Valenza Archives | gioiellis.com

Young people and jewelery at the first Valenza Gem Forum

Published on August 4, 2023

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There are not enough jewelery professionals in Italy. For this reason, Mani Intelligenti was created in Valenza, one of the Italian jewelery districts. , because few young people take the path of goldsmithing. A focus on the situation is scheduled for October 10: the Valenza Gem Forum is the first appointment organized at the Teatro Sociale in Valenza dedicated to the Piedmontese district of fine jewelry. It is promoted by the Mani Intelligenti Foundation in collaboration with the Italian Exhibition Group. company that organizes Vicenzaoro.

Laboratorio di Oro Trend a Valenza — Laboratory Oro Trend, Valenza

The forum will involve the protagonists of the sector, from the most important entrepreneurial realities in the area to the large international maisons that concentrate their production here, with the compact participation of reference associations and local institutions. An opportunity to discuss key issues for the productivity of the district: consumption and distribution trends of fine jewellery, creativity and innovation, traceability and supply of precious stones and diamonds that have been set here for over two centuries. The core of the very high skills that the jewelery tradition of Valencia expresses. The theme of training aimed at the younger generations is central to give continuity to a growing economic sector that represents the best made in Italy in the world. In the first quarter of 2023, +24.4% of district exports compared to the same period of the previous year (processed by Confindustria Federorafi data from the Confindustria Moda Study Center).

Lavorazione della croce della collana Belle Epoque — Processing of the cross of the Belle Epoque necklace by Damiani

Piero Milano without borders

Published on June 12, 2023

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Collana in oro giallo e diamanti, collezione Eos

Who knows why there are jewelers who manage to build a legend around their collections and others, like the Piedmontese brand Piero Milano, who are just as good, but are less bold in communicating it. Sometimes marketing strategies are a little mysterious. Just as it is hard to understand that a brand like Piero Milano is appreciated in stores abroad, has many admirers, but has less recognition in the collective image.

Collezione Eden, anello in oro bianco e full pavé di diamanti — Eden collection, ring in white gold and full pavé diamonds

Yet the Valencian company founded half a century ago by Piero Milano and Luigi Benzi has nothing to envy to many other Maisons that enjoy (sometimes undeserved) celebrity. All right, Piero Milano boasts a good market success, thanks to the ability to interpret the classic jewel, as is the tradition of the goldsmiths of that Piedmontese province. Gold, platinum, diamonds, precious and semi-precious stones: nothing is missing in the vast catalog of proposals, ranging from high jewelery to easy to wear.

Anello flessibile in oro giallo e diamanti della collezione Goa — Flexible ring in yellow gold and diamonds from the Goa collection

Orecchini in oro rosa e diamanti, collezione Goa — Earrings in pink gold and diamonds, Goa collection

Orecchini in oro bianco diamanti e zaffiri realizzati con la tecnica invisible setting — Earrings in white gold, diamonds and sapphires made with the invisible setting technique

Anello in oro rosa con diamanti — Rose gold ring with diamonds

Collana con pendente in oro bianco, diamanti e rubini — Necklace with pendant in white gold, diamonds and rubies

The animals by Angry

Published on June 1, 2023

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Anello tigre con diamanti e una tanzanite di 25,73 carati. Copyright: gioiellis.com

Luxury jewels, small works of art that only a few Maisons are able to produce, but also design and construction at all stages. Angry Gioielli, one of the realities of the goldsmith world of Valenza, proposes itself as a partner for those who want to create high jewelery collections. for example, it has also organized a center dedicated to prototypes, conceived as a laboratory for product development. But the company also produces jewellery, unique pieces, with its brand. The creative imagination of Fabio Angri assisted by his wife Alessia, takes the form of bold and high-impact jewels.

Anello con perle, zaffiri orange, diamanti neri — Ring with pearls, orange sapphires, black diamonds. Copyright: Gioiellis.com

One of the brightest lines of the Maison is, for example, the animalier one. As in the tiger-shaped ring with pavé diamonds and a tanzanite of 25.73 carats. Or in another toucan-shaped ring made with black diamonds, colored sapphires and enamel, as well as the one in the shape of an octopus composed of gold, Tahitian pearl and diamonds. On the other hand, a necklace in the shape of flowering jasmine with white and green diamonds and enamel draws inspiration from flora: these are some examples of the production of the Piedmontese Maison.

