Arezzo Archives | gioiellis.com

Io&Te in Arezzo

Published on January 30, 2023

Bracciale in argento con galvanica oro rosa e cubic zirconia verdi

From religious jewels to a brand that produces bracelets and necklaces at very affordable prices: this is the story of Elisabetta Veltroni, who shelved her law degree to devote herself to the brand dedicated to the devout BellaMaria but also, together with her friend Camilla , to the more secular Io&Te. The company is Tuscan, it is located in the Arezzo district where dozens of companies specializing in gold processing are concentrated. Despite the really affordable prices, the brand promises strictly handmade creations.

Bracciale in argento con galvanica oro rosa e lapislazzuli

Behind it is BellaMaria, which specializes in the trade of silver items and which supports the production process. Those of Io&Te are very simple bracelets, necklaces and earrings, suitable for any occasion, made of silver, even with yellow or rose gold galvanic finishes and the addition of crystals, but also with natural stones, such as lapis lazuli, pearls or cubic zirconia colorful.

Collana in argento con galvanica oro rosa e cristalli grigi

Collana in argento con galvanica oro rosa e cristalli blu

Nature and color’s Mariasole

Published on January 1, 2023

vetrina

Nature and tradition in Mariasole Gioielli, brand in Arezzo.
In 1995, Maria Pia and Elisa Cencini, mother and daughter, they founded in Arezzo Mariasole Gioielli. Today Elisa still leads the game, which has become an established brand, together with her sister Francesca. But the company’s character has not changed: to combine a production for a wide audience with the handicraft realization, one that creates each piece with something that is different from the previous one.

The jewels that come from the Tuscan Maison, in fact, are also made with techniques typical of a craft of the past, such as those that have elements in ceramic hand-painted. Whether gold or silver, however, the Mariasole jewels are really different from what you find around. Fun, colorful, with a mix of pop style and traditions of yesteryear. There are jewels with the shape of animals, or with Sicilian puppet figures, fruit, flowers. And to add up all the elements, like the jade ear-shaped leaf, on which are located a centipede, a ladybug, a bee and three mushrooms. The idea is liked and today the brand also has several flagship stores, it sells in Russia and the USA. Prices: from a minimum of 50 euro to a maximum of 500.

Orecchini in argento con quarzo blu, bianco e verde

The jewelery summit in Arezzo

Published on December 2, 2022

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According to data from the Confindustria Study Center in collaboration with Federorafi, in 2021 the jewelery sector in Italy recorded sales up by 59.7% in value on 2020 and by 15.6% on pre-covid levels. A path that continued this year, with exports in the January-July period up by 29.7% on 2021 and by 42% on 2019 for a total of 5.77 billion euros.

From the comparison around the strategic guidelines for the future development of the national supply chain, the ability to create a system of manufacturing, retail, associations and institutions emerges even more strongly. And Ieg renews its commitment to offering ever more qualified tools and opportunities to seize the opportunities of a global market, starting with the next Vicenzaoro January which will open the Jewelery Agenda 2023 from 20 to 24 January.
Marco Carniello, global exhibition director of the Jewelery & Fashion division of the Italian Exhibition Group

For the moment, the industrial sector in good health was the focus of the Jewelery Summit promoted in Arezzo by the Italian Exhibition Group, the trade fair company that organizes Vicenzaoro. A long chat between operators in the sector, who embraced topics such as exports, training, from the value chain to production innovation, up to the uncertainties due to geopolitical tensions. Creativity, innovation and digital have been identified as keys to the future of the sector.

Lavorazione di gioielleria nell'atelier Crieri — Lavorazione di gioielleria nell’atelier Crieri

It was an opportunity to retrace the evolution of the world of jewellery, especially the Italian one. A sector that is always evolving, never static, which has led to the convergence of two trends in the idea of elegant wearability of jewellery. The first is that of the designers who over time have increasingly linked their creativity to the fashion system, inspired by the idea of well-made and high quality. The second is the consumer one, for those who choose a jewel to make it an integral part of their style and personality. Clothes, accessories and jewels enter into a single context in which Italian designers move with cultural references that always make the product of Italian jewelery unique and inimitable in the world.
Gaetano Cavalieri, president of CIBJO

