Rocca, the high-end jewelery and watch chain of the Damiani group, has announced a relocation to Lecce. The new store is located in via degli Antoglietta 1/A di, one of the most characteristic streets of the historic center of the Apulian city and features large exhibition spaces, including the corner reserved for Damiani jewels and the group’s brands (such as Salvini and Bliss) and the Venini crystal creations. The store also distributes Rolex and Tudor watches in two completely dedicated areas. In the city of Salento, Rocca therefore consolidates its position for luxury jewelery and watches, presiding over the shopping streets in the most famous Italian locations.
PdPaola’s long march started eight years ago from Barcelona and is now making a stop in Milan. The brand founded by brothers Paola and Humbert Sasplugas has opened a single-brand store in the fastest growing Italian city. It is located in Corso Vercelli 4, one of the major shopping streets. The shop is on two floors and adopts soft colours, floating shelves and circular mirrors. Naturally, the store presents the brand’s novelties and its signature collections such as Letters, Charms and Zodiac, as well as the line of 18-karat gold and synthetic diamond jewelry.
PdPaola already has stores in major Spanish cities such as Madrid, Barcelona, Seville, Bilbao, San Sebastián and Palma de Mallorca, as well as London, Puerto Rico, Lima and Riyadh. It recently opened new shop-in-shops in the Spanish luxury department store chain El Corte Inglés. The brand’s jewels are available in 2000 points of sale and in a dozen international markets, including 50 in the United States.
Remove everything, but not the new single -brand store. Breil, brand of the Binda group, has opened a store that is characterized by the intervention of Seacreative, pseudonym of Fabrizio Sarti, scratch and illustrator. A way to bring a young audience closer. Inside the Seacreative store, he painted a large black and white mural, with a graphic novel style, with the writing Don’t Touch My Breil at the center, which is the historic claim of the watch and steel watches and jewels.
The store is located inside the Il Carosello shopping center, in Carugate (Milan) and develops on a total area of 42 square meters, with a large window of 6 x 9 meters large. And, of course, the windows with jewelry and watches.
For Breil, the single -branding is the opportunity to make available to customers a space of exchange and sharing, a place where the brand expresses itself to the maximum, especially through a unique and exhaustive offer of its universe. The Breil Store supports and integrates the physical distribution on the national territory, represented by the selected and digital dealers through the e-commerce site www.breil.com and the various marketplace. It is a strengthening of our consumer services, for us always at the center of each action.
Marialba Consoli, Breil marketing manager
For some time the Damiani Group has been paying attention to its network of shops as to the production of jewels. The relocation to Taormina and a new opening in Naples of the Rocca jewelers, which are part of the Valenza group, fit into this strategy.
The new store in Taormina (Messina, Sicily) is located in Corso Umberto, the shopping street in the historic centre, and features large exhibition spaces, with a new corner reserved for Damiani jewels, alongside those of Salvini and the Venini creations (Venetian glassware purchased years ago by Chimento), as well as designer watches, such as Rolex and Tudor. Taormina is a tourist town, where a famous festival also takes place in the summer.
The new boutique in Naples is located in via Filangieri, one of the shopping streets. Inside the jewelry store, in addition to the creations of Damiani and Salvini, watches by brands such as Cartier, Panerai and Iwc are displayed in dedicated corners, brought back to the city after several years. Also in this store there is a Venini area, as well as a watchmaking workshop.
With the relocation of Taormina and the opening of Naples, the chain is therefore still pushing on the distribution for luxury jewelery and watches.
While launching its campaign for Christmas by making a film about Andy Warhol, shot in New York by Mario Sorrenti with the photography of Raymond Meier, Tiffany opens a new store in Italy (the first had opened in 2007). This time the historic American Maison has chosen Bologna, famous for its city center, cultural and social life, as well as for its towers (and, yes, also for its gastronomy). In Bologna, Tiffany has inaugurated a space of almost 200 square meters spread over two levels. The space, in addition to jewels, hosts the works of eight artists: Ian Rayer Smith, Kai & Sunny, Caspar Jansen, Jan Kalab, Lila Farget, Zhang He, Rhia Hurte and Eelco Hilgersom. A novelty, which is part of the strategy adopted by the company to bring the brand closer to the world of art.