Anello giraffa in oro satinato e diamanti. Copyright: gioiellis.com — Giraffe ring in satin gold and diamonds. Copyright: Gioiellis.com

Anello octopus in oro, perla di Tahiti e diamanti. Copyright: gioiellis.com — Octopus ring in gold, Tahitian pearl and diamonds. Copyright: Gioiellis.com

Anello tucano con diamanti neri e zaffiri colorati, smalto. Copyright: gioiellis.com — Toucan ring with black diamonds and colored sapphires, enamel. Copyright: Gioiellis.com

Collana gelsomino in oro, diamanti bianchi e verdi, smalto. Copyright: gioiellis.com — Jasmine necklace in gold, white and green diamonds, enamel. Copyright: Gioiellis.com

Fabio e Alessia Angri. Copyright: gioiellis.com — Fabio and Alessia Angri. Copyright: gioiellis.com

Lunati’s star continues to shine

Published on May 27, 2023

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Lunati turns 85, but enjoys excellent health. The Valencian company was founded in 1937 by Pietro Lunati and continues to produce high quality jewellery, in perfect Valencian style. Which means precision, luxury, creativity interpreted with the long artisan tradition of jewelers and goldsmiths. The company produces classically made jewellery. They are unique pieces, or in small series for the simpler ones. The traditional style is reinterpreted in a modern key, but without exaggerating: even the jewels with colored gems are composed in a balanced way.

Orecchini con diamanti e zaffiri rosa — Earrings with diamonds and pink sapphires

Lunati Gioielli continues the path of Pietro who, together with his brother Giulio, made the company take off, which is now led by his son, Giovanni Luca Lunati, director. Gioele, Piero’s nephew, marketing and communication expert, has decided to start selling some collections online. The production of brooches after World War II was soon joined by the creation of necklaces and rings, which were also very successful on the markets of Austria, Germany and Switzerland. The company can also boast the 160 AL mark to mark the production as a guarantee of authenticity of the jewels.

Orecchini camelia con diamanti e zaffiri blu — Camellia earrings with diamonds and blue sapphires

Orecchini con diamanti e rubini — Earrings with diamonds and rubies

Anello in oro bianco con diamanti, zaffiri blu, gialli e rosa — White gold ring with diamonds, blue, yellow and pink sapphires

Anello fiore in oro bianco con diamanti, giada, tanzaniti e tsavoriti — Flower ring in white gold with diamonds, jade, tanzanites and tsavorites

Bracciale in oro bianco e smeraldo indossato — White gold and emerald bracelet worn

Mirco Visconti, precious replay

Published on February 13, 2023

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Orecchini in oro bianco con rubini ovali per 3,57 carati e diamanti per 1,3 carati

Extraordinary and traditional jewelry by Mirco Visconti, one of Valenza’s historical jewels company.
The hardest thing, perhaps, is to repeat. This is a thing well-know by athletes who, after a record, immediately think if they can repeat. But also for jewelers it is the same: when you hard conquer a reputation, then you have to confirm it, maintain it and, if possible, increase it. They succeed in a few, but to one of Maison in Valenza, Mirco Visconti, has succeeded. It looks back on a long history that began in 1870, in Brazil, where the maternal grandfather of the founder who gave the company its name, Francesco Villa, dealt in precious stones from South America and Italy. His daughter, Clelia, in the early twentieth century married Emilio Visconti, a gem setter. Their heir, Mirco Visconti, then founded the company today.

Mirco Visconti Anello in oro bianco a forma di catena con diamanti — Anello in oro bianco a forma di catena con diamanti

With the catalog, jewelry and a cardboard suitcase, after de Second world war Mirco Visconti began to be known in much of Northern Italy. The small classical company goldsmith family, in fact. Company that has begun to be appreciated and to grow. The Piedmont jeweler was also among the first merchants of Valencia to go to buy diamonds directly at the International market in Antwerp, and even the youngest among the founders of Valenza Goldsmiths. The road dynamism, in any case, has always remained true to the path of tradition. And it shows: the proposals are of classic jewelery, interpreted with the best materials and the jewelery expertise that you can be expected. Today to continue the work of the founder are the sons, Enrico and Cosetta, and grandchildren Luca and Michela. The story continues, in short, but always on the tracks tracks: and it is the hardest thing, in fact.

