LuisaViaRoma

Margova from East to West

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From Bulgaria to the International Jewelery Market: Denitza Margova’s Trip ♦

From the far and little known town of Kardzhali, south of Bulgaria, to the international jewelery market. Denitza Margova’s journey was long. Yet, for one of the many cases of fate, coupled with its ability, she has managed to create a Maison with a brand that is now also marketed by luxurious sites such as Luisaviaroma. She was born in 1986, but decided to create her own brand in 2011 while writing his graduate thesis. Her interest was, in fact, already focused on design.

Anello B Day in oro 14 carati, con le 12 pietre natali abbinate ai mesi dell'anno
Anello B Day in oro 14 carati, con le 12 pietre natali abbinate ai mesi dell’anno

Denitza Mrgova graduated in fashion & design in Hamburg, but also had practical experience in New York and London alongside stylists like Abigail Lorick, Stella McCartney. All the experiences that enabled her, in 2014, to make serious debut on the jewelery market. Her style is elaborate and simple at the same time. Her book has 14-carat gold rings with small stones. But also jewelery in gold with sinuous shapes, with a soft and complex geometry. In short, she has cut its space simply thanks to its creativity. It is not easy to happen, but it has happened.

Anello in oro 14 carati e iolite
Anello in oro 14 carati e iolite
Anello Croissant in oro 14 carati e zaffiri gialli
Anello Croissant in oro 14 carati e zaffiri gialli
Collana Nelly in oro 14 carati lucidato
Collana Nelly in oro 14 carati lucidato
Orecchini in oro 14 carati lucidato con rubini, zaffiri, smeraldo, acquamarina, opale
Orecchini in oro 14 carati lucidato con rubini, zaffiri, smeraldo, acquamarina, opale
Collana in oro 14 carati con pendente in resina gommosa
Collana in oro 14 carati con pendente in resina gommosa

Anello chevalier in oro 14 carati
Anello chevalier in oro 14 carati







Ambush, a 3208 euro brass necklace

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Can a simple brass chain necklace cost 3208 euros? Yes, if it is signed by Ambush, an emerging fashion brand, which has added accessories and bijoux to its catalog. Judge for yourself if the price is reasonable. The Luisaviaroma marketplace, after offering the series at full price, has decided to drastically reduce the request, probably for a lack enthusiasm from customers. In any case, the necklace it remains an exasperated example of the concept of brand: you buy not because the object itself is precious, but because it is fashionable. On the other hand, everyone is free to spend their money as they want.

Ambush, collana in ottone
Ambush, collana in ottone

Ambush was founded in Tokyo by Korean-born designers Yoon and Verbal. Ambush’s clothing has found admirers in Rihanna, M.I.A., Lady Gaga, Pharrell, Jay-Z and Kanye West, and he has collaborated for the jewelry line, also in brass or silver. The brand is based, they explained, on innovative pop art-inspired designs that capture a distinctive Tokyo aesthetic. For now, for sure, they have captured the attention of the media.
Anello in ottone
Anello in ottone

Anello a catena
Anello a catena
Anello a fasce in argento
Anello a fasce in argento
Anello con il segno della pace
Anello con il segno della pace
Collana con pendente in ottone
Collana con pendente in ottone

Collana con porta sigarette
Collana con porta sigarette







(Italiano) Al via VicenzaOro January 2018

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VicenzaOro January ufficialmente aperta con uno sguardo al futuro ♦︎

Apertura con sguardo all’orizzonte per VicenzaOro January 2018. Come da programma, la grande fiera dedicata alla gioielleria ha debuttato con Visio.Next, evento a più voci sul futuro della filiera.

La rappresentanza istituzionale è stata affidata, come lo scorso anno, al sottosegretario allo Sviluppo Economico, Ivan Scalfarotto. «Uno dei meriti di questo governo è stato quello di prendere a cura il segmento del lusso. Questo perché siamo convinti e lo diciamo con forza che anche questa è la manifattura italiana», ha scandito il membro dell’esecutivo. «Siamo bravi a fare macchine, ma siamo i numeri uno anche nel creare gioielli e vestiti. I nostri prodotti di alta artigianalità Made in Italy sono molto apprezzati all’estero e compongono una fetta importante della voce dell’Export italiano. Per questo abbiamo moltiplicato gli investimenti e con il piano straordinario per il Made in Italy siamo stati capaci di dare una spinta importante alla produzione ma soprattutto alle esportazioni. Rimini e Vicenza, assieme ad Arezzo, nel comparto della gioielleria hanno ben capito che l’unione fa la forza e a loro deve andare il nostro plauso più convinto per quello che hanno saputo fare in questi anni».

