Eva, the name of the first woman and also that of the first collection by Salvini, a brand of the Damiani group, which radically deviates from the classic style of the Maison. A turning point that is now two years old, when Salvini’s jewels, considered a classic for occasions such as ceremonies, anniversaries, gifts, weddings and engagements, were the subject of radical care, with the aim of rejuvenating the brand’s image. Jewels represented together with young girls, with colorful, very trendy clothes. The Eva collection summarizes the turning point. Starting from the design, which adopts the classic shape of the serpent in a modern key, one of the jewelery’s favorite animals for its biblical and sinful, seductive ancestry.
The tempting serpent worn could, at least symbolically, become an equally seductive jewel. Jewelery for young people, but equally attentive to quality, as is the tradition of the brand. They are made in the three classic colors of gold (yellow, white or pink), with or without pavé diamonds. Not only. New are the red surfaces, made of hybrid ceramic, a material with an intense chromatic effect. Red is used on the internal surfaces of closed or open rings, soft or rigid bracelets, necklaces with pendants and hoop earrings.
Salvini is reborn younger
Companies spend a lot of time and money to define and monitor the audience, that is, the possible customers, the reference, the target. And sometimes they even make an effort to change it. This is the case of Salvini, a brand of the Damiani Group, which returns with a rejuvenated face. This is not a facelift, but a change of direction. Salvini, in fact, is a jewelry brand closely linked to gifts for anniversaries, ceremonies, special events. The Maison’s jewels, of course, are not only suitable for these occasions, but the association between special events and jewels in white gold and diamonds, such as Salvini’s, has always been fairly automatic.
This is why the Damiani group has decided on a change. Now Salvini wants to be associated with a younger, cooler, more dynamic audience. The rebranding is underlined with an advertising campaign, called Soul Sisters, which portrays the prototype of the contemporary woman, more linked to fashion, activity, initiative, between bright and warm colors. Shades that are found in the packaging, from cases to sales tools, up to the color in the points of sale. And the jewels? The new Salvini debuts with new collections, but without abandoning a rather classic style.
How to wear just one earring
The single earrings, that is, earrings that are worn one at a time. But when can you wear just one earrings? Here are the rules to follow ♦
Large and showy, in burnished brass, gold-plated and with extravagant shapes: they are the earrings that you wear alone. After ear cuffs, ear climbers and asymmetric studs, here’s the idea of wearing different earrings, one or the other. Or, sometimes, just one, and it also combines other trends. But there are also those who suggest to wear cascades of diamonds and platinum from a single lobe, to give a modern touch to high-end jewelry. And if the costs rise with exaggerated dimensions, the solution can be to find a friend with whom to share the shopping. In short, the single chandelier is beautiful especially when you have the same tastes. Here’s how to choose them.
Rule number 1. A tiny mono earring has no reason to exist. Nobody will notice a small ring or a gold button. Above all nobody will notice that the other ear wears nothing.
Rule number 2. A large, showy, shimmering mono earring does not go unnoticed. But with all sincerity, are you sure it’s a good idea to draw attention to your ears? If you have some defect, do not overdo it: in this case it is better to wear normal earrings that are not too evident.
Rule number 3. Before wearing a large earring pay attention to the weight: it must not become annoying for the lobe: it could also cause skin irritation.
Rule number 4. A earring alone not only must have a generous size, but also has an original shape. If you want to wear only one earring, in short, better not to limit yourself to the classic gold ring.
Rule number 5. Choose the earring that best fits the shape of your face. If you have an oval and thin face, it is better not to overdo it with a long and hanging earring, which accentuates this characteristic. If, on the other hand, your face is rounder in shape, a long, hanging earring will serve to streamline the volume. Alessia Mongrando
Damiani in Rome with La Rinascente
Damiani continues its expansion policy. The new stop is in the La Rinascente store in via del Tritone, Rome, a few steps from the Trevi Fountain and the Spanish Steps. Objective: to increase the visibility of its brands by opening in prestigious places with high traffic and to strengthen the partnership with the historic Italian chain of department stores. In fact, since 2020 the Group has been a category partner at La Rinascente in Milan and in 2021 it inaugurated the Salvini and Damiani corners in the Florence store. Now it is the turn of Rome, with the opening of the Salvini corner in Piazza Fiume, to which is added the new space dedicated to Damiani.
