Annamaria Cammilli - Page 2

Vicenzaoro at quota 700




Vicenzaoro wants to go back to business as usual. He wants to leave the annus horribilis 2020 behind and return to breathe (with the Green Pass and Safe Travel rightly needed to enter). Result: Italian Exhibition Group, the company that organizes Vicenzaoro (10-14 September) announces that an edition in the name of normality is expected. That is, with many exhibitors present: booked, anticipates Ieg, there are over 700 exhibiting brands. And, news that makes everyone breathe a sigh of relief, the Icon community, that is the space that will host the most prestigious brands, is sold out.

VicenzaOro January. Copyright: gioiellis.com
VicenzaOro January. Copyright: gioiellis.com

We look forward to Vicenzaoro because it is an opportunity to show our jewels to new potential international buyers and the sector press. An expected face-to-face meeting with great relational and business value.
Jerome Favier, CEO of Damiani Group

Jerome Favier, Ceo di Damiani
Jerome Favier, Ceo di Damiani

Damiani has announced that it will present the novelties of the Minou collection at Vicenzaoro. In addition, an exclusive interpretation of the Mimosa collection in white gold, diamonds and sardonic cameo will be exhibited. Salvini, also part of the Damiani group, will present the news of the Link collection and Bliss, another brand of the Valenza stable, will show new variants of the Rugiada and Regal collections.
Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com
Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com

Furthermore, among the big brands present there will be Roberto Coin, Fope, Crivelli. Gismondi 1754, Annamaria Cammilli, Nanis, Giovanni Ferraris, Davite & Delucchi, Vendorafa and Picchiotti. Fabergè foretold the Centenary Egg, handmade in yellow gold, weighs 10 kilograms and is inspired by the first imperial egg of 1885. The jewel commemorates the anniversary of the death of Peter Carl Fabergé. Among the foreign brands, the German Stenzhorn, the Dutch Tirisi, the Lebanese Yeprem, specialized in high-end diamond-based and large-sized jewelery, Akillis, Yoko London are confirmed.
Il booth di Yoko London. Copyright: gioiellis.com
Il booth di Yoko London. Copyright: gioiellis.com







Annamaria Cammilli presents a new Queen

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A Regina (the italian word means queen) of water. The collection of the Florentine brand Annamaria Cammilli, now enriched with new pieces, has always been inspired by the soft and changing shapes of water for the jewelry line that is part of the wider Vision project, that includes successful lines such as Musa, Sultana, Idra Velluto. All the jewels are characterized by the Maison’s special finish, which alternates shiny and satin effects, and even more by the eight colors of 18-karat gold. Colors that are often combined on the same jewel, obviously not all together.

Anello della collezione Regina con diamante solitario
Anello della collezione Regina con diamante solitario

Annamaria Cammilli’s gold colors, it is worth mentioning, are Lemon Bamboo Yellow, Sunrise Yellow, Ice White, Champagne Pink, Brown Chocolate, Lava Black, Apricot Orange, Natural Beige. Shades of gold that are also used for the new jewels of the Regina collection, with rings formed by wavy surfaces that look like waves of the sea, with an edge formed by small aligned diamonds. The gold colors for rings, earrings and pendants are used in nuances, for example in shades of beige and brown or yellow and orange.

Bracciale della collezione Regina
Bracciale della collezione Regina

Orecchini della collezione Regina
Orecchini della collezione Regina

Anello della nuova serie della collezione Regina
Anello della nuova serie della collezione Regina

Anello in oro Bianco Ice, Natural Beige e Nero Lava
Bracciale in oro Bianco Ice, Natural Beige e Nero Lava
Pendente con tre colori di oro
Pendente con tre colori di oro
Orecchini della collezione Regina
Orecchini della collezione Regina
Anello in tre colori di oro e diamanti
Anello in tre colori di oro e diamanti






Annamaria Cammilli, spring with Velaa

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A Velaa that takes off towards the future. The Velaa line by Annamaria Cammilli, born as a variation of the classic Dune series, now becomes autonomous. Not only that: it multiplies with many new variations on the theme: Velaa, Velaa Star, Velaa Pavé and Velaa Royale. In short, no longer a declination of Dune, but a real family of creations united by characteristics that, however, do not abandon the typical gold processing with a velvety or shiny surface (a process that Annamaria Cammilli calls Aetherna) and declined in different colors of the Tuscan brand and not even its design features.