The shop, located in Galleria Cavour, also houses a Tiffany Laburnum floor lamp, designed by the Tiffany Studio in the early 1900s and made with glass and gilt bronze in an art nouveau style. Obviously the predominant color is the classic Tiffany blue, which frames diamond jewelry and the brand’s most requested collections, including Tiffany T, Tiffany City HardWear, Tiffany Victoria, Jean Schlumberger and Elsa Peretti, as well as the new Lock collection. On the occasion of the opening of the store, the boutique hosts the X Link necklace in yellow gold with 755 diamonds designed by Schlumberger for Tiffany & Co. and worn by Beyoncé in the video of the new Lose Yourself in Love campaign. A creation that took more than 80 hours of work to be created by the Maison’s artisans.
Marlù, the brand created by the three sisters Morena, Monica and Marta Fabbri, takes its first step in Europe, with the opening of a store in Budapest (Hungary). Even if, more precisely, it is the third country in which it is present, given that Marlù was born in the small Republic of Sanmarino. The Hungarian store is located in Váci Utca, a nineteenth-century pedestrian shopping street of the Hungarian capital, which runs parallel to the Danube, between Vörösmarty Square and the Great Central Market, a destination for every tourist. With the new space in Budapest, the number of Marlù single-brand stores becomes 42. Fashion bijoux are especially popular with young people, also thanks to the innovative marketing initiatives implemented by the company.
Budapest is an event of particular importance for Marlù, it marks our further growth and for the first time it does so at a European level. Going beyond borders and bringing our jewels to the international market has long been our goal. It was delayed by the pandemic, but today we managed to reach it during our participation in Expo Dubai, in the pavilion of the Republic of San Marino, we had verified a great interest in our way of reading and proposing fashion with our jewels. The opening of Váci Utca, a highly prestigious location, confirms this. The new goal is to continue in this direction.
Marta Fabbri, Marlù marketing and communication director
Amen, a Tuscan company born with the aim of spreading jewels related to the religious world, has inaugurated a new flagship store inside the Il Leone shopping center in Lonato (Brescia), a stone’s throw from Lake Garda. Amen, which over time has expanded its field of action to fashion jewelery, has inaugurated the space characterized by the pastel pink tones of the wooden panels, the transparency of glass, carpet, alongside large monitors, an element that recurs in single-brand stores. of the brand.
After this new opening, flanked by the corners inside the Coin warehouses in Bergamo and Brescia, new single-brand stores will follow in Portogruaro (Venice) and Casalecchio di Reno (Bologna).
After the expansion of the spaces, Rocca (Damiani group) reopened the boutique in Bologna. The store is on two floors and is located under the arcades of Via Farini, on the corner with Galleria Cavour. The boutique is characterized by a large front window displaying jewels and watches distributed by the group: Damiani, Salvini, Bliss and Calderoni, as well as Cartier, Panerai and Iwc timepieces, present with a dedicated space. In addition to jewels, Venini glasses are also on sale, a brand purchased years ago by the Maison of Valenza.
The Bolognese space is characterized by delicate color combinations and fine furnishings. A refreshment area on the second floor gives the possibility of an additional moment of relaxation: after all, for luxury shopping you need to have energy.
News that interests those who live in Milan but, in reality, not only: Stroili has inaugurated a new Milanese store. But which, at the same time, can also be strategically used by those who do not live in the Lombard city. In fact, it is located on the first floor of the Garibaldi railway station. Stroili thus continues its retail expansion in Milan. The company now controlled by the French group Thom Europe, which also owns the Histoire d’Or brand, has already opened a flagship in the Lombard capital in corso Vercelli inaugurated last December, in addition to the stores in via Felice Casati (Buenos Aires) , City Life and at the Coin department stores.
The new boutique has an area of 70 square meters and has the pink colors of the brand. The goal is to offer a unique, surprising and satisfying customer experience for each individual consumer. And of course the entire range of Stroili jewelry collections.