Summit del Gioiello. Corrado Peraboni, Ceo di ieg (a sinistra)

Al centro, Lorenzo Cagnoni, presidente di Ieg

Giordini Embroideries

Published on November 9, 2022

vetrina/ORO

The gold of Arezzo seen through the jewels of Giordini, a story begun in 1964 ♦

In 1964 Olga Giordini founded the company that bears his name and which lies in the gold district of Arezzo. After half a century, the Giordini remains a family business, offering jewelry craftsmanship, an Italian special way. Parenthesis: Giordana Giordini was elected president in the spring of the Goldsmiths section of Confindustria (industrial association). The Giordini company, albeit with a long tradition, it is not anchored only to the classic, but also seeks its way to the renewal of its proposal. The idea is to bring together in a single jewel sculptural artistry and plastic “hand made” through the creativity of designers, artisans and artists, with the rules of industrial production. In short, the ability to spend wisely by a model in wax modeling unique and artistic objects produced in series. Here are two of the latest examples of their proposal. The Barocco collection, with curved signs, and of course made with gold. Another novelty is the Intrecci collection, with soft lines, like a golden lace.

The technique used
Interesting technical description of the series Ricami (embroidery). It includes jewelry made of gold with mixed media, which combining parts electroforming on which are placed perforated plates and diamond from various designs. A frame of this type presents a recess that frames where there is the perforated plate. The outline can end right or smerlettato, can wrap the entire perimeter of the tunnel or only part of it. The technique is basically “a signet” and is ancient, generally used for the stones. Instead of gems, they are used plates, perforated by delicate designs to different inspirations: floral, geometric and arabesque.
It is a process that is perceived as clean and simple, but in reality is hard-working, as you must be perfectly balanced in both the composition of the design, both in the assembly of the whole which has to ensure adherence and balance between the parties. The perforated plate requires a long process of preparation of the design is the result of processing and aesthetic choices accurate then transferred, in the production phase, in technological support able to preserve the freshness of the sketch hand made with great attention to detail.

The tunnel, which runs under the laser on the diamond plate, brings transparency and lightness to the metal, turning it into a real “gold lace”, a sort of “embroidery” metal, which is the central character of the composition. Predominates over form, highlighting the movement of solid and void and drawings transparent and thin confer grace and femininity to the jewel, the light when passing through creates attractive games of light and dark, of peek-evoking sell the intangible grace lace.
The process is long because these tunnels are particularly fragile, they must be carried out and finished with delicacy and care. In fact, the assembly is complex and must be carried out with scrupulous attention to give the plate a smooth movement without tearing the thin threads of gold embroidery, and then the final finishing, strictly by hand, makes use of polishing and polishing and electroplating selective in contrast to some parts, to define the design and enhance its characteristics.

Anello della collezione Smalti di Giordini

Orecchini della collezione Ricami d'Oro — Orecchini della collezione Ricami d’Oro

Anelli della collezione Ricami d'Oro — Anelli della collezione Ricami d’Oro

Giordini, collezione Ricami d'oro — Giordini, Ricami d’oro

On 2 December, the Summit of Italian Jewelery

Published on October 17, 2022

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Also this year Gold / Italy gives way to the Summit of Italian Jewelery, that is, to a conference. The first edition was held last year. This year, on 2 December, again in Arezzo, there will be the second. The last edition of Gold / Italy was held in December 2019, then the covid arrived. The summit dedicated to Made in Italy jewelery and goldsmithing, organized by Italian Exhibition Group (the company that signs Vicenzaoro and Oroarezzo) with the institutions and trade associations of reference is, in the intentions, a moment of confrontation between the protagonists of the sector.

We are pleased to bring back to Arezzo a moment of strategic confrontation for Italian goldsmiths and jewelery, with the full involvement of all the protagonists of the sector in an area as welcoming and rich in excellence as the Tuscan district. It is essential to continue with the utmost support for the Made in Italy of jewelery – a mission for Ieg – in the wake of the positive trend built in recent years, tackling the critical issues and the exceptional nature of the context and the market in a compact way.
Marco Carniello, global exhibition director of the Italian Exhibition Group’s Jewelery & Fashion division

At Arezzo Fiere e Congressi for the summit there will also be the heads of the ICE, the public body responsible for the consolidation and economic-commercial development of Italian companies on foreign markets. The topics of the conference range from exports to training, from the implications of the geopolitical context to production innovation and the supply chain.