Anello Velaa in oro e diamante
Anello Velaa in oro e diamante

The characteristic irregular design of the Dune series is transformed with Velaa in a repetition of clean and essential lines thanks to the play between the thin gold ribbons and the space that crosses them, without affecting the weight of the jewels. The air, emphasizes the Florentine Maison, is the key element that helps to define spaces and shapes, giving lightness to the pieces.
Anello Velaa Royale
Anello Velaa Royale

The differences between the different declinations are subtle, but evident: with the Velaa rings the wavy lines characteristic of the Dune series become more regular and the diamonds larger, Velaa Star has wider volumes and essential design, Velaa Pavé, as the name indicates, presents surfaces covered with small diamonds, while Velaa Royale is a variation on the solitaire theme, revisited in the style of the Maison.

Pendente in oro rosa e diamanti della linea Velaa
Pendente in oro rosa e diamanti della linea Velaa
Bracciale in oro rosa e diamanti
Bracciale in oro rosa e diamanti
Dune Velaa Pavé, anello e orecchini indossati
Dune Velaa Pavé, anello e orecchini indossati
Anello Velaa Pavé
Anello Velaa Pavé in oro orange e diamanti
Orecchini Velaa Pavé in oro orange e diamanti
Orecchini Velaa Pavé in oro orange e diamanti
Dune-Velaa-pave_bracciale-indossato
Dune Velaa Pavé, bracciale indossato
Anello Velaa Pavé
Anello Velaa Pavé
Anello Velaa Star
Anello Velaa Star






 

Annamaria Cammilli Royale

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Jewels for queens, certified by family tree, or simply women who are considered as such by their partner. Perhaps thinking about this concept Annamaria Cammilli proposes the Royale jewelry line. But without giving up the aesthetic characteristics that distinguish the production of the Tuscan Maison: the sinuous waves in different colors of gold (Annamaria Cammilli boasts eight different shades). Even the metal retains the particular velvety satin finish, alternating with small shiny surfaces, which accentuates the visual softness of the jewel.

Anello Royale in oro orange e diamante
Anello Royale in oro orange e diamante

Furthermore, a single diamond creeps into the gold waves which, for example, helps to reinterpret the concept of solitaire. Gems of considerable weight are used, ranging from 0.5 to 1 carat. In addition to the rings, the Royale line also includes necklaces with pendants and earrings, always made with soft lines and a single diamond in the middle. The gold shades chosen are orange, white (for the earrings), yellow, lava black.
Anello Royale in oro nero lava e diamante
Anello Royale in oro nero lava e diamante

Anello Royale in oro beige e diamante
Anello Royale in oro beige e diamante
Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Collana in oro giallo e diamante
Collana in oro giallo e diamante

Collana in oro bianco e diamante
Collana in oro bianco e diamante







Annamaria Cammilli’s Dune Multicolor ring

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Inspired by the wind that caresses the desert dunes and swells the fabric in soft curves: the Dune collection by Annamaria Cammilli, one of the most popular lines of the Florentine Maison, has over time added many variations to its original shape. One of the jewelry lines linked to this collection is called Velaa. The collection includes earrings, pendant necklaces and of course rings.

