Valenza - Page 2

New trend for Oro Trend

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The new rings, bracelets and earrings with colored stones signed by OroTrend.

Maybe Aldo Bellotto and Sandro Ferraris, founders of Oro Trend in 1980, don’t would have imagined they would sold rings, bracelets and necklaces produced in Valenza in the most remote of the East boutiques. Maybe not. Instead it is exactly what happened: the quality of jewelry, combined with an all-Italian exuberance in the combinations of colors and the choice of volumes, has made the company a strong brand on the international market in a short time, also with the activity is performed for third parties, that is, to other jewelery companies.

Anello in oro 18 carati, diamanti, granato, madre perla
Anello in oro 18 carati, diamanti, granato, madre perla
So much so that three years ago the company moved into a larger building, always in the Piedmont town. And to say that the name chosen for the company, Oro Trend, is not particularly evocative of italian tradition and craftsmanship. But what matters is the result. The style of the collections follows the classic models, with some workhorse, like at a twisted gold wire jewelry. There aren’t oddities goldsmith, but the craftsmanship combined with an instinctive ability in approaching the stones.

Orecchini in oro 18 carati, diamanti, topazio blu, onice
Orecchini in oro 18 carati, diamanti, topazio blu, onice
Orecchini in oro bianco 18 carati, diamanti, onice
Orecchini in oro bianco 18 carati, diamanti, onice
Anello in oro bianco 18 carati, diamanti, zaffiri gialli
Anello in oro bianco 18 carati, diamanti, zaffiri gialli
Bracciale in oro bianco 18 carati, diamanti, onice, corallo rosa
Bracciale in oro bianco 18 carati, diamanti, onice, corallo rosa
Anello in oro bianco 18 carati, diamanti, onice, corallo rosa
Anello in oro bianco 18 carati, diamanti, onice, corallo rosa

Collana in oro 18 carati, diamanti, pietra luna
Collana in oro 18 carati, diamanti, pietra luna







Giloro’s first 40 years

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The modern and imaginative creations of the Maison of Valenza Giloro ♦ ︎

One of the jewelery companies that shines in the goldsmith district of Valenza (Piedmont, Italy) is Giloro. It was founded in 1979, so in 2019 it turned 40, the age of maturity for a human being, of youth for a jewelry company. Giloro is the crasis of the first name of the founder, the entrepreneur Gilberto Preda, with the italian word oro (gold). But today the company is run by a couple, the designer Alessia Binarelli and Fulvio Peracchio. As the name of the Maison itself indicates, the jewels are made of gold, with a process that often transforms the metal into a surface that seems velvety.

Anello a forma di nastro arricciato in oro bianco e diamanti
Anello a forma di nastro arricciato in oro bianco e diamanti

Alongside the gold in its traditional colors, yellow, pink and white, Giloro does not neglect the liveliness of precious stones, alongside the classic diamonds. La Maison, thanks to a team young and “evolved in thought and artistic works that take shape in current, modern collections”, has a particular focus on trends in contemporary fashion: a role as a trendsetter. But without losing sight of the goal: to offer jewels that last even over time.

Anello in oro rosa, rubino e diamanti
Anello in oro rosa, rubino e diamanti
Pendente a forma di lettera C in oro rosa e diamanti
Pendente a forma di lettera C in oro rosa e diamanti
Pendente a forma di lettera A in oro bianco e diamanti
Pendente a forma di lettera A in oro bianco e diamanti
Orecchini in oro rosa, prasiolite e diamanti
Orecchini in oro rosa, prasiolite e diamanti
Pendente a forma di corona in oro rosa, smeraldi e diamanti
Pendente a forma di corona in oro rosa, smeraldi e diamanti
Pendente in oro rosa e diamanti
Pendente in oro rosa e diamanti

Anello in oro rosa e diamanti
Anello in oro rosa e diamanti







The two worlds of Luvor

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Italian creativity combined with Indian industriousness: these are the foundations from which Luvor started, a company based in Valenza (Italy) founded in 2019 by the Indian Bharat Bhushan Jain, who is also sole director. The team that works to create high quality jewelry is also international. Francesco Cosentino head designer of Luvor was born in Calabria and has already dedicated himself to the creation of jewelry, as well as teaching art. Ginevra Pirotta, the CEO’s right-hand man, is from Milan and previously worked for Buccellati as well. Chainich Srichan aka Chain, on the other hand, was born in the Khon Kaen province, in northeastern Thailand, graduated in jewelry design and marketing, while Luvor’s head of sales and strategy, and Roberta Mazzochi was born in Milan, but speaks several languages.

