Vendorafa

The new life of Vendorafa jewels

New life for Vendorafa, a historic company from Valenza which, after a fleeting passage under the wings of the LVMH group, was purchased by Gismondi 1754 in the spring. What changes for Vendorafa? The new ownership wants to enhance the historical legacy, which includes the designs, collections and stock of jewelery that have made the history of the brand. But, at the same time, the new creative director (as well as owner), entrusted to Massimo Gismondi, will try to enhance the characteristics of the production. An example is the Foglie Necklace, a deconstruction of the Magnolia collection, created by a team of expert goldsmiths with over 200 hours of work. It is composed of curved surfaces, skillfully hammered according to the typical aesthetic canons of Vendorafa and embellished with luminous accents given by rows of diamonds. It came in second place at the recent Couture Design Award in Las Vegas.

Anello Anemone in oro, smeraldi, zaffiri
nemone ring in gold, emeralds, sapphires

A good start, also considering that the USA, together with Japan, are one of the reference markets of the company, founded in Valenza (Alessandria) in 1951 which operates in the gold and jewelery sector, including on behalf of third parties. In the United States, for example, Vendorafa jewelry is distributed by large chains such as Saks or Neiman Marcus, but also in independent jewelry stores. Vendorafa’s new life integrates into the Gismondi 1754 group, which produces jewelery dedicated to the high-end market. Vendorafa, apart from some pieces such as the aforementioned Foglie necklace, instead offers jewelery intended for more everyday use, even if it is always jewelery that uses gold, diamonds and precious stones.

Bracciale Dune in oro e diamanti
Dune bracelet in gold and diamonds
Collana in oro martellato della collezione Dune
Hammered gold necklace from the Dune collection

Anello in oro della collezione Pebbles con madreperla
Gold ring from the Pebbles collection with mother of pearl

Collana Foglie indossata
Foglie necklace worn

Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com
Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com

Gismondi 1754 buys Vendorafa

Gismondi 1754 buys the historic Vendorafa Lombardi from the Lvmh group. The company, active since 1951, had passed under the banner of the French group last year, with the transfer of Pendemonte to which Vendorafa belongs, by the private equity fund Equinox III Slp Sif. Now the French giant sees Vendorafa and some of the company’s assets. The trademark and annexes went to Gismondi 1754 for 608,000 euros.

Anello Onda di Vendorafa
Anello Onda di Vendorafa

Vendorafa was born as a jeweler with its own brand and, over the years, has also started the design and creation of exclusive lines for major international brands. With over 70 years of history, Vendorafa’s jewels are distinguished by their manual processes, such as hammering, engraving and embossing and are a symbol of Valencian craftsmanship exported all over the world. The operation will allow Gismondi 1754 to integrate the Vendorafa brand into the Group, which will maintain its identity, brand and commercial positioning on the market.
Bracciale in oro giallo con malachite e diamanti di Vendorafa
Bracciale in oro giallo con malachite e diamanti di Vendorafa

Vendorafa products are historically recognizable for the completely handcrafted processes that enhance the value of gold, its light and its aesthetic warmth. A very strong point of contact with Gismondi 1754, which for centuries has exalted the craftsmanship and Italian spirit of manufacturing, albeit in different types of jewellery: the Gismondi 1754 collections are more iconic and high-end, while more daily use and based on metalworking those of Vendorafa. On the market, therefore, the two brands will continue to represent their different image and clientele independently, but sharing the important production and commercial synergies.
Anello Marea in oro bianco, diamanti e tanzaniti
Anello Marea in oro bianco, diamanti e tanzaniti di Gismondi 1754

The operation has a strong strategic value for the Gismondi 1754 Group. In addition to acquiring the total inheritance of the Valencian brand, with the designs, the historical collections, the stock of some iconic jewels and the production machinery, it will also carry on the large and recognized international presence of Vendorafa, with particular reference to the USA and Japan.

