Anthony Ledru

Tiffany reopens in New York with Gal Gadot

It took two years of work, but the famous Tiffany & Co. store on 57th Street and Fifth Avenue in New York has officially reopened. For the occasion, the American Maison which is now part of the French luxury giant LVMH organized an inauguration worthy of the occasion. The flagship store is now known as The Landmark and the ribbon cutting was entrusted to Gal Gadot, accompanied by Alexandre Arnault, executive vice president of products and communications of Tiffany, and Anthony Ledru, president and CEO of the Maison. The store is the first radical renovation of the store since it first opened its doors in 1940.

Anna Wintour all'interno dello store Tiffany
Anna Wintour all’interno dello store Tiffany

Guests at the event included Daniel Boulud, Shohei Shigematsu, Ayaka Miyoshi, Camila Queiroz, Amelie Zilber, Lala Rudge, Paola Locatelli, Heart Evangelista, Athena Calderone, Leonie Hanne, Alexander Galievsky, Carrie Wong, Amee, Henry Lau, Praya Lundberg, Zahirah MacWilson , Jane Chuck, Adinia Wirasti, Anne Curtis, Blake Gray, Helena Bordon, Kate Bock, Kelsey Merritt, Liv Judd, Anna Wintour.
Lo store sulla 57th Street e Fifth Avenue
Lo store sulla 57th Street e Fifth Avenue

L'interno del flagship di Tiffany a New York
L’interno del flagship di Tiffany a New York

Anne Curtis
Anne Curtis

Alexandre Arnault
Alexandre Arnault

Alexandre Arnault, Daniel Boulud, Anthony Ledru
Alexandre Arnault, Daniel Boulud, Anthony Ledru

For Tiffany pop-up with stars




There are those who open a shop by inviting a few friends. There are those who invite journalists. And there are also those who, like Tiffany, organize a mega inauguration for the opening of a pop-up store, i.e. a temporary point of sale, often to celebrate an event or sell a particular product, with the participation of a host of actresses and models. This is what happened in Miami, in conjunction with the start of Art Basel, a fair dedicated to the art market. A few steps from the permanent store of Tiffany & Co, in the Miami Design District, the American Maison has opened the first pop-up café and shop. The link with the artistic world is represented by the inspiration from archival drawings of the father of pop-art, Andy Warhol, who worked with Tiffany from 1956 to 1962.

Hailey Bieber
Hailey Bieber. Photo: Courtesy of BFA

The neon with the name of the brand, which today belongs to the French group Lvmh, is precisely a reference to the pop atmosphere. Tiffany also commissioned artists Kai & Sunny to transform the two-level storefront using a colorful palette. The façade also forms a backdrop for the Christmas pop-up shop which features a curated assortment of the House’s gold and diamond jewellery. Indeed sympathetic to a pop-up shop.
Il Pop-Up di Tiffany a Miami
Il Pop-Up di Tiffany a Miami. Photo: Brad Dickson

Long list of participants in the inauguration, many of whom you can find in the photo gallery, including Hailey Bieber, J Balvin, Pharrell Williams, as well as the CEO of Tiffany, Anthony Ledru and his wife. The Tiffany & Co pop-up is located in the Miami Design District at 160 Northeast 40th Street and will remain open through January 31, 2023.

Anthony e Victoria Ledru.
Anthony e Victoria Ledru. Photo: Courtesy of BFA
Valentina Hites.
Valentina Hites. Photo: Courtesy of BFA
Olivia Ponton.
Olivia Ponton. Photo: Courtesy of BFA
Nanee Miller.
Nanee Miller. Photo: Courtesy of BFA
Lori Harvey.
Lori Harvey. Photo: Courtesy of BFA
Sai De Silva. Photo: Courtesy of BFA
Sai De Silva. Photo: Courtesy of BFA
Reign Judge.
Reign Judge. Photo: Courtesy of BFA
Paola Alberdi.
Paola Alberdi. Photo: Courtesy of BFA
Izabel Goulart.
Izabel Goulart. Photo: Courtesy of BFA
Giovanna Ewbank.
Giovanna Ewbank. Photo: Courtesy of BFA
Dixie D’Amelio.
Dixie D’Amelio. Photo: Courtesy of BFA
Camila Queiroz.
Camila Queiroz. Photo: Courtesy of BFA
Camila Coehlo.
Camila Coehlo. Photo: Courtesy of BFA

