Haute Jewels Geneva

Haute Jewels Geneva 2025 changes location

Here are the numbers of Haute Jewels Geneva, an event dedicated to the world of jewelry in conjunction with Watches and Wanders. The results of the organizers are positive: the number of exhibitors in 2024 has more than doubled, from 23 brands in 2023 to 47. Almost 2,300 jewelery and watch buyers from all over the world participated in the event. 56.9% of participants came from Europe, 21.83% came from the Americas and Canada, 13.59% from Asia, 6.19% from the Middle East and 1.80% from Africa and Oceania.

Haute Jewels Geneva 2024. Copyright: gioiellis.com
Haute Jewels Geneva 2024. Copyright: gioiellis.com

Haute Jewels Geneva 2024 was a resounding success. We have brought together 47 of the world’s best jewelry brands in a luxurious and intimate setting once again that the concept of Haute Jewels Geneva has a firm place within the jewelry trade calendar.
Michael Hakimian, founder and CEO of Haute Jewels Geneva, Yoko London

Michael Hakimian, Haute Jewels Geneva 2023. Copyright: gioiellis.com
Michael Hakimian, Haute Jewels Geneva. Copyright: gioiellis.com

This year the exhibitors were divided into two different locations: the traditional Fairmont Grand Hotel Geneva and the InterContinental Hotel, closer to the Palaexpo where the event dedicated to watchmaking takes place. The Fairmont, however, will close for renovations. In 2025, therefore, Haute Jewels Geneva will be held at the InterContinental Hotel.
Haute Jewels Geneva, InterContinental Hotel. Copyright: gioiellis.com
Haute Jewels Geneva, InterContinental Hotel. Copyright: gioiellis.com

Geneva becomes the capital of jewellery

Geneva, capital of jewelery for a week from Monday to Monday, 8-15 April. While Watches and Wonders (formerly Salon International de la Haute Horlogerie, SIHH) takes place at Palexpo (in addition to events in the city), large jewelery houses are concentrated in three other locations. The first to choose the Swiss city was Haute Jewels Geneva. Having started quietly in 2019 with just four brands, the event organized by the very active Michael Hakimian of Yoko London has quickly become a point of reference for many brands. This year the jewelery brands that have joined Haute Jewels Geneva have risen to 47. A number that has led to the division into two different locations: the Fairmont Grand Hotel and the InterContinental Hotel.

Haute Jewels Geneva
Haute Jewels Geneva. Copyright: gioiellis.com

At the Fairmont Grand Hotel Geneva there are (strictly in alphabetical order) Annamaria Cammilli, Baraka, Bayco, Carrera y Carrera, Crivelli, Dehres, Dolce & Gabbana, Eto Maria, Gorgoglione, Hans D. Krieger, Leone Pizzo, Marco Bicego, Mariani, Palmiero, Pasquale Bruni, Picchiotti, Roberto Coin, Scott West, Serafino Consoli, Sicis, Stenzhorn, Sutra, Verdi, Yoko London. The InterContinental Hotel Geneva, however, hosts Arakelian, AWKN1, Benjamin Fine Jewellery, Busatti 1947, Butani, Capolavoro Casato, Chimento, Diamond Group, Fabio Collection, FerriFirenze, Fullord Le Vian, Lenti 1963, Luisa Rosas, J’Or, Mattia Cielo, Mattoli, Gruppo Nigaam, Pace Group, PieroMilano, Smart Arts Jewellery, Zancan.

Michael Hakimian, Haute Jewels Geneva 2023. Copyright: gioiellis.com
Michael Hakimian, Haute Jewels Geneva 2023. Copyright: gioiellis.com

Furthermore, the coincidence with the most prestigious fair dedicated to fine watchmaking has attracted the attention of Howard Hauben, CEO of H2 Events, who organized Jewelery Geneva (9-15 April) at the Hotel President for three years. Participating in this event will be Anan Jewels, Ariha, Artexpo, Artur Scholl, Bloch, Busatti Milano, Damaso, David Gotlib, Di.Go Srl/Valentina Callegher, Giorgio Visconti, Hasbani Gioielli, Heinz Mayer, Hulchi Belluni, Isabellefa, Italgold Valenza 1967, J Jewels Milano, Jewels By Jacob,  Kahn High Jewellery, K Di Kuore, Luca B, Matthia’s & Claire, Misani, Nader Kash, Nanis, Rf Jewels, Schreiner, Solo Collection, Staurino, Tirisi, Zydo.

