Valenza

Vittorio B., from Valenza to New York




Vittorio B. That is Vittorio Bassan, an Italian jeweler born in the cradle of fine jewelry, Valenza Po, Piedmont, but who moved to New York. The jeweler grew up in a district where jewelery was the main activity: his mother, father and seven uncles created jewelery in the family workshop. However, he decided to take flight: he obtained a Master of Fine Arts in jewelry design and production, began an apprenticeship as a gemstone setter in the family business and began designing jewelry, handcrafting original and customized pieces .

Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, corallo e diamanti
Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, corallo e diamanti

Vittorio then moved to Los Angeles to explore the American luxury market and won over several clients. In 2013 he caught the attention of Van Cleef & Arpels. So he decided to work in the flagship store on Fifth Avenue in New York. An experience that also taught the designer the commercial aspects of the jeweler’s business and that prompted him to found his own brand, Vittorio B. The Italian designer launched his jewelry line Fit For Life Jewels in 2018, which uses its patented extendable jewelry system, with links and an internal spring in titanium or stainless steel mounted internally to obtain rings and bracelets that adapt to the size of the fingers and the wrist.
Ciondolo Belle Ciambelle in oro 14 carati, ametista e diamante
Ciondolo Belle Ciambelle in oro 14 carati, ametista e diamante

Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, citrino e diamanti
Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, citrino e diamanti

Vittorio Bassan
Vittorio Bassan

Pendente della collezione Zodiaco in oro 14 carati, cristallo di rocca intagliato e diamanti
Pendente della collezione Zodiaco in oro 14 carati, cristallo di rocca intagliato e diamanti
Anello estensibile della collezione Fit For Life Jewels con diamanti
Anello estensibile della collezione Fit For Life Jewels con diamanti
Bracciale estensibile della collezione Fit For Life Jewels con acquamarina
Bracciale estensibile della collezione Fit For Life Jewels con acquamarina
Anello estensibile della collezione Fit For Life Jewels con diamanti e rubini del Mozambico
Anello estensibile della collezione Fit For Life Jewels con diamanti e rubini del Mozambico







Lenti 1963 blossoms with Bloom




From a Maison that has been producing high-end jewelry for 60 years, Lenti Villasco has also become a brand that offers its own collections. The brand chosen to complement the traditional business is Lenti 1963. The novelty prompted the company from Valenza, traditionally very reserved, to the first communication campaign. At the center is the Bloom collection which, as you can imagine, includes a series of jewels inspired by flowers. White or pink gold and lots of brilliant or oval cut diamonds are the ingredients of the collection, which includes rings, earrings, necklace with pendant and bracelet.

Anello in oro bianco e diamanti della collezione Bloom
Anello in oro bianco e diamanti della collezione Bloom

Lenti 1963 creations are characterized by a recurring stylistic element: an idea of ​​lightness and delicacy. To give life to Bloom, the 2022 flagship collection, we were inspired by the blossoming of flowers as a symbolic element to tell this new phase of the company.
Danilo and Giuliana Lenti, managing directors of Lenti Villasco

Collana con pendente in oro bianco e diamanti indossata
Collana con pendente in oro bianco e diamanti indossata

Next to the first collection presented to the general public Bloom, there are also Legàmi, Diva, Serpente, Senza Tempo and Colori, already available. For the launch, the Maison chose the voluptuous French model Lisa Louis Fratani, portrayed on video while reading The Portrait of Dorian Gray, by Oscar Wilde, but most of all she was wearing the jewels of Lenti 1963. The campaign was created by Simone Falcetta and Enrico Genevois for Attila & Co.
Collana Bloom con pendente in oro bianco e diamanti

Immagine della campagna di Lenti 1963
Immagine della campagna di Lenti 1963

Orecchini in oro rosa e diamanti bianchi
Orecchini in oro rosa e diamanti bianchi







A little color with Armiss




Armiss is an acronym of the name of the team that two years ago gave life to the brand: Arianna, Michele, Silvia and Stefania. Michele Elettro, with thirty years of experience as a goldsmith in Valenza (Italy), in 2004 founded his first atelier, Modellart, which worked on behalf of established jewelry brands. Silvia Raselli, on the other hand, has a professional experience with Damiani behind her and, before that, a diploma as a gemologist at Gia in New York. They are the two engines of the creative side of Armiss. The brand, born in the period of the pandemic, perhaps for this reason is proposed as a cheerful reaction to the gloomy atmosphere of that period.