The corner is composed by three display islands and occupies a prominent position alongside other names in luxury. The creations of the Maison are offered within the spaces of the department store: from D.Icon to Belle Epoque, without forgetting Margherita and Mimosa, the solitaire Minou and the bridal collection.
Salvini’s Magic for February 14th
What is love, if not magic? Nobody knows how the spark fires, nobody has discovered when passion ignites and nobody can predict the effect of an encounter before it happens. Maybe it’s really Cupid’s magic. But also a jewel can contribute to making a relationship, an appointment or the party dedicated to lovers, Valentine’s Day, magical. Precisely for this reason Salvini, a brand of the Damiani group, proposes the Magia collection for February 14 (but not only).
The collection of the Milanese brand focuses on special diamond cuts. With Magia, in fact, Salvini offers jewels with a strong identity in which the protagonists are shaped stones such as emerald-cut diamonds (formed by three baguette-cut stones), and heart-shaped (formed by teardrop-cut gems). Necklaces, rings, necklaces, bracelets and earrings are made of white gold, according to the style of the house. In jewelry a central stone is surrounded by small round cut diamonds, which increase the brightness.
Damiani and Salvini at La Rinascente in Florence
Damiani and Salvini‘s jewels have also landed at the Rinascente in Florence. The luxury brand store is located in the central Piazza della Repubblica and has recently been renovated. The objective of the Damiani Group is to increase the visibility of its brands, with a presence in prestigious and busy places so as to get closer and closer to jewelry lovers. Furthermore, the agreement with la Rinascente strengthens the partnership with the historic Italian chain of department stores. Last year Damiani became Category Partner of Rinascente in Milan, the most important store in Italy, for the distribution of high-end jewelry and watches.
The latest Segni (signs) by Salvini. Because life is made up of actions, but first of all by signs. From the time the clock indicates when your sleep is interrupted in the morning, to every letter of the alphabet, and even what we listen to on the radio or watch on Instagram: a sign, in fact, is anything that communicates a meaning, but which is not the sign itself. The meaning can be intentional, like a spoken word with a specific meaning, but also unintentional, like a symptom, which is a sign of a particular medical condition. Signs can communicate through any sense, visual, auditory, tactile, olfactory, or gustatory. And, here we come to the point, they can also communicate feelings.
A jewel, in effect, “speaks” to others indicating the body of the wearer, but also a social status, or an emotional bond. The Segni collection by Salvini (brand of the Damiani group), is proposed again two years after its launch with new jewels that have the shape of symbols such as the star, the moon and the heart. The jewels are in yellow, pink and white gold with small diamonds set. Ready to turn into signs of affection.
Salvini’s Magic
In magician and magician shows, a touch of a magic wand often makes something or someone disappear. But there are also those who take the opposite path and make something appear that is not there. As in Salvini’s Magia collection. In this case, the magical art consists in creating shapes through illusion. But, unlike the magicians who stand on a stage, in this case the magic is transparent, because the Maison of the Damiani group does not hide the technique used in the collection.
Basically, the jewels of the Magia collection combine cut diamonds to create the illusion that a stone with a different shape is mounted on the jewel. For example, five baguette cut diamonds grouped together become an emerald cut, two briolettes together with a princess cut diamond turn into a heart. This magic is not reserved for all the jewels in the collection, but for some, yes. The jewels, originally in white gold and diamonds, are now also available in a rose gold version.
Damiani jewels at the Venice festival
Many stars paraded on the red carpet of the 2021 Venice Film Festival. And, of course, lots of jewels too. The Damiani group was among the houses that enrolled more actresses and actors as witnesses of the jewelery production. Many, in fact, the apparitions of jewels of the Piedmontese brand. The actress and model Roberta Giarrusso wore the new Mimosa Cameo set, consisting of earrings and a ring with white diamonds. The actress Elisabetta Pellini, on the other hand, chose the bracelet from the Margherita collection with pearls and white diamonds.
