Alfieri & St.John Archives

The goddess Athena for Alfieri St.John

Published on March 11, 2023

Anello a catena in oro giallo e diamanti

Perhaps in ancient times women were held in higher esteem. Athena, for example, was the Greek goddess of wisdom, the arts and strategy in battle. According to mythology, Athena defended and advised heroes, educated industrious women, inspired the judges of the courts, but also the craftsmen and protected the children. But when she was angry, she became very evil and was still depicted with a shield and helmet on her head. The Atena collection by Alfieri St.John is dedicated to this mythological figure, a brand born in 1977 and passed years ago to the Gens Aurea company. The brand now offers the collection dedicated to the Greek goddess.

The jewels are composed of circles, ovals, squares or drops, which are intertwined and assembled in different combinations. They are made of yellow and white gold and diamonds, with a modern and refined design. The common thread of all jewels, including rings, is the chain, one of the oldest jewel models, probably also worn by Athena when she strutted with Jupiter on Olympus.

Anello a catena in oro bianco e diamanti

Anello della collezione Atena in oro e pavé di diamanti

Bracciale rigido in oro bianco e pavé di diamanti

Collana a catena in oro bianco e giallo, con diamanti

Third life for Alfieri & St. John

Published on October 28, 2021

Rings/Showroom/COLLANE

Anello in oro bianco e diamanti della collezione Diva

The third life of Alfieri & St. John. The jewelry brand was born in 1977 and immediately enjoyed success thanks to a bold design. The stylized white gold cross pendant was his most famous piece. The brand then passed under the insignia of the Damiani group which, however, did not relaunch it also due to the overlapping of Alfieri & St. John’s jewels with other brands of the group.

Anello a catena in oro giallo e diamanti della collezione Atena

In 2016 the Alfieri & St. John brand was taken over by Gens Aurea, a company that initially relaunched the proposal in the original style. One of the aspects that characterized the brand, in fact, was the name given to the collections: always numbers that referred to particularly important years, for example, 1402, 1922, 1977 and so on. And we are in the third life of Alfieri & St. John. The jewelry brand reappears after abandoning the idea of collections with the number of years, but with traditional names, such as Cuore, Diva, Athena. Jewels that are sold together with Alfieri & St.John brand perfumes.

Anello in oro e diamanti della collezione Atena

Anello in oro rosa e diamanti brown della collezione Cuore

Il pendente a croce, in oro e diamanti, il gioiello più famoso di Alfieri & St.John

Orecchini in oro e diamanti della collezione Atena

Orecchini in oro bianco e diamanti della collezione Cuore

Alfieri & St. John celebrates Gaüdi

Published on November 3, 2018

Rings/bracciale/Showroom/COLLANE

Earrings, necklaces and rings inspired by the Catalan architect Gaüdì in the 1922 collection by Alfieri & St. John ♦ ︎

Barcelona, capital of Catalonia, famous for its rambla, the obligatory promenade of every tourist, the great port, the international atmosphere that is breathed. And also for the architectures of Antoni Gaudì. Suffice it to say that his works are part of the heritage of Humanity sanctioned by UNESCO. Gaudì has an unmistakable style, made of art nouveau that becomes eclectic, unpredictable sculpture, with elusive and elliptical profiles.

The 1922 collection by Alfieri & St. John is dedicated to Gaudì.

Why that number? Simple: it is the date when Gaudì realizes the project of the Park Güell in Barcelona. The jewels of the collection are based on the unusual shapes of benches and monuments of that place. Earrings, necklaces, rings and bracelets of the collection are made of yellow gold with small diamonds and sapphires, rounded in almost spiral shapes. Above all, the jewelry line sometimes takes an unexpected turn, just like the architectures of Antoni Gaüdì. Lavinia Andorno

Alfieri & St. John, collezione 1922, orecchini in oro, diamanti e zaffiri

Collezione 1922, collana con pendente in oro e diamanti

A pyramid for Alfieri & St.John

Published on October 14, 2018

bracciale/Showroom/Rings

The pyramid of the Louvre is transformed into the 1989 collection by Alfieri & St.John ♦ ︎

The years of Alfieri & St.John do not pass as for the rest of the world. In fact, the Italian fashion house reborn a few years ago has the habit of making the years eternal: to each one is in fact dedicated to a collection. For example, 1989 is the name of a collection dedicated to an event linked to art and architecture. In particular, at the inauguration in Paris of the Pyramide of the Musée du Louvre. This it is, like, millions of tourists and art lovers know, a huge glass and steel prism designed by architect Ieoh Ming Pei. From this pyramid placed in the courtyard of the Louvre, the former royal palace in the heart of Paris, you access the halls of the most famous museum in the world.