As far as the United States is concerned, the Valencia brand is present both in 30 qualified retailers, both in wholesale chains (Saks, Neiman Marcus), and in independent jewelers that sell primary luxury brands, such as Brigham, Louis Anthony, Diamond Genesis , A.Marek, Louis Anthony and many others. In Japan, Vendorafa is distributed by Unoaerre Japan, and this represents an opportunity for immediate development also for Gismondi 1754, which does not yet have a widespread presence in that market.

This operation has a double meaning in the growth path of our Group, which combines the industrial and commercial vision that we have in mind and on which to lay the foundations of our development. This represents the first of a series of acquisitions, between now and the medium term, aimed at strengthening the Group’s presence in the sector. An operation that also brings with it the sentiment and will to safeguard and give strength to SMEs, which are the true guardians of Made in Italy that the whole world envies us. I believe it is increasingly necessary to provide a space in which work ethics and respect for the individual find a vital environment in which to work and grow. With Vendorafa we give continuity and strength to an international brand; I was immediately struck by the common roots in our motto “handmade in Italy by Italians” which distinguishes us and with which we enhance Italian craftsmanship and high specialization in the goldsmith sector. We are truly proud to keep the essence of a brand like Vendorafa alive and bring it into our Group, which for seven generations has represented and defended the ethics, tradition and quality of manufacturing in our country.
Massimo Gismondi, CEO of Gismondi 1754

Massimo Gismondi. Copyright: Gioiellis.com
Massimo Gismondi. Copyright: Gioiellis.com

The operation of Gismondi 1754, the historic Genoese jewelery Maison, takes place after the announcement of the results for 2022, with a consolidated production value of 15.2 million euros (+52% compared to 2021), Ebitda (gross margin ) at 3 million (+213% compared to the previous year) and a consolidated net profit of 1.6 million, also showing a strong increase (+364%). Other data communicated by the company, listed on the Euronext Growth Milan list of Borsa Italiana, concern the consolidated shareholders’ equity at 11.0 million (+20%) and the net financial position at 3 million (debt compared to 290 thousand in 2021).
Anello in oro rosa e diamanti della collezione Vela
Anello in oro rosa e diamanti della collezione Vela di Gismondi 1754

Lvmh conquers Pedemonte (and Vendorafa)




A large portion of Italian jewelery emigrates to France, to Paris. He doesn’t move the laboratories, but the property. Pedemonte Group, controlled by the Equinox III SLP SIF investment fund, was sold to the giant LVMH, which already has brands such as Bulgari, Tiffany, Chaumet, Fred and Repossi. The Pedemonte group is above all a third-party jewelery manufacturer, with offices in Italy (in Valenza and Valmadonna, in Piedmont) and France. But it also produces its own collections under the Vendorafa brand, internationally recognized as the flagship of Made in Italy since 1951 for its unique style and manufacturing excellence.

Anello Onda di Vendorafa
Anello Onda di Vendorafa

With this strategic acquisition, the LVMH group is further strengthened in Italy, continuing to support the ecosystem of companies that contribute to the success of our Houses. With Pedemonte, our Maisons will rely on a partner recognized for its savoir-faire, in order to support their growth and maintain their leadership in jewelry.
Toni Belloni, General Manager of LVMH

Toni Belloni
Toni Belloni

Now the purchase of Pedemonte will allow Lvmh to further increase its production capacity. The Pedemonte group was born in 2020 from the merger of several independent production laboratories and has conquered a prominent place in the high-end jewelry market. It employs 350 craftsmen and employees.
Lavorazione di gioielli nel laboratorio di Pedemonte Group
Lavorazione di gioielli nel laboratorio di Pedemonte Group

Bracciale Anaconda di Vendorafa
Bracciale Anaconda di Vendorafa







A buckle for Vendorafa




Among the great inventions of humanity we can count inventions such as the wheel, vaccines or nuclear energy. But without forgetting the buckle. Adjusting the width of a pair of trousers or a skirt is no less important than many other things and, Vendorafa Lombardi thought, is an invention that must be celebrated. The result is the Buckle collection, in gold, diamonds and rubies. The shape of rings, earrings and bracelets recalls, in a graceful and stylized way, the idea of ​​two elements that are joined, in this case by a small diamond ring.