Anello Infinito in oro rosa 18 carati con diamanti bianchi e smalto fucsia
Anello Infinito in oro rosa 18 carati con diamanti bianchi e smalto fucsia

Armiss’s jewels are of quality, in gold and diamonds, or semi-precious stones such as malachite, but also a touch of color thanks to the enamel inserts, which make the production of the young Maison suitable for forgetting the sadness and misunderstandings that accompany the life. A touch of vivacity that, without being excessive, can be in tune with the style of those who love to get out of the usual patterns.
Anello della collezione Cosmos in oro rosa 18 carati, smalto, onice bianco
Anello della collezione Cosmos in oro rosa 18 carati, smalto, onice bianco

Anello Gemino in oro bianco 18 carati con diamanti bianchi e smalto bianco e nero
Anello Gemino in oro bianco 18 carati con diamanti bianchi e smalto bianco e nero
Bracciale in oro 18 carati, diamanti, smalto, malachite
Bracciale in oro 18 carati, diamanti, smalto, malachite
Orecchini double face in oro rosa e smalto azzurro e rosa
Orecchini double face in oro rosa e smalto azzurro e rosa
Orecchini in oro 18 carati con smalto rosa e diamanti brown
Anello in oro giallo e diamante baguette
Anello in oro giallo e diamante baguette

Mono-orecchino in oro 9 o 18 carati e smalto con topazio azzurro cielo taglio marquise
Mono-orecchino in oro 9 o 18 carati e smalto con topazio azzurro cielo taglio marquise







4D Gems with Il Diamante




The diamond seen in four dimensions. But the fourth dimension is not that of time: it is, instead, a type of patented embedding called, in fact, 4D. Not surprisingly, the idea comes from Maurizio Martone who was also the first teacher of micro-casing in Italy. But not only. Almost 30 years ago, together with his wife Roberta Bardon, who was joined by his son Andrea, Martone founded Il Diamante, a Maison in Valenza (Italy) which also works on behalf of third parties, as well as offering jewels with its own brand. The 4D setting method consists of a central stone, to which other side stones are set, with a result that multiplies the reflections of the gem in all angles.

Anello, bracciale e collier a forma di serpente in oro bianco e pavé di diamanti. Copyright: gioiellis.com
Anello, bracciale e collier a forma di serpente in oro bianco e pavé di diamanti. Copyright: gioiellis.com

Always the inventiveness of Martone has led to the patent of a method for the personalization of jewels, also made on minimum thicknesses of gold and not replicable in casting, because the measures are very small and the variants linked to the writings set with diamonds are infinite. . For these innovations, and more, the brand has received the Piedmont award for artisan excellence. The company is also a member of the Mani Intelligenti Foundation, which enhances young lovers of goldsmith art, as well as boasting the RJC (Responsible Jewelery Council) certification, the most important in the sector: it measures the entire supply chain, from the mine to the sale to the consumer, considering business ethics, human rights, social and environmental benefits.
Anello in oro bianco e diamanti 4D
Anello in oro bianco e diamanti 4D. Accanto ai diamanti incassati al centro della banda di metallo ce ne sono altri a fianco

The decision, a couple of years ago, to offer jewels with its own brand, led Il Diamante also to the partnership with Rossella Brescia, dancer, TV presenter, radio host, actress and Italian dance teacher. The artist is now the brand’s brand ambassador.

The Diamond has a contemporary twist and, just like me, it is versatile. For this reason, even the jewels with a more refined design are perfect with any style.
Rossella Brescia

Rossella Brescia indossa gioielli Il Diamante
Rossella Brescia indossa gioielli Il Diamante
Orecchini trilogy 4D
Orecchini trilogy 4D
Orecchini in oro bianco e diamanti Eden Spring
Orecchini in oro bianco e diamanti Eden Spring
Orecchini in oro bianco con diamanti e smeraldi
Orecchini in oro bianco con diamanti e smeraldi

Bracciale tennis in oro bianco e diamanti 4D
Bracciale tennis in oro bianco e diamanti 4D







The nuances of Mangiarotti




Mangiarotti, a jewelry manufacturer in Valenza Italy, which is doing great on the international market ♦

Little is known about the role of Roberto Mangiarotti. The company that bears his name, on the other hand, is well known in the world of jewelry. Mangiarotti is an established signature among the 350 companies of Valenza (Piedmont) that produce jewels. A part of its production, however, is on behalf of third parties, while a percentage of the jewels made is reserved for export, also for the Asian market, as evidenced by the presence of the Piedmontese brand at numerous trade fairs.

Collana in oro rosa con diamanti, topazi blu e turchesi
Collana in oro rosa con diamanti, topazi blu e turchesi

The company has now passed the milestone of 35 years since its foundation, which took place in 1987, and the “Mangiarotti jewel” has established itself as an object that makes stones, especially colored ones, a flag. As in the case of the Riviere collection, in which large amethysts keep company with gold and diamonds. The Amante set, on the other hand, focuses on jewels in white gold, Tahitian pearls, briolette-cut stones and white diamonds, while the opera line uses yellow gold, smoky quartz, green tourmaline, green amethyst, brown diamonds. In short, there is no lack of interesting combinations. In addition, for each set of jewelry, there are some variations, such as gold of a different color or the replacement of some stones.