Anello in oro bianco con smeraldo di 20,7 carati e diamanti per 1,2 carati

Anello in oro bianco con rubino e diamanti

Anello in oro bianco con zaffiro e diamanti

Anello in oro bianco con diamanti e tre acquamarina

Orecchini in oro bianco con smeraldi taglio cuore e diamanti

Vittorio B., from Valenza to New York

Published on December 10, 2022

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Anello estensibile della collezione Fit For Life Jewels con diamanti e rubini del Mozambico

Vittorio B. That is Vittorio Bassan, an Italian jeweler born in the cradle of fine jewelry, Valenza Po, Piedmont, but who moved to New York. The jeweler grew up in a district where jewelery was the main activity: his mother, father and seven uncles created jewelery in the family workshop. However, he decided to take flight: he obtained a Master of Fine Arts in jewelry design and production, began an apprenticeship as a gemstone setter in the family business and began designing jewelry, handcrafting original and customized pieces .

Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, corallo e diamanti

Vittorio then moved to Los Angeles to explore the American luxury market and won over several clients. In 2013 he caught the attention of Van Cleef & Arpels. So he decided to work in the flagship store on Fifth Avenue in New York. An experience that also taught the designer the commercial aspects of the jeweler’s business and that prompted him to found his own brand, Vittorio B. The Italian designer launched his jewelry line Fit For Life Jewels in 2018, which uses its patented extendable jewelry system, with links and an internal spring in titanium or stainless steel mounted internally to obtain rings and bracelets that adapt to the size of the fingers and the wrist.

Ciondolo Belle Ciambelle in oro 14 carati, ametista e diamante

Orecchini a bottone della collezione Belle Ciambelle, in oro 14 carati, citrino e diamanti

Pendente della collezione Zodiaco in oro 14 carati, cristallo di rocca intagliato e diamanti

Anello estensibile della collezione Fit For Life Jewels con diamanti

Bracciale estensibile della collezione Fit For Life Jewels con acquamarina

Lenti 1963 blossoms with Bloom

Published on October 5, 2022

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Anello in oro bianco e diamanti della collezione Bloom

From a Maison that has been producing high-end jewelry for 60 years, Lenti Villasco has also become a brand that offers its own collections. The brand chosen to complement the traditional business is Lenti 1963. The novelty prompted the company from Valenza, traditionally very reserved, to the first communication campaign. At the center is the Bloom collection which, as you can imagine, includes a series of jewels inspired by flowers. White or pink gold and lots of brilliant or oval cut diamonds are the ingredients of the collection, which includes rings, earrings, necklace with pendant and bracelet.

Lenti 1963 creations are characterized by a recurring stylistic element: an idea of lightness and delicacy. To give life to Bloom, the 2022 flagship collection, we were inspired by the blossoming of flowers as a symbolic element to tell this new phase of the company.
Danilo and Giuliana Lenti, managing directors of Lenti Villasco

Collana con pendente in oro bianco e diamanti indossata

Next to the first collection presented to the general public Bloom, there are also Legàmi, Diva, Serpente, Senza Tempo and Colori, already available. For the launch, the Maison chose the voluptuous French model Lisa Louis Fratani, portrayed on video while reading The Portrait of Dorian Gray, by Oscar Wilde, but most of all she was wearing the jewels of Lenti 1963. The campaign was created by Simone Falcetta and Enrico Genevois for Attila & Co.