Orecchini della collezione Buckle in oro, diamanti, rubini
Orecchini della collezione Buckle in oro, diamanti, rubini

The Buckle collection is not the only novelty of the company from Valenza (Italy), which also participated in the last competition of the Couture Design Awards in Las Vegas with a bracelet that garnered many compliments. The Magnolia bracelet, entirely handmade, is composed of a voluptuous surface in fluted and hammered gold, with a diamond pavé edge and a band of small emeralds. The gold used by the company is 100% responsible.

Bracciale Magnolia in oro giallo martellato, diamanti, smeraldi
Bracciale Magnolia in oro giallo martellato, diamanti, smeraldi
Pendente Pebbles in oro e malachite
Pendente Pebbles in oro e malachite
Orecchini della collezione Pebbles in oro, occhio di tigre, diamanti
Orecchini della collezione Pebbles in oro, occhio di tigre, diamanti

Anello della collezione Pebbles in oro giallo, madreperla e diamanti
Anello della collezione Pebbles in oro giallo, madreperla e diamanti

Bracciale della collezione Buckle in oro, diamanti, rubini
Bracciale della collezione Buckle in oro, diamanti, rubini

Anello della collezione Buckle in oro, diamanti, rubini
Anello della collezione Buckle in oro, diamanti, rubini







Vicenzaoro at quota 700




Vicenzaoro wants to go back to business as usual. He wants to leave the annus horribilis 2020 behind and return to breathe (with the Green Pass and Safe Travel rightly needed to enter). Result: Italian Exhibition Group, the company that organizes Vicenzaoro (10-14 September) announces that an edition in the name of normality is expected. That is, with many exhibitors present: booked, anticipates Ieg, there are over 700 exhibiting brands. And, news that makes everyone breathe a sigh of relief, the Icon community, that is the space that will host the most prestigious brands, is sold out.

VicenzaOro January. Copyright: gioiellis.com
VicenzaOro January. Copyright: gioiellis.com

We look forward to Vicenzaoro because it is an opportunity to show our jewels to new potential international buyers and the sector press. An expected face-to-face meeting with great relational and business value.
Jerome Favier, CEO of Damiani Group

Jerome Favier, Ceo di Damiani
Jerome Favier, Ceo di Damiani

Damiani has announced that it will present the novelties of the Minou collection at Vicenzaoro. In addition, an exclusive interpretation of the Mimosa collection in white gold, diamonds and sardonic cameo will be exhibited. Salvini, also part of the Damiani group, will present the news of the Link collection and Bliss, another brand of the Valenza stable, will show new variants of the Rugiada and Regal collections.
Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com
Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com

Furthermore, among the big brands present there will be Roberto Coin, Fope, Crivelli. Gismondi 1754, Annamaria Cammilli, Nanis, Giovanni Ferraris, Davite & Delucchi, Vendorafa and Picchiotti. Fabergè foretold the Centenary Egg, handmade in yellow gold, weighs 10 kilograms and is inspired by the first imperial egg of 1885. The jewel commemorates the anniversary of the death of Peter Carl Fabergé. Among the foreign brands, the German Stenzhorn, the Dutch Tirisi, the Lebanese Yeprem, specialized in high-end diamond-based and large-sized jewelery, Akillis, Yoko London are confirmed.
Il booth di Yoko London. Copyright: gioiellis.com
Il booth di Yoko London. Copyright: gioiellis.com







Tefaf’s new jewelers  

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Many debuts, including two Italians, at Tefaf New York Fall, the prestigious fair of precious and antiques that this year, due to coronavirus, will be online. The two italian news are Gismondi 1754 and Vendorafa. The online fair organized by the European Fine Art Foundation (1-4 November plus a preview 30-31 October, 300 exhibitors) includes a large group of famous jewelers, such as Hong Kong artist-designer Wallace Chan, Hemmerle, Cindy Chao, Taffin, Otto Jakob. We talk about it in another article. But it’s also interesting see who the new jewelers are.

