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Life in pink with Felicia by Bronzallure

Published on May 2, 2022

Anello con agata prugna, quarzo fumé e grigio

Bronzallure‘s motto is “Moi, je vis en rose”, that is, I live in pink. A phrase that equates to a declaration of happiness, a state of mind that is more than ever necessary medicine in spring 2022. It is not by chance, perhaps, that one of the collections proposed for the new season by the Milanese brand is called Felicia. A greeting? Perhaps. But, above all, the collection proposes the main themes of Bronzallure, starting with the Golden Rose metal, patented from an idea of the creative director Albert Mouhadab. In essence, it is a copper-based alloy, which is subsequently plated with 18-karat rose gold, nickel and cadmium free.

In the case of the Felicia collection, metal is accompanied by multi-faceted natural stones, such as quartz, topaz or amethyst, which in some cases are combined with colorless cubic zirconia. The stones can be proposed individually or in a mix, for example amethyst, amazonite and rose quartz. The collection is quite large and includes rings, earrings and chains with pendants.

Anelli con agata vinaccia, quarzo cloudy e topazio

Orecchini con quarzo cloudy, onice, agata bianca

Orecchini in agata bianca, vinaccia e quarzo cloudy

Orecchini in calcedonio verde, amazzonite e calcedonio acqua

In the Mediterranean with Etrusca Gioielli

Published on April 19, 2022

Rings/Showroom/COLLANE

Bracciale con turchese della collezione Cruise

It is not known, exactly, from which area of the Earth the Etruscans came to Italy, a population that lived between the 9th and 1st centuries BC. The Etruscans mainly occupied an area that roughly corresponds to that of present-day Tuscany (but not only). In short, they are considered a Mediterranean people and have left many traces of their civility, including the introduction of the stone or brick arch in architecture. The idea that the Etruscans are the grandparents of Mediterranean culture is the basis of the Etrusca Gioielli brand, an idea of the Milanese group Milor, which also promotes other brands such as Bronzallure or Albert M.

In short, Etrusca Gioielli wants to combine the concept of affordable jewelry with that of made in Italy, with rings, bracelets and earrings in 18-karat gold plated metal (or in some cases even with platinum) and semi-precious gems, such as turquoise, quartz, moonstone or sponge coral (a variety of coral with a pitted surface) or pearls. In all, five collections are currently available: Cruise, Delight, Mirage, Moneta, Mosaico, Velvet, Mia.

Collana con turchese della collezione Cruise

Collana con agata bianca della collezione Cruise

Bracciale con acquamarina della collezione Cruise

Orecchini con turchese della collezione Cruise

Orecchini con agata bianca della collezione Cruise

Altissima springtime with Bronzallure

Published on February 19, 2022

Rings/bracciale/Showroom

Anello multifilo placcato oro rosa e con cubic zirconia

New jewels from Bronzallure, Milor’s Milanese brand of made in Italy jewelry. Among the latest innovations is the Altissima collection, which includes a series of jewels made with the 18-karat rose gold plated Golden Rose alloy with the addition of cubic zirconia or black spinels. The collection includes rings, earrings, bracelets and necklaces made with the pavé technique or in a tennis style. Prices are low thanks to the special yield of the alloy patented in 2015 by the Maison, Golden Rose.

Anello a fascia placcato oro rosa con cubic zirconia

It is a bronze ennobled alloy, particularly suitable for use in the goldsmith, jewelery or costume jewelery industry. Developed with the expertise of the University of Padua, this alloy, according to the patent, “allows for an improvement in the characteristics and final results of the finished product”. The alloy is mainly composed of copper (over 90%), to which up to 8-9% tin is added: a metal that adds good mechanical characteristics and great resistance to corrosion. About 3%, on the other hand, is silver. The metal is then plated with 18-karat gold.

Bracciale stile tennis con cubic zirconia

Orecchini placcati oro 18 carati con cubic zirconia

Orecchini pendenti in stile tennis con cubic zirconia

Bronzallure pink and green

Published on October 6, 2020

Rings/Orecchini/Showroom

The world is getting greener and jewelry is adequate. Diamonds and gold are increasingly monitored to ensure a green origin. And there are those who bet everything on jewels that have a green stone: for example, malachite. The Milanese brand Bronzallure also made this choice, offering a series of jewels in rose gold accompanied by green striped stone.

