (the only event the company takes part in), has also allowed entry from Bergdorf Goodman, a temple of luxury and fashion in New York.
Also in 2017, Vhernier inaugurated a new boutique in Porto Cervo, has moved and expanded that of Rome. “Europe is performing well. The business in independent dealers is up 36% on budget “, comments Carlo Traglio, President Vhernier. “As far as the boutiques are concerned, in addition to Milan, which remains our most representative flagship, the most satisfactory results are those of Paris, which in 2017 turned 10”.
Not only that: in the last few months Vhernier has also increased its distribution in the Middle East. At the end of October the first boutique in Istanbul was inaugurated, within the Swissotel on about 100 square meters. In mid-June, the brand entered Saudi Arabia: a corner in Jeddah’s Al Rubaiyat Jewelry and Watches, located in the luxury shopping complex in Tahlia Street. By the end of 2017 it is, instead, the turn of the Vhernier boutique in Dubai, which finds space in a new wing of the Dubai Mall. Always the end of 2017 is concise with the opening of a Vhernier pop-up store inside the Hankyu department store in Osaka, Japan. A unique space, decorated by the artist Kahori Maki, who designed the central panel of the space and carved the special wooden works that decorate the windows, inspired by the colors and shapes of the maison.
Vhernier closed 2017 with a turnover of over 38 million euros, up 25% on 2016 and up more than 10% on the target that management had set at the beginning of the year.