Rocca 1794, a chain of the Damiani group, remains in the shopping street Galleria Vittorio Emanuele II, in Milan (the previous contract had expired). The Municipality of Milan has signed the concession contract with the Valenza Group: an agreement lasting 18 years which gives access to over 800 square meters of the boutique.
The investment in one of the main international luxury shopping streets, underlines a note, is part of a strategic development plan for the Rocca 1794 chain and also testifies to how much the Damiani Group believes in the commercial potential of Galleria Vittorio Emanuele II and the redevelopment process of the area, carried out by the Municipality of Milan, over the years.
Furthermore, through this operation, the Group further consolidates the link with a great partner of excellence: the prestigious Rolex brand which has been the dealer for years and which is distributed in various Rocca 1794 boutiques. jewelery and watchmaking, is present in the most important Italian cities (including Bari, Bologna, Catania, Lecce, Mantua, Milan, Padua, Taormina and Turin), in the international airports of Fiumicino and Malpensa airports but also in Switzerland in Lugano.
Over the next few months, in addition to the opening of the Rolex boutique in Galleria Vittorio Emanuele II, Rocca 1794 plans to further expand its distribution network. Founded in 1794 and acquired by the Damiani Group in 2008, Rocca has become, over the course of its more than 200 years of history, the reference point for watchmaking and jewelry lovers.
Oro, Incenso e Mirra: amber buttons used as pearls for a necklace, English clasps of the eighteenth century that instead become brooches, Chinese jade that closes the coral threads of Sciacca. The boutique in the center of Milan is a refined meeting place for collectors and equally refined connoisseurs of vintage jewelry. Unique pieces born from the taste of the owner, capable not only of choosing, but of interpreting antiques fragments and imagining a new use. And alongside these refined objects, splendid vintage jewels from all over the world: from the deco pendants with pearls and diamonds of modern China to the seventies bracelets of the American designer David Webb, from the gold earrings with enamel miniature, a classic from Germany in the late nineteenth century to the diamond and emerald necklaces of Mughal India.
Oro, Incenso e Mirra was born from an idea of Giovanna Frossi, who inaugurated it in 1995 after 30 years spent at Il Discanto, another reference point in Milan for lovers of ancient and ethnic jewels. Chronic traveler, since 1968, on the occasion of travels in Asia, Africa and South America, she has acquired a collection of necklaces, rings, bracelets, but also knick-knacks. Collection that is enriched over time through the exploration of new countries. The selection of jewelery is very sophisticated and includes pieces from the 18th and 19th centuries, fine and designer jewelery from the 20th century, natural ancient amber, coral and turquoise, small mosaics from the Mediterranean area.
Oro incenso e mirra
via San Fermo 15,
First it bought Mister Watch, then the French chain of stores Cleor, and now, in February, it is the turn of the D’Amante jeweler stores: Morellato scored a new impressive shot. And of considerable economic impact. The D’Amante Group, with a turnover of 16 million euros in 2019, has 180 employees and 35 stores located within important Italian shopping centers. Morellato’s investment is 8 million euros. The Padua company’s strategy is aimed at integrating the supply chain: from creation to production up to reaching the final consumer directly.
This new acquisition marks the step towards further strengthening our widespread presence on the Italian territory with 220 directly managed sales outlets in Italy, within the shopping centers and railway stations to which 140 stores in France are added. D’Amante will be our second brand in Italy, joining the Bluespirit retail chain, with a specific focus on precious jewelery and with an offer of the best brands in the sector starting from those of the Morellato Group.
Massimo Carraro, president of Morellato Group
Morellato Group is the most important group of jewelery and watchmaking in Europe and a world leader in the sector of watch straps. Led by Massimo Carraro, Morellato Group oversees the market with its own brands Morellato, Sector No Limits, Philip Watch, Lucien Rochat, Chronostar, La Petite Story, Oui & Me, Bluespirit and Cleor; through the worldwide licensed brands Maserati and Trussardi and through the distribution brands Scuderia Ferrari, Cluse and Paul Hewitt. In the D’Amante operation she was assisted by the lawyer Alessandro Zanonato of Padua.