Its color, which varies between shades of light and dark green, up to almost blue, has enchanted many designers. It is usually a stone used in jewelry especially as a cabochon, but in this case Bronzallure has provided flat and round surfaces. And this is good, because malachite is not a particularly hard mineral and can be damaged if it is bumped or scratched on contact with sharp objects. In addition, it becomes effervescent on contact with hydrochloric acid: therefore, malachite must be kept away from corrosive products such as muriatic acid.

Bronzallure, anello in oro rosa e malachite

Orecchini pendenti con cerchi in oro rosa e malachite

Orecchini pendenti in oro rosa e malachite

Bronzallure’s Pink Aurora

Published on October 23, 2019

Rings/Showroom

Anello Aurora bombato con pietre nere sintetiche

The Bronzallure Aurora collection: pink like the early morning sky ♦

The Golden Rosé is a particular alloy at the base of the creations of Bronzallure, brand of the Milanese company Milor. And it is the metal used also for the new Aurora collection, the fleeting moment that marks the beginning of the day when the sky has, in fact, a shade of pink. The alloy was patented by the company in collaboration with the University of Padua and includes 18-carat gold plating. The Bronzallure autumn collection, in fact, uses of the usual metallic material, which according to the Maison assures it has the advantage of being resistant to scratches and of not changing color with the passage of time.

The particularity of the Aurora collection is, instead, the modern design that includes a pavé of “certified natural stones”. Just like the sun rising at dawn, the surface of stones seems to progress in a slow progression on the metal. It should also be noted that all Bronzallure jewels are hypoallergenic, cadmium and nickel free.

Anello Aurora in Golden Rosé e cubic zirconia

Collana con anello Aurora in Golden Rosé e cubic zirconia

Anello a fascia in Golden Rosé e moissanite

Anello a fascia in Golden Rosé e cubic zirconia

Orecchini Aurora in Golden Rosé e cubic zirconia

Bronzallure spring summer

Published on March 12, 2019

Rings/Showroom/COLLANE

Natural hard stones and Golden Rosé, the alloy patented by Bronzallure: here are the jewels for the spring summer ♦ ︎

Bronzallure, Milor brand of Milan, has characterized its production with the Golden Rosé, a patented alloy plated in 18-carat pink gold, to which often are added certified natural hard stones. Over time, then Bronzallure has expanded its offer also to the colors of white and yellow gold, to meet the preferences of a part of the clientele. But its favorite format remains the jewel made in Golden Rosé. This is also the case with the jewels for the spring / summer 2019 offer, with soft and rounded stones.

Stones are with a circle shape, oval, cabochon or square shape with rounded edges are set in rings, earrings and pendants.

The stones include a wide range of colors: the dark pink rhodonite, the intense blue lapis, the blue sea magnesite, the romantic rose quartz, the gray labradorite, the amazonite water green, the black of the onyx, the white shimmering of the mother of pearl. You only must chose the right color for you. Lavinia Andorno

Read also: 5 questions to find out which jewel is right for you

The Bronzallure Alba

Published on February 6, 2019

Rings/bracciale/Showroom/COLLANE

The Alba collection by Bronzallure for spring summer 2019: jewelery with gold plating and semi-precious stones ♦ ︎

Like every spring, new collections of jewelry bloom. Among the novelties are those signed by Bronzallure, a brand that is part of the Milor group, a company based in Milan, where the jewelery is also created. Also the Alba collection by Bronzallure uses Golden Rose, the patented alloy plated in 18-carat rose gold which is the brand’s characteristic.

Together with the setting in metal, hypoallergenic, nickel free and cadmiun free, the collection uses a wide range of semi-precious stones.