Bambi Northwood Blyth.
Bambi Northwood Blyth. Photo: Courtesy of BFA







Dinner at Tiffany’s for Kim Kardashian & friends




Gal Gadot’s open back view, Kim Kardashian’s parabolic curves, Miranda Kerr’s Fort Knox reflections. And, then, Hailey Bieber, Alexandra Daddario, Bruna Marquezine, Halsey, Zoë Kravitz, Zoey Deutch, Blake Gray, Miranda Kerr, Alexa Demie, Noah Beck, Diego Boneta, Amelie Zilber, Giveon, Landon Barker, Adria Arjona, Eileen Gu, Demi Singleton, Miles Chamley-Watson, Kaitlyn Dever.

Miranda Kerr al lancio della nuova collezione Tiffany Lock
Miranda Kerr al lancio della nuova collezione Tiffany Lock

The opportunity for this reunion of women who live on the glossy pages of Vanity Fair was offered by Tiffany & Co., which organized in Hollywood, at the Sunset Tower Hotel, a dinner for the launch of the new Tiffany Lock collection (of which we have written here). Also present was the host, Alexandre Arnault, Executive Vice President, Products and Communication of Tiffany, as well as representative of the ownership of the brand, the French group Lvmh. Together with Arnault also the CEO of Tiffany, Anthony Ledru. Photographs by Stefanie Keenan and Jon Kopaloff / Getty Images for Tiffany & Co.
Kim Kardashian, Alexandre Arnault e Miranda Kerr. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Kim Kardashian, Alexandre Arnault e Miranda Kerr. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Kim Kardashian. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Kim Kardashian. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Jennifer Meyer, Kelly Sawyer. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Jennifer Meyer, Kelly Sawyer. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Hailey Bieber, Stephanie Shepherd, Zoey Deutch. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Hailey Bieber, Stephanie Shepherd, Zoey Deutch. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Gal Gadot. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Gal Gadot. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Demi Singleton. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Demi Singleton. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Caro Daur. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Caro Daur. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Anthony Ledru con Amelie Zibern. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Anthony Ledru con Amelie Zibern. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Amelie Zilber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Amelie Zilber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandre Arnault.  Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandra Daddario. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandra Daddario. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexa-Demie, Halsey e Hailey Bieber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexa-Demie, Halsey e Hailey Bieber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Adria Arjona. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Adria Arjona. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Zoë Kravitz. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Zoë Kravitz. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Rachel Zoe. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Rachel Zoe. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co







Tiffany opens the laboratory to the public (for three days)




According to the latest quarterly data, LVMH group’s jewelry and watch sales increased 25% year-on-year to € 2.67 billion ($ 2.6 billion). For the first nine months, the category’s revenues increased 23% to 7.58 billion euros (7.38 billion dollars). This is to say that jewels count a lot for the group led by Bernard Aranult. And the magical touch of the French entrepreneur is also felt for Tiffany & Co., conquered two years ago and already integrated between Louis Vuitton bags and Moët Hennessy champagne. For example, Tiffany will participate in Lvmh’s Journées Particulières: it is a three-day showcase that aims to enhance (even if there is no need for it) the savoir faire of the French Maison.

Interno del laboratorio Tiffany a New York
Interno del laboratorio Tiffany a New York

Originally launched in 2011 by Antoine Arnault, CEO of Berluti and director of communications at Louis Vuitton, Les Journées Particulières is a summa of the craftsmanship of the brands linked to the group. Tiffany will be attending this event for the first time and showcase its 185-year history of craftsmanship through the Jewelry Design and Innovation Workshop located in New York City. The facility is located near the Maison’s legendary office on Fifth Avenue and is designed as a hub for creativity and product innovation.
Lavorazione dei gioielli Tiffany
Lavorazione dei gioielli Tiffany

Tiffany’s legendary savoir-faire is shown in an immersive experience with a direct insight into the world of Tiffany & Co. craftsmanship.There is no better time to bring Tiffany to the Journées Particulières, highlighting our world-renowned craftsmanship alongside that of the most esteemed Maison of Lvmh.
Anthony Ledru, CEO of Tiffany & Co