Pendente con diamanti e smeraldi
Pendente con diamanti e smeraldi

Luvor’s jewels? According to the head designer, “what drives our creative team’s research is a strong link with tradition. The lines are decisive but delicate, the colors are classic but distinctive. This is our creative key “. A purpose that translates into elaborate, rich collections, with many precious and semi-precious stones, with jewels with sinuous curves and rich in precious stones, as in the Mandala collection, or in the Naif line.
Anello della collezione Mandala in oro rosa, diamanti, smeraldi, zaffiri
Anello della collezione Mandala in oro rosa, diamanti, smeraldi, zaffiri

Anello della collezione Naif in oro rosa, diamanti, smeraldi
Anello della collezione Naif in oro rosa, diamanti, smeraldi
Anello della collezione Mandala in oro rosa, diamanti, smeraldo
Anello della collezione Mandala in oro rosa, diamanti, smeraldo
pendente della collezione Mandala in oro rosa, diamanti, smeraldo, rubini
pendente della collezione Mandala in oro rosa, diamanti, smeraldo, rubini

Orecchini della collezione Naif in oro rosa
Orecchini della collezione Naif in oro rosa







Pier Duca, classical intent

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The jewels of one of the Maison of Valenza that are synonymous with quality jewelry: Pier Duca ♦

Just ten years ago Simone Annaratone has founded in Valenza Pier Duca. The company produces jewelry of the highest category, but like other area businesses, mostly sell them to other prestigious brands. And so you will hardly find in a boutique a jewel under the brand Pier Duca. Easily, however, you will find bracelets, the X or Y trademark earrings and necklaces, which are actually designed and built in the laboratory of Annaratone.

Anello con pietre preziose e diamanti della linea Passion
Anello con pietre preziose e diamanti della linea Passion

The design in 3D with CAD program on the computer screen is combined with traditional craft goldsmith techniques that are tipical of Valenza The jewelry is classic type, with great use of precious stones. The company is particularly devoted to tennis bracelets and whiskers éternelle, but “revisited in design and attention to detail, suitable for a demanding clientele.” The images confirm this vocation.

Bracciali tennis con zaffiri e rubini
Bracciali tennis con zaffiri e rubini
Anello in oro bianco e diamanti gialli
Anello in oro bianco e diamanti gialli
Anelli Intensity con diamanti, zaffiri e rubini
Anelli Intensity con diamanti, zaffiri e rubini
Bracciale tennis con diamanti bianchi e brown
Bracciale tennis con diamanti bianchi e brown
Collane tennis della linea Dreams
Collane tennis della linea Dreams

Anelli della linea Intensity
Anelli della linea Intensity







Training courses for setters and goldsmiths with Damiani




Learn (and work) gold and precious stones with Damiani. The proposal of the Piedmontese company called Damiani Academy is renewed. This is a training project, which aims to create vertical technical specializations in the field of goldsmith-craft production, thanks to a specific path aimed at training professionals to be included in the world of work. The goal is to identify the best technical and creative skills of the Italian market and offer them the unique opportunity to embark on a path of excellence at their goldsmith workshops in Valenza.

Lavoro di incassatura
Lavoro di incassatura

This initiative is part of the activities for the enhancement of Made in Italy and local craftsmanship excellence: Damiani is among the members of the Mani Intelligenti Foundation, an association that operates in the field of higher education with the aim of preparing future generations of employees to the jewelery sector, so as to continue to guarantee Valenza and the quality jewelery industry a leadership and a culture of excellence recognized all over the world.

In collaboration with Manpower, Damiani is looking for candidates for highly specialized courses, organized and financed by the goldsmith Maison, then offering the possibility of a subsequent insertion into the company. The training course will begin in September and will take place over five weeks (with a total of 200 hours of attendance), and includes both theoretical classroom training and practical activities at the Damiani factory. The training course consists of two modules:
The required figures are:
• Gemstone setters. It provides for the function and correct use of the tools essential to the profession of cashier, techniques for making cuts and blocking the stones, knowledge and execution of the most important cuts used, stone setting.