Anello Dune Velaa Multicolor con tre colori di oro e brillante al centro
Anello Dune Velaa Multicolor con tre colori di oro e brillante al centro

And, for winter 2020, new rings have been added to the collection, which use some of the eight gold colors that are a symbol of Annamaria Cammilli. These are 18-karat gold rings, in different variants that combine some of the shades of the precious metal. The new Multicolor ring comes from the combination of three different castings. A unique shade, proposed in two variants, hot and cold, distinguishes the wavy shape of the Dune Velaa ring. The jewel is made of pink, orange and yellow gold, with the addition of a brilliant-cut diamond. The other variant is, however, in black, beige and white gold, always with a diamond in the center. The Multicolor ring will be officially presented in January 2021, but is already available in preview in the most exclusive jewelers.
Anello Dune Velaa in oro 18 carati di colori caldi, con brillante
Anello Dune Velaa in oro 18 carati di colori caldi, con brillante

Anelli della collezione Dune Velaa in oro e brillanti
Anelli della collezione Dune Velaa in oro arancio e black e brillanti
Anello della collezione Dune Velaa in oro arancio apricot
Anello della collezione Dune Velaa in oro arancio apricot

Anello in oro arancio apricot con un brillante
Anello in oro arancio apricot con un brillante







The modular dunes by Annamaria Cammilli

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The desert dunes move: the wind changes their profile, they move slowly, they recompose themselves. Just what the new line of the Dune collection, perhaps the most famous of the Florentine brand Annamaria Cammilli, does now. The jewels in this collection, which has now turned ten, are inspired by the soft shapes of sand dunes, and also interpret their colors.

Anelli Dune componibili
Anelli Dune componibili

Among the novelties of the Maison for the Dune series for 2020 there are jewels in a new modular version, which allows you to assemble your own jewel by choosing between the various models and colors. The combination possibilities are numerous. To be precise, the possible combinations, according to mathematics, are 40,320. And this is because the jewels are available in eight colors of 18-karat gold that have made the brand famous. Shades ranging from classic sunrise yellow to black, captivating and mysterious, passing through champagne pink, white and natural beige, up to the unusual chocolate brown. But, of course, you don’t have to try to wear so many to be elegant.
Anelli componibili in oro e diamanti
Anelli componibili in oro e diamanti

Anelli componibili di Annamaria Cammilli
Anelli componibili di Annamaria Cammilli

Anello Dune in versione oro Chocolate
Anello Dune in versione oro Chocolate







Voice-Vicenzaoro with 300 companies and many big names




Vicenzaoro has been suspended. Long live Vicenzaoro. Which, however, in September is called Voice. If the health emergency led Ieg (the company that organizes Vicenzaoro) to transform the format of the event by also changing the name, the companies in the sector have a strong need to show their production to buyers, that the appointment is called Vicenzaoro o Voice doesn’t matter. This is what can be deduced from the announcement that, in July, the companies that have chosen to exhibit their jewels at Voice-Vicenzaoro International Community Event (12 to 14 September) exceed 300.

Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com
Booth di Fope, VicenzaOro January 2018. Copyright: gioiellis.com

About 300 companies means a very limited drop of about 15% compared to last year’s attendance. And taking into account that the major fairs, not only of jewelery, have been postponed to next year, number of registration to Voice is a success, perhaps unexpected. In short, Vicenzaoro, ops, Voice has a strong attraction. The names that have already reserved their space also testify to this.
VicenzaOro January 2020. Copyright: gioiellis.com
VicenzaOro January 2020. Copyright: gioiellis.com

For example, Damiani, Crivelli, Leo Pizzo, Mirco Visconti, Fope, Roberto Coin, Pesavento, Karizia, Chrysos, Ronco, Chiampesan, Riccardo Orsato, Alessi Domenico, Silvex, Daveri Vicenza, Unoaerre, Giordini, Richline, Fratelli Chini, Quadrifoglio, Amen, Annamaria Cammilli, Rosato, Pianegonda, Brosway, Rue des Milles. And there will also be companies from Campania, specialists in the processing of corals and cameos, such as Aucella, Bruno Mazza, Coscia, De Simone, Idea Coral, Mattia Mazza, Enzo Liverino.
VicenzaOro september 2018. Copyright gioiellis.com
VicenzaOro september 2018. Copyright gioiellis.com

VicenzaOro January 2019. Copyright: gioiellis.com
VicenzaOro January 2019. Copyright: gioiellis.com







Annamaria Cammilli’s Dune ring turns 10 and is renewed





Ten years between the dunes of Dune and Annamaria Cammilli’s journey continues. The famous collection of the Florentine brand crosses the milestone of the decade and, to celebrate the anniversary, presents many news.