The 1989 collection by Alfieri & St.John takes the shape of the pyramid for its jewels.

The collection, in fact, consists of bracelets, rings, earrings and necklaces that use the same geometric volume, the pyramid. The jewels are in yellow, white or pink gold, with small diamonds aligned on part of the surface. To give a further touch of color is added the black, fuchsia or orange enamel. Lavinia Andorno

Ciondolo in oro giallo, smalto e diamanti

Bracciale in oro giallo, smalto e diamanti

Anello in oro giallo, smalto fuxia e diamanti

Ciondolo in oro giallo, smalto arancio e diamanti

Alfieri & St.John, birthday with news

Published on February 7, 2018

Rings/COLLANE

Anello in oro giallo con ametista e diamanti

The 2017 collection by Alfieri & St.John to celebrate the 40th anniversary of the Maison ♦ ︎
It is well known that Alfieri & St.John distinguishes itself from other jewelery brands at least for one aspect: it identifies each collection with a date. The year that distinguishes the different lines, therefore, not only traces the inspiration, but refers to events of the past particularly significant. For the 2017 collection, however, it is somehow an exception. The date, in fact, is a reference to the same Maison, returned to the limelight a few years ago after a period of tarnishing. Alfieri & St.John, born in 1977, has completed its first 40 years. And, like any self-respecting birthday, he celebrated in the way that is most congenial to him. The collection differs a little from the aggressive and futuristic forms of the famous crucifix pendant, which has become a symbol of the house. Rings, bracelets and earrings are made of white gold or rose gold with stones such as topaz, amethysts, smoky quartz, navette cut or cabochon, and diamonds. The elongated oval shape of the navette cut also becomes a repeated motif like a weft for the gold frames. Lavinia Andorno

Alfieri & St.John, anello in oro bianco con topazio azzurro taglio navette e cabochon e diamanti

Anello in oro rosa con quarzo fumé e diamanti

Collana con pendente con la forma del logo di Alfieri & StJohn

Orecchino in oro giallo con ametista e diamanti

Orecchino in oro rosa con quarzo fumé e diamanti

Orecchino in oro bianco con topazio e diamanti

Orecchini pendenti in oro rosa con quarzo fumé e diamanti

Alfieri & St.John on the Moon

Published on October 25, 2017

Showroom

Alfieri & St.John landed on the Moon with the collection 1969 ♦ ︎
In 1969, American astronaut Neil Armstrong set foot on the Moon. It was a historic moment: the first man to walk on a planet other than Earth. This story that has marked a era, has inspired Alfieri & St.John, that called 1969 his most accessible collection. As is well known, the Jewelery House, raised for some years by the new property of Gens Aurea, get names of its collections from numbers that refer to particularly significant years, or to important historical events. Like the Apollo 11 on the Moon. The 1969 collection, which is aimed at a young audience, is made of silver, with details in black enamel. Bracelets, rings and necklaces have a very modern design, as is consistent with the theme of the collection. The Alfieri & St.John collections are distributed in the three boutiques of Rome, Milan, Madrid and over 165 multibrand jewelers. Alessia Mongrando

Bracciale in argento e smalto della collezione 1969

Collana con la classica croce Alfieri & St.John

The 1953 by Alfieri St. John

Published on October 6, 2017

Showroom

Alfieri St John, anello con diamanti e zaffiri della collezione 1953

From Alfieri St. John the collection 1953, year of coronation of Queen Elisabetta ♦ ︎
One of the peculiarities of Alfieri St. John is to tie their collections to significant dates. It’s not an exception is the 1953 collection. The number is the year that Elizabeth II wore the historic Imperial Crown and became Queen of England. As is the case for a royal inspiration collection, jewels are made of precious metal: white gold, diamonds and colored stones such as sapphires and rubies. The stones have different cuts: baguette, marquise, cushion, cabochon. The shape of jewels, on the other hand, has an appearance that breaks some traditional rules: the rings are not simply a band with a stone embedded, but follow modern lines, which perhaps would like more to Kate Middleton than to the queen. Even though the jewels could get trouble-free entry to Buckingham Palace. Presented at VicenzaOro September, the collection is added to 1969, which is more modern and simple (we will discuss it in another article). Alessia Mongrando

Alfieri St John, anello con diamanti e rubini

Alfieri St John, anello con diamanti e zaffiri

1953, incoranzione della regina Elisabetta d'Inghilterra — 1953, incoranzione della regina Elisabetta d’Inghilterra