Also on the occasion of the Venetian event, Manuela Servillo, on the red carpet in Venice with her husband, the actor Toni Servillo, chose to wear the Damiani earrings from the Sorgente collection in rose gold, garnet and diamonds. There is also space for men’s jewelery with the actor Marlon Joubert, who presented himself with the necklace from the Emozioni collection, earrings and cufflinks from the Belle Epoque collection. Signed by Salvini (another brand of the Damiani group), the jewels of Madalina Doroftei, international model and miss beauty, with Heart necklace, ring and Magic earrings.
Vicenzaoro at quota 700
Vicenzaoro wants to go back to business as usual. He wants to leave the annus horribilis 2020 behind and return to breathe (with the Green Pass and Safe Travel rightly needed to enter). Result: Italian Exhibition Group, the company that organizes Vicenzaoro (10-14 September) announces that an edition in the name of normality is expected. That is, with many exhibitors present: booked, anticipates Ieg, there are over 700 exhibiting brands. And, news that makes everyone breathe a sigh of relief, the Icon community, that is the space that will host the most prestigious brands, is sold out.
We look forward to Vicenzaoro because it is an opportunity to show our jewels to new potential international buyers and the sector press. An expected face-to-face meeting with great relational and business value.
Jerome Favier, CEO of Damiani Group
Damiani has announced that it will present the novelties of the Minou collection at Vicenzaoro. In addition, an exclusive interpretation of the Mimosa collection in white gold, diamonds and sardonic cameo will be exhibited. Salvini, also part of the Damiani group, will present the news of the Link collection and Bliss, another brand of the Valenza stable, will show new variants of the Rugiada and Regal collections.
Furthermore, among the big brands present there will be Roberto Coin, Fope, Crivelli. Gismondi 1754, Annamaria Cammilli, Nanis, Giovanni Ferraris, Davite & Delucchi, Vendorafa and Picchiotti. Fabergè foretold the Centenary Egg, handmade in yellow gold, weighs 10 kilograms and is inspired by the first imperial egg of 1885. The jewel commemorates the anniversary of the death of Peter Carl Fabergé. Among the foreign brands, the German Stenzhorn, the Dutch Tirisi, the Lebanese Yeprem, specialized in high-end diamond-based and large-sized jewelery, Akillis, Yoko London are confirmed.
Salvini opens in Korea and accelerates in China
After the Damiani boutiques, the group in Valenza also opens a Salvini store in Korea, brand which is controlled by the company led by Guido Damiani. The Salvini jewelry brand is oriented to the concept of Italian contemporary jewelry with elegant and linear collections. With the opening of the first store in Korea, located on the ground floor of the luxurious Lotte Department store in Seoul, the jewelry brand continues its process of international expansion, and expects future openings in the Chinese market.
In fact, Salvini has recently signed a joint venture with the Fosun Group (one of the largest private Chinese conglomerates) with the aim of opening a hundred stores in Greater China over the next few years. Over the years, the Italian jewelry brand has told its style through cutting-edge communication campaigns that have involved celebrities such as top models Renée Simonsen and Tyra Banks, actresses Sharon Stone and Eva Longoria, without forgetting the Italians as protagonists. Raoul Bova, Isabella Rossellini and Francesca Neri.
Hearts and diamonds, a couple that makes the couple feel good. A heart-shaped jewel in gold and diamonds, in fact, is usually intended to strengthen the understanding between two lovers. And it is precisely for this that, in view of Valentine’s Day, the Salvini brand (Damiani group) proposes the Bagliori (means glows) collection. As the name suggests, the collection focuses on the brilliance of the diamonds that make up the surface of the jewels which are, precisely, heart-shaped.
The jewels of the Bagliori collection are entirely handmade in Italy by the goldsmiths of Valenza, and are added to the jewelry proposals of the Maison Salvini without betraying the classic stylistic setting that distinguishes the brand. The collection’s rings, pendants and earrings are made by combining diamonds with different colors of gold, starting with the classic white version, the one most used by Salvini. But you can’t control heart, and therefore there are also versions in yellow and pink gold.
