Gioielli, indossato
Gioielli, indossato

Come vendere i vostri gioielli

Four tips before knocking at a jeweler’s door or trying to sell a jewel. It is not easy to conclude a good deal ♦

Is It A Good Time To Sell Jewelry? It depends. Wholesale diamond prices, for example, have dropped a lot compared to 2015. By contrast, the value of gold has returned to rise. But when you sell a jewel, the quality of the assembled stones comes into play, along with the design and the brand. A jewel of an established Maison takes the lead in evaluations, and for this reason many jewelers who easily accept necklaces, rings and bracelets that have the brand of famous jewelers. But if the stones used are of high quality, it is also possible for a jeweler to buy the jewel only to remove the precious stones to be fitted with a more modern design. But be careful: selling the grandma’s brilliant ring is not easy. At least: it is not easy to get a unique price. While gold has certain quotes, the diamonds have a number of aspects in the evaluation (How choose a Diamond)  that make it susceptible to different proposals regarding the price. Apart from this consideration, there are four aspects to consider.

Spilla con diamanti e perle
Brooch with diamonds and pearls

1. Think what you really have. Just because Grandma said his old diamond ring was precious (a gift from his beloved grandpa) does not mean that he really is. The sentimental value is one thing, the true is another. So, before running from the first jeweler, better to have a precise picture of its quality and genuineness. If it is a diamond of a certain size and weight, it is worth referring to a qualified expert who can give an impartial opinion of the characteristics and conditions of the stone. And also to highlight the positive attributes that could affect its value. But first get to know the cost of the exam: it must be worth it. Often a pawn shop offers a similar service.

Anello in platino con diamanti del 1950 circa. Base d'asta: 1500 euro
Platinum ring with diamonds from around 1950

2. Get ready for a realistic price. Dreaming is beautiful, but we have to deal with reality. We said that the market is at a favorable time for the sale, but it depends very much on the type of stone mounted on the jewel. To get an idea, have a look at sales on eBay. Finally, before turning to a seller, think that you will buy only if you are convinced of a good deal, not for a favor.

Bracciale a forma di cigno bianco, con diamanti
White swan-shaped bracelet with diamonds

3. Consider selling options. Those who buy your jewel have two options: sell the piece to another industry or the public. Also consider taking the opportunity to contact a jewelery manufacturer: probably the price you can check will not be the best, but in return, the sale is very fast. But be careful to call on operators who have all legal permissions and a clear curriculum. Investigations on many gold shopping shops are showing that it is easy to come across dealers of dubious honesty. A brief survey on Google can be of help. By the way, there is also a site specializing in private online shopping ( The mechanism offers a guarantee to seller and buyer (of course you pay a commission), but be careful: it is in English and there may be some customs problems.

Anello con diamante taglio smeraldo e oro bianco
Ring with emerald cut diamond and white gold

4. Are you emotionally ready to sell? The hardest thing is not to come up with a good price, but be sure you want to sell a jewel that is usually part of your story as well. It tends to add an emotional value to a diamond on the engagement ring, and the disappointment on real market value can be a shock.

Anello in oro giallo con diamanti
Yellow gold ring with diamonds

5. Consider the auctions. If you have a jewel of a certain value, an interesting way is to propose it in an auction. In addition to the giants Sotheby’s and Christie’s, each country has auction houses that periodically organize auction sales. If the jewelry has an interesting shape, a price could be higher than that of a simple sale in jewelry. Federico Graglia

Un'asta condotta da David Bennett (Sotheby's)
An auction conducted by David Bennett (Sotheby’s)


    • Caro Giaguaro51, noi non facciamo valutazioni su pietre e gioielli dei lettori. Però proviamo a girare il tuo quesito a un gemmologo e ti faremo sapere la risposta.
      a presto

  1. buongiorno
    vorrei vendere un braccialetto in oro bianco con zaffiri
    chiedo se siete interessati e come inviare la foto

    • Cara Betta, noi siamo una testata giornalistica, non commercianti. Sorry. Prova a rivolgerti a una oreficeria

    • Cara Daniela, questo è un sito di informazione, non di e-commerce… Puoi prendere spunto dall’articolo che abbiamo pubblicato.

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