Valenza

Giloro’s jewels

The modern and imaginative creations of the Maison of Valenza Giloro ♦ ︎

One of the jewelery companies that shines in the goldsmith district of Valenza (Piedmont, Italy) is Giloro. It was founded in 1979, so in 2019 it turned 40, the age of maturity for a human being, of youth for a jewelry company. Giloro is the crasis of the first name of the founder, the entrepreneur Gilberto Preda, with the italian word oro (gold). But today the company is run by a couple, the designer Alessia Binarelli and Fulvio Peracchio. As the name of the Maison itself indicates, the jewels are made of gold, with a process that often transforms the metal into a surface that seems velvety.

Anello in oro bianco, diamanti e zaffiri
Ring in white gold, diamonds and sapphires

Alongside the gold in its traditional colors, yellow, pink and white, Giloro does not neglect the liveliness of precious stones, alongside the classic diamonds. La Maison, thanks to a team young and “evolved in thought and artistic works that take shape in current, modern collections”, has a particular focus on trends in contemporary fashion: a role as a trendsetter. But without losing sight of the goal: to offer jewels that last even over time.

Anello in oro rosa, rubino e diamanti
Ring in rose gold, ruby and diamonds
Pendente a forma di lettera C in oro rosa e diamanti
Letter C-shaped pendant in rose gold and diamonds
Pendente a forma di lettera A in oro bianco e diamanti
Letter A-shaped pendant in white gold and diamonds
Orecchini in oro rosa, prasiolite e diamanti
Earrings in rose gold, prasiolite and diamonds
Pendente a forma di corona in oro rosa, smeraldi e diamanti
Crown-shaped pendant in rose gold, emeralds and diamonds
Pendente in oro rosa e diamanti
Pendant in rose gold and diamonds
Anello in oro rosa e diamanti
Ring in rose gold and diamonds

Valenza Jewelry Week starts

The district of Valenza, in the province of Alessandria, is the center of high jewelery in Italy, where many of the large Maisons in the sector are based. An activity that is at the center of the Valenza Jewelry Week from 16 to 18 May. The event is organized by the Municipality of Valenza in collaboration with Roma Jewelry Week and Fondazione Mani Intelligenti. The objective is to enhance the culture of jewelery and goldsmith arts, as well as the historical and intangible heritage of one of the most important goldsmith districts in Italy.

The event was anticipated during the Ri-Trovamenti exhibition. The jewel between Rome and Valenza, created at the Napoleonic Museum in Rome. Now the protagonists of the Valenza Jewelry Week will be the creations of goldsmith artists and jewelry designers, students, alumni and young talent from Rome and all over Italy, who will dialogue with those of the Valenza goldsmith masters.

Lavorazione di un anello nel laboratorio Recarlo
Processing of a ring in the Recarlo laboratory

For the inauguration, Thursday 16 May, two openings of the scheduled exhibitions are scheduled, one at Palazzo Valentino – Municipal Culture Center and the other at the Valenzana Goldsmith’s Art Exhibition Center. At the Municipal Culture Center there is an exhibition of jewels made by companies, master goldsmiths, authors and designers from all over Italy, who will dialogue with each other and with the site specific installation, dedicated to the theme of the exhibition, created by the artist Antonio De Luca. The colors of the precious gems set in the jewels on display will compare with the material painting, delicate and at the same time incisive, proposed by the painter. Also on display is a selection of works from the Filodoppio project curated by Lia Lenti and Domenico Maria Papa. Filodouble conceptually follows and renews by updating the project, undertaken since 2020, of collaboration between artists and companies in the goldsmith district of Valenza for the design and production of unique works including jewellery, wearable works of art and unpublished creations, experimenting with new contents and creative paths.

With the aim of making Valenza’s historical and cultural heritage known and rediscovering the centenary history of Valencian goldsmith art, a route has been created with visits to some workshops in the area, scheduled for Friday 17 May.

The creations of students and alumni of the European Institute of Design of Rome and Turin and of the Accademia Italiana will also be on display at the Municipal Cultural Center. The alumni of Ied Turin will present some projects created in collaboration with some companies present in the area. Also present were the Valencian schools For.Al Vincenzo Melchiorre, IIS Benvenuto Cellini, ITS GEM, the winners of the Jewelry Junior Program and the creations of the primary school students of Valenza.

La designer Antonia Ascolillo. Copyright: gioiellis.com
Designer Antonia Ascolillo. Copyright: gioiellis.com

The focus is Know-How which is expressed in different ways by the different participants.
Valencian companies represent a stylistic signature that is the result of the work and skills acquired over time by local goldsmiths and jewelers. Craftsmen who have been able to operate, over time, respecting traditional techniques without, however, giving up looking to the future, giving life to creations always oriented towards high quality. Even today, the ability of each company to grow and evolve, through a combination of tradition and innovation, has meant that the know-how of Valencian goldsmith art is recognized and appreciated throughout the world.
Lavorazione nel laboratorio di Vendoarafa
Processing in the Vendoarafa laboratory

The new Roman school of contemporary jewelery will do so through the history and tradition of Masenza. The Alter vanguard – Neo Roman School of contemporary jewellery, inherits knowledge, languages and stories from the experience of the artist’s jewelery of the Masenza case of the 60s and 70s, in which skilled craftsmen lent their qualities of goldsmith technique to the artists of the ‘900. The artists and designers of the Incinque Jewels project and those selected by RJW from all over Italy will combine technique with creative flair to represent Italian know-how, shaping the stones following the changes in nature and their own stylistic signature. In this context, the experience of the Incinque Open Art Monti gallery in Rome, as an artist residency dedicated to contemporary jewellery, offers a starting point for further dialogue between the artists themselves.