• Goldsmiths at the counter. It includes function and correct use of the tools indispensable to the goldsmith profession, goldsmith processing techniques0, creation of a jewel.

Bracciale in oro rosa e diamanti
Bracciale in oro rosa e diamanti

The required profile
The ideal trainee is strongly motivated to undertake a professional path aimed at job placement in the Italian cradle of goldsmith art as a setter or as a counter goldsmith. He has a keen interest in the sector and the ambition to build a career path in the art of jewelery starting from the acquisition of the artisan skills necessary in the specific production context, he has a passion for Made In Italy and high quality, he has good manual ability and preparation for carrying out tasks that involve great precision and attention to detail.
The candidate holds a diploma or certificate of professional qualification in the goldsmith or artistic field (for example, qualifications such as restorers or similar) and is determined to attend the Damiani Academy specialization course at the headquarters in Valenza (Alessandria). Admission to the course is subject to verification of the required requirements and the assessment that emerged during the selection process. The course is aimed at the unemployed, the headquarters are in Valenza.

L'ex spazio Expo Piemonte, ora di proprietà della famiglia Damiani
L’ex spazio Expo Piemonte, ora di proprietà della famiglia Damiani







Ilaria Icardi’s golden roots

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From Valenza to Milan, to London and beyond. Ilaria Icardi began her career designing women’s clothing in Milan. But it wasn’t her origin from a professional point of view. Ilaria Icardi, in fact, is the daughter of the founder of Emmeti, Umberto Icardi, a goldsmith company that has worked on behalf of third parties for leading clients, such as Tiffany. Instead, after having worked for a while in the family business, she decided to change her life. In Milan she studied fashion design and after she worked as designer women’s clothes with companies such as Tom Ford and Stefano Pilati, Céline with Phoebe Philo. Since 2013 she has also been design director of Victoria Beckham.

Anello in oro giallo con lapislazzulo
Anello in oro giallo con lapislazzulo

But, after 25 years, the novelty is that she too has begun to design jewels with her own name, making use of the experience gained in the family. Her brother Lorenzo is a partner and works in Valenza, also because she continues to live in London. Each piece, in fact, is designed by Ilaria in London and handmade in Italy. The jewels testify to the many experiences accumulated: seventies design, family memories, inspirations gained in many trips, a pendant in the shape of an astronaut. Lots of 18-karat gold, with some diamonds and unusual stones, such as diopside. In short, the roots have given birth to a new shoot.
Anello in oro giallo con diamante
Anello in oro giallo con diamante

Catena in oro giallo con diopside
Catena in oro giallo con diopside

ciondolo spaceman oro giallo massiccio 18 carati
Ciondolo Spaceman in oro giallo massiccio 18 carati







The jewels of the mythical Ofir




Valenza-Paris and back. The story of Alberto Vaccari and his company, Ofir, began in the 1950s on the road that leads to the French capital and the jewelery district in Piedmont. The jeweler, after having learned the most refined techniques of high jewelery, which were the daily bread of the Maisons of Place Vendôme, returned home to put into practice what he had learned. The fruit of his initiative was the foundation of Alberto Vaccari & C. Ofir, instead, was born in 1989, with the collaboration of his son Manuel, a competent gemologist.

Spilla in oro bianco, diamanti bianchi, diamanti neri, diamante giallo, onice, perla di Tahiti
Spilla in oro bianco, diamanti bianchi, diamanti neri, diamante giallo, onice, perla di Tahiti

More curious is the choice of the name of the company, Ofir. The word, in fact, is a biblical quote. Ofir was a port or region famous for its wealth: King Solomon received a shipment of gold, silver, sandalwood, precious stones, ivory, monkeys and peacocks from Ophir every three years. Apart from the monkeys and, perhaps, the peacocks, the idea of ​​evoking a mythical place where gold is abundant, was successful and Ofir is able to produce and offer high quality jewelry.
Spilla in oro bianco e giallo, con diamanti bianchi, corallo, occhio di falco (quarzo) e rubino
Spilla in oro bianco e giallo, con diamanti bianchi, corallo, occhio di falco (quarzo) e rubino

Orecchini in oro rosa con pietra luna, diamanti neri
Orecchini in oro rosa con pietra luna, diamanti neri
Orecchini in oro rosa con diamanti bianchi e neri
Orecchini in oro rosa con diamanti bianchi e neri
Collana con pendente in oro rosa, diamanti bianchi e neri con brunitura
Collana con pendente in oro rosa, diamanti bianchi e neri con brunitura
Anello in oro rosa con una antica moneta romana che raffigura l'imperatore Traiano
Anello in oro rosa con una antica moneta romana che raffigura l’imperatore Traiano

