Like Tory Burch, Rebecca Minkoff is also diving into wearable technology, that is, technology that is worn like a dress. “Our young customers like to wear bracelets and jewelry and at the same time have a very close relationship with technology, which is why we are adding features to very fashionable objects. Features that could become an additional purchasing motivation,” explained Uri Minkoff, CEO of the company founded in 2001 after the overwhelming success of the T-shirts with the words I Love NY. During the next fashion week in New York, five devices will be presented, including two bracelets for $60 and $120: the first, in black and gold leather, is a cell phone battery charger; the second is made up of a chain with large links and a bar covered in gray and black studs that hide notification chips. So the wearer can decide to keep the smartphone in their bag, but be notified if messages arrive from specific family members, friends or colleagues. Considering that Diane von Furstenberg designed a frame for Google Glass and Ralph Lauren recently produced a T-shirt with sensors, it really seems that American designers can’t resist high-tech.
