Fraleoni, jewels that come from the past to go to the future ♦︎
He says the proverb: one thing leads to another. The old popular adage is also valid for jewelry, in particular for a company that combines old and new, even if not necessarily with the reuse of the material. For example, Fraleoni, a Roman jewelry brand. It was founded by Attilio Fraleoni, after 50 years of expertise in the sector. What does the proverb have to do with it? It’s easy to say: the small jewelery Maison is the daughter of another business, the purchase and sale of gold and jewelery managed by Valentina Fraleoni called Vecchi Gioielli, «she dedicates herself with experience and professionalism to the buying and selling of gold » and precious stones. Vintage jewellery, in short, in line with the circular balance of use and reuse, the frontier for the future.
Fraleoni’s jewels are divided, however, into two very distinct categories. The first is that of traditional jewels. The second line, however, is an idea of Sara Fraleoni, second generation of the family. Fraleoni Rainbow is very modern, fast, with a simple design, which focuses on the shape of maxi colored chains. In short, it is dedicated to daily use without forgetting the care taken in its creation and its own originality. Furthermore, Fraleoni Rainbow jewels can be customized with different color combinations at the time of purchase on the website.