For example, amazonite, green agate, labradorite, aquamarine, rose quartz, white and purple agate, black onyx, iridescent pyrite, rhodolite. For individual jewelry, usually, Bronzallure does not specify which stones are used. On the other hand, on the website of the Maison there is a page that helps to understand which stone was chosen. As for the other Bronzallure collections, Alba also chooses a simple style, with faceted stones or cabochon, clean designs and moderate prices: not exceeding 170 euros.

Bracciale con catena Golden Rose e onice

VicenzaOro, among the news there is the farewell of Marzotto

Published on November 20, 2018

news

Da sinistra, Matteo Marzotto, Lorenzo Cagnoni, Ugo Ravanelli

The vice president of Ieg, Matteo Marzotto, leaves the company with controversy, while they preparing the edition of VicenzaOro January ♦ ︎

There are already the first changes for the next edition of VicenzaOro January. But at the appointment of the winter edition of the jewelery fair, controversy also shine. That can not leave the insiders indifferent.

A few days ago, in fact, Matteo Marzotto, vice president of IEG, a company born from the union of Fiera Rimini with Fiera Vicenza, has resigned from his position, in a controversy with the octogenarian president of Italian Exhibition Group, the very senior Lorenzo Cagnoni.

It is not a little good-bye, as Marzotto must be credited with having relaunched VicenzaOro, above all at a difficult time for the Italian economy. New ideas, dynamism and personal relationships of Marzotto were the recipe for the new face of the format, which was then successfully exported abroad. All this, however, does not seem to have been enough for the new management of the company. More than a merger between two partners, it is the sense of the farewell of Marzotto, it was a question of an OPA of Rimini on Vicenza. And for Ieg, whose goal is to be listed on the stock exchange, Marzotto’s leave is not a minor goodbye.

The distance had already appeared clear during the last edition of VicenzaOro September, in which Marzotto was not involved.

Matteo Marzotto, presidente di Fiera Vicenza (a sinistra) e Corrado Facco, direttore generale — Matteo Marzotto, ex presidente di Fiera Vicenza (a sinistra) e Corrado Facco, ex direttore generale

In any case, the Veneto entrepreneur did not use half-terms and denounced in a letter the lack of “institutional respect of the minority shareholder, too often ill-tolerated and kept on the sidelines, even on occasions of important decisions, such as that of assignment of the design for the enlargements of the exhibition areas, brought to the board by ad Ravanelli to things widely done and for mere disclosure”.
Marzotto’s letter also underlines what the experts have been saying negatively for some time: the hasty dismissal of the former director of Fiera Vicenza, Corrado Facco, Marzotto’s right-hand man and co-author of the re-launch of VicenzaOro.
“The way we look is practically opposite on everything, except on the goodness of the merger of the two fair companies and their listing on the Stock Exchange”, concluded Marzotto bitterly.

Maybe even to spread a veil on this epilogue not commendable, IEG begins to turn on the lights on the next appointment. Here are the news: Roberto Coin will present the new versions of the Princess Flower collection, Damiani the extensions of the D.Side, Eden and the iconic Belle Epoque collections. In the Icon area there will be Fope, Crivelli, Leo Pizzo, Tamara Comolli, Djula. A confirmation is also that of Alessio Boschi in the Design Room, in which he will also find the Parisian designer-artist Lydia Courteille, the Vicentine Mattia Cielo (for him a return) and Monica Rich Kosann. Confirmation also for Giovanni Raspini, Rue de Milles, Victoria Cruz, Bronzallure, Crieri. Cosimo Muzzano

L'area Design Room a VicenzaOro September — L’area Design Room a VicenzaOro September

Interno di Fiera Vicenza September. Foto di Carolina Nobile

The Bronzallure hearts

Published on January 14, 2017

Showroom

Bronzallure launches a capsule collection for Valentine’s Day: natural stones and metal rose gold plated.
A capsule collection dedicated to Valentine’s Day. It’s the proposal by Bronzallure Milano, brand which is part of Milor group. The jewelry is made in Golden Rosé with natural stones, especially in shades of red, blue and pink, plus zirconia. The stones used are quartz, agate and carnelian, while the metal is plated in rose gold. The capsule collection is distinguished by the shape given to the stones, in the classic shape of the heart, but just mentioned. Prices should not deviate too much from the usual ones of the brand: a hundred euro for the ring, less than 200 euro for the bracelet, while the necklace is below the level of 150 euro. Margherita Donato

