Annamaria Cammilli Archives

Annamaria Cammilli with Dune Chic and Pavé

Published on April 1, 2024

Dune Chic Pavé Series Collier, 18Kt Orange Apricot Gold with Diamonds

The historic Dune collection by Annamaria Cammilli, which is also the Maison’s main best-seller, is about to celebrate its quarter of a century: next year the line of jewels inspired by the wavy sandy formations of the desert, which have known a success that shows no signs of abating. The soft design of the jewels, combined with the eight varieties of gold color, which are another specialty of the Florentine brand, have however allowed countless variations on the theme.

Dune Chic Series Pendant, 18Kt Orange Apricot Gold with Diamonds

As in the case of the new Dune Chic and Dune Chic Pavé lines. With necklaces, earrings and pendants that reflect the design of the original collection, and which are enriched with single or pavé diamonds. New geometries of ribbons with an essential appearance expand the range, offering a further possibility of wearing an immediately recognizable jewel (and which has many imitation attempts) by Annamaria Cammilli, who just last year celebrated 40 years of activity.

Orecchini Dune Chic Pavé, oro 18 carati Orange Apricot e diamanti — Dune Chic Pavé Series Earrings, 18Kt Orange Apricot Gold with Diamonds

Sei anelli con diverse colorazioni di oro e diamanti della collezione Dune — Six rings with different colors of gold and diamonds from the Dune collection

New Couture jewels for Annamaria Cammilli

Published on March 13, 2024

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Annamaria Cammilli, anelli Couture in oro, tormalina verde, tormalina brown e smeraldo. Copyright: gioiellis.com

Annamaria Cammilli has long since also introduced a series of high-end jewels, which complement the jewelery lines that have made the Tuscan brand famous, such as Dune. In 2024, the high-end Couture line will be enriched with new creations with the characteristic sinuous shapes that characterize the Florence Maison. The jewels, in gold in the typical exclusive shades with a matte finish, follow the stylistic canons of the brand, with rounded and enveloping shapes, in which stones such as fancy diamonds or tourmalines are set. The dimensions of the rings are generous without being excessive.

Anello Couture in oro rosa e diamante — Couture ring in rose gold and diamond

Another example of high-end jewelery by Annamaria Cammilli is the new Cocoon collection, which uses an overlapping of gold surfaces that add an unexpected three-dimensionality to the jewels. At the center of the jewels, made with some of the eight shades of gold used by the Maison, are stones such as tanzanites or tourmalines in bright colors.

Cocoon collection, 18kt Pink Champagne gold with green tourmaline

Also high-end is the Premiere collection, with its shapes inspired by the marine world. The collection uses precious stones such as emeralds, sapphires, fancy and brown pear-cut diamonds. The line now also features a gold necklace with thin diamond edges surrounding 18 pear-cut emeralds. Last year the brand presented a necklace with the same design, but with sapphires.

Collier Premiere in oro, diamanti e smeraldi — Premiere necklace in gold, diamonds and emeralds

Pendente Cocoon in oro, diamanti, tanzanite — Cocoon pendant in gold, diamonds, tanzanite

Collana Premiere in oro, diamanti, zaffiri. Copyright: gioiellis.com — CPremiere necklace in gold, diamonds, sapphires. Copyright: gioiellis.com

Annamaria Cammilli expands Florence

Published on February 2, 2024

Showroom

Florence becomes bigger. Not the city, but the collection of the same name dedicated by Annamaria Cammilli to the Renaissance capital, home of the Maison. After the presentation last year of the first jewels on the occasion of the company’s 40th anniversary celebrations, the success of the novelty led Annamaria Cammilli to add new pieces with the same style, which is what has always characterized the Florentine brand. Now the collection includes pendants, earrings, bracelets and rings that reproduce the sculptural volumes and multiple finishes of the celebratory jewel.