Orecchini con topazio blu e turchese
Orecchini con topazio blu e turchese
Orecchini in oro rosa, diamanti, ametista verde e malachite
Orecchini in oro rosa, diamanti, ametista verde e malachite
Bracciale con corallo, topazio e diamanti
Bracciale con corallo, topazio e diamanti
Anello con opale e smeraldi
Anello con opale e smeraldi
Set Cenerentola
Set Cenerentola
Mangiarotti, collezione Opera
Mangiarotti, collezione Opera
Set della collezione Riviere
Set della collezione Riviere
Anello in oro, diamanti e tanzanite
Anello in oro, diamanti e tanzanite

La parure Amante
La parure Amante







The precious carats by Luca Carati

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The collections by Luca Carati, Maison di Valenza, which continues the tradition of great craftsmanship jewelery ♦

In Valenza and around the jewelry is the queen: the area is teeming with companies able to make their mark in the world of jewelry. As Luca Carati, Italian jewelery company founded in 1988, as always by the initiative of a skilled artisan which is grew over the years and determined to build on his experience. Now the brand of Piedmont propose a jewelry that is born and ends entirely within the walls of the company. And what is capable to do the Maison you can see in the images of some of her jewelry.

Anello in oro rosa con elemento a forma di trifoglio e diamanti rotondi taglio brillante, colore G, purezza Vvs
Anello in oro rosa con elemento a forma di trifoglio e diamanti rotondi taglio brillante, colore G, purezza Vvs

Luca Carati is keen to stress his own stylistic identity, however, it lies in the tradition consisting of working gold, precious stones and delicate architecture capable of enhancing the colors of gemstones and metal shine. An example is the Plié collection, with a pendant that transforms into a ovoid shape that opens to reveal a three-dimensional flower. It is not simple to implement, but it demonstrates the desire to create an innovative object, preserving the beauty of a jewel.

Orecchini pendenti oro rosa 18 carati e diamanti rotondi taglio brillante colore G, purezza VVS
Orecchini pendenti oro rosa 18 carati e diamanti rotondi taglio brillante colore G, purezza VVS
Orecchini a lobo con elementi trifoglio in oro rosa 18 carati con diamanti rotondi taglioc brillante colore G, purezza VVS e lapislazzulo
Orecchini a lobo con elementi trifoglio in oro rosa 18 carati con diamanti rotondi taglioc brillante colore G, purezza VVS e lapislazzulo
Anello oro bianco 18 carati con diamanti rotondi taglio brillante colore G purezza VVS
Anello oro bianco 18 carati con diamanti rotondi taglio brillante colore G purezza VVS
Anello in oro rosa 18 carati, corniole naturali taglio cabochon e diamante rotondo taglio brillante colore G, purezza VV
Anello in oro rosa 18 carati, corniole naturali taglio cabochon e diamante rotondo taglio brillante colore G, purezza VV
Anello con elemento trifoglio in oro rosa 18 carati, con diamanti rotondi taglio brillante colore G, purezza VVS e malachite
Anello con elemento trifoglio in oro rosa 18 carati, con diamanti rotondi taglio brillante colore G, purezza VVS e malachite
Collier della collezione Piuma, oro bianco e diamanti
Collier della collezione Piuma, oro bianco e diamanti

Pendente art déco in oro bianco e diamanti
Pendente art déco in oro bianco e diamanti







Valentina Callegher’s jewels

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The classic jewels of Valentina Callegher – Digo Valenza: novelty in the tradition ♦ ︎

The jewelry of Valentina Callegher, founder and designer of the collections, are part of the jewelery school born and raised in Valenza. The production of jewelry is divided into two. On one side there is Callegher Gioielli, which works on behalf of third parties. On the other, there is Valentina Callegher – Digo Valenza, which offers collections with its own brand. The substance, however, does not change. The company is one of those that are famous for their ability to create jewelry with a high attention to product quality.

As the company explains, gold, precious stones, pearls and research into shapes, are designed according to a taste and a historical sensitivity typical of Made in Italy products.

Anelli della colelzione Swing in oro bianco con zaffiro, smeraldo, rubino e diamanti
Anelli della colelzione Swing in oro bianco con zaffiro, smeraldo, rubino e diamanti

And, as artisanal products, jewels are also to be considered as unique pieces, given the small differences that may exist between one another. And this despite the company also use new technologies.

Bracciale in oro bianco con diamanti e zaffiri taglio a goccia
Bracciale in oro bianco con diamanti e zaffiri taglio a goccia
Anello con diamanti della collezione Fireworks
Anello con diamanti della collezione Fireworks
Anello con diamanti e zaffiri della collezione Fireworks
Anello con diamanti e zaffiri della collezione Fireworks
Orecchini con diamanti
Orecchini con diamanti
Anello con diamanti della collezione Lucciole
Anello con diamanti della collezione Lucciole

Bracciale tennis in oro bianco e diamanti
Bracciale tennis in oro bianco e diamanti







Where Staurino flies

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The jewels of Staurino Fratelli, one of the best Maison of Valenza, with a tradition of two centuries ♦

Staurino Fratelli is one of the large jewelery companies in the magical district of Valenza. A story that began in the 1800s, when Natale Staurino opened his first workshop and started making jewelry. Art continued with his nephew Pietro. After the Second World War, in 1950, Paolo Staurino, son of Pietro, continued the family tradition, working for some years for some of the most famous goldsmiths of Valenza. Over time, Paolo Staurino has learned the most modern techniques to produce quality jewelry spending time in different seminars and learning different techniques. After a few years his younger brother, Luigi, also entered the world of jewelry as an expert designer and skilled goldsmith.