Girocollo Bloom in oro bianco e diamanti bianchi — Collana Bloom con pendente in oro bianco e diamanti

Orecchini in oro rosa e diamanti bianchi

A little color with Armiss

Published on September 20, 2022

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Mono-orecchino in oro 9 o 18 carati e smalto con topazio azzurro cielo taglio marquise

Armiss is an acronym of the name of the team that two years ago gave life to the brand: Arianna, Michele, Silvia and Stefania. Michele Elettro, with thirty years of experience as a goldsmith in Valenza (Italy), in 2004 founded his first atelier, Modellart, which worked on behalf of established jewelry brands. Silvia Raselli, on the other hand, has a professional experience with Damiani behind her and, before that, a diploma as a gemologist at Gia in New York. They are the two engines of the creative side of Armiss. The brand, born in the period of the pandemic, perhaps for this reason is proposed as a cheerful reaction to the gloomy atmosphere of that period.

Anello Infinito in oro rosa 18 carati con diamanti bianchi e smalto fucsia

Armiss’s jewels are of quality, in gold and diamonds, or semi-precious stones such as malachite, but also a touch of color thanks to the enamel inserts, which make the production of the young Maison suitable for forgetting the sadness and misunderstandings that accompany the life. A touch of vivacity that, without being excessive, can be in tune with the style of those who love to get out of the usual patterns.

Anello della collezione Cosmos in oro rosa 18 carati, smalto, onice bianco

Anello Gemino in oro bianco 18 carati con diamanti bianchi e smalto bianco e nero

Bracciale in oro 18 carati, diamanti, smalto, malachite

Orecchini double face in oro rosa e smalto azzurro e rosa

Orecchini in oro 18kt con diamanti brown e smalto quarzo rosa — Orecchini in oro 18 carati con smalto rosa e diamanti brown

Anello in oro giallo e diamante baguette

4D Gems with Il Diamante

Published on September 17, 2022

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The diamond seen in four dimensions. But the fourth dimension is not that of time: it is, instead, a type of patented embedding called, in fact, 4D. Not surprisingly, the idea comes from Maurizio Martone who was also the first teacher of micro-casing in Italy. But not only. Almost 30 years ago, together with his wife Roberta Bardon, who was joined by his son Andrea, Martone founded Il Diamante, a Maison in Valenza (Italy) which also works on behalf of third parties, as well as offering jewels with its own brand. The 4D setting method consists of a central stone, to which other side stones are set, with a result that multiplies the reflections of the gem in all angles.

Anello, bracciale e collier a forma di serpente in oro bianco e pavé di diamanti. Copyright: gioiellis.com

Always the inventiveness of Martone has led to the patent of a method for the personalization of jewels, also made on minimum thicknesses of gold and not replicable in casting, because the measures are very small and the variants linked to the writings set with diamonds are infinite. . For these innovations, and more, the brand has received the Piedmont award for artisan excellence. The company is also a member of the Mani Intelligenti Foundation, which enhances young lovers of goldsmith art, as well as boasting the RJC (Responsible Jewelery Council) certification, the most important in the sector: it measures the entire supply chain, from the mine to the sale to the consumer, considering business ethics, human rights, social and environmental benefits.

Anello in oro bianco e diamanti 4D. Accanto ai diamanti incassati al centro della banda di metallo ce ne sono altri a fianco

The decision, a couple of years ago, to offer jewels with its own brand, led Il Diamante also to the partnership with Rossella Brescia, dancer, TV presenter, radio host, actress and Italian dance teacher. The artist is now the brand’s brand ambassador.

The Diamond has a contemporary twist and, just like me, it is versatile. For this reason, even the jewels with a more refined design are perfect with any style.
Rossella Brescia

Rossella Brescia indossa gioielli Il Diamante

Orecchini in oro bianco e diamanti Eden Spring

Orecchini in oro bianco con diamanti e smeraldi

Bracciale tennis in oro bianco e diamanti 4D

The nuances of Mangiarotti

Published on August 18, 2022

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Mangiarotti, a jewelry manufacturer in Valenza Italy, which is doing great on the international market ♦

Little is known about the role of Roberto Mangiarotti. The company that bears his name, on the other hand, is well known in the world of jewelry. Mangiarotti is an established signature among the 350 companies of Valenza (Piedmont) that produce jewels. A part of its production, however, is on behalf of third parties, while a percentage of the jewels made is reserved for export, also for the Asian market, as evidenced by the presence of the Piedmontese brand at numerous trade fairs.