An exhibition dedicated to the Valenza goldsmith tradition will be set up at the Valencian Goldsmith Art Exhibition Center. Almost a hundred years after Caramora’s arrival in Valenza, around 43 goldsmith companies were active in the city with an approximate total of 613 workers. More than two hundred years later, there are 800 companies active in the area and there are around 4,500 goldsmith workers.

The art of Carlo Luca della Quercia

Carlo Luca della Quercia, a story behind in the form of a snake ♦ ︎

A century of history that get revival: it is 27 years Carlo Luca della Quercia, brand born in the last century and rebuilt by Giovanni along with Carlo and Gian Luca in the eldorado of the Italian jewelery, Valenza, in 1997.
Carlo della Quercia studied gemmology at the Gia of New York and N.Y. University. Gian Luca studied in Milan and London with artistic title. This luggage has enabled the revival of historic jewels of the early twentieth century and art deco, preserved in the archives of the Maison. Among the jewels that more than others have found in the story of Carlo Luca della Quercia, there is the Serpenti series, one of the most famous jewel forms.

Bracciale Serpente con madreperla
Snake bracelet with mother of pearl

But that, to be realized as it should be, it needs a careful and expert working. Snakes are extensible bracelets of varying lengths, which can vary in length: from one lap to several laps. All are made entirely by hand, each single flange is connected to the next with retractable pins and with the introduction inside two gold springs extending in the opposite direction and they contribute to giving the maximum extension to the bracelet. Snake bracelets can only be gold in enamelled warm in different shades of gold in gold-plated mother of pearl, enriched with gemstones embedded in pavé on the head and beads in the eyes.
In short, in order to succeed it need have a great deal of expertise. And in fact, part of the company’s business takes place on behalf of major international Maison, which entrusts to their laboratory the realization of their own jewels.

Insomma, per riuscirci bisogna possedere una grande perizia. E infatti, parte della attività dell’azienda si svolge per conto di grandi Maison internazionali, che affidano al loro laboratorio la realizzazione di propri gioielli.

Anello in oro 18 carati, con zaffiro birmano, acquamarina e diamanti
18k gold ring, with Burmese sapphire, aquamarine and diamonds
Anello anni Sessanta con zaffiro di Ceylon di 18,16 carati e diamanti
1960s ring with 18.16 carat Ceylon sapphire and diamonds
Collana di smeraldi e ametista
Emerald and amethyst necklace
Anello serpente in oro, smalto, diamanti
Snake ring in gold, enamel, diamonds

The Silvio Ancora’s Class

Jewelry by Ancora Gioielli, made in his goldsmith workshop in Valenza ♦ ︎

Since 1989 Silvio Ancora (the name is pronounced with the accent on “a”) works in his laboratory in Valenza. Do you know him? Difficult if you are not in the industry, if you do not work for some great brand that has had the opportunity to work with him, if you have not commissioned a custom jewel. Because Silvio Ancora’s peculiarity is to work again as a time, with methods and skills that are part of tradition and are taught on the field.

Anello Dream con rubino, zaffiri e diamanti. Copyright: gioiellis.com
Dream ring with ruby, sapphires and diamonds. Copyright: gioiellis.com

A fairly narrow field, in fact, because the jewels offered by the small Maison are of high-end, with the use of gold and precious stones or precious stones. The style is Italian, classic forms combined with some fancy flying, but without exceeding in extravagance. Here are some examples of his work.

Anello Petals con acquamarina e zaffiri blu. Copyright: gioiellis.com
Petals ring with aquamarine and blue sapphires. Copyright: gioiellis.com
Anello con quarzo, zaffiri e diamanti. Copyright: gioiellis.com
Ring with quartz, sapphires and diamonds. Copyright: gioiellis.com
Anello in oro bianco con pavé di diamanti e zaffiro blu
White gold ring with pavé diamonds and blue sapphire
Anello in oro bianco, ametista, topazio, quarzo
Ring in white gold, amethyst, topaz, quartz
Orecchini in oro, tormaline, diamanti
Gold earrings, tourmalines, diamonds

The nuances of Mangiarotti

Mangiarotti, a jewelry manufacturer in Valenza Italy, which is doing great on the international market ♦

Little is known about the role of Roberto Mangiarotti. The company that bears his name, on the other hand, is well known in the world of jewelry. Mangiarotti is an established signature among the 350 companies of Valenza (Piedmont) that produce jewels. A part of its production, however, is on behalf of third parties, while a percentage of the jewels made is reserved for export, also for the Asian market, as evidenced by the presence of the Piedmontese brand at numerous trade fairs.