Bracciale della collezione Genesi di Gismondi 1754
Bracciale della collezione Genesi di Gismondi 1754

One of the novelties is represented by Gismondi 1454, which will present the Genesi collection, with jewels that are inspired by the helical spiral of the Nautilus shell. In fact, the Maison is from Genoa, a seaside city. The jewels, in fact, are inspired by the fossils seen by the Ceo Massimo Gismondi at the Natural History Museum. The jewels are composed of 18k rose gold strands that describe soft ellipses, paved with diamonds and topped and drop-shaped white ceramic with gold edges.
Anello Onda di Vendorafa
Anello Onda di Vendorafa

The other Italian brand debuting, the Maison of Valenza Vendorafa, offers its classic gold creations, such as the Onda ring. The jewel features a typical Vendorafa workmanship, with hammered yellow gold together with a polished finish band and a line of small diamonds on the edge.
Pod ring di Nicholas Liou con un diamante blu-verde e diamanti bianchi
Pod ring di Nicholas Liou con un diamante blu-verde e diamanti bianchi

From the East, however, the new entry is Nicholas Lieou, a high-end jewelry designer based in Hong Kong. We already saw her jewels last year in GemGèneve, but theis fair won’t be held this year. Nicholas Lieou started out as an apprentice for London-based jeweler Shaun Leane. And he was also design director for high-end bespoke jewelry for Tiffany & Co. He has recently launched a capsule collection in collaboration with Sotheby’s Diamonds: one of the jewels he presents is the Pod Ring, with a fancy cushion-cut diamond in color 4.40 carat bluish-green surrounded by a pavé of white diamonds on platinum.
Orecchini Pearl Raind di Tatiana Verstraeten
Orecchini Pearl Raind di Tatiana Verstraeten

Finally, another new name for Tefaf is that of Tatiana Verstraeten, a Belgian designer who prefers jewels with long fringes, such as the earrings with a shower of pearls of the image on this page. Tatiana practiced at Chanel under the supervision of Karl Lagerfeld and acquired the secrets of French master craftsmen. A year ago she opened a showroom on Place Vendôme and, as if that were not enough, she allocated part of the proceeds from the sale of her fringed earrings to UN Women France, with the aim of promoting gender equality and the emancipation of women. women. Cate Blanchett and Eva Longoria, who bought her jewelry, appreciate it. Federico Graglia
Massimo Gismondi
Massimo Gismondi

Nicholas Lieou
Nicholas Lieou

Tatiana Verstraeten
Tatiana Verstraeten. Copyright: gioiellis.com

Augusto Ungarelli (Vendorafa)
Augusto Ungarelli (Vendorafa)







The pebbles of Vendorafa

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Pebbles. But precious: one of the novelties of Vendorafa Lombardi is the Pebbles collection, which consists of necklaces, bracelets and rings that want to remember, in form, the pebbles that are found near the sea, on beaches where there is no sand . Obviously the jewels do not use common stones, but semi-precious stones, such as malachite, but also mother of pearl. The style is the classic one of the Maison of Valenza: modern, but without exaggerating.

Anelli della collezione Pebbles
Anelli della collezione Pebbles

The history of Vendorafa, in fact, testifies to a search for classic shapes. The company was born 70 years ago on the initiative of Mario Lombardi and his brother Renzo. The company was called Lombardi Mario e f.llo, but in 1955 Mario Lombardi decided to encourage the internationalization of its products by founding the Vendorafa brand, together with other companies, including Gatti and Panelli and Garavelli and Bozzo, which remained associated with the brand until the eighties. A modern company, the first to have entrusted the project for the new headquarters to a great architect, Ignazio Gardella.
Bracciale in oro giallo con malachite e diamanti
Bracciale in oro giallo con malachite e diamanti

In the 1970s, the production of Vendorafa Lombardi resumed the craftsmanship of embossing, hammering and engraving, a characteristic of the Maison’s production. But since 1980 the company has been working on two fronts: with its own collection it uses the Vendorafa brand, while for third party processing it is under the Lombardi brand. The company is run today by Daniela Lombardi with her husband Augusto Ungarelli, sole director, while Raffaella Lombardi takes care of the administrative and financial area.