World history with Ellius

Published on September 26, 2022

vetrina

Ellius and Sara Jewelry, companies founded by Fadi Raslan. The first focuses on design. The second specializes in semi-finished products for jewelery, the specialty of the Arezzo district, where it is based. But six years ago Fadi Raslan decided to take the big leap into the ready-to-wear jewelery market with Ellius. Raslan’s story is also the testimony of the entrepreneur’s passion. Born in Jordan, at 16 he discovered the charm of goldsmithing and, somehow, after an interlude of medical studies at the University of Kiev, he arrived in Italy to attend the Margaritone, the goldsmith’s school in Arezzo and as a cashier. of stones in Florence.

In 1999 he started his own company that produces on behalf of third parties, until the launch of Ellius, which in 2022 decided to participate in the collective exhibition Artistar Jewels, held during the Milan Jewelry Week. The brand’s goal, according to what it communicates, is quite vast: to tell the story of humanity, between past and future, considering the jewel as a link between cultures that enhances the universal value of understanding and equality. Not easy to summarize in a jewel. The best known collection of the brand is Cupole. One ring, for example, has the shape of Brunelleschi’s dome in Florence in 925 silver, another that of St. Peter’s in Rome, but there is also the mosque of the Rock of Jerusalem. There are also jewels inspired by the classical, Greek and Roman world as, after all, the name of the brand indicates.

Parure ispirata alla Cupola del Brunelleschi

The gold of Loto Preziosi

Published on September 3, 2022

vetrina

Bracciale vincitore a Prémiere 2022 nella categoria Creatività, arte e scultura

In the Italian gold district, in the Arezzo area, Loto Preziosi is one of the companies with the greatest tradition: in fact, it is about to turn half a century. Almost 50 years ago Giuseppe Aramini has founded, together with his wife, the company specialized in the processing of jewelry, especially gold. The company’s specialty, which is now led by the son of the founder, Tiziano Aramini, is a vast assortment of earrings, chokers, bracelets and brooches, pendants, rings, parures with and without semi-precious stones and super-light articles.

Loto Preziosi, however, has become famous above all for earrings with semiprecious stones, which have helped popularize the brand and gain the consensus that has allowed the company to grow. The production of gold jewelry places the company among the main realities of the Arezzo district. But not only for the ability to mass-produce jewels: his best pieces, for example, manage to be selected among the design creations, as happened in spring with a bracelet that won a Premiére a OroArezzo, in the category Creativity, art and Sculpture.

Orecchini in oro della Arabian collection

Bracciali con rose elettroformate, impreziositi da filo diamantato

Bracciali in oro con pietre semi preziose

Putin cancells Gold / Italy, the Summit del Gioiello is back

Published on July 7, 2022

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Dibattito al Primo Summit del gioiello italiano

New Summit del Gioiello in Arezzo. It will be a two-sided summit: the discussion day, essentially a conference dedicated to the jewelery industry, is the result of the postponement of Gold / Italy to 2023, “due to the still too uncertain scenario both as regards the mobility of buyers from outside Europe and in particular from Asia, both due to the protracted conflict in Ukraine and the consequences on trade ”. The same thing happened last year, but the trigger was covid.

The decision, summarizes a press release, was taken in concert by Italian Exhibition Group, Arezzo Fiere e Congressi, the Municipality of Arezzo, the Chamber of Commerce and relevant trade associations, “which reinforce the synergy and team spirit demonstrated in the moment of restart with Oroarezzo 2022 ». The Summit aims to analyze the strategies of the Italian jewelery supply chain. In addition to strategic issues for the export of Made in Italy, the event will focus on the issues of training and involving young people in Italian goldsmith companies.

The young gold of GiòElle

Published on July 5, 2022

bracciale/vetrina/ANELLI

It is called GióElle and is a brand owned by Giordini, one of the major Italian goldsmith companies, active in the Arezzo district (Tuscany). The head of the company, Giordana Giordini, is also provincial president of the goldsmiths of Confindustria. Following the maternal footsteps, in addition to his son Jacopo Angiolini, who works in the family business, there is now also his daughter Costanza Angiolini, who studied jewelry design in Rome. The signature of GiòElle jewels is by Costanza, a fine jewelry brand that is making its mark on the market.