Fope prepares this November opening of a flagship store in central London ♦
From Vicenza to Venice. And from Venice to London. Fope, the only Italian jewelery company listed on the stock exchange, has decided to open a single-brand boutique in the British capital by 2019, right in Bond Street on the corner of Piccadilly, one of the areas with the highest influx of tourists. Evidently Brexit does not scare the Fope CEO, Diego Nardin.
The Italian brand, in fact, is already present in the United Kingdom: Fope jewels are distributed in over 100 stores. And last year, sales in His Majesty’s realm accounted for 20% of Fope’s total turnover.
To our great satisfaction, our London boutique will open by the end of the year. This boutique, the second after opening in Venice, will give new strength to the brand awareness strategy pursued by Fope.
Just this year Fope updated its image on the occasion of its birthday number 90. And, coincidentally, entrusted the task to a communications company in London. Sign of destiny.
Pasquale Bruni renews the collections and opens a store in Via Monte Napoleone, in Milan ♦ ︎
Pasquale Bruni doubles in Milan and opens a store in the most prestigious luxury shopping street, via Monte Napoleone. The opening of the store, located at number 5, ie near Piazza San Babila, is scheduled for December. The Maison di Valenza will also keep showrooms and offices in the nearby Via Manzoni. It’s not a little commitment for the company, given that in the most famous Milanese street the cost per square meter is estimated at just under 40,000 euros, while for rentals it reaches 10,000 euros, still per square meter.
Pasquale Bruni has also recently renewed its collections, among which Atelier Vento stands out: unique, high-impact pieces made with diamonds that support rubellite, tanzanite and morganite. Among the jewels, the great necklace stands out, alternating diamonds and rubellite set in pavé on three rows of precious leaves, in the style of the collection presented at Baselworld a couple of years ago.
Swarovski opens the Crystal Studio concept store in Milan. Paris, Shanghai and … ♦ ︎
Swarovski opens its first Crystal Studio concept store in Milan. Milan will be followed by openings in Paris and other cities with strong links with the brand, such as Shanghai and Beijing, which Swarovski considers to be key locations for innovation and creativity in the fashion retail sector.
The opening in Milan was also facilitated by the fact that the city is the headquarters of Studio Urquiola, the creative design team that studied the new concept store, as well as being the Italian capital of fashion. The idea is to create a modern environment that can offer a highly interactive and social use experience that communicates glamor, experience and innovation. in the company’s goals, the customer will be encouraged to experiment with his creativity. The interactive digital touch points of the entire store aim not only to improve the purchasing process, but also to create a welcoming space, allowing customers to immerse themselves in the glittering world of Swarovski.
Materials and colors of Crystal Studio are designed to make the idea of a place to experiment. On the tiled floor in gray porcelain, the exhibitors present themselves as open and modular showcases defined by a wire mesh in a refined rose gold shade, ensuring greater emphasis on product display.
Innovation, creativity and the consumer are the center of this new and exciting concept store. Before starting to work on aesthetics, we thought of functionality: the ambition is to satisfy the digital demands of our consumers, offering them, at the same time, a unique and engaging shopping experience with the brand.
Robert Buchbauer, Chairman of the Executive Board and CEO of Swarovski Consumer Goods Business
The heart of the shopping experience is the Sparkle Bar, a location where customers can devote time to discover new products, create new looks with jewels with the advice of Swarovski in-store experts, and virtually explore the sets. A bit like the Apple Store Genius Bar, in short. Within this space with attention to the smallest details, each customer can create their own look. Consumers are encouraged to touch and test products using mirrors that offer different lighting possibilities and to explore, through digital screens, the style tips proposed by the influencers of the Swarovski community.
The Sparkle Bar also offers a wireless charging station for smartphones to be used during shopping. Different gift cards are also available for purchases for friends, partners or for themselves.