Anello in oro bianco con diamanti neri, pietra luna nera
Anello in oro bianco con diamanti neri, pietra luna nera







Monile, the Italian way to platinum

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Why use white gold, which turns yellow after a few years and must be rhodium-plated again, when you can opt for platinum? Aldo Arata, jeweler of the Valenza district, thought that this idea should be explored. And years ago he formed a collaboration with the Polytechnic of Turin. Result: a platinum with a hardness higher than white gold, marketed with Monile’s Everlasting collection. The brand (in Italian the word monile is synonymous with jewel) produces platinum jewels more resistant to scratches and characterized by a brightness destined to last over time. This method mainly produces rings, but also earrings and necklaces.

Solitario, platino e diamante
Solitario, platino e diamante

It all began in 1966 in the small Piedmontese town. The company was founded with the name Arata Fratelli. The founder, Aldo Arata, a goldsmith who had worked as an apprentice to Carlo Barberis, had dealt, among other things, with platinum jewelry. Instead, the Monile brand, specialized in platinum processing, dates back to 1977. The company, which in a series of corporate changes is now called Jewels of Italy and controls the Monile brand, also produces jewelry for third parties. He collaborated with De Beers, Rapaport, Lazare Kaplan. The use of platinum is also the result of refined technological research: metal is more difficult to work with than gold. But it has many advantages: it does not change color, it does not scratch, it is hypoallergenic. So much so that it is also used for some surgical and dental instruments.
Set di collier e orecchini in platino, oro e diamanti
Set di collier e orecchini in platino, oro e diamanti

In telling the story of Monile it is necessary, however, to remember a tragic aspect: on 11 September 2001, after having formed a contract with a multinational, his representatives die on the plane bound for the Pentagon hijacked by terrorists. A crisis that has had profound repercussions on the company, which however is still active.

Orecchini Simple LIght in platino e diamanti
Orecchini Simple LIght in platino e diamanti
Fedi in platino e diamanti
Fedi in platino e diamanti
Anello a banda larga in platino, oro e diamanti di Monile
Anello a banda larga in platino, oro e diamanti di Monile
Anelli in platino, oro e pavé di diamanti
Anelli in platino, oro e pavé di diamanti

Anello in platino, oro 18 carati e diamanti
Anello in platino, oro 18 carati e diamanti







Megazzini, an Italian jewel in the White House

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Apprentice, craftsman, entrepreneur, jeweler: how many stories of small Italian Maison resemble this. Few, however, can boast of having made the first lady of the United States wear their own creation. But this is exactly what Megazzini managed, who years ago saw a pearl necklace from the Piedmontese company worn by Nancy Reagan, wife of Ronald, the fortieth US president. Megazzini, in fact, is a historic company in the Valenza district and sells many of its jewels on the American market.

Sautoir di perle con chiusura in oro bianco e diamanti
Sautoir di perle con chiusura in oro bianco e diamanti

The history of the jewelry company begins with Alfredo Megazzini, who passed away in 2002, who after the Second World War, in 1947, decided to open his own workshop after having worked as an apprentice in another local company. The Megazzini brand immediately made itself known in particular for the production of chevalier rings. From this specialization comes the idea of ​​the company logo in an octagonal shape. Run together with Alfredo’s wife, Piera Scagliotti, the company has specialized on several fronts, such as that of pearl necklaces closures. In the mid-eighties, Massimo Megazzini, son of the founder, started marketing jewels with his own brand on the foreign market. Pearls and clasps still remain the strength of the company, alongside pieces of high jewelery.
Anello in oro giallo con diamanti e zaffiri
Anello in oro giallo con diamanti e zaffiri

Anello trilogy con diamante da 1 carato
Anello trilogy con diamante da 1 carato
Anello in oro rosa e diamanti
Anello in oro rosa e diamanti
Orecchini con perle rosa e diamanti
Orecchini con perle rosa e diamanti
Anello in oro bianco, diamanti e perle di Tahiti e Cina
Anello in oro bianco, diamanti e perle di Tahiti e Cina

Anello in oro bianco e rosa con perla chocolate
Anello in oro bianco e rosa con perla chocolate







In the tradition with Fabio Neri

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The reassuring tradition of Fabio Neri: jewelry made in Valenza, 18k gold and gemstones.