Anello Firenze Pavé di diamanti — Firenze pavé diamond ring

The new Firenze collection has seven versions: Lux, made only in gold, Icon and Icon Lux in the style of the iconic Dune collection, in a satin version with Aetherna finish and a glossy version. There are also the Galaxy and Galaxy Lux versions, with pavé available in a satin version with Aetherna finish and a glossy version. Finally, Pavé and Pavé Color are jewels covered with stones, diamonds or rubies, sapphires, emeralds, brown and black diamonds. The set of versions of the collection represents the synthesis of Cammilli’s 40 years of creativity, as well as the result of the maximum specialization achieved in the expression of shapes and volumes. Firenze pavé colour, in particular it is the version that stands out for the vibrant colors of the stones modulated on the soft shapes of the jewel.

Firenze Lux, anello in oro yellow sunrise — Firenze Lux, yellow sunrise gold ring

Firenze Galaxy in oro pink champagne e pavé di diamanti — Firenze Galaxy in pink champagne gold and pavé diamonds

Firenze Galaxy Lux in oro bianco e diamanti — Firenze Galaxy Lux in white Ice gold and diamonds

Annamaria Cammilli show in Hong Kong

Published on November 16, 2023

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From Florence to Hong Kong, to celebrate the first 40 years of Annamaria Cammilli. The Tuscan brand presented in the former British colony in China, together with its partner Masterpiece by King Fook, an exhibition on the creative world of the Maison: Firenze to Firenze, in the space of Tai Kwun in Hong Kong, a complex of commercial buildings in the center of the city. Initiative supported by the Consulate General of Italy and the Italian Chamber of Commerce and presented as the spearhead of the Italia on Stage program. The exhibition focused on the personality and work of the founder Annamaria Cammilli, with a collection of paintings, sculptures and jewels in the different phases of the company’s growth.

Da sinistra: Antonietta Cornacchia, Vice Console Generale d'Italia a Hong Kong e Macao, Carmelo Ficarra, Console Generale d’Italia a Hong Kong e Macao, Raffaella Renai, Head Desiener e Procuction Manager di Annamaria Cammilli, Massimo Ambrosetti, Ambasciatore d’Italia in Cina, Richard Tang, Presidente di King Fook Holding Limited, Riccardo Renai CEO e Direttore creativo di Annamaria Cammilli, Caterina Periccioli, Responsabile Comunicazione di Annamaria Cammilli — Antonietta Cornacchia, Vice Console Generale d’Italia a Hong Kong e Macao, Carmelo Ficarra, Console Generale d’Italia a Hong Kong e Macao, Raffaella Renai, Head Desiener e Procuction Manager di Annamaria Cammilli, Massimo Ambrosetti, Ambasciatore d’Italia in Cina, Richard Tang, Presidente di King Fook Holding Limited, Riccardo Renai CEO e Direttore creativo di Annamaria Cammilli, Caterina Periccioli, Responsabile Comunicazione di Annamaria Cammilli

This year our company reaches an important milestone: 40 years of history. On this special occasion, we felt the need to look back at our creative evolution, as well as at our origins, celebrating the fundamental pillars of our identity: 40 years are synonymous with goldsmith specialization and experience, but also with a particular artistic approach that could born and prosper only in Florence, the maximum expression of Renaissance art and beauty. For this reason, this year we paid homage to the city that has always inspired our creativity not only with the celebratory jewel of the same name, Florence, but also with an event that took place on 9 July in the heart of Florence, right in the places symbol of its artistic heritage: the Loggia dei Lanzi, the Uffizi Gallery and the historic Palazzo Gondi. In this spirit, we greatly appreciated the idea of our partner Masterpiece by King fook, who enthusiastically proposed to us to export this concept to Hong Kong, organizing a spectacular exhibition and an immersive screening to accompany the public on a journey to discover the inspiring beauty of Florence, of our history and of the strong interconnection between art and jewelery design.
Riccardo Renai, CEO of Annamaria Cammilli

Mastra Anna Maria Cammilli a Hong Kong — Anna Maria Cammilli exhibition in Hong Kong

Gioielli di Annamaria Cammilli — Jewels by Annamaria Cammilli

The eight gold colors of Annamaria Cammilli

Published on August 14, 2023

Showroom

Anelli Dune in oro di diversi colori e diamanti

Annamaria Cammilli is the only Maison to offer gold jewelery with eight different shades.