Anello flessibile in oro con sette libellule in pavé di diamanti
Anello flessibile in oro con sette libellule in pavé di diamanti

The jump took place in 1960, when Paolo and Luigi founded Staurino Fratelli, which specializes in handmade custom jewelry. A tradition carried on by Davide and Stefano Staurino (fourth generation of jewelers), which continues the family business without abandoning the level of quality achieved. The story continues. For example, with a series of jewels inspired by butterflies and dragonflies: a classic reinterpreted with imagination and great technique.

Orecchini in oro giallo e diamanti

Anello in oro bianco con farfalle in diamanti e zaffiri. Le ali sono en tremblant, cioè leggermente mobili
Anello in oro bianco con farfalle in diamanti e zaffiri. Le ali sono en tremblant, cioè leggermente mobili

Orecchini in oro rosa con farfalle in pavé di diamanti
Orecchini in oro rosa con farfalle in pavé di diamanti

Orecchini in oro bianco, diamanti, malachite
Orecchini in oro bianco, diamanti, malachite

Anello a forma di fiore con diamante con taglio antico al centro, zaffiri rosa, ametiste e tormaline
Anello a forma di fiore con diamante con taglio antico al centro, zaffiri rosa, ametiste e tormaline

Orecchini in oro giallo incisi a mano e diamanti
Orecchini in oro giallo incisi a mano e diamanti







New trend for Oro Trend

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The new rings, bracelets and earrings with colored stones signed by OroTrend.

Maybe Aldo Bellotto and Sandro Ferraris, founders of Oro Trend in 1980, don’t would have imagined they would sold rings, bracelets and necklaces produced in Valenza in the most remote of the East boutiques. Maybe not. Instead it is exactly what happened: the quality of jewelry, combined with an all-Italian exuberance in the combinations of colors and the choice of volumes, has made the company a strong brand on the international market in a short time, also with the activity is performed for third parties, that is, to other jewelery companies.

Anello in oro 18 carati, diamanti, granato, madre perla
Anello in oro 18 carati, diamanti, granato, madre perla
So much so that three years ago the company moved into a larger building, always in the Piedmont town. And to say that the name chosen for the company, Oro Trend, is not particularly evocative of italian tradition and craftsmanship. But what matters is the result. The style of the collections follows the classic models, with some workhorse, like at a twisted gold wire jewelry. There aren’t oddities goldsmith, but the craftsmanship combined with an instinctive ability in approaching the stones.

Orecchini in oro 18 carati, diamanti, topazio blu, onice
Orecchini in oro 18 carati, diamanti, topazio blu, onice
Orecchini in oro bianco 18 carati, diamanti, onice
Orecchini in oro bianco 18 carati, diamanti, onice
Anello in oro bianco 18 carati, diamanti, zaffiri gialli
Anello in oro bianco 18 carati, diamanti, zaffiri gialli
Bracciale in oro bianco 18 carati, diamanti, onice, corallo rosa
Bracciale in oro bianco 18 carati, diamanti, onice, corallo rosa
Anello in oro bianco 18 carati, diamanti, onice, corallo rosa
Anello in oro bianco 18 carati, diamanti, onice, corallo rosa

Collana in oro 18 carati, diamanti, pietra luna
Collana in oro 18 carati, diamanti, pietra luna







Giloro’s first 40 years

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The modern and imaginative creations of the Maison of Valenza Giloro ♦ ︎

One of the jewelery companies that shines in the goldsmith district of Valenza (Piedmont, Italy) is Giloro. It was founded in 1979, so in 2019 it turned 40, the age of maturity for a human being, of youth for a jewelry company. Giloro is the crasis of the first name of the founder, the entrepreneur Gilberto Preda, with the italian word oro (gold). But today the company is run by a couple, the designer Alessia Binarelli and Fulvio Peracchio. As the name of the Maison itself indicates, the jewels are made of gold, with a process that often transforms the metal into a surface that seems velvety.

Anello a forma di nastro arricciato in oro bianco e diamanti
Anello a forma di nastro arricciato in oro bianco e diamanti

Alongside the gold in its traditional colors, yellow, pink and white, Giloro does not neglect the liveliness of precious stones, alongside the classic diamonds. La Maison, thanks to a team young and “evolved in thought and artistic works that take shape in current, modern collections”, has a particular focus on trends in contemporary fashion: a role as a trendsetter. But without losing sight of the goal: to offer jewels that last even over time.

