Gioielliamo is the name of a small but lively company that produces jewelry near Arezzo, one of the traditional areas of Italian goldsmith production. Founded by Massimo Scortecci, the company aims to reach a young audience who want to wear bright, but not bizarre, jewelry. It is not a haute couture production, of course, but simple but interesting rings, bracelets and necklaces. One of the new Gioielliamo collections is called Emma and is made of rose gold and diamonds.
But other collections use semi-precious stones, such as Caramelle, made of pink gold, small brilliants, and a series of natural quartz, or amethysts, which are mounted in cabochons, but with an oval cut reminiscent of candies, with the beveled edges. The colors of the stones are purple, green, pink. The diamonds follow the outline of the stone forming a small crown. But in some cases they also form a pavé which replaces the main stone. For the earrings, there are also pairs with the colors of the stones different from each other. The Geometrie collection, on the other hand, uses faceted quartz surrounded by a pavé of sapphires.