There are those who bet everything on white gold, perhaps accompanied by a small diamond. There are those who expand the choice to the three classic colors of metal: yellow, pink and white. But only a Maison has expanded beyond these boundaries and has expanded the color palette of gold. With four? Nah. Five? Not even. Annamaria Cammilli had pushed herself up to seven colors of gold. Until yesterday. Because the brand from Florence has further expanded the color palette with Brown Chocolate. The colors of gold for which the brand is famous, in short, have become eight.

Orecchini della collezione Velvet in oro Natural Beige

Gold changes color in exclusive shades that are the result of fusions of special alloys. But all colors are strictly 18 carat gold.

Anello della collezione Aqua in oro 18Kt Giallo Lemon Bamboo e Giallo Sunrise (al centro) con diamanti

The eight gold colors proposed by Annamaria Cammilli are: Lemon Bamboo Yellow, Sunrise Yellow, Ice White, Champagne Pink, Brown Chocolate, Lava Black, Apricot Orange, Natural Beige.

Anello della collezione Premiere in oro Bianco Ice 18Kt con diamanti

The nuances introduced over the years by Annamaria Cammilli range from sunrise yellow to champagne pink, up to black, through white and natural beige. Even the new jewels in the chocolate shade use the classic finish of the surface of the satin gold, one of the distinctive signs of the Maison. The special work in which the brand is famous is also found in the new collections, which we will discuss in other articles on gioiellis.com. M.B.

Anello della collezione Premiere in oro Rosa Champagne con diamanti

Anello della collezione Serie Uno in oro Brown Chocolate con diamante

Anello della serie Regina in oro Giallo Lemon Bamboo 18Kt con Brillanti

Orecchini della collezione Premiere in oro Nero Lava con diamanti

Orecchini della collezione Velvet in oro Arancio Apricot

Annamaria Cammilli celebrates 40 years with the Firenze ring

Published on July 14, 2023

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Creativity is like a plant: when it is born it must be cultivated and it can only grow. A principle that also applies to Annamaria Cammilli, the Florentine brand that has crossed the finish line of 40 years in business. A birthday celebrated with a great event in Florence, with full honours. A special evening that began in Piazza della Signoria, with the guests of the Maison who visited the Cammilli Boutique and stopped at the Loggia dei Lanzi, reserved for those present for the occasion, and an exclusive guided tour of the Uffizi Museum. Then, the anniversary party had its center of gravity in the historic Palazzo Gondi, one of the most illustrious Florentine Renaissance buildings.

Allestimento a Palazzo Gondi — Setting up at Palazzo Gondi

Entertainment, music, food. And, of course, jewellery, with the presentation of the Florence celebratory ring, dedicated to the city, the cradle of art and beauty which has always hosted and inspired the creativity of the Cammilli brand. The founder of the Maison, Annamaria Cammilli, dedicated the Florence ring to her city in the hands of the mayor, Dario Nardella. A symbolic moment that represents the synthesis of the long history that has brought the Italian brand to be known all over the world. It is a limited edition ring of only 40 pieces, created to celebrate Annamaria Cammilli’s 40th birthday. It is made with the classic Aetherna satin finish, but in seven different variants, which also include the glossy version, or the presence of various types and designs of diamond and precious stone pavé. Out of the ordinary is also the packaging: a casket totally carved in alabaster stone.

Annamaria Cammilli (a destra) e Raffaella Renai — Annamaria Cammilli (right) and Raffaella Renai

The seven versions of the Firenze ring
• Lux version: gold only
• Icon and Icon Lux versions: in perfect style of the iconic Dune collection, available in a satin version with Aetherna finish and a glossy version
• Galaxy and Glaxy Lux versions: illuminated by a touch of pavé, available in a satin version with Aetherna finish and a glossy version
• Pavé and Pavé Color versions: completely covered with colored stones, diamonds or precious stones such as rubies, sapphires, emeralds, brown and black diamonds

L'anello Firenze e la confezione in alabastro — The Firenze ring and the alabaster box

A journey that began in 1983, when Annamaria Cammilli decided to transform her jewelry boutique in the heart of Florence into something bigger. Thanks to this courageous choice, the designer, who is also a painter and sculptor, has succeeded in founding a company on her own artistic talent, giving life to sculptural creations that stand out for the exceptional plasticity of the forms. Today, Annamaria Cammilli’s creativity is accompanied by the management of the CEO Riccardo Renai.