Anello della collezione Paper Clip in oro giallo18 carati e diamanti

GiòElle’s jewels, despite being a young Maison, immediately showed a well-defined style. The younger imprint is noticeable in jewels such as necklaces, rings or earrings that adopt the shape of the paper clip, with an allusion to the punk-chic style. The jewels are made of gold, sometimes with the addition of small diamonds, or with semi-precious stones such as malachite or lapis lazuli. Prices start at 390 euros to go up to over 9,000 for the most precious pieces.

Choker Paper Clip in oro rosa e diamanti

Bracciale della collezione Paper Clip in oro rosa carati e diamanti

The fashion jewels of Dvccio

Published on April 30, 2022

Argento//ANELLI

Roberta Marinelli and Giovanni Selvi are founders and owners of the Dvccio brand. For those who are not Italian, it is necessary to specify that the name is written as it was in ancient Latin and, therefore, it is more easily pronounced as Duccio. Which is also a typical Tuscan name: in fact, Dvccio is based in Sansepolcro, near Arezzo, one of the Italian jewelry districts. Not only that: the brand is also the expression of a company that has worked for years as a supplier of chains and more: the Egr Italia Group, which gave birth to the Dvccio brand, chaired by Giovanni Selvi, while Roberta Marinelli is director delegate.

Among other things, Dvccio is also planning a brand extension with Dvccio Jewel Bag, an innovative line of jewel bags that can be personalized with your own initial. It is the same philosophy as the jewelry of the Tuscan brand, which also has a line of jewelry with the letters of the alphabet. Dvccio focuses on fashion jewelry in bronze or silver, sometimes treated with galvanic gold, enamel or semi-precious stones, handmade. The brand has already conquered its space in Italy and has appeared on foreign markets in Brazil, Australia and New Zealand, with good success.

Collana della collezione Dea con la lettera A

Oroarezzo ready to go

Published on April 27, 2022

news/Fiere

Una passata edizione di Premiere a Oroarezzo

More than 300 brands are expected in Oroarezzo, the event organized by Ieg, which resumes in attendance (7 to 10 May) after the blockade of the two pandemic years. Despite the shadows that are projected from Ukraine on the entire luxury sector, the goldsmith sector has held up well for now, even if it is starting to register the repercussions of the blockade of the Russian market. In any case, in Oroarezzo there will be companies from the Tuscan district such as Unoaerre, Giordini, Gold Art, Graziella Group, Richline and Lusso, but also from the Vicenza district such as Chrysos, Rancangelo, Alessi Domenico, Superoro, Ronco and Sharma Group World, from Naples. with Roberto Giannotti, Milanese with Milor.

In Arezzo, the fair develops through four pavilions dedicated to goldsmiths, jewelery, silverware, semi-finished products and stones. The goldsmith manufacturing represents almost 70% of the offer, of which 15% is international, while the more technological processing systems 18%, and Cash & Carry, opportunities for companies to sell promptly, over 12%.

Interno di OroArezzo — Booth a OroArezzo

According to the Banca Intesa Sanpaolo Study Center, the Arezzo goldsmith district recorded growth compared to the pre-crisis level equal to 23.5% on 2019 and is aimed at the main outlet countries of Made in Italy jewelery: North America, Middle East, South America, as well as Italian retailers. Oroarezzo also uses the Jewelery Golden Cloud, a digital platform prepared by Italian Exhibition Group and enhanced by an artificial intelligence system that facilitates targeted matching on fair days thanks to the detailed profiling of connected users.

Team room di Italian Exhibition Group a VicenzaOro

Precious peace for Oroarezzo

Published on April 13, 2022

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Ulivi a Vicenzaoro. Copyright: gioiellis.com

Countdown to Oroarezzo (from 7 to 10 May), who after the covid must now deal with the uncertainties caused by the Russian invasion of Ukraine. Thus, after the olive tree symbolically planted at the entrance to the fair that hosted Vicenzaoro in March, the concept will also be reaffirmed by the event scheduled in the Tuscan city. In fact, the set-up also includes in this case the trees that symbolize peace, the olive trees, at the entrance to Arezzo Fiere e Congressi.