And there was light. But it is not the one mentioned in the Bible: Luce (light) is the name of the collection that is added to the daily jewelery proposals of the Maison Salvini. In other words, these are jewels conceived, designed and made to be worn in normal everyday life, but without sacrificing elegance. The style of the Luce collection follows the classic one of Salvini, a brand that is part of the Damiani group. The design of the jewels is characterized by a geometric and essential element, composed of quadrangular surfaces with four elongated points, which is inspired by the glow caused by a light: you add a possible philosophical interpretation.
The collection consists of rings, earrings, bracelets, pendants and sautoirs. The jewels are made with the noble metal par excellence, gold, and enriched with small brilliant-cut diamonds juxtaposed to form pavé on the metal surfaces. Three versions are available: in white gold, in classic yellow gold and in rose gold.
The signs: what would life be like without a gesture that reveals a love, an imprint left by the partner on the sand or, less romantically, a warning not to parking? In short, the signs are an integral part of our life and this concept is inspired by the history of Salvini‘s collection (brand of the Damiani group), but without philosophizing too much. Moreover, the Segni collection periodically underlines its success with the addition of new pieces: this is also a sign. And that’s what happens for spring summer 2020.
Here, then, are the new Segni: bracelets, necklaces, sautoirs and earrings made of pink or yellow gold with the addition in some cases of small diamonds. The symbols that have been added are stars and moons, which add up to hearts and butterflies. In short, they are the classic signs that jewelry uses. They are also the classic gift jewelry, which can easily be appreciated for their simplicity and because they can be worn casually on any dress, informal or elegant.
Mother’s Day and feast of manna for jewelers, who sell many bijoux. Usually, these are mostly jewelry with an affordable price: more than the value, in this case, the intention is to give something that is nice and, perhaps, with a dedication to one’s mother. Here are some ideas, for Italian mothers, but not only.
On the occasion of Mother’s Day 2020, Swarovski introduces a new lucky four-leaf clover into the Sparkling Dance family. Necklaces and earrings from the series highlight Swarovski crystals in shades inspired by cherry blossoms. A spring gift to celebrate the occasion.
For Mother’s Day the Bliss brand (Damiani group) offers the multicolor bracelet of the #MYWORDS collection in rosé silver, with colorful and sparkling cubic zirconia pavé that bears the word I Love Mum. #MYWORDS is the collection that follows fashion trends and is enriched, season after season, with new signs.
Pandora proposes a special heart-shaped charm engraved with Love You Mum. The two-colored heart charm is decorated with the Thanks for being my mum, Love and You engravings. Price: 39 euros
Lebole Gioielli offers its earrings and, in particular, those of the Middle Ages collection, without any allusion to the age of the birthday girl, of course.
An idea with a precious air is that of Lingot d’Amour, which suggests the necklace with a 999 silver ingot plated with yellow gold: a truly unique jewel-accessory.
If you have a mom who loves to cook, here are the Forchetta earrings, with spaghetti (but you don’t eat them). Forchetta earrings are made by the Apulian jeweler Gianni De Benedittis with his futuroRemoto brand. The earrings are made entirely by hand with the casting technique, and are made up of a band of silver that is frayed in the traditional prongs of a fork, ready to hold spaghetti compounds bathed in gold.
A more classic gift is the one proposed by Salvini, who proposes for the Mother’s Day the earrings of the I Segni line, heart-shaped with mother of pearl and diamond details. They are part of a parure with rings, bracelets, and necklaces, all in gold and mother of pearl.
Very affordable prices are those of Mabina Gioielli, which designs a bracelet with pendants that celebrate mother with 925 silver. The bracelet wraps the wrist with a classic chain and is decorated with a double charm, two hearts joined together to send a message. Super Mamma says the inscription on the larger heart, while the second echoes with an elegant cubic zirconia pavé. Price: 52 euros.
The jewels of the Sanremo Festival
As always, the Sanremo Festival is not only the greatest Italian singing competition, but also an outfit challenge. And jewelry. Here are some that have appeared on the stage of the Ariston theater.