Anello Firenze versione con pavé — Firenze ring version with pavé

Over the years, his different way of making jewelry has become a real style, an original and very recognizable creative message. The talent of Cammilli’s master goldsmiths then allowed them to develop a high level of specialization on various technical aspects, such as the 8 original shades of 18-karat gold and the exclusive velvety finish of the Aetherna surfaces, which unequivocally distinguish the brand’s jewels. with a secret process specially developed to enhance the three-dimensionality of the jewel. Rigorously 100% Made in Italy production and an exclusive design: these are the values that have allowed the company to constantly renew itself over time.

Riccardo Renai e Annamaria Cammilli — Riccardo Renai and Annamaria Cammilli

The numbers confirm that the market appreciates: Cammilli in fact closed 2022 with a 38% increase in turnover compared to the previous year, and the increase compared to the reference year before covid (2019) is as much as 97%. A growth also due to an investment policy aimed at increasing the brand’s distribution, notoriety and knowledge of the added value of its products. Like the investment dedicated to training witnessed by the inauguration of the Cammilli Academy in June 2022, a very modern structure dedicated to training the sales personnel of the dealers who present the brand all over the world. A path that gives participants not only the opportunity to learn how to effectively convey the special characteristics of Cammilli jewels, but also to live an immersive experience in the heart of Florence, to discover the origins and true essence of the brand. An initiative that speaks of the desire to continue to fuel growth, bringing the pervasive beauty of Florence and the savoir-faire of its master craftsmen to the world, enclosed in a jewel.

Orafo al lavoro, dimostrazione durante l'evento — Goldsmith at work, demonstration during the event

Party a Palazzo Gondi — Party in Palazzo Gondi

Il team di Annamaria Cammilli — Annamaria Cammilli’s team

Annamaria Cammilli space with Moon Drops

Published on April 12, 2023

Showroom

Pendente in oro grigio e black e diamanti della collezione Moon Drops

Raindrops, dewdrops, sea drops. There are many possible drops, but among these there are the jewels of the historic Goccia line by Annamaria Cammilli. But, for 2023, the idea of the Tuscan Maison, which is celebrating its first 40 years, is more surprising, because the drops are no longer liquid, but a direct representation of the Earth’s satellite, i.e. the moon. Riccardo Renai, CEO of Cammilli and creative director, has introduced the Moon Drops line.

Bracciale in oro Ice e diamanti della collezione Moon Drops

This is the most important innovation among those presented at the start of the new year. Moon Drops is also the result, they explain to the Tuscan company, of a long study. The jewels develop with a succession of drops, which with elaborate joints make a moon-shaped reflection designed with diamonds shine. The collection brings with it all the stylistic and chromatic innovations, starting from the refined colors of gold, of the Maison. However, the more traditional Goccia collection remains present in Annamaria Cammilli’s catalogue.

Anello in oro apricot e diamanti della collezione Goccia

Orecchini in oro rosa e diamanti della collezione Goccia

Pendente in oro di diversi colori e diamanti della collezione Goccia

Annamaria Cammilli Couture

Published on February 24, 2023

Showroom

Annamaria Cammilli is one of the brands that have been able to create a unique and immediately recognizable style. The Tuscan designer has invented her own ecosystem in which jewelery lines coexist linked by a single way of interpreting the object. 2023, for example, adds new Couture creations, which are placed in the high-end of jewelry. Alongside the 914 ring, which for more than ten years has represented Dune, one of the most successful lines of the brand, presented last year, the Couture line is enriched with new rings that retain the wavy lines typical of the Maison. The jewels are made of apricot, beige or white gold, with the addition of green or pink tourmalines.