I partecipanti a Visio.Next
I partecipanti a Visio.Next

Dopo l’introduzione del presidente di Italian Exhibition Group, società nata dall’integrazione tra Rimini Fiera e Fiera di Vicenza, Lorenzo Cagnoni, il direttore generale di Ieg, Corrado Facco, ha messo a fuoco il tema dell’evento: cogliere le novità della multicanalità distributiva, della valorizzazione dei brand, della tracciabilità e sostenibilità. Claudia D’Arpizio, partner di Bain&Company, responsabile per Moda Lusso, ha ricordato come il mercato sia molto ampio e in continua crescita, con diversi segmenti che toccano il mondo dell’intangibile e dell’esperienzialità. Moderati da Alan Friedmann, sono intervenuti Carlo Capasa, presidente della Camera Nazionale della Moda Italiana, Matteo Marzotto, nella doppia veste di vice presidente Esecutivo Ieg e presidente di Dondup, Diego Nardin, ad di Fope, Licia Mattioli, ad di Mattioli e vice presidente per l’internazionalizzazione di Confindustria, Adi Al Fardan, fondatore di Adi Hasan Al Fardan Jewellery Trading, Andrea Panconesi, fondatore e presidente di LuisaViaRoma.

La parola è passata, quindi, al business, cuore della fiera che ospita oltre 1500 brand. Sarà tra i booth di VicenzaOro che la ripresa del settore sarà sottoposta alla prova sul campo.





VicenzaOro January
VicenzaOro January

Le aree di VicenzaOro
Le aree di VicenzaOro

VicenzaOro January 2017
VicenzaOro January 2017







VicenzaOro is came back

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VicenzaOro starts, between luxury and technology (with a bit of worldliness) ♦ ︎
VicenzaOro (19-24 January) is came back.Ieg group, that organizes the fair, defines it as “the biggest European show dedicated to jewelery and jewelery”. And, in fact, if we also consider the concomitant TGold, the numbers are there. More than a fair, in fact, word now that tastes a bit ‘old, VicenzaOro prefers to label itself as a business hub, a platform for jewelry deals, at the service of the 4500 companies involved, of which 35% foreign, with 96 thousand visitors expected from over 130 countries and 3800 top buyers hosted thanks to the help of the government, ie with the decisive contribution of the Ministry of Economic Development and ICE.
And the proof that VicenzaOro has been transformed into a format is its replication in other markets, such as Dubai. In fact, today the fair born in Vicenza organizes five salons in the world and is present at ten international events. In 2018, for example, beyond Vicenza will be in Hong Kong, Arezzo, Las Vegas, Dubai, Mumbai.
But VicenzaOro is also jewelry of all kinds, high, medium, low, for fashion, or components. And T.Gold is a salon dedicated to tools for jewelry production sector, in which Italy excels. In fact, T.Gold enjoys excellent health: this year the number of exhibitors has increased by more than 20% thanks to the entry of important names in the sector such as the British Durston and the German Hemerle + Meule. In total there are over 160 exhibiting companies, from 16 countries in the world, in particular from Italy, Germany, United States. Among the reasons of interest is the growth of the 3D printing segment and its solutions.
The prizes at the jewel
With the opening of VicenzaOro the Andrea Palladio International Jewelery Awards are back for the fifth edition, with the awarding of prizes to the excellence of luxury and top players of world jewelry that have stood out for their creativity, design, production, distribution , retail, communication, new media, career award and Corporate Social Responsibility. The latter fits into the strand of sustainable jewelery, to which VicenzaOro has also decided to dedicate an appointment with Cibjo, the world jewelery confederation.
To decree the winners, in the presence of the president of IEG, Lorenzo Cagnoni, the vice president, Matteo Marzotto, and the general manager, Corrado Facco, will be a jury composed by Franco Cologni, president of the Cologni dei Mestieri d’Arte Foundation, Clare Phillips , curator of the Department of Sculpture, Handicraft of iron, glass and ceramics of the Victoria & Albert Museum in London, Alba Cappellieri, Professor of Jewelery Design at the Polytechnic of Milan, Silvana Annichiarico, Director of the Triennale Design Museum.




VicenzaOro 2017
VicenzaOro 2017

Modella nel booth di Pasquale Bruni
Orecchini e collana di Stefan Hafner
Orecchini e collana di Stefan Hafner
Orecchini di Nikos Koulis
Orecchini di Nikos Koulis

Corrado Facco e Matteo Marzotto
Corrado Facco e Matteo Marzotto







Manuel in 20 pezzi

Limited ediction per Manuel Bozzi, brand toscano che ha firmato un accordo con LuisaViaRoma (www.luisaviaroma.com) per un il concept store fiorentino. Si tratta di soli 20 esemplari del pendente Headphones, cuffia dj in oro 9 carati con diamanti. Sono realizzati in due versioni differenti e saranno disponibili in esclusiva sullo store online dal prossimo 18 Luglio 2013. Una versione in oro rodiato monta diamanti neri taglio brillante per un totale di 0,10 carati, mentre la versione alternativa, in oro rosa, monta diamanti bianchi della stessa caratura. I pendenti sono appesi a catene in argento 925 bagnate al Rutenio per renderle color canna di fucile. Inoltre, i pendenti saranno certificati da una targhetta in argento con inciso il nome della boutique e il numero progressivo del gioiello. M.d.B.