Life is a precious art. A jewel between past and present, between near and distant cultures that creates novelty and beauty. Agreements of light, splendor and peace.
Beppe Angiolini, artistic director of Oroarezzo

The event dedicated to the Italian and international excellences of goldsmithing, organized by Ieg (Italian Exhibition Group) brings together the first part of the supply chain, from goldsmiths to cash and carry, with an eye to technological innovation, already underlined at the entrance to the district fair that reopens its doors to the business of the sector.

Three years after the last edition, the preparations for Oroarezzo can only be accompanied by the satisfaction of finally finding ourselves in favorable conditions to ensure that it will take place in the presence of a decisive appointment for the gold and jewelery business. It is the testimony of the unanimous commitment and an ever stronger dialogue with the Arezzo industry protagonists, institutions and trade associations. The collaboration continues with the stakeholders of a fundamental district for the success of Made in Italy jewelery in the world, always alongside IEG in the numerous initiatives with which we have kept the spotlight on this territory even during the pandemic – from Premiere Digital Edition in 2020 at We Are Jewelery and at the First Italian Jewelery Summit last year, in addition to international events such as Vicenzaoro and JGT Dubai – it proved to be strategic in the overall recovery of the entire sector.
Lorenzo Cagnoni, president of Italian Exhibition Group

IDoni for those who want to believe

Published on March 7, 2022

vetrina

The brand IDoni was launched by Nuova Jolly Oreficerie, a Arezzo-based company leader in the production of medals with the image of the Madonna and crosses: “The idea is that of a collection with a religious theme, but only whispered”, he explained at the moment of the baptism (of the brand) Monica Fin, project consultant. Crosses and ex-voto hearts become pendants added to bracelets and earrings.

The jewels are often composed with an elastic thread coated with silver plated in the six colors, including yellow and pink gold, but not only. «These are necklaces and bracelets with one or more threads that adapt to the wrist, but the main characteristic is that they are double-sided objects, on one side the white or black mother of pearl and on the other the religious sign, so as to allow who wears it to show his faith or not. For this I use the word whispered », adds Fin. The Cammeo collection, on the other hand, is characterized by diamond-working, enriched by a central cameo with soft colors.

Orecchini croce traforati in argento con perle o cubic zirconia

Orecchini in argento con nappe e cubic zirconia neri

Orecchini multicharms a cerchio in argento, perle pendenti

Orecchini multi-ciondolo in argento, croci diamantate e perle

The next appointments after the Jewelery Summit

Published on December 14, 2021

news/Fiere

Vetrine di Piovani a Vicenzaoro September. Copyright: gioiellis.com

Strategies, programs, forecasts on the Italian jewel. Or, more precisely, on the jewelery industry, which has one of its strengths in the Tuscan district of Arezzo. This is the starting point for the discussion organized by Ieg in the First Summit of Italian Jewelery, together with the Municipality of Arezzo, the local Chamber of Commerce and Arezzo Fiere e Congressi. With the pandemic limiting travel, in fact, the moment of reflection has replaced the autumn appointment of Gold Italy. But the Italian gold industry remains strong: 7,482 companies in the sector are active, which employ 31,172 employees and generate a turnover of almost 8 billion euros.

Around a virtual table, the president of Ieg Lorenzo Cagnoni, the mayor of Arezzo Alessandro Ghinelli, the president of the Arezzo Siena Chamber of Commerce Massimo Guasconi and the president of Arezzo Fiere e Congressi, Ferrer Vannetti, discussed together with the general manager of Ice, Roberto Luongo, who photographed the state of health of the gold and jewelery sector on international markets, with particular reference to the United States, Switzerland, France, the United Arab Emirates and Hong Kong. The post lockdown led to robust growth of Made in Italy jewelery, with + 71.3% compared to 2020 (this was easy), but also + 7.2% compared to 2019, with value in the first nine months of 2021 was equal to 5.5 billion euros. The jewel contributed to Italian exports, between 2020 and 2021, with an increase of 0.44%.