Anthony Ledru
Anthony Ledru

As part of its recently launched social impact program, Tiffany Atrium, Tiffany & Co. has partnered with Harlem’s Fashion Row and North Carolina A&T State University to launch a ten-week lecture series focused on design and innovation of jewels. Students selected from the program will have the opportunity to travel to New York City and visit the JDIW during the Journées Particulières, followed by career and networking panels with Tiffany & Co professionals.
Les Journées Particulières is open to the public from Friday 14 October to Sunday 16 October at the Tiffany & Co. JDIW, located at 53 West 23rd Street in New York City. Small group appointments will be staggered over the weekend for an optimal experience.
Laboratorio Tiffany & Co
Laboratorio Tiffany & Co

Bracciali Tiffany Lock
Bracciali della collezione Tiffany Lock

Esame delle gemme
Esame delle gemme







With Tiffany Atrium artist lives matter

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Tiffany’s list gets longer. No, not that of the jewelry collections. The American Maison that entered the orbit of the French of LVMH focuses on art. Within a couple of years, Tiffany announced a Basquiat-inspired Advent calendar, a collaboration with Daniel Arsham, a collaboration with the New York artist with Curtis Kulig, an exhibition of a maxi sculpture by Daniele Papuli at Milan, the collaboration with Kendrick Lamar and his discussed performances. Now it’s Tiffany Atrium’s turn.

I Shine, You Shine, We Shine di Derrick Adams
I Shine, You Shine, We Shine di Derrick Adams

It is not a line of jewels, but a “social impact platform” that aims to promote opportunities for historically underrepresented communities. The platform should help create a “more diverse and inclusive jewelry industry through engagement, leadership and learning”. The name Atrium in architecture indicates an open space or space covered by a skylight, inside a building. It derives from a characteristic of the houses of the ancient Romans, who had this internal open space. But the name is also inspired by the Return to Tiffany heart tag necklace.

We are thrilled to introduce the Tiffany Atrium platform, a centralized hub for our ongoing journey into the worlds of diversity, equity and inclusion. At Tiffany & Co., we feel a responsibility to bring about positive change in our world. Tiffany Atrium will allow us to optimize and scale the processes needed to do so.
Anthony Ledru, Chief Executive Officer of Tiffany & Co

Anthony Ledru
Anthony Ledru

To celebrate the launch of Tiffany Atrium, the Maison collaborated with American visual artist and community-builder Derrick Adams, who joins the list of Tiffany-branded artists, to create an original work of art, titled I Shine, You Shine, We Shine, hence the Tiffany Atrium logo. The artwork will be auctioned by Artsy from July 27 to August 10 and 100% of the proceeds will go to The Last Resort Artist Retreat, an artist residency designed to provide support to African American artists and cultural workers. founded by Adams in his hometown of Baltimore, Maryland.
 Derrick Adams di fronte al quadro I Shine, You Shine, We Shine
Derrick Adams di fronte al quadro I Shine, You Shine, We Shine

But what does Tiffany Atrium’s business consist of? Along with the announcement, a program also arrived:
Tiffany & Co. Apprenticeship Programs: eight apprentices will be selected through Lvmh’s Métiers d’Excellence Institute (ME Institute) & New York State Craft Apprentice Program for a two-year rotating program at the main facilities of the Maison. The selection will focus on historically underrepresented communities with the aim of creating opportunities and building an inclusive pipeline of talent.
Tiffany & Co. and HBCUs: Educational and professional opportunities will be created for students in the fields of creative arts and communication at selected historically African American colleges and universities (HBCUs), including:
• a $ 2M grant for the About Love Scholarship Program in partnership with the Shawn Carter Foundation and BeyGOOD.
• partnership with Harlem’s Fashion Row in support of the HFR ICON 360 HBCU Summit at North Carolina A&T University, which is committed to transforming art and fashion programs in HBCUs across North America.
Additionally, Atrium, Tiffany & Co. will focus on connecting employees, students and non-profit leaders to grow and celebrate shared values ​​and a commitment to improving the world we live in. Tiffany Atrium will continue to partner with non-profit organizations including Free Arts, Ali Forney Center and Lower East Side Girls Club throughout the year.
Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York
Lo store di Tiffany all’angolo tra la 57a Strada e Fifth Avenue, New York







Tiffany on display with Vision & Virtuosity




Vision & Virtuosity: can you define Tiffany’s work, which has lasted for almost two centuries, like this? The American Maison, now part of the LVMH group, thinks so and has organized an exhibition that arrives at the Saatchi Gallery in London. On display are over 400 items from the Maison’s archives: for lovers of the brand it is an opportunity to see pieces that have entered the history of jewelry up close.

