From Sesto Fiorentino to Dubai. The road to Nomination is long. The Tuscan company has broadened its horizon with a new point of sale in the Middle East. The new store in Dubai, on the other hand, is only confirmation of Nomination’s success in the Emirates: it is, in fact, the second in the Arab city. Inaugurated inside the well-known Gallerie Lafayette in the Arabian Mall, the store was created following the now classic Nomination format throughout the world, with the brand’s colors: white, black with yellow details. The style has been adapted to the cultural and logistical needs of the country hosting the flagship store.
The new store follows those spread across the world: the company, in fact, has been focusing on the Middle East for some time. Nomination stores have already been opened (single or dual brand) in Kuwait City, Daharan, Beirut and Riyadh. The locations are chosen favoring both qualified shopping centers and the shopping streets of city centres. But the jewelry company does not forget its homeland. In fact, last September he opened a single-brand store in Florence. And new inaugurations are scheduled for 2013. F.G