Jewellery Geneva 2023 booth
Jewellery Geneva 2023. Copyright: Gioiellis.com

Haute Jewels Geneva 2024 increases to 38 brands

For jewelry, it’s already time to think about the future. And one of the key events of 2024 will be the new edition of Haute Jewels Geneva, which includes, as in previous years, a selected presence of Maisons in the Swiss city, simultaneously with Watch and Wonders, an event reserved for fine watchmaking. The new edition of Haute Jewels Geneva will take place for the first time in two different locations: the Fairmont Grand Hotel and the InterContinental Hotel. A doubling which is motivated by the increase in the number of brands that will be present. In 2024, therefore, the event will see the presence of 38 Maisons.

Haute Jewels Geneva
Haute Jewels Geneva

At the Fairmont Grand Hotel Ginevra there will be Annamaria Cammilli, Baraka, Bayco, Carrera Y Carrera, Crivelli, Dolce & Gabbana, Etho Maria, Gregolane, Hans D. Krieger, Leo Pizzo, Marco Bicego, Mariani, Palmiero, Pasquale Bruni, Picchiotti, Roberto Coin , Scott West, Serafino Consoli, Sicis Jewels, Stenzhorn, Sutra, Verdi and Yoko London, which is the brand that has been organizing the Geneva event since 2019.
At the InterContinental Hotel Geneva, however, their jewels will be exhibited by AWKN1, Busatti 1947, Butani, Capolavoro, Casato, Chimento, Fabio Collection, FerriFirenze, Fullord, Lenti & Villasco, Luisa Rosas, Maison J’Or, Mattia Cielo, Piero Milano and Zancan Jewelry.
Marco Bicego a Haute Jewels Geneva. Copyright: gioiellis.com
Marco Bicego, Haute Jewels Geneva. Copyright: gioiellis.com

We are delighted to welcome 17 new brands to the Haute Jewels Geneva family, with 38 brands exhibiting in total across two locations. This expansion will further consolidate Haute Jewels Geneva’s position as a key event in the jewelery industry calendar.
Michael Hakimian, founder and CEO of Haute Jewels Geneva

Michael Hakimian, Haute Jewels Geneva 2023. Copyright: gioiellis.com
Michael Hakimian, Haute Jewels Geneva 2023. Copyright: gioiellis.com

Four more brands for Haute Jewels Geneva




Haute Jewels Geneva attracts new jewelery Maisons. Started quietly in 2019 with the presence of four brands, the event founded and organized by the CEO of Yoko London, Michael Hakimian, has expanded. For the 2023 edition at the Fairmont Grand Hotel Geneva from Sunday 26 March to Sunday 2 April, four other jewelery brands are expected: Pasquale Bruni, Karen Suen, Busatti 1947 and Casato. The new arrivals will join the 18 brands already present in 2022 and which have confirmed their presence for the new edition: Yoko Londra, Roberto Coin, Sutra, Crivelli, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione , Hans D.Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Sicis, Baraka.

Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com

We are delighted to welcome four unique brands to the Haute Jewels Geneva family. After a very successful event in 2022, we are thrilled to have the opportunity to grow the Haute Jewels Geneva concept with the addition of these brands.
Michael Hakimian

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

Haute Jewels Geneva was born on the ashes of the dissolution of Baselworld and in conjunction with the other major event in the Swiss city, Watches and Wonders, dedicated to the world of haute horlogerie, which this year is held from 27 March to 2 April. Haute Jewels Geneva, organized inside the hotel overlooking the lake, is an appointment dedicated to discretion in a soft environment. Although Haute Jewels Geneva has grown since its inception, the organizers note, «one of its main objectives remains to remove the formality from the traditional trade fair experience, offering a relaxed atmosphere for both customers and exhibitors to discover exclusive jewelery designs».
Anello in titanio con smeraldo colombiano incastonato un cristallo di rocca
Busatti Milano, anello in titanio con smeraldo colombiano incastonato un cristallo di rocca

Georgina Rodriguez con girocollo di Pasquale Bruni
Georgina Rodriguez con girocollo di Pasquale Bruni

Casato, anello della collezione Daphne
Casato, anello della collezione Daphne

Gioielli di Karen Suen
Gioielli di Karen Suen







Haute Jewels Geneva returns on March 26th




Haute Jewels Geneva, come back. There are 18 jewelry brands that will participate in the event to be held at the Fairmont Grand Hotel Geneva from March 26 to April 2, 2023. Haute Jewels Geneva is an idea of Michael Hakimian, CEO of Yoko London, who wanted to react in this way to his death of Baselworld. For this reason, the appointment in Geneva takes place in parallel with Watches and Wonders, dedicated to high jewelery, which in 2023 will take place from March 27 to April 2. Also in the hotels of the city, there are also other jewelry brands.

Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com
Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com

Haute Jewels Geneva, however, is organized as an event in itself. Also in 2023 is confirmed the participation of Yoko London, Roberto Coin, Crivelli, Sutra, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Barakà and Sicis.

Ingresso a Haute Jewels Geneva 2022
Ingresso a Haute Jewels Geneva 2022
Il taglio inaugurale del nastro a Haute Jewels Geneva 2022
Il taglio inaugurale del nastro a Haute Jewels Geneva 2022
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com
Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com






The new Sicis flowers

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New rings, same art. Sicis, a small Italian Maison that has the use of the micro mosaic technique as its hallmark, has prepared new pieces of high jewelry. The occasion to present the new creations was Haute Jewels Geneva, an event dedicated to high-end jewelery to coincide with Watch & Wonders. On that occasion, the creative director of Sicis, Gioia Placuzzi, showed a new version of the Bohemian Dream ring, a jewel in the shape of a large flower, presented with shades that alternate from blue-violet to yellow-orange of the micromosaic and with a cluster of diamonds in the center, like stamens.

Anello con acquamarina e micro mosaico
Anello con acquamarina e micro mosaico

Not only. Sicis also presented other extraordinary jewels, such as a decomposable ring that has a large aquamarine in the center, surrounded by blue, green and red micromosaic elements, positioned like petals of a flower. A different compositional idea, but always with a floral inspiration, is instead that of another ring with a spectacular yellow diamond of 7.78 carats in the center. In addition to the micromosaic, in this case, the main stone is accompanied by a series of other brilliant-cut white diamonds. Or, again, the Butterfly Romance necklace, with a butterfly motif in a new passion red version, with the play of color created by the alternation between pink and white gold.
Anello con diamante giallo di 7,78 carati e micro mosaico
Anello con diamante giallo di 7,78 carati e micro mosaico

Absolute novelty is the Crazy Moon line: a whirlwind of semicircles of various sizes enriched with diamonds, amethysts, emeralds and sapphires. The seven separable rings of the Tesserae collection are each characterized by a central stone between 7 and 11 carats, which determines their style and personality. The central stone can be isolated from the micromosaic setting, to be recomposed as desired.

 

Anello della linea Tesserae
Anello della linea Tesserae

Nuovo anello Bohemian Dream
Nuovo anello Bohemian Dream
Collana Butterfly Romance
Collana Butterfly Romance
Anello Crazy Moon con diamanti, ametiste, smeraldi e zaffiri
Anello Crazy Moon con diamanti, ametiste, smeraldi e zaffiri

Gioia Placuzzi, direttrice creativa di Sicis






Haute Jewels Geneva, positive balance




The idea worked. The report of Haute Jewels Geneva, which was held at the Fairmont Grand Hotel Geneva in conjunction with Watch & Wonders in the Swiss city on Lake Geneva, had a positive response. The event was attended by 18 big names in jewelry: Yoko London, Roberto Coin, Crivelli, Sutra, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli , Barakà and Sicis.

Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com

The 2022 edition of Haute Jewels Geneva was an unequivocal success. We believe the triumph of this show marks the beginning of an exciting new chapter for the jewelry industry. Smaller commercial events composed of like-minded brands can offer a more focused, more enjoyable and beneficial luxury experience for both brands and visitors. We look forward to the 2023 edition of Haute Jewels Geneva.
Michael Hakimian, CEO of Yoko London and Event Founder

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

The success of the “mini Baselword” is also due to the selection of brands and the atmosphere offered by the location. In the same hotel, although outside the Haute Jewels Geneva, there were also two other brands: Piero Milano and Dolce & Gabbana, an aspect that has probably contributed to attracting visitors.

Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com
Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com

Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com
Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com







In 18 for Haute Jewels Geneva




The time has come for the small Baselworld of jewelry, as some have dubbed it. From March 30 to April 5, at the Fairmont Grand Hotel in Geneva, 18 great names in jewelry give life to Haute Jewels Geneva. This is an event born after the evaporation of Baselworld and in conjunction with Watches and Wonders, a fair centered on fine watchmaking that takes place on the same days in the Swiss city. A first experiment had already been organized in 2019, but with only four exhibitors and with the subsequent suspension due to the covid. Now, however, the organizers led by Michael Hakimian, CEO of Yoko London, are back and with greater participation.