Anello in oro rosa, rubino e diamanti
Anello in oro rosa, rubino e diamanti
Pendente a forma di lettera C in oro rosa e diamanti
Pendente a forma di lettera C in oro rosa e diamanti
Pendente a forma di lettera A in oro bianco e diamanti
Pendente a forma di lettera A in oro bianco e diamanti
Orecchini in oro rosa, prasiolite e diamanti
Orecchini in oro rosa, prasiolite e diamanti
Pendente a forma di corona in oro rosa, smeraldi e diamanti
Pendente a forma di corona in oro rosa, smeraldi e diamanti
Pendente in oro rosa e diamanti
Pendente in oro rosa e diamanti

Anello in oro rosa e diamanti
Anello in oro rosa e diamanti







The two worlds of Luvor

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Italian creativity combined with Indian industriousness: these are the foundations from which Luvor started, a company based in Valenza (Italy) founded in 2019 by the Indian Bharat Bhushan Jain, who is also sole director. The team that works to create high quality jewelry is also international. Francesco Cosentino head designer of Luvor was born in Calabria and has already dedicated himself to the creation of jewelry, as well as teaching art. Ginevra Pirotta, the CEO’s right-hand man, is from Milan and previously worked for Buccellati as well. Chainich Srichan aka Chain, on the other hand, was born in the Khon Kaen province, in northeastern Thailand, graduated in jewelry design and marketing, while Luvor’s head of sales and strategy, and Roberta Mazzochi was born in Milan, but speaks several languages.

Pendente con diamanti e smeraldi
Pendente con diamanti e smeraldi

Luvor’s jewels? According to the head designer, “what drives our creative team’s research is a strong link with tradition. The lines are decisive but delicate, the colors are classic but distinctive. This is our creative key “. A purpose that translates into elaborate, rich collections, with many precious and semi-precious stones, with jewels with sinuous curves and rich in precious stones, as in the Mandala collection, or in the Naif line.
Anello della collezione Mandala in oro rosa, diamanti, smeraldi, zaffiri
Anello della collezione Mandala in oro rosa, diamanti, smeraldi, zaffiri

Anello della collezione Naif in oro rosa, diamanti, smeraldi
Anello della collezione Naif in oro rosa, diamanti, smeraldi
Anello della collezione Mandala in oro rosa, diamanti, smeraldo
Anello della collezione Mandala in oro rosa, diamanti, smeraldo
pendente della collezione Mandala in oro rosa, diamanti, smeraldo, rubini
pendente della collezione Mandala in oro rosa, diamanti, smeraldo, rubini

Orecchini della collezione Naif in oro rosa
Orecchini della collezione Naif in oro rosa







Pier Duca, classical intent

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The jewels of one of the Maison of Valenza that are synonymous with quality jewelry: Pier Duca ♦

Just ten years ago Simone Annaratone has founded in Valenza Pier Duca. The company produces jewelry of the highest category, but like other area businesses, mostly sell them to other prestigious brands. And so you will hardly find in a boutique a jewel under the brand Pier Duca. Easily, however, you will find bracelets, the X or Y trademark earrings and necklaces, which are actually designed and built in the laboratory of Annaratone.

Anello con pietre preziose e diamanti della linea Passion
Anello con pietre preziose e diamanti della linea Passion

The design in 3D with CAD program on the computer screen is combined with traditional craft goldsmith techniques that are tipical of Valenza The jewelry is classic type, with great use of precious stones. The company is particularly devoted to tennis bracelets and whiskers éternelle, but “revisited in design and attention to detail, suitable for a demanding clientele.” The images confirm this vocation.

Bracciali tennis con zaffiri e rubini
Bracciali tennis con zaffiri e rubini
Anello in oro bianco e diamanti gialli
Anello in oro bianco e diamanti gialli
Anelli Intensity con diamanti, zaffiri e rubini
Anelli Intensity con diamanti, zaffiri e rubini
Bracciale tennis con diamanti bianchi e brown
Bracciale tennis con diamanti bianchi e brown
Collane tennis della linea Dreams
Collane tennis della linea Dreams

Anelli della linea Intensity
Anelli della linea Intensity







C & C, accomplished revolution

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C & C Gioielli continues on its way with collections that are an evolution of the goldsmith tradition of Valenza, such as Archetipe II, The Evolution ♦

Valenza vs rest of the world: it is not a game, but a long race. No doubt the Piedmont area is an inexhaustible source of talent and there are companies who can use them, as in the case of C&C Gioielli, which in 2015 has made the 15 years since the breakthrough. The mark, in fact, was refounded by Antonello Cocuzza with a radical process of its business model. Valenza has a goldsmith tradition, but it needs also of the ability to stay in step with the time from an industrial point of view. In a nutshell: craftsmanship translated on a scale capable of competing with other brands.