Between Pontedera (Pisa) and Valenza (Alessandria), there are 292 km. But in these places there is also the activity of the brand Fabio Neri jewels, that began in 1975 and still continues with some success. The key lies in choosing the style, materials, quality and, not least, the price: nothing too for what it offers, as you can read in the captions accompanying some image sample of the work of this small longtime Maison . The Valencian craftsmen are the ones who know how to package the pavé, embed stones in gold, melting and shaping the absolute safety jewelry.

Anelli con diamanti neri e bianchi
Anelli con diamanti neri e bianchi

The 18 carat gold, precious stones and reassuring forms of the collections make up the rest. Each jewel is engraved with the trademark which is a kind of guarantee on the choice of stones and on finishing work. The company emphasizes this very point, given the high gem quality diamonds (color G), colored stones and cultured pearls. Diamonds, if any, are in brilliant cut. Everything as it should be. Lavinia Andorno

Anelli con rubini, zaffiri e smeraldi
Anelli con rubini, zaffiri e smeraldi
Orecchini con rubini
Orecchini con rubini
Anello in oro bianco, diamanti e smeraldo taglio marquise
Anello in oro bianco, diamanti e smeraldo taglio marquise
Anello in oro bianco, diamanti, zaffiti
Anello in oro bianco, diamanti, zaffiti
Pendente in oro bianco, diamanti e rubino a forma di cuore
Pendente in oro bianco, diamanti e rubino a forma di cuore







Lunati among stars and flowers

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A long history under the stars: over 80 years have passed since Lunati was founded, a company from Valenza (Italy) that today offers, among others, the Starlight collection. Stars, in fact, which not only during holidays shine on the wrist, ears or fingers of the wearer. The Starlight collection offers five-pointed stars paved with diamonds and precious stones alongside other lines with an equally traditional subject, such as flowers. But also unique pieces of high jewelery and, for those who request it, bespoke jewelery.

Orecchini con diamanti e zaffiri
Orecchini con diamanti e zaffiri

The activity of this company in the Piedmontese district of jewelry, has begun in 1937 on the initiative of Piero Lunati, together with his brother Giulio. Over the years the company has grown thanks to the ability to combine the production of unique pieces with jewelry that is always in step with the times. In the mid-eighties, Giulio’s son, Giovanni Luca Lunati, took over the leadership of the company. But the way of working has not changed, starting with the choice of precious stones to be used and the care in the creation of jewels.
Bracciale con fiore in oro bianco, rubino, tsavoriti e zaffiri rosa
Bracciale con fiore in oro bianco, rubino, tsavoriti e zaffiri rosa

Anello con zaffiri, diamanti e tsavoriti
Anello con zaffiri, diamanti e tsavoriti

Orecchini con cuori in diamanti e zaffiri
Orecchini con cuori in diamanti e zaffiri

Anello Spring con rubini
Anello Spring con rubini

Anello Doplhin in oro bianco, calcedonio, agata bianca, diamanti, perla
Anello Doplhin in oro bianco, calcedonio, agata bianca, diamanti, perla

Ciondolo a forma di pupazzo di neve in oro bianco, calcedonio e diamanti
Ciondolo a forma di pupazzo di neve in oro bianco, calcedonio e diamanti
Orecchini con diamanti e rubini
Orecchini con diamanti e rubini

Anello in oro bianco, oro giallo, corallo, tsavoriti, diamanti
Anello in oro bianco, oro giallo, corallo, tsavoriti, diamanti







The ties of Lenti & Villasco

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Question: what is the jewel that every woman carries with it every day, from morning to evening and not from which it would never be separated? Simple: it’s the smartphone. In many cases it costs like a jewel and has become the indispensable complement for everyday life. It is also a design object to show, especially if it is the latest expensive model. Starting from this brilliant consideration, the Maison of Valenza Lenti & Villasco has created the Legàmi (the word means ties/links) collection. After all, the smartphone allows you to keep voice and social contact with friends, relatives, and work colleagues. Therefore, it serves to maintain links with one’s world.