Bracciali in oro con diamanti, madreperla e malachite
Bracciali in oro con diamanti, madreperla e malachite
Orecchini in oro con diamanti e malachite
Orecchini in oro con diamanti e malachite
Collana in oro e madreperla della collezione Pebbles
Collana in oro e madreperla della collezione Pebbles

Collana in oro con diamanti e malachite
Collana in oro con diamanti e malachite







The Anaconda by Vendorafa





The Anaconda collection by Vendorafa, which won the Couture Design Awards in Las Vegas ♦ ︎

An anaconda can be very convincing and not only if you are in the middle of the Amazon forest. The largest snake in the world can crawl up on the stage of the Couture Show Awards, in Las Vegas. And the skin of the reptile, transformed however in jewel, he convinced everyone. A bracelet from the Anaconda collection by Vendorafa, in fact, received the coveted award for the Editor’s Choice category. A great satisfaction for the company born in Valenza almost 70 years ago.

Among the pieces of the Ananconda collection, to convince the Las Vegas jury was an 18 carat yellow gold bracelet with black diamonds.

Bracciale Anaconda di Vendorafa
Bracciale Anaconda di Vendorafa

But the collection, which incorporates the geometric pattern of the scales of the reptile, also includes pieces in satin and polished gold with white diamonds. The latest additions to the Piedmontese Maison include the Dune collection, also in gold with small white diamonds set as a pattern, such as the new Hula Hoop bracelet with diamond-paved edges. Lavinia Andorno





Bracciale della collezione Anacond in oro 18 carati, diamanti bianchi
Bracciale della collezione Anaconda in oro 18 carati, diamanti bianchi

Bracciale della collezione Anacond in oro 18 carati, diamanti neri
Bracciale della collezione Anaconda in oro 18 carati, diamanti neri
Vendorafa, collezione Anaconda
Vendorafa, collezione Anaconda

Orecchini della collezione Anaconda
Orecchini della collezione Anaconda

Anello della collezione Dune, in oro e diamanti
Anello della collezione Dune, in oro e diamanti

Collana della collezione Melodia, oro giallo e diamanti taglio brillante
Collana della collezione Melodia, oro giallo e diamanti taglio brillante
Bracciali Hula Hoop in oro giallo e rosa con diamanti
Bracciali Hula Hoop in oro giallo e rosa con diamanti







Here are the winners of the Couture Design Awards 2019

The appointment is eagerly awaited, but also with concern from many designers. Those that are present at the Couture Show in Las Vegas. But in the end, even this year the Couture Design Awards were announced after an evening of supense ♦

The awards were distributed, as always, without prejudice and surprises were not lacking. Here is the list of winners:

Best in Bridal
Winner: Jade Trau
First Runner Up: TAP by Todd Pownell
Second Runner Up: Polly Wales

Anello di Jade Trau
Anello di Jade Trau

Best in Colored Gemstones Above $20,000
Winner: Adam Foster
First Runner Up: Antonini
Second Runner Up: VRAM

Orecchini di Adam Foster
Orecchini di Adam Foster

Best in Colored Gemstones Below $20,000
Winner: Noor Fares
First Runner Up: Stephen Webster
Second Runner Up: Alice Cicolini

Pendente con ametista di Noor Fares
Pendente con ametista di Noor Fares

Best in Diamonds Above $20,000
Winner: Kataoka jewelry and objets d’art
First Runner Up: Gem Platinum
Second Runner Up: Hearts On Fire

Kataoka ha vinto il Best in Diamonds nella categoria oltre i 20.000 dollari con questo anello ai 2019 Couture Design Award
Kataoka ha vinto il Best in Diamonds nella categoria oltre i 20.000 dollari con questo anello ai 2019 Couture Design Award