Anelli della collezione Onde in oro rosa e diamanti
Anelli della collezione Onde in oro rosa e diamanti

But this to anyone who wants to wear jewel matters little. What he wants is a beautiful jewel, at a fair price. And speaking of fairness, it should be emphasized also the commitment of C&C Gioielli for the use of “conflict-free” stones, that is obtained with the respect of the ethical principles that agree to the Western world. An additional pleasure for the wearer. The style: classic. rose gold, white gold, diamonds. Some semi-precious stones, such as topaz, or nacre and rock crystal.

Orecchini della collezione Domino con diamanti e finitura opaca
Orecchini della collezione Domino con diamanti e finitura opaca
Pendente Orecchini della collezione Domino in oro rosa con diamanti
Pendente Orecchini della collezione Domino in oro rosa con diamanti
Anello Colori d'Oriente in oro giallo e diamanti bianchi e brown
Anello Colori d’Oriente in oro giallo e diamanti bianchi e brown
Bracciale Colori d'Oriente in oro rosa e zaffiri rosa
Bracciale Colori d’Oriente in oro rosa e zaffiri rosa
Anello in oro bianco e diamante taglio marquise
Collezione Colori d'Oriente, anello in oro bianco, diamanti e smeraldi
Collezione Colori d’Oriente, anello in oro bianco, diamanti e smeraldi
Anelli della collezione Archetipe II, the Evolution. Oro bianco, diamanti e lapislazzulo, oro rosa e diamanti bianchi
Anelli della collezione Archetipe II, the Evolution. Oro bianco, diamanti e lapislazzulo, oro rosa e diamanti bianchi

Anelli della collezione Archetipe II, the Evolution. Oro rosa, diamanti e cacholong oro rosa e diamanti bianchi
Anelli della collezione Archetipe II, the Evolution. Oro rosa, diamanti e cacholong oro rosa e diamanti bianchi







The Silvio Ancora’s Class

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Silvio Ancora’s jewelery are made in his goldsmith workshop in Valenza ♦ ︎

Since 1989 Silvio Ancora (the name is pronounced with the accent on “a”) works in his laboratory in Valenza. Do you know him? Difficult if you are not in the industry, if you do not work for some great brand that has had the opportunity to work with him, if you have not commissioned a custom jewel. Because Silvio Ancora’s peculiarity is to work again as a time, with methods and skills that are part of tradition and are taught on the field.

Pendente con tormalina paraiba
Pendente con tormalina paraiba

A fairly narrow field, in fact, because the jewels offered by the small Maison are of high-end, with the use of gold and precious stones or precious stones. The style is Italian, classic forms combined with some fancy flying, but without exceeding in extravagance. Here are some examples of his work.

Anello in oro bianco con pavé di diamanti e zaffiro blu
Anello in oro bianco con pavé di diamanti e zaffiro blu
Orecchini con ametista e topazio
Orecchini con ametista e topazio
Anello in oro bianco, ametista, topazio, quarzo
Anello in oro bianco, ametista, topazio, quarzo
Anello in oro ametista light e zaffiri rosa
Anello in oro ametista light e zaffiri rosa
Orecchini in oro, tormaline, diamanti
Orecchini in oro, tormaline, diamanti

Anello in oro giallo, rodolite, diamanti
Anello in oro giallo, rodolite, diamanti







Training courses for setters and goldsmiths with Damiani




Learn (and work) gold and precious stones with Damiani. The proposal of the Piedmontese company called Damiani Academy is renewed. This is a training project, which aims to create vertical technical specializations in the field of goldsmith-craft production, thanks to a specific path aimed at training professionals to be included in the world of work. The goal is to identify the best technical and creative skills of the Italian market and offer them the unique opportunity to embark on a path of excellence at their goldsmith workshops in Valenza.

Lavoro di incassatura
Lavoro di incassatura

This initiative is part of the activities for the enhancement of Made in Italy and local craftsmanship excellence: Damiani is among the members of the Mani Intelligenti Foundation, an association that operates in the field of higher education with the aim of preparing future generations of employees to the jewelery sector, so as to continue to guarantee Valenza and the quality jewelery industry a leadership and a culture of excellence recognized all over the world.

In collaboration with Manpower, Damiani is looking for candidates for highly specialized courses, organized and financed by the goldsmith Maison, then offering the possibility of a subsequent insertion into the company. The training course will begin in September and will take place over five weeks (with a total of 200 hours of attendance), and includes both theoretical classroom training and practical activities at the Damiani factory. The training course consists of two modules:
The required figures are:
• Gemstone setters. It provides for the function and correct use of the tools essential to the profession of cashier, techniques for making cuts and blocking the stones, knowledge and execution of the most important cuts used, stone setting.

• Goldsmiths at the counter. It includes function and correct use of the tools indispensable to the goldsmith profession, goldsmith processing techniques0, creation of a jewel.

