A preview of the 2015 and a budget of work done so far: Florence Rollet is president of Tiffany & Co Europe. She was interviewed for L’Espresso by Roselina Salemi, former editor of the weekly A. We report the essential part.
The video for Christmas by Tiffany is simple. No actor. Only a short animated at fifty shades of blue. Location, a New York winter between Times Square, Tower Bridge, the ice rink, where couples and families carrying the Tiffany jewelry in macro version, only item not cartoon, from one part of the city. A magical world. Behind But there are people like Florence Rollet, President of Tiffany & Co. Europe, which give solidity to the fairy tale. Blonde, short hair, not very bejeweled (but the brooch that door is Schlumberger, one of the most famous designer of Tiffany) Florence Rollet is the first woman to hold such a position in the giant world of jewelry.
From beer to jewelry via the Dior perfumes. What is left of these experiences?
“It was a long way from the Kronenbourg brewery to today. I was in charge of the commercial and marketing. It was significant to me the year in Greece in 1990 to Henninger. I immediately loved this country, I learned the language. Going abroad is an experience that I recommend strongly to young people because it enriches, forces you to get back on topic, expands our vision to other ways of thinking. Teaches tolerance. I traveled a lot, I worked with people that I have been inspired.”
She is at the European summit of Tiffany. There is more space for women today, in the companies?
“The world has moved much on this issue in the last twenty years. Being a woman is not a defect or a quality, it is a fact! For some men a woman at the top can be a problem, but just react with professionalism and sense of humor, without being dramatic. I had the chance to be appreciated and supported. The most important thing is to adapt to the culture of the company. I was one of the first directors to Kronenbourg sales, and one of the first to have a general direction from Coty and I never had any problems. ”
What is your best quality?
“Two guidelines: to serve the customer and work in teams with colleagues.”
What added value brought new designers Francesca Amfitheatrof?
“A wave of energy. Has the same vision and creative passion that Charles Lewis Tiffany had 177 years ago, when it began our story. The Tiffany-T, designed by her, have been successful, but we are lucky: we have iconic collections that go beyond fashion and continue to enjoy anywhere in the world. Many celebrate the milestones of life with an object of value. Tiffany has high quality, hand fabrication and design that you can hand down in time. ”
What news do you have in the pipeline?
“There is not another Gatsby, but in 2015 we have many exciting initiatives, the creation of a documentary about Tiffany and opening a flagship store in Geneva.”
