vetrina — January 4, 2018 at 4:20 am

Fraleoni, back to the future




Fraleoni, jewels that come from the past to go to the future ♦ ︎
The saying goes: a thing is born by thing. The old popular adage is also valid for jewelry, especially for a company that combines old and new. For example, Fraleoni, a Roman jewelery brand. What does the proverb have to do with it? It is easy to say: the small Maison of jewelry is the daughter of another activity, the trading of gold and jewelry managed by Valentina Fraleoni. Vecchi Gioielli, «is dedicated with experience and professionalism to the buying and selling of gold» and precious stones. The old jewelry, in short, is the heart of the company’s business and, secondly, also of the new life to which the noble metal that rises again. On the other hand, the last economic theory indicates in the circular equilibrium, of use and reuse, the frontier for the future.
The jewels of Fraleoni are divided, however, into two distinct categories. The first is that of traditional jewels, even of a certain level. The second line, however, is very modern, fast, with a simple design. In short, it is dedicated to everyday use, without forgetting the care for the realization and its own originality. In short, from the old to the new, in a virtuous and precious circle. Margherita Donato



Anello con acquamarina

Anello con acquamarina

Collezione Dolcevita, anello con zaffiri orange e yellow

Collezione Dolcevita, anello con zaffiri orange e yellow

Collezione Rainbow, bijoux con glitter

Collezione Rainbow, bijoux con glitter

Collezione Rainbow, orecchini

Collezione Rainbow, orecchini

Parure in oro bianco, perle, diamanti e zaffiri

Parure in oro bianco, perle, diamanti e zaffiri

Orecchini Fraleoni

Orecchini Fraleoni

Anello Queen con corallo e acquamarine

Anello Queen con corallo e acquamarine








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