But the discussion did not lack the contribution of strong brands, such as Bulgari, Vhernier and Unoaerre. Eleonora Rizzuto of Lvmh to which Bulgari heads, explained how the approach to luxury is destined to change: the customer will pay more and more attention to the transparency of information, will be more curious and eager for answers on everything related to the responsible management of activities.
According to Maria Cristina Squarcialupi, of Unoaerre, a further step forward can come from the care of shared values with all the actors of the value chain: the role of companies during the transition will be strategic in redesigning an economic system and Italian production has a gear in more, because it is characterized by an interconnected supply chain that goes from the recovery and production of raw materials to their transformation into a finished product, from the creation of all the components to the finishing of the object.

Isabella Traglio (Vhernier), on the other hand, emphasized the importance of brand recognition, an element that incorporates part of its value. And Made in Italy has made quality and punctual control of the entire supply chain the cornerstones of its differentiation from global competitors.

In the discussion also to the president of Federorafi Confindustria, Claudia Piaserico, and to the vice president with responsibility for training Alessia Crivelli: the two managers presented the project entitled The New Metropolitan Training Network. Objective: to create new professional, operational and managerial skills, through specialized training plans, born thanks to an increasingly fruitful collaboration between professional technical institutes, universities and academic foundations, but also with an effective communication to young people of training opportunities and professional perspectives.

Conclusions entrusted to Corrado Peraboni, CEO of Ieg, who together with Marco Carniello, Global Exhibition Director Jewelery & Fashion of the trade fair company, presented the next steps available to goldsmith companies to meet international markets: Vicenzaoro January (21-26 January 2022, Vicenza Fair), Jewelery Gem & Technology Dubai (22-24 February 2022, Dubai World Trade Center), Oroarezzo (7-10 May 2022, Arezzo Fiere e Congressi).

Alunno’s line

Published on December 11, 2021

Nuove collezioni/vetrina

Bracciale in argento dorato della collezione Link

Fringes, wires and silver chains for making jewelery of great impact: it’s Alunno & Co’s proposal ♦ ︎
Producing jewelry on behalf of third parties, with the satisfaction of making chains, earrings, necklaces ready to be worn, such as the pieces of the Link collection: Alunno & co has a long tradition among the protagonists of jewelry and metalworking in Tuscany, in Arezzo . It was born in 1977 and has become a consolidated reality, led by Mario Alunno, who continues the family tradition.

Jewelery is interpreted with an almost-fashioned vision: for example, with long earrings made up of small silver chains, or in large necklaces, even in this case made by playing on metal threads, in a key 1970s. They are jewels that point to the impact of metal, the charm of the old, dear, gold that is the symbol of jewelery for millennia. Not surprisingly, in the Etruscan tombs found in Tuscany, jewelry has been found that somehow are linked to this ancient tradition. And Alunno goes on this way.

Collana a palline della linea Link in argento dorato

Orecchini tubogas in argento della collezione Overlaps

Anello tubogas in argento della collezione Overlaps

Bracciale tubogas in argento della collezione Overlaps

Bracciali in argento dorato della collezione Overlaps

Jewel Summit in December

Published on October 29, 2021

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It was expected in mid-November but, for organizational reasons, the Summit of the Italian Jewelery scheduled in Arezzo is postponed to December 14th. The event organized by Italian Exhibition Group takes the place (symbolically) of Gold / Italy, an international workshop that connects the Made in Italy jewelery of selected manufacturing companies and international demand. But the limitations related to the pandemic led the organizers to postpone Gold / Italy to October 2022.

In its place, therefore, there will be the first Summit of Italian Jewelery, an institutional event by invitation, which will involve the leaders of the national jewelery and goldsmith sector. Organized by the Italian Exhibition Group in collaboration with the Municipality of Arezzo, it points out a press release from the trade fair company, the Arezzo-Siena Chamber of Commerce, Arezzo Fiere e Congressi, and with the participation of all relevant trade associations. The summit will offer concrete food for thought and opportunities for direct confrontation between all the representatives of the Italian Jewelery System, gathered in the Auditorium of Arezzo Fiere e Congressi, in the heart of the historic goldsmith district. On the agenda issues such as sustainability and branding, central challenges in creating value along the goldsmith supply chain and in competition on the global market.