Best in Diamonds Below $20,000
Winner: Baentelli
First Runner Up: Swati Dhanak
Second Runner Up: ANDY LIF Jewelry

Orecchini con diamanti di Baenteli
Orecchini con diamanti di Baenteli

Best in Gold
Winner: Nikos Koulis
First Runner Up: Bibi van der Velden
Second Runner Up: Isabella Fa

Nikos Koulis, orecchini in oro e diamanti della collezione Feelings
Nikos Koulis, orecchini in oro e diamanti della collezione Feelings

Best in Haute Couture
Winner: Mike Joseph
First Runner Up: Selim Mouzannar
Second Runner Up: Giovanni Ferraris

Choker di Mike Joseph
Choker di Mike Joseph

Best in Innovative
Winner: Silvia Furmanovich
First Runner Up: Federica Rettore
Second Runner Up: Graziela

Pochette di SIlvia Furmanovich
Pochette di SIlvia Furmanovich

Best in Men’s
Winner: Jan Leslie
First Runner Up: Shamballa
Second Runner Up: Victor Mayer

Gemelli di Jan Leslie
Gemelli di Jan Leslie

Best in Pearls
Winner: Karen Suen
First Runner Up: Assael
Second Runner Up: Moksh

Orecchini di Karen Suen
Orecchini di
Karen Suen

Best in Platinum
Winner: Jorg Heinz
First Runner Up: Schaffrath
Second Runner Up: BQ Jewelry

Anelli in platino di Jorg Heinz
Anelli in platino di Jorg Heinz

Best in Silver
Winner: Syna
First Runner Up: Nancy Newberg
Second Runner Up: John Hardy

Orecchini in argento di Synia
Orecchini in argento di Synia

Best in Debuting at Couture
Winner: Ara Vartanian
First Runner Up: Ananya
Second Runner Up: Lotus Arts de Vivre

Orecchini con smeraldi e diamanti di Ara Vartanian
Orecchini con smeraldi e diamanti di Ara Vartanian

Editor Choice
Vendorafa
(originally in the Best in Diamonds Below $20,000)

Bracciale di Vendorafa
Bracciale di Vendorafa

People’s Choice
Gismondi 1754
(originally entered in Haute Couture category)

Collana con diamanti e smeraldi di Gimondi 1754
Collana con diamanti e smeraldi di Gimondi 1754

Surprisingly, the Cindy Edelstein Award was awarded to industry veteran Michelle Orman, president of Last Word Communication, which manages public relations for Couture and JA New York shows, and a host of other jewelry projects.
As we anticipated on gioiellis.com, the 2019 edition of the awards also inaugurated the playful WTF Award? Assigned to the biggest failure in jewelry design. An honor that went to Stephen Webster.






Tribal dance for Vendorafa

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The Tribal collection by Vendorafa: hammered gold together with precious wood elements ♦ ︎

Just a century ago, Picasso, Braque and a large group of artists working in Paris, were fascinated by the art of primitive populations. The wooden sculptures with simple and strong features turned into cubist canvases. A century later the tribal art continues to fascinate the West and sometimes inspires the most disparate objects. For example, jewels.

Primitive art is the idea that gave life to the Tribal collection by Vendorafa.

Anello in oro e Bloodwood della collezione Tribal
Anello in oro e Bloodwood della collezione Tribal

The company of Valenza led by Augusto Ungarelli offers jewelry with the classic craftsmanship of gold that characterizes Vendorafa, but with the addition of elements in precious wood. It is, to be precise, a very resistant wood that is commonly called Bloodwood, a variety of eucalyptus found in Central America. The hammered gold contrasts with the dark satin wood rings. The shape of the jewels, moreover, is played on the classic geometric shape of the circle, a recurrent element not only in primitive sculptures, but also in tribal tattoos. Lavinia Andorno




Vendorafa, bracciale della collezione Tribal
Vendorafa, bracciale della collezione Tribal