Do you want to buy a jewel? Know that jewelers judge your behavior and may be more or less available. Here’s what not to do when you enter a jewelery store ♦
What a jeweler thinks of you when you go into his store? You must know it: it’s important. Often between customer and jeweler there is a relationship that lasts for years: the engagement ring, the watch as a gift, the necklace for wedding anniversary… But, as with all businesses, even a good relationship may fall apart. A jewelry salesman does his job, and you have to do yours. So, you must remind what the jeweler wants from you. These six points summarize what is expected from you.
1 Even if the jeweler has a friendly relationship with you, do not forget it’s anyway a commercial activity. At the end of the day the jeweler look at what he earned. So, do not take the jeweler for a consultant or expert to consult casually. Many, for example, get into a store to ask for a value on a jewel that, maybe, they want to sell. It is not an attitude pleasing to the jeweler, unless he sold you that piece. Bring into the store a ring or a necklace purchased elsewhere may be fine once, if you are regular customers, but no more. Probably your jeweler has a same item you are asking to evaluate: showing a competitor’s product may irritate him.
2 The jeweler seeks to identify customer’s financial resources and on this basis propose rings, necklaces or earrings that can satisfy the needs. If he is a good professional, he’ll be able to offer a good price too. In return, however, he expects loyalty from the customer. It may be benefit for both parties.
3 Certainly, those who buy a jewel is not a jeweler or a gemologist. But jewelers are bothered by the complete ignorance on the subject. They will be ready to explain the characteristics of an object that you like and why its price. In return they expect the customer to understand why a piece of jewelry is more expensive than another, or more simple differences between different diamonds (of course, reading here helps you ). Then, if the client has some knowledge of basic the jeweler is more positive and, perhaps, more flexible about the price.
4 Regarding the price: when you look at a price tag, keep in mind how much it costs to set a warehouse, buy gold, precious stones, conceive original jewelry, charge the craftsmen for manufacturing. Manage a jewelry store, especially small ones, is a substantial investment in terms of capital equipment, that it is there in the form of rings and necklaces. The jeweler expects you to realize that keeping a store of precious is not how to run a bakery.
5 Before getting into a jewelry store is good to be clear how much you are willing to spend. An uncertain idea about financial resources makes difficult for the jeweler, determine what is the most suitable product for you. In any case, aimless expect high quality jewelry on a budget too low.
6 The jewels are delicate and wear and tear. Necklaces, rings and bracelets needs regular maintenance and cleaning. Most jewelers cleans what you bought in their store for free. Others even offer a warranty on their products. But you must not believe that the jewels can last forever. It is not said. Household chores or every day life can ruin your jewels. And even a diamond, in certain conditions, may deteriorate. Do not blame your jeweler.
Boccadamo arrives in China with two stores and a distribution agreement ♦
Boccadamo, a silver bijoux brand, goes all the way to China. Tonino Boccadamo’s company took its first steps into the Chinese market by signing an important agreement with the distribution company Omeia.
After the pilot project of the showroom trade in Shenzhen, a city near Hong Kong, Boccadamo celebrated the inauguration of two single-brand stores. The first is located inside the International Plaza of the city of Wuhan, a commercial center in Central China. The second, in Hangzhou, in the capital of Zhejiang province, on the outskirts of Beijing, within Li Xing Department Store, 100 meters from West Lake.
To the two store openings in China, there are also two flagship stores in the Philippines: within the SM City North Edsa, in Quezon City, and in the Venice Grand Canal Mall of Taguig City.
I was 18, it was 1978 when, out of passion and spirit of adventure, I began to make my first creations. I never thought of becoming what I am today. But I dreamed and, as they say, sometimes dreams come true. Today I can share with everyone one of the most beautiful and important dreams of my life: the name Boccadamo that is affirmed in the world.
Tonino Boccadamo, founder and president of the Maison
Roma1947 opens a new mono-brand store in Venice. And plan not to stop itself ♦ ︎
Notice to tourists from all over the world: Rome is located in Venice. Not really the Eternal City, but something that captures its spirit: a jewelry store. Indeed, it’s a single-brand store of the Roma1947 brand which, to tell the truth, has already opened a store on the Lagoon. The move was decided by Better Silver, a Vicenza-based company that controls the silver jewelery brand. Better Silver has been selling 25 million meters of chains per year for 30 years and 30 million pieces worldwide, with a turnover of 48 million.