Collana in oro e ametista
Gold and amethyst necklace. Copyright: gioiellis.com

The company has now passed the milestone of 35 years since its foundation, which took place in 1987, and the “Mangiarotti jewel” has established itself as an object that makes stones, especially colored ones, a flag. As in the case of the Riviere collection, in which large amethysts keep company with gold and diamonds. The Amante set, on the other hand, focuses on jewels in white gold, Tahitian pearls, briolette-cut stones and white diamonds, while the opera line uses yellow gold, smoky quartz, green tourmaline, green amethyst, brown diamonds. In short, there is no lack of interesting combinations. In addition, for each set of jewelry, there are some variations, such as gold of a different color or the replacement of some stones.

Anello in oro e ametista. Copyright: gioiellis.com
Gold and amethyst ring. Copyright: gioiellis.com
Orecchini con topazio blu e turchese
Earrings with blue topaz and turquoise
Bracciale con corallo, topazio e diamanti
Bracelet with coral, topaz and diamonds
Anello con opale e smeraldi
Ring with opal and emeralds
Set Cenerentola
Cinderella set
Mangiarotti, collezione Opera
Mangiarotti, Opera collection
Anello in oro, diamanti e tanzanite
Ring in gold, diamonds and tanzanite

Rcm surprise

The high jewelry by Rcm, one of the best companies in Valenza ♦

Rcm, a brand born in the district of Valenza: the abbreviation suggest the initials of names of Lorenzo Ricci, Adriano Corbellini and Guerino Manfrinati that in 1969 they put together their goldsmiths expertise to open a laboratory. Objective: To maintain a very high standard and possibly convince the international public. Therefore the three have focused heavily on the quality of gems, so you assign value not only to the pleasure of the design, but also to the materials used to manufacture the jewelry. The results are very bright jewels, but also very sober in some occasion, with results even surprising. As in the case of the book rings, which seem to open it with a design that is similar to a bellows. They are studded with small diamonds or emeralds and in this way double their surface of the pavé.

Collana con diamanti bianchi, oro, ametista
Collana con diamanti bianchi, oro, ametista. Copyright: gioiellis.com

Rcm jewels are marked by a classic, high-end style. But the company does not forget the importance of new technologies. For example, with the introduction of titanium, a metal that allows the creation of large volumes and absolute lightness of jewelry, even if it is difficult to work with. An example of the goldsmith art of RCM is the bracelet composed of diamonds and emeralds, with two bands of overlapping gems, presented at Vicenzaoro.

Bracciale con diamanti per 24 carati e smeraldi per 47 carati. Copyright: gioiellis.com
Bracelet with 24 carats of diamonds and 47 carats of emeralds. Copyright: gioiellis.com
Bracciali in oro di Rcm
Rcm gold bracelets
Orecchini con diamanti fancy
Earrings with fancy diamonds
Anello in oro 18 carati con diamanti bianchi e gialli
18k gold ring with white and yellow diamonds
Anello con diamanti bianchi e fancy yellow
Ring with white and fancy yellow diamonds
Anello con diamanti bianchi e smeraldi
Ring with white diamonds and emeralds
Orecchini con diamanti
Diamond earrings

C & C, accomplished revolution

C & C Gioielli continues on its way with collections that are an evolution of the goldsmith tradition of Valenza, such as Archetipe II, The Evolution ♦

Valenza vs rest of the world: it is not a game, but a long race. No doubt the Piedmont area is an inexhaustible source of talent and there are companies who can use them, as in the case of C&C Gioielli, which in 2015 has made the 15 years since the breakthrough. The mark, in fact, was refounded by Antonello Cocuzza with a radical process of its business model. Valenza has a goldsmith tradition, but it needs also of the ability to stay in step with the time from an industrial point of view. In a nutshell: craftsmanship translated on a scale capable of competing with other brands.

Anello in oro rosa e diamanti
Ring in rose gold and diamonds

But this to anyone who wants to wear jewel matters little. What he wants is a beautiful jewel, at a fair price. And speaking of fairness, it should be emphasized also the commitment of C&C Gioielli for the use of “conflict-free” stones, that is obtained with the respect of the ethical principles that agree to the Western world. An additional pleasure for the wearer. The style: classic. rose gold, white gold, diamonds. Some semi-precious stones, such as topaz, or nacre and rock crystal.
Anello con topazio e diamanti
Ring with topaz and diamonds

Orecchini della collezione Domino con diamanti e finitura opaca
Earrings from the Domino collection with diamonds and matte finish
Pendente Orecchini della collezione Domino in oro rosa con diamanti
Pendant earrings from the Domino collection in rose gold with diamonds
Anello Colori d'Oriente in oro giallo e diamanti bianchi e brown
Colori d’Oriente ring in yellow gold and white and brown diamonds
Bracciale Colori d'Oriente in oro rosa e zaffiri rosa
Colori d’Oriente bracelet in rose gold and pink sapphires
anello oro bianco
Ring in white gold and marquise cut diamond
Collezione Colori d'Oriente, anello in oro bianco, diamanti e smeraldi
Colori d’Oriente collection, ring in white gold, diamonds and emeralds
Anelli della collezione Archetipe II, the Evolution. Oro bianco, diamanti e lapislazzulo, oro rosa e diamanti bianchi
Rings from the Archetipe II, the Evolution collection. White gold, diamonds and lapis lazuli, rose gold and white diamonds