Collana in oro con pendente in legno
Collana in oro con pendente in legno
Collana in oro della collezione Tribal
Collana in oro della collezione Tribal

Vendorafa, collana in oro e legno
Vendorafa, collana in oro e legno







The Vendorafa bubbles

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The hammered spheres of the Boules collection by Vendorafa: gold with details in diamonds and precious stones ♦ ︎
The sphere is a volume defined as a geometric solid generated by the rotation of a semicircle around its diameter. But this cold definition hides a whole world of symbologies: the sphere resting on the hands of kings and emperors, indicating their power over the world, a symbol of perfection. But also a tool to play, to decorate a Christmas tree and, as all jewelry lovers know, also a perfect volume used for rings, necklaces or bracelets. Now the spheres used by jewelers are joined by the Boules collection by Vendorafa Lombardi, a company active in Valenza since 1951 and specialized in manual processing such as hammering, engraving and embossing. The Boules collection, in fact, is made with hammered gold balls, which recall the effect of blown glass bubbles. To these gold spheres are added details with pavé diamonds, or sapphires, black diamonds and emeralds. The collection consists of bracelets, choker, earrings and rings. Giulia Netrese




Girocollo martellato in oro giallo 18 kt e diamanti
Girocollo martellato in oro giallo 18 kt e diamanti

Vendorafa, girocollo martellato in oro giallo 18 kt e diamanti
Vendorafa, girocollo martellato in oro giallo 18 kt e diamanti
Vendorafa, collezione Boules
Vendorafa, collezione Boules
Girocollo in oro martellato e diamanti
Girocollo in oro martellato e diamanti
Orecchini martellati in oro giallo 18 kt e diamanti
Orecchini martellati in oro giallo 18 kt e diamanti
Anelli in oro rosa 18 kt e smeraldi, in oro rosa 18 kt e zaffiri rosa, in oro giallo 18 kt e diamanti neri
Anelli in oro rosa 18 kt e smeraldi, in oro rosa 18 kt e zaffiri rosa, in oro giallo 18 kt e diamanti neri

Bracciale martellato in oro giallo 18 kt e diamanti
Bracciale martellato in oro giallo 18 kt e diamanti







Las Vegas plays jewelry

Las Vegas is the capital of jewels with Jck Show and Couture: there is also a piece of Italian jewelery industry ♦
In Las Vegas is the time of the Jck Show (5-8 June 2017) at the Mandalay Bay Resort & Casino. It is the largest annual event of the jewelery industry in this part of the world and brings together more than 30,000 industry professionals. It involves jewelry companies, watches, precious stones, equipment, supplies, technology, security and business solutions: over 23,000 retailers present and about 9,400 stores. 23% of attendance comes from outside the United States.
VicenzaOro in Las Vegas
Among the protagonists is VicenzaOro, the format of the Italian Exhibition Group (a fair company which is born by the integration between Rimini Fiera and Fiera di Vicenza), which has brought to the city of Nevada famous for its casinos a hundred Italian jewelery companies. Jck, in fact, is an opportunity for the jewelery and luxury industry. The Italian pavilion is located on the noble floor of the event (Shoreline 2). There are internationally renowned jewelery and jewelery brands including: Biancaspina, Chrisos, Fani Gioielli, Falcinelli, Giorgio Visconti, Hasbani, Karizia, Leo Pizzo, Misis, Novecentonovantanove, Richline and Unoaerre. Next to the exhibition space, there is a stage for the Independent Jewelery Forecasting Observatory and the precious Trendvision Jewelery + Forecasting and the new Trendbook 2018+. From this edition, Trendvision Jewelery + Forecasting also organizes buying trails, workshops for buyers with the aim of supporting them and guiding them to buying in their respective districts of interest.
The Couture
In Las Vegas there is also the Couture, hosted at Wynn Resort, another destination for the jewelry and watch market of luxury. There are over 4,000 buyer tops for over 200 designer and prominent brands such as Bulgari, Bell & Ross, David Yurman, Victor Velyan, Stephen Webster, Sevan Bicakci, or Italians like Qayten, Antonini, Casato, Damiani, Crivelli, Dada Arrigoni, Chantecler, Federica Rettore, Garavelli, Gavello, Gucci, Maria e Luisa, Mariani, Misani, Moraglione, Bernardi, Piero Milano, Picchiotti, Pasquale Bruni, Pomellato, Ponte Vecchio, Repossi, Spallanzani, . Federico Graglia