Headphone Manuel Bozzi
Headphone Manuel Bozzi
Manuel Bozzi, limited-edition Luisa ViaRoma
Manuel Bozzi, limited-edition Luisa ViaRoma
Manuel Bozzi, limited edition Luisa ViaRoma
Manuel Bozzi, limited edition Luisa ViaRoma

ukManuel in 20 pieces 

Limited ediction Manuel Bozzi, Tuscan brand that has signed an agreement with LuisaViaRoma (www.luisaviaroma.com) for a concept store in Florence. It is only 20 specimens Pendant Headphones, DJ headphones in 9 carat gold with diamonds. They are made in two different versions, and will be available exclusively on the online store from next July 18, 2013. A version in rhodium-plated gold stud blacks diamonds brilliant cut diamonds totaling 0.10 carats, while the alternative, rose gold, white diamonds of the same carat weight mounts. The pendants hang from silver chains to Ruthenium 925 wet to make them gunmetal. In addition, the pendants will be certified by a silver plate engraved with the name of the boutique and the sequence number of the jewel.

france-flagManuel en 20 morceaux 

Ediction limitée Manuel Bozzi, marque toscane qui a signé un accord avec LUISAVIAROMA (www.luisaviaroma.com) pour un concept store à Florence. Il est à seulement 20 spécimens pendant Casques, écouteurs DJ de 9 carats de diamants. Ils sont fabriqués en deux versions différentes, et seront disponibles exclusivement sur la boutique en ligne de 18 prochains Juillet 2013. Une version en rhodium plaqué noirs d’oreille d’or diamants diamants taille brillant totalisant 0,10 carats, tandis que l’autre, or rose, diamants blancs de la même carats supports de poids. Les pendentifs pendent des chaînes d’argent de ruthénium 925 humide pour les rendre gunmetal. En outre, les pendentifs seront certifiés par un plateau d’argent gravé avec le nom de la boutique et le numéro de séquence du bijou.

german-flagManuel in 20 Stücke 

Begrenzte ediction Manuel Bozzi, toskanischen Marke, die eine Vereinbarung mit Luisaviaroma (www.luisaviaroma.com) für einen Concept-Store in Florenz unterzeichnet hat. Es ist nur 20 Exemplare Anhänger Kopfhörer, DJ-Kopfhörer in 9 Karat Gold mit Diamanten. Sie sind in zwei verschiedenen Ausführungen hergestellt und wird exklusiv auf der Online-Shop ab dem kommenden 18. Juli 2013 sein. Eine Fassung in rhodiniertem Gold-Stud-Schwarzen Diamanten mit Brillantschliff Diamanten von insgesamt 0,10 Karat, während die Alternative, Rotgold, weißen Diamanten der gleichen Karatgewicht montiert. Die Anhänger hängen an Silberketten zu Ruthenium 925 nass zu machen Rotguss. Darüber hinaus werden die Anhänger von einer Silberplatte mit dem Namen der Boutique und der Sequenznummer des Juwels graviert zertifiziert werden.

flag-russiaМануэль в 20 штук 

Общество с ограниченной ediction Мануэль Bozzi, тосканский бренд, который подписал соглашение с Luisaviaroma (www.luisaviaroma.com) для концептуальный магазин во Флоренции. Он находится всего в 20 экземпляров Кулон Наушники, DJ наушники в 9-каратного золота с бриллиантами. Они выполнены в двух различных версиях, и будет доступна исключительно на интернет-магазина со следующего 18 июля 2013. Версия на родием золота шпильки чернокожих алмазов бриллиантов на общую сумму 0,10 карат, в то время как альтернатива, розовое золото, белые бриллианты из тех же вес в каратах крепления. Подвески висеть серебряные цепочки для рутения 925 мокрой, чтобы сделать их бронза. Кроме того, подвески будут сертифицированы серебряной пластине с выгравированным именем бутик и порядкового номера драгоценность.

spagna-okManuel en 20 piezas 

Ediction Limited Manuel Bozzi, de la marca de la Toscana, que ha firmado un acuerdo con Luisaviaroma (www.luisaviaroma.com) para un concepto de tienda en Florencia. Está a sólo 20 especímenes colgante Auriculares, auriculares de DJ en 9 quilates de oro con diamantes. Se fabrican en dos versiones diferentes, y estarán disponibles exclusivamente en la tienda en línea del próximo 18 de julio de 2013. Una versión en rodio negros perno prisionero del oro diamantes diamantes talla brillante que suman 0,10 quilates, mientras que la alternativa, oro rosa, diamantes blancos de los mismos montajes peso en quilates. Los colgantes cuelgan de cadenas de plata de Rutenio 925 húmedo para hacerlos gunmetal. Además, los colgantes serán certificados por una placa de plata grabada con el nombre de la tienda y el número de secuencia de la joya.