Orecchini in oro rosato, zirconi e pietre naturali

Bracciali in oro rosato, zirconi e pietre

A toast with Bronzallure

Published on December 22, 2016

Showroom

Alba flower embroidery pavé ring. Prezzo: 119 euro

The rose gold color combined with sparkling white cubic zirconia: it is the recipe by Bronzallure for those who want to celebrate.
For Christmas, New Year, but also to a party organized the evening, we need two things: a bottle of white wine with bubbles (champagne or sparkling Italian wine, as you want) and jewels that are able to shine even with the lights low light bulbs, such as small flashes in the dark. And you know that to twinkle in the dark is really a feature of the jewels that combine metal with stones. This is the case of jewelery signed by Bronzallure: earrings, rings, bangles and necklaces which have the advantage of being offered at a very affordable price. Are metal plated rose gold with a patented system (called Unique Golden Rosé, which is the result of ten years of research), with the addition of pavé in zirconia white. The pink colored plating is, in fact, a distinctive mark of the Milanese brand, which is now distributed in 43 countries worldwide. The effect is very striking, but the combination of plating and zircons keeps the price on average between 100 and 150 euro. Margherita Donato

Rokoko baroque earrings. Prezzo: 129 euro

Altissima snake pave bangle. Prezzo: 199 euro

Altissima whirls fancy pave earrings. Prezzo: 139 euro

Altissima squared pave dangle ring. Prezzo: 99 euro

Preziosa shiny round ring. Prezzo: 109 euro

Altissima shiny ring with cubic zirconia. Prezzo: 129 euro

Altissima whirls fancy pave rolo necklace. Prezzo: 139 euro

Altissima shiny oval link necklace with pave pendant. Prezzo: 309 euro

Elite, jewelry on catwalk

Published on October 4, 2016

news

Elite, gioielli con spinello nero su argento

Agreement Milor (Bronzallure) with the international Elite, models agency.
Are coming jewelery brand Elite, international network of model management. The brand has signed an agreement with Milor, Milan-based company that, among other things, produces Bronzallure brand. Milor has formed a licensing agreement for the development, production and distribution of the first collections of Elite Jewelry signed jewelry. Bijoux are defined between streetwear and neo-romantic style. The jewelry using stones like black spinel, mounted on silver. Or a long necklace, metal rods, bright and rhodium. Elite is a brand founded in 1972 in Paris, and has joined the fund Pgm Group (Pacific Global Management) in 2011. Today is an active network in about 30 countries, with its direct agencies and in the capitals of the major fashion weeks , Paris, London, Milan and New York. The main activity is the operation of models and models. A few names: Alessandra Ambrosio, Constance Jablonski, Sigrid Agren, Nyasha Matonhodze, Eniko Mihalik, Xi Ming, Fei Fei Sun.

The new Bronzallure’s face

Published on September 6, 2016

Showroom

Bronzallure autumn winter collection has the face of Martina Colombari.
Bronzallure is a young Milanese brand of Milor Group (we have already spoken here). A VicenzaOro September the Maison launched the autumn-winter collection, that has new pieces and also has a new face: that of Martina Colombari, model and former Miss Italy. “It was a mutual choice”, explain to gioiellis.com Albert and Moshe Mouhadab, two of the three brothers at the helm of the company.
Question. What was the common thread for this new collection?
Answer. The FW1617 collection Bronzallure Milan is designed for a contemporary woman, dynamic and looking for a jewel to wear from morning to evening. The common thread is the elegance Milanese: sober, but firm.
D. The design of jewelry refers to something in particular?
R. Each creation Bronzallure Milan comes from an inspiration: a journey inspired, an architectural detail, a natural element. Our job is to energize the inspiration, make it practical, studying the volumes and weights so that each object meets the meeting of form and function through careful and complete engineering in an independent taste.
Q. What kind of stones were used?
R. Only the highest quality certified stones: mostly natural, semi precious as chalcedony, but also the mother of pearl, are the only ones able to restore the concept of elegance and its brand quality. Second, for the cocktail pieces we use the cubic zirconia.
Q. Why he was chosen Martina Colombari as an ambassador of the line?
A. The meeting with Martina Colombari was a mutual recognition: we have always believed that the Bronzallure Milano ambassador is a woman like her. At the same time, sophisticated and accessible, refined and decisive, Italian elegance spokespersons in the world and also a mother and wife. A complex woman, but direct and refined.
Q. What is the range of prices of the jewels?
R. Our jewels are on sale from 79 EUR, positioning of an accessible luxury end.
Q. Where are distributed jewels?
A. Through our network over 2000 multi-brand stores and on bronzallure.it site.