Bracciale in oro rosa e diamanti
Bracciale in oro rosa e diamanti

The required profile
The ideal trainee is strongly motivated to undertake a professional path aimed at job placement in the Italian cradle of goldsmith art as a setter or as a counter goldsmith. He has a keen interest in the sector and the ambition to build a career path in the art of jewelery starting from the acquisition of the artisan skills necessary in the specific production context, he has a passion for Made In Italy and high quality, he has good manual ability and preparation for carrying out tasks that involve great precision and attention to detail.
The candidate holds a diploma or certificate of professional qualification in the goldsmith or artistic field (for example, qualifications such as restorers or similar) and is determined to attend the Damiani Academy specialization course at the headquarters in Valenza (Alessandria). Admission to the course is subject to verification of the required requirements and the assessment that emerged during the selection process. The course is aimed at the unemployed, the headquarters are in Valenza.

L'ex spazio Expo Piemonte, ora di proprietà della famiglia Damiani
L’ex spazio Expo Piemonte, ora di proprietà della famiglia Damiani







Ilaria Icardi’s golden roots

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From Valenza to Milan, to London and beyond. Ilaria Icardi began her career designing women’s clothing in Milan. But it wasn’t her origin from a professional point of view. Ilaria Icardi, in fact, is the daughter of the founder of Emmeti, Umberto Icardi, a goldsmith company that has worked on behalf of third parties for leading clients, such as Tiffany. Instead, after having worked for a while in the family business, she decided to change her life. In Milan she studied fashion design and after she worked as designer women’s clothes with companies such as Tom Ford and Stefano Pilati, Céline with Phoebe Philo. Since 2013 she has also been design director of Victoria Beckham.

Anello in oro giallo con lapislazzulo
Anello in oro giallo con lapislazzulo

But, after 25 years, the novelty is that she too has begun to design jewels with her own name, making use of the experience gained in the family. Her brother Lorenzo is a partner and works in Valenza, also because she continues to live in London. Each piece, in fact, is designed by Ilaria in London and handmade in Italy. The jewels testify to the many experiences accumulated: seventies design, family memories, inspirations gained in many trips, a pendant in the shape of an astronaut. Lots of 18-karat gold, with some diamonds and unusual stones, such as diopside. In short, the roots have given birth to a new shoot.
Anello in oro giallo con diamante
Anello in oro giallo con diamante

Catena in oro giallo con diopside
Catena in oro giallo con diopside

Ciondolo Spaceman in oro giallo massiccio 18 carati







The jewels of the mythical Ofir




Valenza-Paris and back. The story of Alberto Vaccari and his company, Ofir, began in the 1950s on the road that leads to the French capital and the jewelery district in Piedmont. The jeweler, after having learned the most refined techniques of high jewelery, which were the daily bread of the Maisons of Place Vendôme, returned home to put into practice what he had learned. The fruit of his initiative was the foundation of Alberto Vaccari & C. Ofir, instead, was born in 1989, with the collaboration of his son Manuel, a competent gemologist.

Spilla in oro bianco, diamanti bianchi, diamanti neri, diamante giallo, onice, perla di Tahiti
Spilla in oro bianco, diamanti bianchi, diamanti neri, diamante giallo, onice, perla di Tahiti

More curious is the choice of the name of the company, Ofir. The word, in fact, is a biblical quote. Ofir was a port or region famous for its wealth: King Solomon received a shipment of gold, silver, sandalwood, precious stones, ivory, monkeys and peacocks from Ophir every three years. Apart from the monkeys and, perhaps, the peacocks, the idea of ​​evoking a mythical place where gold is abundant, was successful and Ofir is able to produce and offer high quality jewelry.
Spilla in oro bianco e giallo, con diamanti bianchi, corallo, occhio di falco (quarzo) e rubino
Spilla in oro bianco e giallo, con diamanti bianchi, corallo, occhio di falco (quarzo) e rubino

Orecchini in oro rosa con pietra luna, diamanti neri
Orecchini in oro rosa con pietra luna, diamanti neri
Orecchini in oro rosa con diamanti bianchi e neri
Orecchini in oro rosa con diamanti bianchi e neri
Collana con pendente in oro rosa, diamanti bianchi e neri con brunitura
Collana con pendente in oro rosa, diamanti bianchi e neri con brunitura
Anello in oro rosa con una antica moneta romana che raffigura l'imperatore Traiano
Anello in oro rosa con una antica moneta romana che raffigura l’imperatore Traiano

Anello in oro bianco con diamanti neri, pietra luna nera
Anello in oro bianco con diamanti neri, pietra luna nera







Monile, the Italian way to platinum

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Why use white gold, which turns yellow after a few years and must be rhodium-plated again, when you can opt for platinum? Aldo Arata, jeweler of the Valenza district, thought that this idea should be explored. And years ago he formed a collaboration with the Polytechnic of Turin. Result: a platinum with a hardness higher than white gold, marketed with Monile’s Everlasting collection. The brand (in Italian the word monile is synonymous with jewel) produces platinum jewels more resistant to scratches and characterized by a brightness destined to last over time. This method mainly produces rings, but also earrings and necklaces.