Salvatore Arzani, hearts, flowers and fantasy

Pavé diamonds, gold, sapphires … These are the classic materials used to make Salvatore Arzani jewels ♦

One of the many luxury craft workshops that are found in Valenza is Salvatore Arzani. It is a small company, but with great quality, so it can sells abroad most of its production. As often happens in the Piedmont town, the company is the daughter of a long tradition. Together with the wife of founder, daughters and a dozen virtuosos of embedding, engraving and welding machine, the small brand is a kind of summary of what the Italian craftsmanship and design in jewelery.

Collana in oro bianco 18 kt con pendente chicco di riso in pavé di diamanti
18 kt white gold necklace with grain of rice pendant in pavé diamonds

For example, with a collection of unique pieces in 18 carat gold and diamonds, with extensive use of colored stones that dot the large rings that make up the chains. Even collections such as Fantasia, in any case, follow the classical canons of diamonds, whites, blacks or colored stones like sapphires pavé that make sometimes resemble mosaics and a winding arabesques. Bracelets, big rings, pendants in the shape of hearts or flowers, are the cornerstones of signed Salvatore Arzani jewelry.

Anello-in-oro-bianco--18-kt-con-incassati-diamanti-taglio-brillante.
18 kt white gold ring set with brilliant-cut diamonds
Anello in oro bianco e diamanti a forma di fiore
Flower-shaped ring in white gold and diamonds
Anelli con diamanti e zaffiri della collezione Fantasia
Rings with diamonds and sapphires from the Fantasia collection
Anelli rosa con diamanti bianchi, neri e colorati
Pink rings with white, black and colored diamonds
Catena in oro e diamanti
Chain in gold and diamonds
Anelli catena in oro bianco, giallo e diamanti
Chain rings in white and yellow gold and diamonds

Palmiero, an explorer in high jewelery

High jewelery signed Palmiero, an explorer in the world of precious design. To which are added equally valuable watches ♦ ︎
It seems that the surname Palmiero has an ancient origin. He designated Christian pilgrims who had gone to Palestine in the Middle Ages, a land of palm trees. Palmiero became the name of a palm bearer. Perhaps the origins of family names are of little importance, but in the case of Carlo Palmiero, founder of the Palmiero Jewelery Design brand, there is some connection. In fact, 30 years ago, Carlo Palmiero went on a pilgrimage on a difficult journey, that of high jewelery. But without limiting himself to a courtesy visit: in Valenza, in the company that bears his name, he infused the taste of discovery, of adventure. As a true courageous pilgrim in search of the sacred Grail of design.

Anello della collezione Rise of Sun in oro e diamanti
Ring from the Rise of Sun collection in gold and diamonds

The jewels of Palmiero, thanks to the drive towards the discovery of new horizons, are exceptional pieces, as evidenced by the latest creations of the Maison. For example,Dancing Soul Collection, a necklace with a flexible core recorded in white gold with diamonds and rubies. Or Melting Colors, earrings in white diamonds and degradé pink sapphires on white gold, earrings in white, colored diamonds and semiprecious stones on white gold: wearing the jewel the parts move alternately. Or the Rise of Sun collection, where the sun’s rays are interpreted by folds of the gold surface, illuminated by cascades of diamonds.
Palmiero, anello della collezione Rise of Sun indossato
Palmiero, ring from the Rise of Sun collection. Copyright: gioiellis.com

Anello Rise of Sun in oro, diamanti, smalto rosso
Rise of Sun ring in gold, diamonds, red enamel

Orecchini Rise of Sun in oro, diamanti
Rise of Sun earrings in gold, diamonds
Collana e anello Rise of Sun
Rise of Sun necklace and ring. Copyright: gioiellis.com
Carlo Palmiero
Carlo Palmiero. Copyright: gioiellis.com

The first Valenza Gem Forum

While the Italian jewelry sector enjoys widespread prestige, Italian jewelers are increasingly older. Experts, agreed, but in perspective with few alternatives for generational change. With this not very comforting concern, Mani Intelligent, the Foundation for the innovation and culture of Italian jewellery, was born five years ago, led by the Municipality of Valenza and by production companies present in the Piedmontese jewelery district. On the initiative of Mani Intelligenti and the Italian Exhibition Group, the company that among other things organizes Vicenzaoro and Oroarezzo, the first Valenza Gem Forum opens on Tuesday 10 October.

Lavorazione di gioielleria nell'atelier Crieri
Food processing in the Crieri workshop

Objective: discuss trends, obstacles to overcome, initiatives to undertake. Brands such as Bulgari, Dolce&Gabbana and Messika will participate in the event, which use the expert artisans of Valenza to produce high-end jewellery, together with representatives of industry institutions, trade associations and local stakeholders. The event starts at 4.30pm at the Teatro Sociale di Valenza.