Morata-Campiello wedding with Alfieri & St.John

Published on June 10, 2017

Showroom/bijoux

Alvaro Morata and Alice Campello say “yes” to Alfieri & St.John ♦ ︎
There is no better ambassador than anyone who travels. So there is no better testimonial for anyone who proposes a collection of jewelry for the wedding of those who are about to marry. It is the case of Alice Campello, model and promise of the attacker of Real Madrid Alvaro Morata. Alice chose the wedding rings Alfieri & St.John, a historic jewelery of Italian brand. The couple decided to wear two classic rings, white gold and rose gold with diamonds, for the fatal moment.
The rings are part of the 1827 collection, consisting of six different types of wedding rings. Why 1827? Because it is the date Alessandro Manzoni wrote the novel I Promessi Sposi. The new 1827 collection is available in the Alfieri & St.John boutique in Rome, via Frattina, and in the boutique of Milan in Corso Venezia, as well as in all the official jewelery shops. Not only that, Maison plans to open a boutique in Madrid. On the other hand, Alvaro Morata is Spanish, although the two aspects are unrelated. Alessia Mongrando

Fedi in oro bianco della collezione 1827

Alfieri & St.John, fedi in oro rosa e bianco

The February 14 by Alfieri & St. John

Published on January 21, 2017

Showroom

Alfieri & St. John launches a new collection: 1402, dedicated to St. Valentine. Pictures and prices of jewelry.
The Alfieri & St.John brand has a feature that sets it apart from other brands: assigns to its collections a number that marks a major milestone for the company itself or for history in general. For example, a collection is called 1954, which is the date of the introduction of color television in Italy. The latest collection is called, instead, 1402. But, be careful, you do not think at the year in which there was the Battle of Ankara, when the Mongols led by Tamerlane inflicted a heavy defeat to the Ottoman Turks. It is, instead, a homage to Valentine’s Day, which marks the 14th day of the second month of the year, ie the 02. Loose the puzzle, here is the collection, which includes earrings, necklaces, bracelets and rings, but especially the new cross Alfieri & St. John. The cross is, in fact, the jewel of the brand icon, which has now been revised and engineered. In the collection, a heart drawn with sinuous curves is presented with a number of variants: for all are used gold and diamonds. The price ranges from 395 to 750 euro, depending on the size of the pendant and carat jewel.
The new collection, with debut in VicenzaOro January, marks another stage of the brand’s revival, bought by Gens Aurea (owner of the brand Orocash) a couple of years ago by the Damiani Group. The new property has also decided to press on the accelerator as regards the distribution. After the opening of boutiques in Rome and Milan, Alfieri & St. John aims to increase the presence in multi-brand jewelry stores and the opening of single-brand beyond the Italian borders.

Collier Cuore Piccolo in oro bianco e diamanti . Prezzo: 540 euro

Da sinistra: Cuore Piccolo in oro bianco e diamanti con sagola. Prezzo: 395 euro. Cuore Medio in oro bianco e diamanti. Prezzo: 750 euro. Cuore Piccolo in oro bianco e rosa, e diamanti. Prezzo: 550 euro. Cuore Piccolo in oro bianco e diamanti. Prezzo: 440 euro

Un particolare della croce di Alfieri & St.John

The new life of Alfieri & St.John

Published on August 9, 2016

Showroom

Alfieri & St.John is relaunching and opens two boutiques in Rome and Milan.
After the sale by the Damiani Group, Alfieri & St. John brand initiated the relaunch strategy. The first step was to reorganize the supply of jewelry, which are now divided into six collections that include around a hundred pieces. The second step was to open its first store Alfieri & St. John. Gens Aurea, the company that bought the brand has chosen Rome to start the turnaround (even if, at the time of writing this article, it is not yet an online site of the House). The shop is in via Frattina, in the center of the city. Not lacking in particular, what is the most recognizable jewel of brand: the Cross 1977, produced in a limited series of 77 pieces. It is made of white gold and diamonds with a design that makes it a very light pendant. That of Rome, however, is only the first step: in the plans of the new owners is coming also a boutique in Milan, from mid-September, always in a central area. Not only that, if all goes well, the company also aims to raise awareness of the brand abroad, with the opening of boutiques in other European cities. On the other hand the words of brand are already half English. Lavinia Andorno

Anello in oro bianco, diamanti e smeraldo

Anello in oro bianco, diamanti e pietre dureAlfieri