Collana in oro rosa con diamanti, topazi blu e turchesi

The company has now passed the milestone of 35 years since its foundation, which took place in 1987, and the “Mangiarotti jewel” has established itself as an object that makes stones, especially colored ones, a flag. As in the case of the Riviere collection, in which large amethysts keep company with gold and diamonds. The Amante set, on the other hand, focuses on jewels in white gold, Tahitian pearls, briolette-cut stones and white diamonds, while the opera line uses yellow gold, smoky quartz, green tourmaline, green amethyst, brown diamonds. In short, there is no lack of interesting combinations. In addition, for each set of jewelry, there are some variations, such as gold of a different color or the replacement of some stones.

Orecchini in oro rosa, diamanti, ametista verde e malachite

Bracciale con corallo, topazio e diamanti

The precious carats by Luca Carati

Published on July 22, 2022

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Anello oro bianco 18 carati con diamanti rotondi taglio brillante colore G purezza VVS

The collections by Luca Carati, Maison di Valenza, which continues the tradition of great craftsmanship jewelery ♦

In Valenza and around the jewelry is the queen: the area is teeming with companies able to make their mark in the world of jewelry. As Luca Carati, Italian jewelery company founded in 1988, as always by the initiative of a skilled artisan which is grew over the years and determined to build on his experience. Now the brand of Piedmont propose a jewelry that is born and ends entirely within the walls of the company. And what is capable to do the Maison you can see in the images of some of her jewelry.

Anello in oro rosa con elemento a forma di trifoglio e diamanti rotondi taglio brillante, colore G, purezza Vvs

Luca Carati is keen to stress his own stylistic identity, however, it lies in the tradition consisting of working gold, precious stones and delicate architecture capable of enhancing the colors of gemstones and metal shine. An example is the Plié collection, with a pendant that transforms into a ovoid shape that opens to reveal a three-dimensional flower. It is not simple to implement, but it demonstrates the desire to create an innovative object, preserving the beauty of a jewel.

Orecchini pendenti oro rosa 18 carati e diamanti rotondi taglio brillante colore G, purezza VVS

Orecchini a lobo con elementi trifoglio in oro rosa 18 carati con diamanti rotondi taglioc brillante colore G, purezza VVS e lapislazzulo

Anello in oro rosa 18 carati, corniole naturali taglio cabochon e diamante rotondo taglio brillante colore G, purezza VV

Anello con elemento trifoglio in oro rosa 18 carati, con diamanti rotondi taglio brillante colore G, purezza VVS e malachite

Collier della collezione Piuma, oro bianco e diamanti

Pendente art déco in oro bianco e diamanti

Valentina Callegher’s jewels

Published on April 22, 2022

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Anello con diamanti della collezione Lucciole

The classic jewels of Valentina Callegher – Digo Valenza: novelty in the tradition ♦ ︎

The jewelry of Valentina Callegher, founder and designer of the collections, are part of the jewelery school born and raised in Valenza. The production of jewelry is divided into two. On one side there is Callegher Gioielli, which works on behalf of third parties. On the other, there is Valentina Callegher – Digo Valenza, which offers collections with its own brand. The substance, however, does not change. The company is one of those that are famous for their ability to create jewelry with a high attention to product quality.

As the company explains, gold, precious stones, pearls and research into shapes, are designed according to a taste and a historical sensitivity typical of Made in Italy products.

Anelli della colelzione Swing in oro bianco con zaffiro, smeraldo, rubino e diamanti

And, as artisanal products, jewels are also to be considered as unique pieces, given the small differences that may exist between one another. And this despite the company also use new technologies.