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

In all, therefore, the brands present at the Fairmont Grand Hotel Geneva are 18, with a majority of Italian Maison: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Etho Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione , Hans D. Krieger, Leo Pizzo, Verdi Gioielli, Annamaria Cammilli, Barakà, Sicis.

Haute Jewels Geneva 2019. Copyright: gioiellis.com
Haute Jewels Geneva 2019. Copyright: gioiellis.com
Gioielli Sutra a Haute Jewels Geneva 2019. Copyright: gioiellis.com
Gioielli Sutra a Haute Jewels Geneva 2019. Copyright: gioiellis.com

Collier di Yoko London a Haute Jewels Geneva 2019. Copyright: gioiellis.com
Collier di Yoko London a Haute Jewels Geneva 2019. Copyright: gioiellis.com







Haute Jewels Geneva with 16 major brands




Farewell Baselworld. The Maisons of jewelry organize their fair, in combination with Watches and Wonders, the event dedicated to the top timepiece brands. The novelty, on the other hand, is called Haute Jewels Geneva, the international fair of high jewelery, which will be held at the Fairmont Grand Hotel from 30 March to 5 April 2022, simultaneously with the event dedicated to watches. In short, no return to Basel. The first taste of Haute Jewels Geneva was in 2019, in January, with the participation of four brands (Yoko London, Roberto Coin, Crivelli and Sutra). The idea was liked and in 2020 the event was to be repeated with eight brands. But the pandemic forced the appointment to be canceled both in 2020 and in 2021.

Bracciale di perle di Yoko London alla edizione 2019 di Haute Jewels Geneve
Bracciale di perle di Yoko London alla edizione 2019 di Haute Jewels Geneve

In 2022, however, Haute Jewels Geneva will return with 16 major jewelry brands: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli. The decision of the brands marks, perhaps, the tombstone on the former great Baselworld watch and jewelry fair. On the other hand, the world changes quickly.

Gioielli by Sutra alla edizione 2019 di Haute Jewels Geneve. Copyright: gioiellis.com
Gioielli by Sutra alla edizione 2019 di Haute Jewels Geneve. Copyright: gioiellis.com

Fairmont Grand Hotel di Ginevra
Fairmont Grand Hotel di Ginevra







Farewell Baselworld




It was easy to predict. But now there is official confirmation: Baselworld is officially a defunct fair. Even if the organizers simply communicate that it is a pause for reflection. A very long pause, though. A press release from the Mch Group, the company that organizes (or rather organized) the great watch and jewelery fair, explains that «the organizers of Baselworld have decided to dedicate more time to the launch of the new concept. Baselworld, scheduled for spring 2022, will therefore not take place ». The decision also marks the failure of the project of the managing director Michel Loris-Melikoff, who therefore decided to leave the company.

Michel Loris-Melikoff
Michel Loris-Melikoff

The decision, which must not have been easy, “is based on the one hand on the experience gained from the Pop Up Event at the Geneva Watch Days and on intense discussions with manufacturers and retailers. On the other hand, it takes into account the fact that it is particularly difficult to launch a new concept for a new target segment due to the renewed worsening of the covid situation and the related uncertainty among customers “. The truth, however, is more painful: Watches and Wonders will be held regularly in Geneva from March 30 to April 5, with the big brands in the sector, as well as a selection of jewelry brands that have organized themselves for a parallel event that takes place calls Haute Jewels Geneva.
Baselworld. Copyright: gioiellis.com
Baselworld. Copyright: gioiellis.com

Over the past few months we have studied our ecosystem of watches, jewelry and gems in detail and gained important insights from discussions with key industry representatives. The bottom line is that the market exists for a B: B: C platform, bringing together mid-sized and specialty manufacturers with independent resellers. But their needs need to be analyzed in more detail. This means that we need to have much more time to reach it.
Beat Zwahlen, CEO of the MCH Group

Ingresso a Baselworld 2019. Copyright: gioiellis.com
Ingresso a Baselworld 2019. Copyright: gioiellis.com

The Swiss company therefore anticipates that «in the coming months an interdisciplinary team of the Mch Group will analyze the target segments and, in close exchange with manufacturers and retailers, will deepen their marketing and transaction needs. In this context, particular attention will be paid to the latest trends in marketing and distribution in view of the post-pandemic period, in particular internationalization and digitization. The goal remains to create added value for the community’s business in its reference markets with the internationally anchored Baselworld brand and innovative platforms ».

