Those who believe that Piaget is just famous for watches, are wrong: jewelery is now a third of turnover. And it is an activity almost natural for those who already deals with watches of great value, say in the company. The latest collection is a high jewelry collection, called Mediterranean Garden, which celebrates creativity and joy of life of the French Riviera in the sixties and seventies. It is inspired by gardens overlooking the sea, by roses, bay trees and palms that reproduces with engraved gold, colored stones, diamonds marquise cut.
An aesthetic choice which looks to femininity, but also forces to select the best stones since in the marquise cut inclusions are more visible than others cuts. A challenge for gemologists and lapidary facing also with tourmalines, emeralds and aquamarines to evoke the crystalline waters of the coast. Some pieces are very sophisticated and elegant, others more informal, others are ultra modern, such as the ear cuff worn by Scarlett Johansson at the Oscar Awards ceremony, yet they could not be more in harmony with the tradition of the house: George Piaget, the founder, truly loved roses, a passion passed down in the family, so much that a specimen winner, in 1982, a competition bears the name Yves Piaget Rose of the actual president. So not surprisingly, the flower is a recurring motif in the collections. But one of thing is sure Yves Piaget: the Piaget rose will never become a perfume. That is another field. Monica Battistoni