Bracciale in oro bianco con diamanti e zaffiri taglio a goccia

Anello con diamanti della collezione Fireworks

Anello con diamanti e zaffiri della collezione Fireworks

Bracciale tennis in oro bianco e diamanti

Where Staurino flies

Published on April 12, 2022

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Anello in oro bianco con farfalle in diamanti e zaffiri. Le ali sono en tremblant, cioè leggermente mobili

The jewels of Staurino Fratelli, one of the best Maison of Valenza, with a tradition of two centuries ♦

Staurino Fratelli is one of the large jewelery companies in the magical district of Valenza. A story that began in the 1800s, when Natale Staurino opened his first workshop and started making jewelry. Art continued with his nephew Pietro. After the Second World War, in 1950, Paolo Staurino, son of Pietro, continued the family tradition, working for some years for some of the most famous goldsmiths of Valenza. Over time, Paolo Staurino has learned the most modern techniques to produce quality jewelry spending time in different seminars and learning different techniques. After a few years his younger brother, Luigi, also entered the world of jewelry as an expert designer and skilled goldsmith.

Anello flessibile in oro con sette libellule in pavé di diamanti

The jump took place in 1960, when Paolo and Luigi founded Staurino Fratelli, which specializes in handmade custom jewelry. A tradition carried on by Davide and Stefano Staurino (fourth generation of jewelers), which continues the family business without abandoning the level of quality achieved. The story continues. For example, with a series of jewels inspired by butterflies and dragonflies: a classic reinterpreted with imagination and great technique.

Yellow gold and diamonds butterfly earrings — Orecchini in oro giallo e diamanti

Orecchini in oro rosa con farfalle in pavé di diamanti

Orecchini in oro bianco, diamanti, malachite

Anello a forma di fiore con diamante con taglio antico al centro, zaffiri rosa, ametiste e tormaline

Orecchini in oro giallo incisi a mano e diamanti

New trend for Oro Trend

Published on December 20, 2021

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Orecchini in oro 18 carati, diamanti, topazio blu, onice

The new rings, bracelets and earrings with colored stones signed by OroTrend.

Maybe Aldo Bellotto and Sandro Ferraris, founders of Oro Trend in 1980, don’t would have imagined they would sold rings, bracelets and necklaces produced in Valenza in the most remote of the East boutiques. Maybe not. Instead it is exactly what happened: the quality of jewelry, combined with an all-Italian exuberance in the combinations of colors and the choice of volumes, has made the company a strong brand on the international market in a short time, also with the activity is performed for third parties, that is, to other jewelery companies.

Anello in oro 18 carati, diamanti, granato, madre perla

So much so that three years ago the company moved into a larger building, always in the Piedmont town. And to say that the name chosen for the company, Oro Trend, is not particularly evocative of italian tradition and craftsmanship. But what matters is the result. The style of the collections follows the classic models, with some workhorse, like at a twisted gold wire jewelry. There aren’t oddities goldsmith, but the craftsmanship combined with an instinctive ability in approaching the stones.

Orecchini in oro bianco 18 carati, diamanti, onice

Anello in oro bianco 18 carati, diamanti, zaffiri gialli

Bracciale in oro bianco 18 carati, diamanti, onice, corallo rosa

Anello in oro bianco 18 carati, diamanti, onice, corallo rosa

Collana in oro 18 carati, diamanti, pietra luna

Giloro’s first 40 years

Published on October 17, 2021

Rings/Showroom

Anello a forma di nastro arricciato in oro bianco e diamanti

The modern and imaginative creations of the Maison of Valenza Giloro ♦ ︎

One of the jewelery companies that shines in the goldsmith district of Valenza (Piedmont, Italy) is Giloro. It was founded in 1979, so in 2019 it turned 40, the age of maturity for a human being, of youth for a jewelry company. Giloro is the crasis of the first name of the founder, the entrepreneur Gilberto Preda, with the italian word oro (gold). But today the company is run by a couple, the designer Alessia Binarelli and Fulvio Peracchio. As the name of the Maison itself indicates, the jewels are made of gold, with a process that often transforms the metal into a surface that seems velvety.

Alongside the gold in its traditional colors, yellow, pink and white, Giloro does not neglect the liveliness of precious stones, alongside the classic diamonds. La Maison, thanks to a team young and “evolved in thought and artistic works that take shape in current, modern collections”, has a particular focus on trends in contemporary fashion: a role as a trendsetter. But without losing sight of the goal: to offer jewels that last even over time.