Anello indossato della linea Couture in oro 18 carati, diamanti e tormalina verde

In addition to gold and tourmalines, the jewels are also enriched by pavé diamonds that mark the edges or run along the surface. The Couture line also includes rings, earrings or pendants, where the rounded shapes, which make up apricot-colored gold jewels, which enclose large brilliant-cut diamonds in the center.

Anello in oro 18 carati rosa champagne con tormalina verde

Anello in oro 18 carati rosa champagne con pavé di diamanti e smeraldo

Anello in oro beige 18 carati con pavé di diamanti

Anello Couture in oro rosa apricot e diamante

The colors of Dune Solar by Annamaria Cammilli

Published on February 10, 2023

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Collier serie Dune Solar, in oro arancio albicocca 18kt con diamanti

Annamaria Cammilli’s Dunes are the trademark that made the Florentine Maison famous. Logical, therefore, that the designer reserves particular attention for the line of jewels which presents sinuous curves dotted with diamonds or colored stones. Over time the Dune collection has branched out into different lines, each with its own characteristic. In the autumn, for example, Dune Color was presented, to which new jewels are now being added. The novelty is Dune Solar Color, which combines the wave design of the main line with the colors of various semi-precious stones.

Orecchini serie Dune color, oro arancio albicocca 18 carati con tormaline rosse

The jewels feature different shades and shades of tourmalines, the deep blue of the tanzanites, the bright green of the peridot to which are added the pink of the rhodolite and the light blue of the aquamarine. Colors that match the variety of gold colors, which is another feature of Annamaria Cammilli: the Maison, in the various collections, offers the most precious metal declined in eight different shades.

Anelli Dune Color Series, oro Orange Apricot 18 kt con tormaline verdi e oro rosa champagne 18 kt con tormaline azzurre

Pendente Dune Color Series, oro giallo sunrise 18kt con peridoto e tormalina verde

Orecchini serie Dune color, in oro rosa champagne 18kt con diamanti e tormaline verdi

Anello Serie Dune In Oro Arancio Apricot 18Kt Con Diamanti

Four more brands for Haute Jewels Geneva

Published on January 11, 2023

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Collana di Yoko London esposta a Haute Jewels Geneva 2019

Haute Jewels Geneva attracts new jewelery Maisons. Started quietly in 2019 with the presence of four brands, the event founded and organized by the CEO of Yoko London, Michael Hakimian, has expanded. For the 2023 edition at the Fairmont Grand Hotel Geneva from Sunday 26 March to Sunday 2 April, four other jewelery brands are expected: Pasquale Bruni, Karen Suen, Busatti 1947 and Casato. The new arrivals will join the 18 brands already present in 2022 and which have confirmed their presence for the new edition: Yoko Londra, Roberto Coin, Sutra, Crivelli, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione , Hans D.Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Sicis, Baraka.

Haute Jewels Geneva. Copyright: gioiellis.com

We are delighted to welcome four unique brands to the Haute Jewels Geneva family. After a very successful event in 2022, we are thrilled to have the opportunity to grow the Haute Jewels Geneva concept with the addition of these brands.
Michael Hakimian

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

Haute Jewels Geneva was born on the ashes of the dissolution of Baselworld and in conjunction with the other major event in the Swiss city, Watches and Wonders, dedicated to the world of haute horlogerie, which this year is held from 27 March to 2 April. Haute Jewels Geneva, organized inside the hotel overlooking the lake, is an appointment dedicated to discretion in a soft environment. Although Haute Jewels Geneva has grown since its inception, the organizers note, «one of its main objectives remains to remove the formality from the traditional trade fair experience, offering a relaxed atmosphere for both customers and exhibitors to discover exclusive jewelery designs».