Around the world with Sara Loren

Published on October 20, 2021

Orecchini/bracciale/vetrina/ANELLI

Orecchini in argento placcato oro e dischi di ossidiana

Around the world with Sara Loren: jewelry made of 18-karat gold-plated silver, with the addition of semi-precious stones, such as tiger’s eye, aventurine, turquoise, obsidian. The jewels are handmade, with stones that, in fact, come from different countries of the world. The Around the world collection also marks a grand launch by Sara Loren, a Vicenza-based brand that was born from the initiative of Sara Motta, entrepreneur and creative director. Around the World is the latest among Sara Loren’s collections, which include Cosmo, Mediterraneo, Metropolitano, Smalti.

Sara Loren is a brand born a few years ago, but has a solid professional path behind it. The small Maison, in fact, is the result of the Vicenza district specialized in goldsmith and jewelery. The brand is controlled by B23, a company run by Sara Motta herself, who is also involved with the largest Orora, another company in the sector. In short, a professional experience well rooted in the territory.

The challenge of Amore & Baci

Published on October 17, 2021

bracciale/COLLANE

Silver in the form of bracelets and necklaces with pendants to add to personalize the jewel: Amore & Baci follows an established trend. Competition in the sector is strong and, to emerge, it is necessary to propose something new without departing from the theme. Silver jewelry with pendants and pearls with colored Murano glass or Swarovski crystals, together with earrings and rings, in fact, also fight a price war, as well as on the aesthetic aspect. The Amore & Baci brand, born in Arezzo (Italy) in 2009, has however managed to carve out its own space. Furthermore, the modular jewels proposed by the brand are frequently renewed and this helps to make the proposals fresh.

The encouraging results prompted the management to also explore the rest of Europe and then Canada, the USA and Australia. The brand was born within a goldsmith industry, the Mii of Arezzo, founded in 1986 by Alberto Bigozzi, together with Giuseppe Dragoni, Rolando Morini and Dario Galeotti. The company produces semi-finished products and items for jewelry as well as, of course, the Amore & Baci jewels.

Collana di Amore&Baci con perle in vetro di Murano

No Gold / Italy, a summit in its place

Published on September 28, 2021

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The word downsizing is the one that runs the most on operators’ lips. Gold/Italy, an international workshop that aims to bring together the offer of the best Made in Italy goldsmiths of selected manufacturing companies of the Italian gold districts and the international demand from the main outlet markets of Made in Italy production, also jumps the 2021 edition.

Gold/Italy, in coda prima della pandemia

The three days organized by Italian Exhibition Group in Arezzo, the Italian capital of gold processing, does not return due, in essence, to the still unconcluded pandemic emergency, which slows down movements, especially those at an international level, in particular those of Asian and American buyers. In place of Gold / Italy, in mid-November, a summit with the leaders of the jewelery and goldsmith sector will be held in collaboration with the Municipality and the relevant trade associations. Objective: to discuss the strategies in this relaunch phase. Obviously it is not the same thing, but one must make a virtue of necessity.

Disney and children’s jewelry with C&S

Published on September 3, 2021

bracciale//COLLANE

Bracciale in oro 9 carati e perle naturali

Jewelery dedicated to children and anti-epidemic masks. Necklaces and pendants in gold and silver, but also displays for pharmacies. C&S is a company from Arezzo (Italy) that is really unlike from the others, because it is active in two alternative sectors, such as jewelry and pharma. But not only. The company was founded in 2018 on the initiative of Niccolò and Leonardo Borghesi with the aim of developing and marketing precious objects and watches in the accessible luxury segment in the international jewelry wholesale market. The district of Arezzo, no coincidence, is specialized in the jewelry sector. Result: in 2019 C&S was chosen, among various companies in the goldsmith sector, for the distribution of gold, silver and steel jewelry of 67 Disney brands.

The collections are inspired by the different Disney characters protagonists of comics and animated films, such as Mickey and Friends, Princess, Frozen. The jewels are offered in different versions: in 9-karat gold, or in silver or steel, obviously with price differences. In addition, another aspect that distinguishes C&S is the emphasized attention to corporate fairness as far as gender, sustainability and social values are concerned.

Collana in oro 9 carati della collezione Princess

Collana con corona in oro 9 carati della collezione Princess

Orecchini in oro 9 carati della collezione Princess