Pendente a forma di lettera C in oro rosa e diamanti

Pendente a forma di lettera A in oro bianco e diamanti

Orecchini in oro rosa, prasiolite e diamanti

Pendente a forma di corona in oro rosa, smeraldi e diamanti

The two worlds of Luvor

Published on October 8, 2021

Rings/Showroom/COLLANE

pendente della collezione Mandala in oro rosa, diamanti, smeraldo, rubini

Italian creativity combined with Indian industriousness: these are the foundations from which Luvor started, a company based in Valenza (Italy) founded in 2019 by the Indian Bharat Bhushan Jain, who is also sole director. The team that works to create high quality jewelry is also international. Francesco Cosentino head designer of Luvor was born in Calabria and has already dedicated himself to the creation of jewelry, as well as teaching art. Ginevra Pirotta, the CEO’s right-hand man, is from Milan and previously worked for Buccellati as well. Chainich Srichan aka Chain, on the other hand, was born in the Khon Kaen province, in northeastern Thailand, graduated in jewelry design and marketing, while Luvor’s head of sales and strategy, and Roberta Mazzochi was born in Milan, but speaks several languages.

Luvor’s jewels? According to the head designer, “what drives our creative team’s research is a strong link with tradition. The lines are decisive but delicate, the colors are classic but distinctive. This is our creative key “. A purpose that translates into elaborate, rich collections, with many precious and semi-precious stones, with jewels with sinuous curves and rich in precious stones, as in the Mandala collection, or in the Naif line.

Anello della collezione Mandala in oro rosa, diamanti, smeraldi, zaffiri

Anello della collezione Naif in oro rosa, diamanti, smeraldi

Anello della collezione Mandala in oro rosa, diamanti, smeraldo

Orecchini della collezione Naif in oro rosa

Pier Duca, classical intent

Published on August 11, 2021

Showroom/Rings

Anello con pietre preziose e diamanti della linea Passion

The jewels of one of the Maison of Valenza that are synonymous with quality jewelry: Pier Duca ♦

Just ten years ago Simone Annaratone has founded in Valenza Pier Duca. The company produces jewelry of the highest category, but like other area businesses, mostly sell them to other prestigious brands. And so you will hardly find in a boutique a jewel under the brand Pier Duca. Easily, however, you will find bracelets, the X or Y trademark earrings and necklaces, which are actually designed and built in the laboratory of Annaratone.

The design in 3D with CAD program on the computer screen is combined with traditional craft goldsmith techniques that are tipical of Valenza The jewelry is classic type, with great use of precious stones. The company is particularly devoted to tennis bracelets and whiskers éternelle, but “revisited in design and attention to detail, suitable for a demanding clientele.” The images confirm this vocation.

Anelli Intensity con diamanti, zaffiri e rubini

Bracciale tennis con diamanti bianchi e brown

C & C, accomplished revolution

Published on July 5, 2021

Showroom/Rings

Bracciale Colori d'Oriente in oro rosa e zaffiri rosa

C & C Gioielli continues on its way with collections that are an evolution of the goldsmith tradition of Valenza, such as Archetipe II, The Evolution ♦

Valenza vs rest of the world: it is not a game, but a long race. No doubt the Piedmont area is an inexhaustible source of talent and there are companies who can use them, as in the case of C&C Gioielli, which in 2015 has made the 15 years since the breakthrough. The mark, in fact, was refounded by Antonello Cocuzza with a radical process of its business model. Valenza has a goldsmith tradition, but it needs also of the ability to stay in step with the time from an industrial point of view. In a nutshell: craftsmanship translated on a scale capable of competing with other brands.

Anelli della collezione Onde in oro rosa e diamanti

But this to anyone who wants to wear jewel matters little. What he wants is a beautiful jewel, at a fair price. And speaking of fairness, it should be emphasized also the commitment of C&C Gioielli for the use of “conflict-free” stones, that is obtained with the respect of the ethical principles that agree to the Western world. An additional pleasure for the wearer. The style: classic. rose gold, white gold, diamonds. Some semi-precious stones, such as topaz, or nacre and rock crystal.