Spilla disegnata da Jean Schlumberger con diamanti e acquamarina
Spilla disegnata da Jean Schlumberger con diamanti e acquamarina

The collection documents Tiffany’s work from its founding in New York City (in 1837) to today. High jewelery with historical pieces, the famous Tiffany shop windows and the recently acquired Empire Diamond of over 80 carats, up to important memorabilia of popular culture such as the original screenplay of the film Breakfast at Tiffany’s.
Audrey Hepburn davanti alle vetrine di Tiffany, a New York
Audrey Hepburn davanti alle vetrine di Tiffany, a New York

Vision & Virtuosity tells the extraordinary story of one of the oldest luxury jewelers, through its nearly 200-year history of pioneering creativity, legendary craftsmanship and sourcing of the world’s most extraordinary diamonds and precious stones. This exhibition perfectly captures our long heritage of combining tradition and modernity. We are thrilled to share the world of Tiffany & Co. and our unique style in fine jewelry with London.
Anthony Ledru, President and Chief Executive Officer, of Tiffany & Co

Anthony Ledru
Anthony Ledru

The exhibition is divided into seven stages. Each explores different themes that have influenced the life of the Maison: from the work of the founder, Charles Lewis Tiffany, to the jewels of designers such as Jean Schlumberger and Elsa Peretti. There is also a section dedicated to the Blue Book high jewelery collection, a room centered on Tiffany’s legacy in the world of love, with the iconic solitaire ring featuring Tiffany Setting in 1886 (which has six thin prongs instead of four). Finally, space for the film that contributed to the myth, Breakfast at Tiffany’s, and great diamond-based creations, including the aforementioned 128.54-carat Tiffany Diamond.
Tiffany Diamond, gemma gialla da 128,54 carati
Tiffany Diamond, gemma gialla da 128,54 carati

From the beginning, Tiffany & Co. has held a unique position within the culture. Vision & Virtuosity celebrates the House’s most important moments, showcases its incredible archives and illustrates why Tiffany & Co. is such an iconic brand.
Alexandre Arnault, Executive Vice President, Product & Communications of Tiffany & Co

Alexandre Arnault
Alexandre Arnault

The exhibition catalog, available in two formats, contains images with the creations of Louis Comfort Tiffany and Gene Moore, as well as Jean Schlumberger, Elsa Peretti, Paloma Picasso, John Loring and many other designers. With a foreword by Andre Leon Talley and a text by Vivienne Becker, the 160-page volume is published by Assouline New York and will be available in the exhibition’s gift shop and at the Tiffany store on Old Bond Street in London, starting June 10. 2022.

Vision & Virtuosity
London, June 10-August 19, 2022
Saatchi Gallery
Duke of York’s HQ, King’s Rd
Tickets available starting May 2, 2022 on the Tiffany & Co. Exhibition app (iOS and Google Play), or directly at the exhibition

Il catalogo della mostra Vision & Virtuosity
Il catalogo della mostra Vision & Virtuosity

Collana con ametista, giada e oro disegnata da Julia Munson sotto la direzione di Louis Comfort Tiffany nel 1906
Collana con ametista, giada e oro disegnata da Julia Munson sotto la direzione di Louis Comfort Tiffany nel 1906
Il poster della mostra
Il poster della mostra

La Saatchi Gallery a Londra
La Saatchi Gallery a Londra







Tiffany sent two-thirds of the employees home

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Tiffany has sent home, that is, fired or incentivized to resign, about 9,000 of her employees. The surprising revelation has an unassailable source: Anthony Ledru, CEO of the large New York company, now controlled by the French group LVMH. In fact, in an interview with WWD, the new president and CEO of Tiffany & Co. revealed that the luxury jewelry brand has replaced two thirds of its employees in 14 months, that is, since the acquisition. Given that Tiffany’s reported employees are (or were) around 13,000, the calculation of the great purge is quickly done.