Baselworld 2019, scale mobili. Copyright: gioiellis.com
Baselworld 2019, scale mobili. Copyright: gioiellis.com

La piazza di Baselworld. Copyright: gioiellis.com
La piazza di Baselworld. Copyright: gioiellis.com







War of the jewelery fairs: Pasquale Bruni returns, but …





Pasquale Bruni returns to participate in an event together with other jewelers. But this are not VicenzaOro and above all Baselworld. The jeweler of Valenza, who about a year ago decided to stop the usual presences in the two major European jewelery fairs, instead decided to join Haute Jewels Geneva, together with Yoko London (who is the promoter of the initiative), Crivelli , Roberto Coin, Sutra, Bayco, Etho Maria and Stenzhorn.

Modella con gioielli di Pasquale Bruni
Modella con gioielli di Pasquale Bruni

The surprise concerns both the mode and the choice of data. Haute Jewels Geneva, in fact, is held from 26 to 28 April, coinciding with the Sihh, the event dedicated to haute horlogerie which will always take place in the Swiss city from 26 to 29 April. Not only. Haute Jewels Geneva will precede Baselworld very little (April 30 – May 5).
Collana di Yoko London esposta a Haute Jewels Geneva 2019
Collana di Yoko London esposta a Haute Jewels Geneva 2019

And it is precisely this concentration of events that advised GemGenève, another high jewelery fair, to postpone research for the whole year (5-8 November). And so, Haute Jewels Geneva, which started last year with the presence of only four companies (Yoko London, Crivelli, Roberto Coin and Sutra), doubles this year. The idea is not to create a simple mini-fair, but to show the jewels in a more intimate and relaxed atmosphere: in fact, it will take place in the ballroom of the Fairmont Grand Hotel Geneva (ex Grand Hotel Kempinski) from 10 at 20.
Vetrina a GemGenève
Vetrina a GemGenève

Baselworld, visitatore avvinghiato a due modelle
Baselworld, visitatore avvinghiato a due modelle

VicenzaOro. Copyright: gioiellis.com
VicenzaOro. Copyright: gioiellis.com







Coin, Crivelli, Yoko and Sutra together in Geneva

Crivelli, Roberto Coin, Yoko London and Sutra organize their high jewelry fair in Geneva ♦ ︎

Are large jewelry fairs destined for decline? It is a legitimate question considering what is happening: a diaspora that seems unstoppable. Last year, in May, GemGenève has jointed a hundred jewelers who were unhappy about Baselworld (and for 2019 it will repeat the experiment). And, after the announcement that de Grisogono will disengage the Basel fair to give life to its own event in the third week of January, another four top Maison announce the birth of Haute Jewels Geneva, more or less on the same days (13- 17 January).

The brands that have decided to associate are all prestigious: Crivelli, Roberto Coin, Yoko London and Sutra (however will be in Baselworld).

Grand Hôtel Kempinski, Geneva
Grand Hôtel Kempinski, Geneva

These are extremely prestigious brands that, evidently, have decided to carve out a different space. Also the modalities of the mini-fair will be different: the opening time sled from 14 to 22, to make the meeting between the public and jewelry more relaxing. Not only that: the jewelers have chosen the location: the Grand Hotel Kempinski Geneva, a five-star hotel that ensures a warmer atmosphere than that of a booth.


Roberto Coin (a destra)
Roberto Coin (a destra)
Roberto Coin, haute couture, anello con citrini, topazi e diamanti bianchi, oro 18 carati
Roberto Coin, haute couture, anello con citrini, topazi e diamanti bianchi, oro 18 carati
Stand Crivelli
Booth di Crivelli a Baselworld
Orecchini Chandelier in oro bianco, con brillanti di diverso taglio e due brillanti fancy taglio cuore
Crivelli, orecchini Chandelier in oro bianco, con brillanti di diverso taglio e due brillanti fancy taglio cuore
Olivia Culpo, con orecchini di Yoko London
Olivia Culpo con orecchini di Yoko London
Bracciale presentati a Baselworld 2017
Yoko London, bracciale presentati a Baselworld 2017
Arpita Navlakha, designer di Sutra
Arpita Navlakha, designer e anima di Sutra
Sutra, anello in oro nero a forma di serpente con zaffiri, diamanti neri
Sutra, anello in oro nero a forma di serpente con zaffiri, diamanti neri