Gioielli della collezione Legàmi indossati
Gioielli della collezione Legàmi indossati

And which jewel can best represent this link between smartphones and luxury? Equally simple: the model of a soft chain, the succession of rings that symbolizes solid bonds. In this case they are also precious, since the jewels are in gold with a diamond border. As for the smartphone, depicted in the images together with the jewels of the collection, also earrings, necklaces and rings by Lenti & Villasco are transformed into an indispensable complement.

Collana e orecchini della collezione Legàmi
Collana e orecchini della collezione Legàmi
Gioielli della collezione Legàmi di Lenti & Villasco indossati
Gioielli della collezione Legàmi di Lenti & Villasco indossati
Gioielli della collezione Legàmi
Gioielli della collezione Legàmi
Orecchini  in oro giallo e diamanti
Orecchini in oro giallo e diamanti
Orecchini  in oro giallo e diamanti
Orecchini in oro giallo e diamanti







Gilberto Cassola without borders




Now that it has also arrived on the platform of an international marketplace that sells via the web, Gilberto Cassola, a historic company from Valenza, certainly has better visibility abroad. The brand specializes in refined goldsmith work aimed in particular at the US market (where it sells almost 50% of its jewels), in addition to the European one. The company was founded in 1965 by Gilberto Cassola together with his partner Luciano Provera (Cassola & Provera was the name until 1982). Like many other artisan workshops in the area, Cassola has long carried out work on behalf of third parties, even for large Maison such as Van Cliff & Arpels and Cartier. In particular, among the specialties of the company there are jewels with diamond pavé.

Anello in oro con diamanti baguette
Anello in oro con diamanti baguette

Gilberto Cassola personally took care of designing models and managing the company: the classic handyman entrepreneur. The two partners split in 1982 and, in the 1990s, with the entry into the company of their son Graziano Cassola, the decision to produce jewelry with their own brand also came.
Pendente in oro rosa, rubini e diamanti
Pendente in oro rosa, rubini e diamanti

Anello con acquamarina ovale e diamanti
Anello con acquamarina ovale e diamanti
Anello con pavé di diamanti neri e ametista
Anello con pavé di diamanti neri e ametista
Anello in oro rosa, smalto rosso e diamanti
Anello in oro rosa, smalto rosso e diamanti
Anello in oro bianco, smalto blu e diamanti
Anello in oro bianco, smalto blu e diamanti

Anello con charm a cuore con pavé di zaffiri
Anello con charm a cuore con pavé di zaffiri







The second life of Annaratone




From the ancient goldsmith tradition to gems created in the laboratory. Annaratone Jewelry is a company from Valenza (Piedmont, Italy) founded in 2014. But it has its roots in the initiative of Marco Giuseppe Vincenzo Annaratone, who created their own company in 1974. Annarratone was one of the famous workshops for processing, in particular of necklaces, but also of custom-made objects for third parties. Among the many, a gold family tree based on amethystes produced for an oriental monarch. The new life began, however, six years ago with the entry into the company of Elisa Annaratone, who took over from her father, and flanked by her husband and partner Arturo Bonaventi. The designer and the manager.

Annaratone, anello della collezione Portofino
Annaratone, anello della collezione Portofino

In 2019, a third partner was added, Oscar Narratone. Annaratone deals almost exclusively with the design and production of gold, silver or platinum wire jewels, of its own creation or on specific commission. But the company also produces collections with its own brand, such as those inspired by some Italian locations, such as Villa D’Este, Spiaggia Rosa, Grotta Azzurra, Portofino and Bellagio. The novelty, compared to many other Maison of the Piedmontese goldsmith district, is the use of synthetic stones, that is, created in the laboratory, next to gold. They are of high quality and therefore, not distinguishable by eye from natural ones. The choice is also dictated by ethical and environmental sustainability reasons.
Anello della collezione Villa d'Este
Anello della collezione Villa d’Este

Orecchini della collezione Portofino
Orecchini della collezione Portofino
Collier anello della collezione Portofino
Collier anello della collezione Portofino

Collana della collezione Villa d'Este
Collana della collezione Villa d’Este







Verdi’s Swing

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What would Giuseppe Verdi have said about swing? Perhaps the famous Italian opera composer would have been perplexed. The namesake founder of Verdi Gioielli, Maison in Valenza, on the other hand, can only be satisfied: Swing, in fact, is the name of the collection that is currently among the ones that shines the most in the sky of the Piedmontese company. Swing, in fact, is a word connected to rhythm and, therefore, to the musical environment, such as the one frequented by Giuseppe Verdi (the other, the composer). Furthermore, swing music is linked to the jazz genre and thus fits in well with the vaguely retro artistic motifs of the collection.