Anello in titanio con smeraldo colombiano incastonato un cristallo di rocca — Busatti Milano, anello in titanio con smeraldo colombiano incastonato un cristallo di rocca

Georgina Rodriguez con girocollo di Pasquale Bruni

Annamaria Cammilli increases Prestige

Published on December 5, 2022

Showroom

Prestige Series Earrings, 18Kt Pink Champagne Gold with Tanzanite and Diamonds

Annamaria Cammilli over the years has been able to conquer many women with her jewels with wavy and sinuous shapes, represented by the Dune and Velaa line, but also with the equally soft Goccia line. The latter has evolved into a collection on the edge of high jewelry, called Prestige. In essence, the Florentine brand does not abandon the style already used for another version called Premiere, but enriches it. As always, the Prestige line uses the characteristic velvety processing of gold, which takes on pastel colors exclusive to the Maison, such as black lava, beige, Ice or champagne, the result of refined alloys.

Anello della linea Prestige 18Kt Black Lava and White Ice Gold with Diamonds

The main feature of the jewels, however, is the combination of gold with pear-cut diamonds or tanzanites that are inserted inside the hollow droplet, or petal, surface of the jewel. All bordered by a line of pavé diamonds. The new pieces in the Prestige line include various rings, pendants and earrings.

Prestige Series Ring, 18Kt White Ice Gold with Diamonds

Ring, 18Kt Natural Beige Gold with Tanzanite and Diamonds

Pendant, 18Kt Pink Champagne Gold with Tanzanite and Diamonds

Haute Jewels Geneva returns on March 26th

Published on November 2, 2022

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Haute Jewels Geneva, come back. There are 18 jewelry brands that will participate in the event to be held at the Fairmont Grand Hotel Geneva from March 26 to April 2, 2023. Haute Jewels Geneva is an idea of Michael Hakimian, CEO of Yoko London, who wanted to react in this way to his death of Baselworld. For this reason, the appointment in Geneva takes place in parallel with Watches and Wonders, dedicated to high jewelery, which in 2023 will take place from March 27 to April 2. Also in the hotels of the city, there are also other jewelry brands.

Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com

Haute Jewels Geneva, however, is organized as an event in itself. Also in 2023 is confirmed the participation of Yoko London, Roberto Coin, Crivelli, Sutra, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Barakà and Sicis.

Il taglio inaugurale del nastro a Haute Jewels Geneva 2022

Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com

Annamaria Cammilli’s shades with Dune Color

Published on September 14, 2022

Showroom

Orecchino in oro indossato della collezione Dune Color con tormalina rosa e diamante

The soft undulations, which are Annamaria Cammilli‘s trademark, are colored. The Dune collection, launched by the Florentine brand in 2010, is renewed year after year with small or large innovations which, in any case, leave the aesthetic imprinting of the jewels unchanged, composed of parallel gold bands, which have inside small gems set. A longevity that has been facilitated not only by the supple irregularity of the curves of the rings, earrings or pendants, but also by the possibility of replicating the design with the eight abundant colors of gold that are another of the brand’s prerogatives.

For 2022 Annamaria Cammilli adds a new line: Dune Color, which combines the design of the collection with the colors of semiprecious stones, especially tourmalines, but also tanzanites and peridot. The gems are present in shades of green, red or blue. Together with the semi-precious stones, moreover, the jewels are also enriched with brilliant-cut diamonds, which increase the brightness of the jewel and, of course, also its value.

Anello in oro e diamanti della collezione Dune

Orecchini della collezione Dune Color con diamanti champagne e tormaline azzurre

Pendente in oro 18 carati con tormaline e peridoto

Pendente in oro con tormalina rosa e diamanti

Haute Jewels Geneva, positive balance

Published on April 11, 2022

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The idea worked. The report of Haute Jewels Geneva, which was held at the Fairmont Grand Hotel Geneva in conjunction with Watch & Wonders in the Swiss city on Lake Geneva, had a positive response. The event was attended by 18 big names in jewelry: Yoko London, Roberto Coin, Crivelli, Sutra, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli , Barakà and Sicis.

The 2022 edition of Haute Jewels Geneva was an unequivocal success. We believe the triumph of this show marks the beginning of an exciting new chapter for the jewelry industry. Smaller commercial events composed of like-minded brands can offer a more focused, more enjoyable and beneficial luxury experience for both brands and visitors. We look forward to the 2023 edition of Haute Jewels Geneva.
Michael Hakimian, CEO of Yoko London and Event Founder

The success of the “mini Baselword” is also due to the selection of brands and the atmosphere offered by the location. In the same hotel, although outside the Haute Jewels Geneva, there were also two other brands: Piero Milano and Dolce & Gabbana, an aspect that has probably contributed to attracting visitors.