Orecchini della collezione Domino con diamanti e finitura opaca

Pendente Orecchini della collezione Domino in oro rosa con diamanti

Anello Colori d'Oriente in oro giallo e diamanti bianchi e brown — Anello Colori d’Oriente in oro giallo e diamanti bianchi e brown

anello oro bianco — Anello in oro bianco e diamante taglio marquise

Collezione Colori d'Oriente, anello in oro bianco, diamanti e smeraldi — Collezione Colori d’Oriente, anello in oro bianco, diamanti e smeraldi

Anelli della collezione Archetipe II, the Evolution. Oro bianco, diamanti e lapislazzulo, oro rosa e diamanti bianchi

Anelli della collezione Archetipe II, the Evolution. Oro rosa, diamanti e cacholong oro rosa e diamanti bianchi

The Silvio Ancora’s Class

Published on July 5, 2021

Showroom/Rings

Silvio Ancora’s jewelery are made in his goldsmith workshop in Valenza ♦ ︎

Since 1989 Silvio Ancora (the name is pronounced with the accent on “a”) works in his laboratory in Valenza. Do you know him? Difficult if you are not in the industry, if you do not work for some great brand that has had the opportunity to work with him, if you have not commissioned a custom jewel. Because Silvio Ancora’s peculiarity is to work again as a time, with methods and skills that are part of tradition and are taught on the field.

A fairly narrow field, in fact, because the jewels offered by the small Maison are of high-end, with the use of gold and precious stones or precious stones. The style is Italian, classic forms combined with some fancy flying, but without exceeding in extravagance. Here are some examples of his work.

Anello in oro bianco con pavé di diamanti e zaffiro blu

Anello in oro bianco, ametista, topazio, quarzo

Anello in oro ametista light e zaffiri rosa

Anello in oro giallo, rodolite, diamanti

Training courses for setters and goldsmiths with Damiani

Published on June 28, 2021

news

Learn (and work) gold and precious stones with Damiani. The proposal of the Piedmontese company called Damiani Academy is renewed. This is a training project, which aims to create vertical technical specializations in the field of goldsmith-craft production, thanks to a specific path aimed at training professionals to be included in the world of work. The goal is to identify the best technical and creative skills of the Italian market and offer them the unique opportunity to embark on a path of excellence at their goldsmith workshops in Valenza.

This initiative is part of the activities for the enhancement of Made in Italy and local craftsmanship excellence: Damiani is among the members of the Mani Intelligenti Foundation, an association that operates in the field of higher education with the aim of preparing future generations of employees to the jewelery sector, so as to continue to guarantee Valenza and the quality jewelery industry a leadership and a culture of excellence recognized all over the world.

In collaboration with Manpower, Damiani is looking for candidates for highly specialized courses, organized and financed by the goldsmith Maison, then offering the possibility of a subsequent insertion into the company. The training course will begin in September and will take place over five weeks (with a total of 200 hours of attendance), and includes both theoretical classroom training and practical activities at the Damiani factory. The training course consists of two modules:
The required figures are:
• Gemstone setters. It provides for the function and correct use of the tools essential to the profession of cashier, techniques for making cuts and blocking the stones, knowledge and execution of the most important cuts used, stone setting.

• Goldsmiths at the counter. It includes function and correct use of the tools indispensable to the goldsmith profession, goldsmith processing techniques0, creation of a jewel.

The required profile
The ideal trainee is strongly motivated to undertake a professional path aimed at job placement in the Italian cradle of goldsmith art as a setter or as a counter goldsmith. He has a keen interest in the sector and the ambition to build a career path in the art of jewelery starting from the acquisition of the artisan skills necessary in the specific production context, he has a passion for Made In Italy and high quality, he has good manual ability and preparation for carrying out tasks that involve great precision and attention to detail.
The candidate holds a diploma or certificate of professional qualification in the goldsmith or artistic field (for example, qualifications such as restorers or similar) and is determined to attend the Damiani Academy specialization course at the headquarters in Valenza (Alessandria). Admission to the course is subject to verification of the required requirements and the assessment that emerged during the selection process. The course is aimed at the unemployed, the headquarters are in Valenza.

L'ex spazio Expo Piemonte, ora di proprietà della famiglia Damiani — L’ex spazio Expo Piemonte, ora di proprietà della famiglia Damiani