Laboratorio di Oro Trend a Valenza
Oro Trend workshop, Valenza

Young people and jewelery at the first Valenza Gem Forum

There are not enough jewelery professionals in Italy. For this reason, Mani Intelligenti was created in Valenza, one of the Italian jewelery districts. , because few young people take the path of goldsmithing. A focus on the situation is scheduled for October 10: the Valenza Gem Forum is the first appointment organized at the Teatro Sociale in Valenza dedicated to the Piedmontese district of fine jewelry. It is promoted by the Mani Intelligenti Foundation in collaboration with the Italian Exhibition Group. company that organizes Vicenzaoro.

Laboratorio di Oro Trend a Valenza
Laboratory Oro Trend, Valenza

The forum will involve the protagonists of the sector, from the most important entrepreneurial realities in the area to the large international maisons that concentrate their production here, with the compact participation of reference associations and local institutions. An opportunity to discuss key issues for the productivity of the district: consumption and distribution trends of fine jewellery, creativity and innovation, traceability and supply of precious stones and diamonds that have been set here for over two centuries. The core of the very high skills that the jewelery tradition of Valencia expresses. The theme of training aimed at the younger generations is central to give continuity to a growing economic sector that represents the best made in Italy in the world. In the first quarter of 2023, +24.4% of district exports compared to the same period of the previous year (processed by Confindustria Federorafi data from the Confindustria Moda Study Center).
Lavorazione della croce della collana Belle Epoque
Processing of the cross of the Belle Epoque necklace by Damiani

Piero Milano without borders

Who knows why there are jewelers who manage to build a legend around their collections and others, like the Piedmontese brand Piero Milano, who are just as good, but are less bold in communicating it. Sometimes marketing strategies are a little mysterious. Just as it is hard to understand that a brand like Piero Milano is appreciated in stores abroad, has many admirers, but has less recognition in the collective image.

Collezione Eden, anello in oro bianco e full pavé di diamanti
Eden collection, ring in white gold and full pavé diamonds

Yet the Valencian company founded half a century ago by Piero Milano and Luigi Benzi has nothing to envy to many other Maisons that enjoy (sometimes undeserved) celebrity. All right, Piero Milano boasts a good market success, thanks to the ability to interpret the classic jewel, as is the tradition of the goldsmiths of that Piedmontese province. Gold, platinum, diamonds, precious and semi-precious stones: nothing is missing in the vast catalog of proposals, ranging from high jewelery to easy to wear.

Anello flessibile in oro giallo e diamanti della collezione Goa
Flexible ring in yellow gold and diamonds from the Goa collection
Orecchini in oro rosa e diamanti, collezione Goa
Earrings in pink gold and diamonds, Goa collection
Orecchini in oro bianco diamanti e zaffiri realizzati con la tecnica invisible setting
Earrings in white gold, diamonds and sapphires made with the invisible setting technique
Anello in oro rosa con diamanti
Rose gold ring with diamonds
Collana con pendente in oro bianco, diamanti e rubini
Necklace with pendant in white gold, diamonds and rubies

The animals by Angry

Luxury jewels, small works of art that only a few Maisons are able to produce, but also design and construction at all stages. Angry Gioielli, one of the realities of the goldsmith world of Valenza, proposes itself as a partner for those who want to create high jewelery collections. for example, it has also organized a center dedicated to prototypes, conceived as a laboratory for product development. But the company also produces jewellery, unique pieces, with its brand. The creative imagination of Fabio Angri assisted by his wife Alessia, takes the form of bold and high-impact jewels.

Anello con perle, zaffiri orange, diamanti neri
Ring with pearls, orange sapphires, black diamonds. Copyright: Gioiellis.com

One of the brightest lines of the Maison is, for example, the animalier one. As in the tiger-shaped ring with pavé diamonds and a tanzanite of 25.73 carats. Or in another toucan-shaped ring made with black diamonds, colored sapphires and enamel, as well as the one in the shape of an octopus composed of gold, Tahitian pearl and diamonds. On the other hand, a necklace in the shape of flowering jasmine with white and green diamonds and enamel draws inspiration from flora: these are some examples of the production of the Piedmontese Maison.

Anello giraffa in oro satinato e diamanti. Copyright: gioiellis.com
Giraffe ring in satin gold and diamonds. Copyright: Gioiellis.com
Anello octopus in oro, perla di Tahiti e diamanti. Copyright: gioiellis.com
Octopus ring in gold, Tahitian pearl and diamonds. Copyright: Gioiellis.com
Anello tucano con diamanti neri e zaffiri colorati, smalto. Copyright: gioiellis.com
Toucan ring with black diamonds and colored sapphires, enamel. Copyright: Gioiellis.com
Collana gelsomino in oro, diamanti bianchi e verdi, smalto. Copyright: gioiellis.com
Jasmine necklace in gold, white and green diamonds, enamel. Copyright: Gioiellis.com
Fabio e Alessia Angri. Copyright: gioiellis.com
Fabio and Alessia Angri. Copyright: gioiellis.com

Lunati’s star continues to shine

Lunati turns 85, but enjoys excellent health. The Valencian company was founded in 1937 by Pietro Lunati and continues to produce high quality jewellery, in perfect Valencian style. Which means precision, luxury, creativity interpreted with the long artisan tradition of jewelers and goldsmiths. The company produces classically made jewellery. They are unique pieces, or in small series for the simpler ones. The traditional style is reinterpreted in a modern key, but without exaggerating: even the jewels with colored gems are composed in a balanced way.