In 18 for Haute Jewels Geneva

Published on March 29, 2022

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Gioielli Sutra a Haute Jewels Geneva 2019. Copyright: gioiellis.com

The time has come for the small Baselworld of jewelry, as some have dubbed it. From March 30 to April 5, at the Fairmont Grand Hotel in Geneva, 18 great names in jewelry give life to Haute Jewels Geneva. This is an event born after the evaporation of Baselworld and in conjunction with Watches and Wonders, a fair centered on fine watchmaking that takes place on the same days in the Swiss city. A first experiment had already been organized in 2019, but with only four exhibitors and with the subsequent suspension due to the covid. Now, however, the organizers led by Michael Hakimian, CEO of Yoko London, are back and with greater participation.

In all, therefore, the brands present at the Fairmont Grand Hotel Geneva are 18, with a majority of Italian Maison: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Etho Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione , Hans D. Krieger, Leo Pizzo, Verdi Gioielli, Annamaria Cammilli, Barakà, Sicis.

Haute Jewels Geneva 2019. Copyright: gioiellis.com

Collier di Yoko London a Haute Jewels Geneva 2019. Copyright: gioiellis.com

Haute Jewels expands with Barakà and Sicis

Published on February 11, 2022

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The group of brands that will participate in Haute Jewels Geneva, an event designed for an international audience, at the same time as Watches and Wonders, focused on fine watchmaking, is expanding. The two events will take place, in fact, on the same dates, from March 30 to April 5. Two Italian companies are now added to the patrol of brands announced in the autumn: Baraka and Sicis. The first specializes in jewelry for the male world. The second, on the other hand, is famous for the use of the micromosaic technique. In all, therefore, the brands exhibiting at the Fairmont Grand Hotel Geneva will be 18: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Etho Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi Gioielli, Annamaria Cammilli, Barakà, Sicis.

We are delighted to have had the opportunity to add two more prestigious global brands to the line-up at Haute Jewels Geneva. Sicis and Baraka will bring added allure and excitement to the group and it promises to be a magnificent event
Michael Hakimian, CEO of Yoko London and founder of Haute Jewels Geneva

What promises to be a small exclusive fair was born from the need of jewelry companies to present themselves to an audience that no longer has the stage of Baselworld, which ended two years ago, at its disposal. A first taste of Haute Jewels Geneva took place already in 2019, with the first four jewelry brands (they were Yoko London, Crivelli, Sutra and Roberto Coin), while in the two previous years the idea was frozen by the epidemic. Visitors, in the organizers’ program, “will experience an intimate and luxurious environment for jewelry buyers and suppliers to conduct business, a concept that seems even more relevant after the restrictions imposed by the pandemic. With the opportunity to see each other face to face again, it promises to be a dynamic event, which combines the strength, creativity and experience of the participating brands “. Visitor registration is done on the site dedicated to the event.

collana yoko — Collana di Yoko London esposta nella prima edizione di Haute Jewels. Copyright: gioiellis.com

Annamaria Cammilli adds color to Velaa

Published on December 14, 2021

Rings/Showroom

Anello della serie Velaa in oro bianco, diamanti zaffiri blu

Since she set sail in the sea of jewelry, Annamaria Cammilli’s Velaa collection has landed in numerous variations. The soft design, which characterizes the Florentine maison, the use of shades of gold and stone pavé have now been applied to a new line of the collection: Velaa Color. The design remains minimal, but adds shades of sapphires, rubies, emeralds and white or fancy diamonds to the warm shades of gold. The different elements are combined in a wide variety of color combinations that play on the combination of precious stones and the typical velvety gold finish, one of the hallmarks of the Maison.

The stones make up strips of pavé between the wavy layers of gold. In particular, a wide variety of rings is presented: for each color combination there are four variations in thickness, from six layers up to a single band of white gold, or yellow, black, champagne pink, beige. The different colors of gold are, in fact, one of the most appreciated characteristics of Annamaria Cammilli.