Bracciale della collezione Swing
Bracciale della collezione Swing

The jewels of the Swing collection are made of white gold and diamonds but, above all, they have a soft and elaborate style, which seems to come directly from certain decorations of the first half of the last century. Stylized flowers and butterflies, but also volumes reminiscent of a ballerina, as in the case of the necklace, alternate with geometric motifs for large bracelets, rings and earrings.
Bracciale della collezione Swing
Bracciale della collezione Swing

Orecchini della collezione Swing
Orecchini della collezione Swing
Anello della collezione Swing
Anello della collezione Swing
Anello in oro bianco e diamanti
Anello in oro bianco e diamanti
Bracciali di Verdi Gioielli
Bracciali di Verdi Gioielli

Collana con pendente in oro bianco e diamanti
Collana con pendente in oro bianco e diamanti







The Millerighe by Valentina Callegher

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What’s new following a change need a lot of space to be written. In the case of the Valentina Callegher brand, they can be summarized in Millerighe. This is the name of the most innovative collection proposed by Maison Di.Go, which five years ago evolved using the name of its designer. The Millerighe collection uses, as the name indicates, a series of side by side lines, which make up soft surfaces on which diamonds with different cuts are placed: round, heart, pear, oval …

Anelli Millerighe in oro nero e diamanti
Anelli Millerighe in oro nero e diamanti

The collection is inspired by the gold jewelry of the seventies, but with a current interpretation. It is light and very easy to wear. And it is also, as we have mentioned, one of the major innovations of the new course of the company decided in 2015. However, the company’s business is mainly on behalf of third parties.
Anelli Millerighe in oro rosa  e diamanti
Anelli Millerighe in oro rosa e diamanti

Di.Go has a longer history: it was founded in Valenza in 1976 by Roberto Zavanone and Flaviano Callegher, who took over the entire company in 2006. Starting as a simple setter, Callegher has become the entrepreneur of a successful company. He is also a talented self-taught person, capable of filing patent applications, such as the one for a system of expandable rings and a type of “beaten” processing that has become a characteristic of the company.
Orecchini in oro rosa e diamanti
Orecchini in oro rosa e diamanti

Anelli in oro rosa e diamanti
Anelli in oro rosa e diamanti

Bracciale in oro rosa e diamanti
Bracciale in oro rosa e diamanti







Crieri, tennis wide-ranging




Since its birth (which took place in 2005 thanks to Alessandro Saracino and Cristiano Annaratone) the Crieri brand has become a specialist in tennis bracelets on the jewelery market (see Tennis bracelets, story of a match). The company, among other things, is also strong with a registered patent. The Valencian brand specializing in diamond-based jewelry, however, has decided to take the field to play a game without barriers. The tennis genre, in short, expands to jewels such as cross-shaped pendants, which are flanked by bracelets and necklaces with the typical succession of diamonds that characterize the tennis model. Not only that: here are rings and earrings that, without abandoning the style of the Maison, broaden the horizon.

Bracciale tennis in oro brunito e diamanti neri taglio brillante
Bracciale tennis in oro brunito e diamanti neri taglio brillante

There are, then, pieces that stand out, such as the necklace of brilliant-cut white diamonds mounted on white gold, or the wide bracelet that, instead, uses yellow gold. Speaking of colors: the diamonds used are not always white. Yellow, black or brown stones appear on some collections. An example of Crieri’s production is the Musa collection, which includes tennis bracelets, but also trinity or rievière rings, bracelets and traditional earrings in white gold and diamonds.
Bracciale tennis in oro rosa e diamanti neri
Bracciale tennis in oro rosa e diamanti neri

Anello Eternelle  in oro bianco e diamanti
Anello Eternelle in oro bianco e diamanti

Anello Rivière  in oro bianco e diamanti
Anello Rivière in oro bianco e diamanti
Choker in oro rosa e rubini
Choker in oro rosa e rubini

Pendente in oro rosa e rubini
Pendente in oro rosa e rubini

Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti







Nuba, a bracelet for Valenza




Bijoux to support the jewelry factories in Valenza (Italy) brought to their knees by the covid emergency. It is not a charity, but a project that gives work to the artisans of the jewelry district. The idea is by Milena Bernocco, director of the Different Class jewelers, with the Nuba bracelets project. It is a small bracelet, with the seal of the Valencian craftsmen famous all over the world for their unique jewels.