The Roma1947 brand was launched less than four years ago in VicenzaOro and already has three single-brand stores (one in Florence), a global e-commerce. The steady growth in sales already suggests thinking about upcoming openings in other Italian cities. “There are not many secrets: the winning strategy is to be able to combine the online world with the physical one of the store”, explains the managing director, Paolo Bettinardi. “Our customer makes her first purchase in the store and then repeats the experience from our e-commerce. Or he knows us through online platforms and builds the trust relationship there. Whichever way you look at it, the important thing for us is that the experience is taken care of down to the smallest detail and conveys the values of Italian creativity and manufacturing, always very much appreciated by Italians and foreigners “.
The new store is located in the Sestiere San Marco 477 (the first is in Via San Marco 231), two addresses that strategically intercept the double flow of tourists in transit to and from Piazza San Marco.
Tiffany store closes. But do not worry: the Fifth Avenue shop of the world’s most famous brand pauses to restructure ♦ ︎
The most famous jewelry store in the world is located in New York: it is Tiffany. In addition to being the flagship store of the largest group of jewelry, the large Tiffany boutique is also a myth. Much of the credit goes to a lucky combination that brought Tiffany into the title of one of the most famous films. The jewelry on Fifth Avenue is the one admired by Audrey Hepburn, with a little black dress by Givenchy, in the film edition of the novel by Truman Capote, Breakfast at Tiffany’s.
If you have passed the shop windows between 57th Street and Fifth Avenue in New Yoirk, or you have planned to go there, know that the shop closes its doors. It is not, however, a definitive closure, but only a rather long pause, three years, in view of a radical restructuring.
Renovation works will start in 2019 and end at the end of 2021.
The cost of the operation was calculated at 250 million dollars. A mountain of money, which will change the face of the store opened in 1940. The new CEO, the Italian Alessandro Bogliolo, decided the operation. It was not by chance that the delicate task of renewing the company was entrusted to him. And sales figures seem to agree with him. The Fifth Avenue shop, explained Bogliolo, has always been synonymous with innovation: for example, it was one of the first in the world with air conditioning.
That Tiffany store was inaugurated on October 21, 1940, at the foot of a granite and limestone building, with Art Deco influences and steel doors. It is guarded by a bronze statue about 3 meters high that depicts Atlas, mythological giant who in this case carries a watch on his shoulders instead of the world. It was also the first public clock in New York. Now it closes. And who wants to buy Tiffany jewels? Jewelery, pottery and silver from Tiffany will move during the works in the adjacent premises of the former Niketown.
Tamara Comolli in pastel shades for spring and summer. Images and prices ♦ ︎
Waiting to open its first store in Italy, more precisely in Forte dei Marmi (Lucca), the designer from Munich, Tamara Comolli, presents the news for spring. First of all, an evolution of Mikado, the collection that for years is one of the flags of the Maison, with gems cut into the classic acorn shape. The Mikado Flamenco bracelet is now also available in the Champagne version, with 18-carat white gold. Mikado Flamenco Champagne consists of 51 morganite stones with shades from pink to peach, moonstone and rutilated quartz gems and a single pendant. The closure is covered with a pavé of white diamonds (0.79 carats). The price of the bracelet is 36,990 euros.
The Champagne version bracelet represents the strongest piece among the news of Tamara Comolli. But there are other versions, such as Palm Beach. In this case the tones used are those that Pantone refers to as Pink Lavender, Nile Green and Blooming Dahlia. In tune with the world of fashion, the colors are pastel, very soft. The stones used are water-colored chalcedony, blue and pink, and prehnite (price: 32.990 euros). And under the name of Sweet as Ice Cream, here are other jewels that use the same set of bracelet colors, such as pendants, earrings and rings. But, in this case, in addition to the shape of the acorn Tamara Comolli also uses the other geometry that occurs in the collections of the brand, that is paisley, traditional design of Persian and Indian origin, obtained by depicting a leaf in the shape of a drop (price of a pendent 990 euro). Alessia Mongrando