Orecchini con diamanti e zaffiri rosa
Earrings with diamonds and pink sapphires

Lunati Gioielli continues the path of Pietro who, together with his brother Giulio, made the company take off, which is now led by his son, Giovanni Luca Lunati, director. Gioele, Piero’s nephew, marketing and communication expert, has decided to start selling some collections online. The production of brooches after World War II was soon joined by the creation of necklaces and rings, which were also very successful on the markets of Austria, Germany and Switzerland. The company can also boast the 160 AL mark to mark the production as a guarantee of authenticity of the jewels.

Orecchini camelia con diamanti e zaffiri blu
Camellia earrings with diamonds and blue sapphires
Orecchini con diamanti e rubini
Earrings with diamonds and rubies
Anello in oro bianco con diamanti, zaffiri blu, gialli e rosa
White gold ring with diamonds, blue, yellow and pink sapphires
Anello fiore in oro bianco con diamanti, giada, tanzaniti e tsavoriti
Flower ring in white gold with diamonds, jade, tanzanites and tsavorites
Bracciale in oro bianco e smeraldo indossato
White gold and emerald bracelet worn

Mirco Visconti, precious replay




Extraordinary and traditional jewelry by Mirco Visconti, one of Valenza’s historical jewels company.
The hardest thing, perhaps, is to repeat. This is a thing well-know by athletes who, after a record, immediately think if they can repeat. But also for jewelers it is the same: when you hard conquer a reputation, then you have to confirm it, maintain it and, if possible, increase it. They succeed in a few, but to one of Maison in Valenza, Mirco Visconti, has succeeded. It looks back on a long history that began in 1870, in Brazil, where the maternal grandfather of the founder who gave the company its name, Francesco Villa, dealt in precious stones from South America and Italy. His daughter, Clelia, in the early twentieth century married Emilio Visconti, a gem setter. Their heir, Mirco Visconti, then founded the company today.

Mirco Visconti Anello in oro bianco a forma di catena con diamanti
Anello in oro bianco a forma di catena con diamanti
With the catalog, jewelry and a cardboard suitcase, after de Second world war Mirco Visconti began to be known in much of Northern Italy. The small classical company goldsmith family, in fact. Company that has begun to be appreciated and to grow. The Piedmont jeweler was also among the first merchants of Valencia to go to buy diamonds directly at the International market in Antwerp, and even the youngest among the founders of Valenza Goldsmiths. The road dynamism, in any case, has always remained true to the path of tradition. And it shows: the proposals are of classic jewelery, interpreted with the best materials and the jewelery expertise that you can be expected. Today to continue the work of the founder are the sons, Enrico and Cosetta, and grandchildren Luca and Michela. The story continues, in short, but always on the tracks tracks: and it is the hardest thing, in fact.

Anello in oro bianco con smeraldo di 20,7 carati e diamanti per 1,2 carati
Anello in oro bianco con smeraldo di 20,7 carati e diamanti per 1,2 carati
Anello in oro bianco con rubino e diamanti
Anello in oro bianco con rubino e diamanti
Anello in oro bianco con zaffiro e diamanti
Anello in oro bianco con zaffiro e diamanti
Anello in oro bianco con diamanti e tre acquamarina
Anello in oro bianco con diamanti e tre acquamarina
Orecchini in oro bianco con rubini ovali per 3,57 carati e diamanti per 1,3 carati
Orecchini in oro bianco con rubini ovali per 3,57 carati e diamanti per 1,3 carati

Orecchini in oro bianco con smeraldi taglio cuore e diamanti
Orecchini in oro bianco con smeraldi taglio cuore e diamanti







Vittorio B., from Valenza to New York




Vittorio B. That is Vittorio Bassan, an Italian jeweler born in the cradle of fine jewelry, Valenza Po, Piedmont, but who moved to New York. The jeweler grew up in a district where jewelery was the main activity: his mother, father and seven uncles created jewelery in the family workshop. However, he decided to take flight: he obtained a Master of Fine Arts in jewelry design and production, began an apprenticeship as a gemstone setter in the family business and began designing jewelry, handcrafting original and customized pieces .

Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, corallo e diamanti
Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, corallo e diamanti

Vittorio then moved to Los Angeles to explore the American luxury market and won over several clients. In 2013 he caught the attention of Van Cleef & Arpels. So he decided to work in the flagship store on Fifth Avenue in New York. An experience that also taught the designer the commercial aspects of the jeweler’s business and that prompted him to found his own brand, Vittorio B. The Italian designer launched his jewelry line Fit For Life Jewels in 2018, which uses its patented extendable jewelry system, with links and an internal spring in titanium or stainless steel mounted internally to obtain rings and bracelets that adapt to the size of the fingers and the wrist.
Ciondolo Belle Ciambelle in oro 14 carati, ametista e diamante
Ciondolo Belle Ciambelle in oro 14 carati, ametista e diamante

Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, citrino e diamanti
Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, citrino e diamanti

Vittorio Bassan
Vittorio Bassan

Pendente della collezione Zodiaco in oro 14 carati, cristallo di rocca intagliato e diamanti
Pendente della collezione Zodiaco in oro 14 carati, cristallo di rocca intagliato e diamanti
Anello estensibile della collezione Fit For Life Jewels con diamanti
Anello estensibile della collezione Fit For Life Jewels con diamanti
Bracciale estensibile della collezione Fit For Life Jewels con acquamarina
Bracciale estensibile della collezione Fit For Life Jewels con acquamarina
Anello estensibile della collezione Fit For Life Jewels con diamanti e rubini del Mozambico
Anello estensibile della collezione Fit For Life Jewels con diamanti e rubini del Mozambico







Lenti 1963 blossoms with Bloom




From a Maison that has been producing high-end jewelry for 60 years, Lenti Villasco has also become a brand that offers its own collections. The brand chosen to complement the traditional business is Lenti 1963. The novelty prompted the company from Valenza, traditionally very reserved, to the first communication campaign. At the center is the Bloom collection which, as you can imagine, includes a series of jewels inspired by flowers. White or pink gold and lots of brilliant or oval cut diamonds are the ingredients of the collection, which includes rings, earrings, necklace with pendant and bracelet.

Anello in oro bianco e diamanti della collezione Bloom
Anello in oro bianco e diamanti della collezione Bloom

Lenti 1963 creations are characterized by a recurring stylistic element: an idea of ​​lightness and delicacy. To give life to Bloom, the 2022 flagship collection, we were inspired by the blossoming of flowers as a symbolic element to tell this new phase of the company.
Danilo and Giuliana Lenti, managing directors of Lenti Villasco

Collana con pendente in oro bianco e diamanti indossata
Collana con pendente in oro bianco e diamanti indossata

Next to the first collection presented to the general public Bloom, there are also Legàmi, Diva, Serpente, Senza Tempo and Colori, already available. For the launch, the Maison chose the voluptuous French model Lisa Louis Fratani, portrayed on video while reading The Portrait of Dorian Gray, by Oscar Wilde, but most of all she was wearing the jewels of Lenti 1963. The campaign was created by Simone Falcetta and Enrico Genevois for Attila & Co.
Girocollo Bloom in oro bianco e diamanti bianchi
Collana Bloom con pendente in oro bianco e diamanti

Immagine della campagna di Lenti 1963
Immagine della campagna di Lenti 1963

Orecchini in oro rosa e diamanti bianchi
Orecchini in oro rosa e diamanti bianchi







A little color with Armiss




Armiss is an acronym of the name of the team that two years ago gave life to the brand: Arianna, Michele, Silvia and Stefania. Michele Elettro, with thirty years of experience as a goldsmith in Valenza (Italy), in 2004 founded his first atelier, Modellart, which worked on behalf of established jewelry brands. Silvia Raselli, on the other hand, has a professional experience with Damiani behind her and, before that, a diploma as a gemologist at Gia in New York. They are the two engines of the creative side of Armiss. The brand, born in the period of the pandemic, perhaps for this reason is proposed as a cheerful reaction to the gloomy atmosphere of that period.

Anello Infinito in oro rosa 18 carati con diamanti bianchi e smalto fucsia
Anello Infinito in oro rosa 18 carati con diamanti bianchi e smalto fucsia

Armiss’s jewels are of quality, in gold and diamonds, or semi-precious stones such as malachite, but also a touch of color thanks to the enamel inserts, which make the production of the young Maison suitable for forgetting the sadness and misunderstandings that accompany the life. A touch of vivacity that, without being excessive, can be in tune with the style of those who love to get out of the usual patterns.
Anello della collezione Cosmos in oro rosa 18 carati, smalto, onice bianco
Anello della collezione Cosmos in oro rosa 18 carati, smalto, onice bianco

Anello Gemino in oro bianco 18 carati con diamanti bianchi e smalto bianco e nero
Anello Gemino in oro bianco 18 carati con diamanti bianchi e smalto bianco e nero
Bracciale in oro 18 carati, diamanti, smalto, malachite
Bracciale in oro 18 carati, diamanti, smalto, malachite
Orecchini double face in oro rosa e smalto azzurro e rosa
Orecchini double face in oro rosa e smalto azzurro e rosa
Orecchini in oro 18kt con diamanti brown e smalto quarzo rosa
Orecchini in oro 18 carati con smalto rosa e diamanti brown
Anello in oro giallo e diamante baguette
Anello in oro giallo e diamante baguette

Mono-orecchino in oro 9 o 18 carati e smalto con topazio azzurro cielo taglio marquise
Mono-orecchino in oro 9 o 18 carati e smalto con topazio azzurro cielo taglio marquise







4D Gems with Il Diamante




The diamond seen in four dimensions. But the fourth dimension is not that of time: it is, instead, a type of patented embedding called, in fact, 4D. Not surprisingly, the idea comes from Maurizio Martone who was also the first teacher of micro-casing in Italy. But not only. Almost 30 years ago, together with his wife Roberta Bardon, who was joined by his son Andrea, Martone founded Il Diamante, a Maison in Valenza (Italy) which also works on behalf of third parties, as well as offering jewels with its own brand. The 4D setting method consists of a central stone, to which other side stones are set, with a result that multiplies the reflections of the gem in all angles.