Stand al Jck Show
Stand al Jck Show

VicenzaOro al Jck
VicenzaOro al Jck




Gioielli con smeraldi esposti al Jck Show
Gioielli con smeraldi esposti al Jck Show
Serata al Jck Show
Serata al Jck Show

Las Vegas, Jck Show
Las Vegas, Jck Show







An Anaconda in Vendorafa

Among the new entries of Vendorafa it’s coming the Anaconda collection ♦
It’s a company working in the Piedmontese cradle of large goldsmiths. But it’s not easy find the jewels of this Italian company are in Italy. Vendorafa, in fact, sells over 80% of its jewels abroad. This does not mean, however, that it is not appreciated in the Peninsula that faces the Mediterranean.
For 2017 the novelty of Vendorafa has the name of a snake: Anaconda.

It is the largest and longest reptile that exists in nature, while in the precious version of the brand, presented at the Las Vegas Couture, is smaller in size, and you can wear it without any problems. The jewelery surface of the Anaconda collection has a pattern that mimics that of snake skin, but in addition with some small diamonds embedded. The gold surface, handmade worked, is also one of the characteristics of the company’s production since its founding in 1951. Hammering, engraving and embossing are the characteristic signs of its jewels, as in the case of the Bamboo collection, but also of other lines where colored stones are used, as in the jewels of the Floral or Brooches series. Lavinia Andorno




Bracciale della collezione Anaconda
Bracciale della collezione Anaconda

Anelli della collezione Anaconda
Anelli della collezione Anaconda
Orecchini della collezione Bamboo
Orecchini della collezione Bamboo
Bracciale della collezione il Giardino
Bracciale della collezione il Giardino
Bracciale della collezione Paglia, oro e pavé di diamanti
Bracciale della collezione Paglia, oro e pavé di diamanti
Anelli della collezione Fiori, in oro, zaffiri, peridoto
Anelli della collezione Fiori, in oro, zaffiri, peridoto

Anello della collezione Brooches
Anello della collezione Brooches







Who is going at the Italian Jewelry Festival

There will also be the designer Marco Dal Maso with its brand Marco Ta Moko, among jewelers selected from Neiman Marcus for The Italian Jewelry Festival, dedicated to the jewelry Italian masters during the month of October. The festival takes place in the Precious Jewels Salons of Neiman Marcus scattered in 41 locations in the United States. The initiative is organized in partnership with ICE (Italian Institute of Foreign Trade) and celebrates luxury jewelry designed and handcrafted in Italy. “It will bring to light the art and history of Italian fine jewelery,” says Larry Pelzel, vice president of Neiman Marcus. “This is an exceptional opportunity to witness many exclusive pieces from some of the most talented artisans and designers from around the world. The scope of this wonderful story captures certainly the attention of any fan of jewelry. ” Marco Ta Moko will be directly involved in many of the events and launch parties that Neiman Marcus will host to celebrate this event. Next to the young designer there are a host of established names of Italian jewelery: Adolfo Courier, Buccellati, Bulgari, Crivelli, Leo Pizzo, Marco Bicego, Mariani, Marina B, Mattia Cielo, Mattioli, Miseno, Pasquale Bruni, Picchiotti, Pomellato, Roberto Coin, Staurino Brothers, Utopia, Vendorafa, Vhernier, and Zydo.Anello Andrea Collection

Catena della Warrior collection
Catena della Warrior collection
Anello della Half collection
Anello della Half collection
Gioiello firmato Marco Ta Moko
Gioiello firmato Marco Ta Moko