Solitario, platino e diamante
Solitario, platino e diamante

It all began in 1966 in the small Piedmontese town. The company was founded with the name Arata Fratelli. The founder, Aldo Arata, a goldsmith who had worked as an apprentice to Carlo Barberis, had dealt, among other things, with platinum jewelry. Instead, the Monile brand, specialized in platinum processing, dates back to 1977. The company, which in a series of corporate changes is now called Jewels of Italy and controls the Monile brand, also produces jewelry for third parties. He collaborated with De Beers, Rapaport, Lazare Kaplan. The use of platinum is also the result of refined technological research: metal is more difficult to work with than gold. But it has many advantages: it does not change color, it does not scratch, it is hypoallergenic. So much so that it is also used for some surgical and dental instruments.
Set di collier e orecchini in platino, oro e diamanti
Set di collier e orecchini in platino, oro e diamanti

In telling the story of Monile it is necessary, however, to remember a tragic aspect: on 11 September 2001, after having formed a contract with a multinational, his representatives die on the plane bound for the Pentagon hijacked by terrorists. A crisis that has had profound repercussions on the company, which however is still active.

Orecchini Simple LIght in platino e diamanti
Orecchini Simple LIght in platino e diamanti
Fedi in platino e diamanti
Fedi in platino e diamanti
Anello a banda larga in platino, oro e diamanti di Monile
Anello a banda larga in platino, oro e diamanti di Monile
Anelli in platino, oro e pavé di diamanti
Anelli in platino, oro e pavé di diamanti

Anello in platino, oro 18 carati e diamanti
Anello in platino, oro 18 carati e diamanti







Megazzini, an Italian jewel in the White House

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Apprentice, craftsman, entrepreneur, jeweler: how many stories of small Italian Maison resemble this. Few, however, can boast of having made the first lady of the United States wear their own creation. But this is exactly what Megazzini managed, who years ago saw a pearl necklace from the Piedmontese company worn by Nancy Reagan, wife of Ronald, the fortieth US president. Megazzini, in fact, is a historic company in the Valenza district and sells many of its jewels on the American market.

Sautoir di perle con chiusura in oro bianco e diamanti
Sautoir di perle con chiusura in oro bianco e diamanti

The history of the jewelry company begins with Alfredo Megazzini, who passed away in 2002, who after the Second World War, in 1947, decided to open his own workshop after having worked as an apprentice in another local company. The Megazzini brand immediately made itself known in particular for the production of chevalier rings. From this specialization comes the idea of ​​the company logo in an octagonal shape. Run together with Alfredo’s wife, Piera Scagliotti, the company has specialized on several fronts, such as that of pearl necklaces closures. In the mid-eighties, Massimo Megazzini, son of the founder, started marketing jewels with his own brand on the foreign market. Pearls and clasps still remain the strength of the company, alongside pieces of high jewelery.
Anello in oro giallo con diamanti e zaffiri
Anello in oro giallo con diamanti e zaffiri

Anello trilogy con diamante da 1 carato
Anello trilogy con diamante da 1 carato
Anello in oro rosa e diamanti
Anello in oro rosa e diamanti
Orecchini con perle rosa e diamanti
Orecchini con perle rosa e diamanti
Anello in oro bianco, diamanti e perle di Tahiti e Cina
Anello in oro bianco, diamanti e perle di Tahiti e Cina

Anello in oro bianco e rosa con perla chocolate
Anello in oro bianco e rosa con perla chocolate







In the tradition with Fabio Neri

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The reassuring tradition of Fabio Neri: jewelry made in Valenza, 18k gold and gemstones.

Between Pontedera (Pisa) and Valenza (Alessandria), there are 292 km. But in these places there is also the activity of the brand Fabio Neri jewels, that began in 1975 and still continues with some success. The key lies in choosing the style, materials, quality and, not least, the price: nothing too for what it offers, as you can read in the captions accompanying some image sample of the work of this small longtime Maison . The Valencian craftsmen are the ones who know how to package the pavé, embed stones in gold, melting and shaping the absolute safety jewelry.

Anelli con diamanti neri e bianchi
Anelli con diamanti neri e bianchi

The 18 carat gold, precious stones and reassuring forms of the collections make up the rest. Each jewel is engraved with the trademark which is a kind of guarantee on the choice of stones and on finishing work. The company emphasizes this very point, given the high gem quality diamonds (color G), colored stones and cultured pearls. Diamonds, if any, are in brilliant cut. Everything as it should be. Lavinia Andorno

Anelli con rubini, zaffiri e smeraldi
Anelli con rubini, zaffiri e smeraldi
Orecchini con rubini
Orecchini con rubini
Anello in oro bianco, diamanti e smeraldo taglio marquise
Anello in oro bianco, diamanti e smeraldo taglio marquise
Anello in oro bianco, diamanti, zaffiti
Anello in oro bianco, diamanti, zaffiti
Pendente in oro bianco, diamanti e rubino a forma di cuore
Pendente in oro bianco, diamanti e rubino a forma di cuore







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