Anello, bracciale e collier a forma di serpente in oro bianco e pavé di diamanti. Copyright: gioiellis.com
Anello, bracciale e collier a forma di serpente in oro bianco e pavé di diamanti. Copyright: gioiellis.com

Always the inventiveness of Martone has led to the patent of a method for the personalization of jewels, also made on minimum thicknesses of gold and not replicable in casting, because the measures are very small and the variants linked to the writings set with diamonds are infinite. . For these innovations, and more, the brand has received the Piedmont award for artisan excellence. The company is also a member of the Mani Intelligenti Foundation, which enhances young lovers of goldsmith art, as well as boasting the RJC (Responsible Jewelery Council) certification, the most important in the sector: it measures the entire supply chain, from the mine to the sale to the consumer, considering business ethics, human rights, social and environmental benefits.
Anello in oro bianco e diamanti 4D
Anello in oro bianco e diamanti 4D. Accanto ai diamanti incassati al centro della banda di metallo ce ne sono altri a fianco

The decision, a couple of years ago, to offer jewels with its own brand, led Il Diamante also to the partnership with Rossella Brescia, dancer, TV presenter, radio host, actress and Italian dance teacher. The artist is now the brand’s brand ambassador.

The Diamond has a contemporary twist and, just like me, it is versatile. For this reason, even the jewels with a more refined design are perfect with any style.
Rossella Brescia

Rossella Brescia indossa gioielli Il Diamante
Rossella Brescia indossa gioielli Il Diamante
Orecchini trilogy 4D
Orecchini trilogy 4D
Orecchini in oro bianco e diamanti Eden Spring
Orecchini in oro bianco e diamanti Eden Spring
Orecchini in oro bianco con diamanti e smeraldi
Orecchini in oro bianco con diamanti e smeraldi

Bracciale tennis in oro bianco e diamanti 4D
Bracciale tennis in oro bianco e diamanti 4D







The precious carats by Luca Carati




The collections by Luca Carati, Maison di Valenza, which continues the tradition of great craftsmanship jewelery ♦

In Valenza and around the jewelry is the queen: the area is teeming with companies able to make their mark in the world of jewelry. As Luca Carati, Italian jewelery company founded in 1988, as always by the initiative of a skilled artisan which is grew over the years and determined to build on his experience. Now the brand of Piedmont propose a jewelry that is born and ends entirely within the walls of the company. And what is capable to do the Maison you can see in the images of some of her jewelry.

Anello in oro rosa con elemento a forma di trifoglio e diamanti rotondi taglio brillante, colore G, purezza Vvs
Anello in oro rosa con elemento a forma di trifoglio e diamanti rotondi taglio brillante, colore G, purezza Vvs

Luca Carati is keen to stress his own stylistic identity, however, it lies in the tradition consisting of working gold, precious stones and delicate architecture capable of enhancing the colors of gemstones and metal shine. An example is the Plié collection, with a pendant that transforms into a ovoid shape that opens to reveal a three-dimensional flower. It is not simple to implement, but it demonstrates the desire to create an innovative object, preserving the beauty of a jewel.

Orecchini pendenti oro rosa 18 carati e diamanti rotondi taglio brillante colore G, purezza VVS
Orecchini pendenti oro rosa 18 carati e diamanti rotondi taglio brillante colore G, purezza VVS
Orecchini a lobo con elementi trifoglio in oro rosa 18 carati con diamanti rotondi taglioc brillante colore G, purezza VVS e lapislazzulo
Orecchini a lobo con elementi trifoglio in oro rosa 18 carati con diamanti rotondi taglioc brillante colore G, purezza VVS e lapislazzulo
Anello oro bianco 18 carati con diamanti rotondi taglio brillante colore G purezza VVS
Anello oro bianco 18 carati con diamanti rotondi taglio brillante colore G purezza VVS
Anello in oro rosa 18 carati, corniole naturali taglio cabochon e diamante rotondo taglio brillante colore G, purezza VV
Anello in oro rosa 18 carati, corniole naturali taglio cabochon e diamante rotondo taglio brillante colore G, purezza VV
Anello con elemento trifoglio in oro rosa 18 carati, con diamanti rotondi taglio brillante colore G, purezza VVS e malachite
Anello con elemento trifoglio in oro rosa 18 carati, con diamanti rotondi taglio brillante colore G, purezza VVS e malachite
Collier della collezione Piuma, oro bianco e diamanti
Collier della collezione Piuma, oro bianco e diamanti

Pendente art déco in oro bianco e diamanti
Pendente art déco in oro bianco e diamanti







1 2 3 4