Bracciali Nuba
Bracciali Nuba

The bracelet is available at a cost of 89 euros in three variants: with a customizable silver plate, yellow gold plated and rose gold plated. The cords are in different colors and all handmade. You can add a 0.01 carat precious stone (with the addition of 49 euros) to choose from glitter, blue sapphire, pink sapphire and ruby.
Bracciali Nuba, indossati
Bracciali Nuba, indossati







Amazing Maccarini




The goldsmith tradition, with some unusual combination, of Maccarini Piero from Valenza ♦ ︎
It seems like a story of other times: Maccarini Piero, a goldsmith company in Valenza, is still a lab where jewelry is produced like many years ago. The small Maison was founded in 1966 by Piero Maccarini, a goldsmith born in Valenza in 1938, jewelery designer and skilled craftsman. He led the company until 2001, remaining as a consultant when he left to his son Massimo, who was also born in the small Piedmont city, but in 1969. He now heads the company.

Maccarini Piero, anello con coralli e  opale
Maccarini Piero, anello con coralli e opale

The acknowledged feature of the company has the ability to combine differently three colors, the classic ones of the precious stones: red, green and blue. Since 1970, jewelery collections have been associated with sapphires, rubies and emeralds. In the early 1990s, the brand started designing white, yellow and pink gold creations, then using white, black and brown diamonds, including other semi-precious stones. But, curiously, Maccarini Piero also proposes jewelery with coral, usually a material reserved for jewelers in southern Italy. Red or white coral is matched with stones like diamonds or garnets, or with the opal, with a really unusual contrast. Lavinia Andorno

Anello con coralli, opale, diamanti neri
Anello con coralli, opale, diamanti neri
Anello tutti i frutti
Anello tutti i frutti
Bracciale in oro con coralli rossi e rosa
Bracciale in oro con coralli rossi e rosa
Bracciale con coralli rossi, bianchi e rosa, e pietre
Bracciale con coralli rossi, bianchi e rosa, e pietre
orecchini con coralli e diamanti
Orecchini con coralli e diamanti

Pendenti in oro bianco con pavé di diamanti, smeraldo, zaffiro e rubino
Pendenti in oro bianco con pavé di diamanti, smeraldo, zaffiro e rubino







The new frontiers of Piero Milano

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Piero Milano and Luigi Benzi are the founders of one of the best known also abroad jewels company in Valenza (Piedmont). Piero Milano is a well-established and appreciated brand, which appears punctually in the trade fairs dedicated to jewelery, as recently in VicenzaOro January and Inhorgenta. It is a rather traditional type of jewelry, based on gold, diamonds, precious and semiprecious stones: materials transformed into jewels that can be appreciated both by an audience with refined tastes, and by women who are at first experience with important jewelery.

Piero Milano, alta gioielleria, orecchini Flower con diamanti e zaffiri
Piero Milano, alta gioielleria, orecchini Flower con diamanti e zaffiri

As in the case of the Capri collection, which combines pink gold and small ornament diamonds with the fiery red color of coral or green malachite. In addition, Piero Milano, in addition to offering fine jewelry, also makes room for pieces of high jewelery, such as earrings and bracelet from the Flowers collection with diamonds and sapphires of different shades.
Bracciale Flower con diamanti e zaffiri
Bracciale Flower con diamanti e zaffiri

Orecchini della collezione Aria, in oro bianco e diamanti
Orecchini della collezione Aria, in oro bianco e diamanti

Orecchini della collezione Capri, in oro rosa, corallo e diamanti
Orecchini della collezione Capri, in oro rosa, corallo e diamanti
Collana della collezione Capri, in oro rosa, corallo e diamanti
Collana della collezione Capri, in oro rosa, corallo e diamanti
Anello della collezione Capri, in oro rosa, corallo e diamanti
Anello della collezione Capri, in oro rosa, corallo e diamanti
Orecchini della collezione Light, in oro bianco e diamanti
Orecchini della collezione Light, in oro bianco e diamanti
Collana con pendente di topazio London Blue
Collana con pendente di topazio London Blue

Orecchini con praseolite e diamanti
Orecchini con praseolite e diamanti