Sarah Jessica Parker con Anthony Ledru
Sarah Jessica Parker con Anthony Ledru

The expulsion of thousands of employees therefore took place in a very short period of time, given that the actual purchase of Tiffany by LVMH was signed only in January 2021, for 15.8 billion dollars (and after an exhausting negotiation ). However, the French recipe for Tiffany’s menu also included new entries, of an unspecified number. Now, according to the manager, alongside a third of the employees who remained in his post, 30% come from LVMH, while the remainder joined the company without having an experience in either of the two original groups.
Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York
Lo store di Tiffany all’angolo tra la 57a Strada e Fifth Avenue, New York

In the interview, Ledru defines Tiffany as a sleeping beauty who needs a shock. Among the priorities, according to the manager, is the renovation of Tiffany’s retail stores. Plans are to renovate 30 to 50 stores per year. The Maison has just unveiled the new Botanica Blue Book high-end jewelry line, the first of three to be launched this year.

Laboratorio Tiffany
Laboratorio Tiffany

Bracciale in oro giallo della collezione Tiffany City HardWear
Bracciale in oro giallo della collezione Tiffany City HardWear







Blue Tiffany for the Empire State Building with Sarah Jessica Parker

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How sexy is the color blue? Sarah Jessica Parker, the actress who more than any other represents the face of Sex & The City, celebrated Valentine’s Day with Tiffany, obviously in New York, the city where the fiction that she made her famous takes place. The Maison sponsor of the evening lit the Empire State Building in the color Tiffany Blue, while Sarah Jessica Parker was in the company of the president and CEO of Tiffany & Co, Anthony Ledru. The role of the American actress consisted in pressing the switch to start the lighting of the most famous skyscraper in the world.

Sarah Jessica Parker attiva l'illuminazione dell'Empire State Building
Sarah Jessica Parker attiva l’illuminazione dell’Empire State Building

It was also the first time in history that the Empire State Building gave up traditional red lighting on Valentine’s Day. Sarah Jessica Parker’s outfit is inevitable, for the occasion she wore a Tiffany Victoria necklace and earrings along with a Tiffany & Co. Schlumberger ring and clip.
L'Empire State Building in Blue Tiffany
L’Empire State Building in Blue Tiffany

Sarah Jessica Parker con Anthony Ledru
Sarah Jessica Parker con Anthony Ledru
Orecchini con diamanti Victoria
Orecchini con diamanti Victoria
Clip di Tiffany & Co. Schlumberger
Clip di Tiffany & Co. Schlumberger

Collana con diamanti Victoria
Collana con diamanti Victoria







Lvmh changes the management of Tiffany

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The record of jewelry sold during the run-up to Christmas was not enough for CEO, Alessandro Bogliolo, to keep his place at the top of Tiffany. The French luxury group LVMH, a few hours after the ratification of the acquisition of the most famous US jewelry brand, has appointed the new top management of Tiffany. The appointments conclude the $ 15.8 billion acquisition of the historic US jewelry firm, which came after a bitter legal battle, with LVMH trying to evade the deal at the height of the covid-19 pandemic, which hit hard the luxury sector. LVMH and Tiffany therefore agreed to renegotiate the price of the deal, which was reduced to $ 425 million.

Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York
Lo store di Tiffany all’angolo tra la 57a Strada e Fifth Avenue, New York

But let’s get to the news: LVMH has appointed Anthony Ledru, top manager of the Louis Vuitton brand, as CEO of Tiffany. Alessandro Bogliolo leaves Tiffani starting from 22 January. Alexandre Arnault, one of the sons of Bernard Arnault, CEO of LVMH, also joins the American Maison. Alexandre will assume the role of executive vice president and head of production and communications, while Michael Burke, CEO and president of Vuitton, will become president of Tiffany.

Alexandre Arnault
Alexandre Arnault

Anthony Ledru
Anthony Ledru

Alessandro Bogliolo, ceo di Tiffany
Alessandro Bogliolo, ceo di Tiffany