One of the most popular brands was Damiani: Romina Power, for example, chose to wear the Mimosa collection: earrings, pendant and bracelet in the fancy version. A choice of style that was also followed by his daughter, Romina Carrisi, who sported the Damiani Emozioni parure, necklace, ring and earrings. Jewelry also for the presenter and artistic director of the festival, Amadeus, who wore Nuvolari cufflinks by Salvini, a brand of the Damiani group. The same brand also for Giovanna Civitillo, wife of Amadeus, with the earrings and the Constellations cross pendant in pink gold with diamonds combined with the Mistery ring in gold and diamonds. Damiani also for Alketa Vejsiu, TV star and host of very popular programs, chose for the dangling earrings of the Marrakesh collection and the Belle Epoque masterpiece ring for the first appearance, and parure, necklace, bracelet and earrings Damiani masterpiece from the Bocciolo collection for the second.
The jewels of Georgina Rodriguez, partner of Cristiano Ronaldo, are by Pasquale Bruni. In particular, the model chose the Godess Garden necklace in pink gold, white diamonds, champagne diamonds and morganite, a ring from the Giardini Segreti collection in white gold and white diamonds, and a Giardino Zefiro & Flora ring in white gold, rose gold and white diamonds.
Bijoux, instead, for Simona Molinari, those by Ottaviani: chandelier earrings with crystals and rhinestones, and rings with cubic zirconia and pearls.
New jewels for Salvini’s I Segni collection with emeralds, sapphires and rubies ♦
When a jewel likes it it is a sign that its shape is appreciated. When then the signs are many, it is obvious that the appreciation is repeated. As in the I Segni collection by Salvini, which is periodically re-proposed with variations. After the pink gold and mother-of-pearl version, Salvini presented a new series of jewels in addition to those in the collection.
The protagonists, this time, are the precious stones: rubies, emeralds and sapphires, which are added to white gold and diamonds. The new jewels include rings and necklaces with a cross-shaped pendant. At the moment, the heart, butterfly and four-leaf clover, which are present in the jewels of the rest of the collection and also give the name to the line, are therefore signs indicating love or luck. The I Segni collection is a continuation of the maison, which is part of the Damiani group, and which over the years has become an icon of Italian jewelry. Lavinia Andorno
The jewels of the Venice Film Festival
Also exceptional jewels are sighted at the Venice Film Festival. Here are the first ♦ ︎
The stars parade on the red carpet of the Venice Film Festival. And, as always, clothes and jewels attract attention. Here are the first jewels sighted. Model Elsa Hosk, for example, has chosen Messika’s jewels, Maison of Paris famous for the extraordinary diamond sets. The model, at the opening ceremony of the Festival, wore the rings Wild Moon and Snake Dance High Jewelery from the Born To Be Wild collection and the My Twin clips.
Again for Messika: the model Tina Kunakey, on the arm of Vincent Cassel, sees the Black Hawk set from the High Jewelry collection Born To Be Wild. The Thai actress and model Min Pechaya has adopted the Messika look with the dangling earrings of the new Lucky Move collection, the Move necklace and bracelet and the iconic double-ring Glam’Azone. In the evening with North Wind from the High Jewelry Once Upon A Time collection, the Diamond Catcher earrings and the Snake Dance ring from the High Jewelry Born To Be Wild collection. German model Caro Daur chose Desert Bloom earrings from the High Jewelry Born To Be Wild collection and the Undine bracelet and ring from the High Jewelry Once Upon A Time collection.
And Messika also for Camille Rowe, Cristiana Capotondi, Euridice Axen, Greta Ferro, Isabelle Huppert, Laura Chiatti, Margherita Buy, Sveva Alviti, Sylvia Hoeks.
Cartier’s actress and ambassador, Monica Bellucci, wore platinum high jewelery earrings with rubies and emerald cut diamonds from the Parisian Maison.
With jewelery Piaget Nicole Warne, who chose to wear a set of necklace, earrings and ring in white gold with diamonds from the High Jewelery collection Piaget’s Treasure and Limelight Garden Party. Always with Piaget the Neapolitan actress Alessandra Mastronardi, godmother and presenter of the Festival, with high jewelery earrings and a ring with diamonds and rubies from the Maison’s collection of high-light jewelry from the Sunlight Journey.
