Anello in oro bianco, bottone satinato e dettaglio croce con diamanti
Anello in oro bianco, bottone satinato e dettaglio croce con diamanti

Third life for Alfieri & St. John

The third life of Alfieri & St. John. The jewelry brand was born in 1977 and immediately enjoyed success thanks to a bold design. The stylized white gold cross pendant was his most famous piece. The brand then passed under the insignia of the Damiani group which, however, did not relaunch it also due to the overlapping of Alfieri & St. John’s jewels with other brands of the group.

Anello a catena in oro giallo e diamanti della collezione Atena
Chain ring in yellow gold and diamonds from the Atena collection

In 2016 the Alfieri & St. John brand was taken over by Gens Aurea, a company that initially relaunched the proposal in the original style. One of the aspects that characterized the brand, in fact, was the name given to the collections: always numbers that referred to particularly important years, for example, 1402, 1922, 1977 and so on. And we are in the third life of Alfieri & St. John. The jewelry brand reappears after abandoning the idea of ​​collections with the number of years, but with traditional names, such as Cuore, Diva, Athena. Jewels that are sold together with Alfieri & St.John brand perfumes.

Anello in oro e diamanti della collezione Atena
Gold and diamond ring from the Atena collection
Anello in oro bianco e diamanti della collezione Diva
Ring in white gold and diamonds from the Diva collection
Anello in oro rosa e diamanti brown della collezione Cuore
Ring in rose gold and brown diamonds from the Cuore collection
Il pendente a croce, in oro e diamanti, il gioiello più famoso di Alfieri & St.John
The cross pendant, in gold and diamonds, the most famous jewel of Alfieri & St.John
Orecchini in oro e diamanti della collezione Atena
Gold and diamond earrings from the Atena collection
Orecchini in oro bianco e diamanti della collezione Cuore
Earrings in white gold and diamonds from the Cuore collection

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