Anelli con zirconi — Anelli con cubic zirconia

Anello con pavé di cubic zirconia — Anello con pavé di zirconi

Moshe (a sinistra) e Albert Mouhadab, rispettivamente anima commerciale e creativa di Bronzallure Milano

Milor, the goal is to diversify

Published on June 24, 2016

Showroom

His latest creation is the Bronzallure brand (we talked about here). But actually the Milor Group, based in Milan, is active in jewelery since 1979 and has his wallet even brands such as Etrusca and Modora, already established. Founded by Joseph Mouhadab, trader of precious metals and stones, Milor has continued diversifying its activities on jewelry you different type. It is a solid company, which follows the entire production process of the different collections, from design to construction. Add to three autonomous brand, there is Creative Lab, called “creative system in evolution, a laboratory where the most fantastic ideas become collections of fashionable jewelry.” By Creative Lab are the pieces like the ones you can see on this page, divided into lines like Milor Gold, Silver Milor, Milor Steel, Milor Zirconia, Milor Crystal, Gemstones Milor, Milor Bronze. To spread of its jewels, in Europe, the United States and the Middle East, have also contributed partnerships with major television broadcasters, as Qvc, which allowed Milor jewels to be distributed immediately in the international arena. Margherita Donato

Preview: Bronzallure new collections

Published on January 22, 2016

Showroom

Anelli Mon Contraré, con calcedonio, quarzo rosa e acquamarina

It’s already time for the spring-summer of Bronzallure. The young jewelery brand, born only four years ago in Milan, is preparing to market the new season in 2016 with a series of pieces that we present a preview. For the summer designers Atelier Bronzallure were inspired by an urban environment, with the use of semi-precious stones such as chalcedony, aquamarine milky and rose quartz. Rings, rose gold plated, are all made of natural precious stones and bright colors. The rings Mon Contrarié, for instance, use chalcedony, quartz and zirconia. Remember that the brand uses a special metal alloy, called Bronzallure, rosé hue: the idea is to combine the strength of bronze in a wet mixture in 18 carat gold. The alloy was produced with the help of the University of Padua, who has developed this process, and has also been patented (patent number 1415168). Now the brand that was founded on the initiative of the Milan of Lebanese origin Milor Group aims high and has booked a place in the next Baselworld. Giulia Netrese

The Bronzallure’s Bon Bon

Published on August 27, 2015

Showroom

Among the news to VincenzaOro September 2015 there are also jewels of Bronzallure, especially the rings. The idea of Milor Group, company from Milan, but with Lebanese origin, is to combine the strength of bronze in a special mixture with 18 carat gold. In short, a historic metal with a noble metal. The idea is born in 2011 with the help of the University of Padua, who has developed this original metal alloy. So exclusive that has also been patented. The result of the mix of bronze and gold is a metal from the pink tinge. The alloy is also hypoallergenic and nickel free. And here is the news of Bronzallure: the Bon Bon Bague are rings, but not only made with metal. They use chalcedony stone with shades ranging from delicate blue to pink to pale green. To enrich the rings are added zirconia or natural stones in pavé. The repertoire of Bronzallure you must add necklaces and bracelets, as Knots, Arrows, and Cocktail Rings collections. Prices: from 49 to 300 euros.