Pendente in oro arancio apricot con diamanti brown e bianchi

Orecchini in oro arancio apricot con diamanti brown e bianchi

Bracciale in oro arancio apricot con diamanti brown e bianchi

Anello in oro rosa champagne, rodio nero, diamanti e zaffiri rosa

Anello in oro rosa champagne, diamanti e smeraldi

Haute Jewels Geneva with 16 major brands

Published on November 15, 2021

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Bracciale di perle di Yoko London alla edizione 2019 di Haute Jewels Geneve

Farewell Baselworld. The Maisons of jewelry organize their fair, in combination with Watches and Wonders, the event dedicated to the top timepiece brands. The novelty, on the other hand, is called Haute Jewels Geneva, the international fair of high jewelery, which will be held at the Fairmont Grand Hotel from 30 March to 5 April 2022, simultaneously with the event dedicated to watches. In short, no return to Basel. The first taste of Haute Jewels Geneva was in 2019, in January, with the participation of four brands (Yoko London, Roberto Coin, Crivelli and Sutra). The idea was liked and in 2020 the event was to be repeated with eight brands. But the pandemic forced the appointment to be canceled both in 2020 and in 2021.

In 2022, however, Haute Jewels Geneva will return with 16 major jewelry brands: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli. The decision of the brands marks, perhaps, the tombstone on the former great Baselworld watch and jewelry fair. On the other hand, the world changes quickly.

Gioielli by Sutra alla edizione 2019 di Haute Jewels Geneve. Copyright: gioiellis.com

Les petites by Annamaria Cammilli

Published on October 26, 2021

Rings/bracciale/Showroom/COLLANE

Anelli Desert Rose in oro rosa e diamanti

It is not always necessary to think big. Indeed, there are times when you need to think small. For example, when you want to keep costs down or make something the appropriate size. As in the case of the new collection of the Florentine brand Annamaria Cammilli. The Maison, in fact, has studied a tailor-made line for the youngest, but without losing the style and characteristics that distinguish the jewels of the usual collections. The new collection has an explicit name: Les petites.

These are small-scale jewels, but with the most well-known collection designs, such as the Desert Rose series and pieces from the Dune Assolo and Velaa Star lines. All the jewels share an essential design, enhanced by the precious alternation of shiny and velvety gold surfaces, which are used for all the collections of the Florentine brand. In addition, there are small diamonds that sparkle inside the jewels and provide an extra touch of light. In short, small, but brilliant.

Bracciale Desert Rose in oro rosa e diamante — Bracciale Desert Rose in oro rosa e diamanti

Collana con pendente in oro rosa e diamante — Collana Desert Rose con pendente in oro rosa e diamante

Collana con pendente in oro nero e diamanti — Collana con pendente in oro nero e diamante

Annamaria Camilli in the light version

Published on September 17, 2021

Rings/bracciale/COLLANE

Anelli in oro rosa e diamanti della collezione Les Petites

According to mineralogy, the desert rose is a sedimentary formation found in desert countries. It has a color that fades from orange to yellow-ocher and is an aggregate of gypsum crystals. Annamaria Cammilli is inspired by this creation of nature for her new collection Les Petits. On the other hand, the Maison has created the Dune collection, the most famous of the Florentine brand: the reference to the desert is almost mandatory.

Les Petits is a collection that, as the name indicates, offers jewels with very low volumes, and consequently also with a more affordable price even for the youngest. The new line includes the Desert Rose series and the new pieces that enrich the Dune Assolo and Velaa Star collections. They are jewels that share an essential design, enhanced by the alternation of shiny and velvety gold surfaces, typical of Annamaria Cammilli. The collection consists of rings of different sizes, rigid bracelets, pendants with diamonds, earrings: a synthesis of the production of the Maison, on a reduced scale.

Collana con ciondolo Desert Rose in oro rosa e diamanti

Bracciale rigido Desert Rose in oro rosa e diamanti

Catena con ciondolo in oro nero e diamante

Bracciale rigido in oro giallo e diamante