The Damiani Group is also very present at the Venice event. The actress and face of the Italian television series Un posto al sole, Vittoria Schisano, chose earrings, ring and bracelet in rose gold with diamonds from the Constellation collection by Salvini, a Damiani Group brand. Actress Madalina Ghenea instead wore Damiani dangle earrings from the Mimosa collection with white diamonds and the Farfalla ring with fancy diamonds, Zuhair Murad dress and Gianvito Rossi shoes. Damiani jewels also for another actress, Greta Scarano, with Mimosa earrings and ring from the Spicchi di Luna collection. And for Madalina Droftei, an international model and miss beauty, the Damiani Notte di San Lorenzo necklace in white gold. The screenwriter and winner of the David Di Donatello Ippolita Di Majo chose the Shirodara collection: a set composed of earrings and necklace in diamonds and aquamarine by Damiani.
Giorgio Armani Privé High Jewelry, instead, for the Italian actress Alessandra Mastronardi, who chose a pair of gold earrings with onyx, sapphires, rubies and diamonds. And the British model Lady Kitty Spencer has proudly exhibited Bulgari emerald earrings and diamond and necklace.
For Valeria Golino the choice was instead Atelier Swarovski, the top jewelery brand of the Austrian Maison. The Lola necklace and the Lola ring are made with diamonds and rubies created by Swarovski set in gold fairtrade. The diamonds created by Swarovski are cultivated in a laboratory but, the company specifies, have the same optical, chemical and physical attributes of diamonds extracted from the earth: both are 100% carbon, both have the same hardness and brilliance. The Fairtrade Gold comes from the Minera Limata Limitada cooperative in Peru: the mining project responsible for the environment provides local alpaca breeders with additional income and promotes the sustainable development of the Limata community.
Swarovski also for Penélope Cruz. The actress has worn unique pieces by Atelier Swarovski Fine Jewelry on the occasion of the world premiere of her new movie Wasp Network. The unique set, designed by Penélope Cruz herself, features cascading earrings and a ring inspired by classic Hollywood style. The pieces are made exclusively with Swarovski Created Diamonds for a total of 15.2 carats in Fairtrade Gold 18-carat gold. Three single pear-shaped Swarovski Created Diamonds weigh more than 3 carats each.
The super top model Isabeli Fontanta has preferred the jewels of the Marco Bicego brand, with earrings and ring from the Lunaria Petali collection, bracelet from the Lunaria collection. And always by Marco Bicego the jewels of Juliette Binoche.
The jewels of Sanremo Festival
The jewels of the Sanremo Festival: Damiani for Patty Pravo, Arisa between Salvini and Marco Bicego, Foglietta with Pasquale Bruni … ♦ ︎
Many years ago the Sanremo Festival, the main Italian musical competition, was a show that lasted three evenings and elected a song as the winner. Then, the show lengthened and the stage of the Ariston theater in Sanremo also became a catwalk for clothes, signed by great fashion brands, or simply a bit extravagant. Now the Sanremo festival has also become a show for jewels. In fact, there are not a few Maison that choose a match with the singers in the race.
For example, Patty Pravo performed with her song wearing Damiani’s rings.
The singer, in fact, wore the unique pieces of the Eden collection in gold and diamonds, in the white gold and diamonds version and in the rose gold and black ceramic version. Arisa, winner in 2009, is instead less faithful: she has returned to the Ariston stage with the Maharaja ring in white gold with Salvini diamonds. But also the Jaipur collection by Marco Bicego. Also noteworthy is the choice of Anna Foglietta, protagonist of the Dopofestival nights: she chose the jewels of Pasquale Bruni, high Made in Italy jewelry.
The Heart Beat wedding rings by Salvini have small hearts carved into the side of the gold band ♦
The heartbeat can be dangerous if you suffer from heart problems. Or it may be the (pleasant) consequence of love. Or, again, it can be a Salvini ring. The brand of the Damiani group in recent years had already proposed the Battito line. Heart Beat wedding rings now arrive. A variant that can be appreciated by those who, when choosing the wedding ring, look for something different, but not too much.
The classic band in white or pink gold, in fact, shows the design of the heart on the side surface of the metal band.
The small heart dug into the metal and repeated throughout the circumference is interrupted only by a small diamond, also cut into the same shape. In short, an extra choice in the already vast catalog of Salvini rings. Presented at VicenzaOro January, the ring will be available just in time for the spring season, the one in which the largest number of weddings is celebrated. It’s not a casuality. Giulia Netrese