L'anello Dune di Annamaria Cammilli
L’anello Dune di Annamaria Cammilli

The first concerns the Dune 914 ring, perhaps Annamaria Cammilli’s most famous icon. Its wavy design, enhanced by the alternation of glossy and opaque effects and enriched with diamonds, recalls well the irregular curves of the desert dunes. Now the Dune rings will be available in a new modular version, which will allow you to assemble a jewel by choosing from the various models and colors.
Anello Dune in versione oro Chocolate
Anello Dune in versione oro Chocolate

It should be remembered that Annamaria Cammilli offers this jewel in eight 18-karat gold colors. In addition to the classic sunrise yellow, there is now a black gold Dune ring, in addition to champagne pink, white and natural beige, up to the unusual chocolate brown.
Anelli Dune in oro di diversi colori e diamanti
Anelli Dune in oro di diversi colori e diamanti

And more, on the occasion of the tenth anniversary of the Dune 914 ring, the series is expanded with four new lines and some pieces to complement the already Dune Ouverture and Dune Electa lines. We will talk about it in a new article on gioiellis.com
Anelli in oro nero e natural beige
Anelli in oro nero e natural beige

Anelli impilabili
Anelli impilabili

Anelli rosa champagne e diamanti
Anelli rosa champagne e diamanti







Annamaria Cammilli on velvet

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The Velvet collection, characterized by lightness and softness, signed by Annamaria Cammilli ♦ ︎

Viva lightness. Annamaria Cammilli has decided that 2019 will be a slight year, at least for the jewels. The Florentine Maison, in fact, has decided to launch its first line without brilliants, only gold. The collection is called Velvet and the jewels have, in fact, a velvety appearance. Merit of the classic gold workmanship that is a characteristic of the production by Annamaria Cammilli.

The collection plays its strength in surfaces, which thanks to the advantage of lightness can be larger and more visible.

Annamaria Cammilli, anello in oro giallo della collezione Velvet
Annamaria Cammilli, anello in oro giallo della collezione Velvet

Be careful, though: the new Velvet collection should not be confused with a line with the same name, considered as the mother of this new one. The difference lies, in fact, in the flat shape and with diamonds, compared to the new Velvet collection. Another feature of the new jewelry suite is that it is easily available to the eight colors of gold, an exclusive palette by Annamaria Cammilli. Giulia Netrese





Collana della colelzione Velvet con oro di tre diversi colori
Collana della collezione Velvet con oro di tre diversi colori

Orecchini della collezione Velvet
Orecchini della collezione Velvet
Annamaria Cammilli, catena con pendente
Annamaria Cammilli, catena con pendente
Orecchini della colelzione Velvet in due colori
Orecchini della colelzione Velvet in due colori

Bracciale della colelzione Velvet
Bracciale della colelzione Velvet







Who runs for Inhorgenta





Back Inhorgenta, with a thousand exhibitors and a competition that teases the brands ♦ ︎

In Munich, Inhorgenta returns (22 – 25 February), with about a thousand exhibitors coming from over 40 countries and guests from over 70 countries. For Italy, for example, there are 70 brands present, including important Maison, such as Annamaria Cammilli, Crivelli, Nanis or Marco Bicego.

Una passata edizione di Inhorgenta
Una passata edizione di Inhorgenta

Among the novelties of the 2019 edition is the renewed Inhorgenta Award, dedicated to the world of jewelry and watch design. In the race there are three candidates for each of the seven of the eight categories. A difficult selection, given that the applications for participation were 140, a record. The introduction of a new category has also contributed to the success: Design Newcomer of the Year, which seems to have ignited the interest of several exhibitors, including a jewelery store in Mauritius, the Indian Ocean islands.
In the Fine Jewelry category, for example, German producers Gellner and Hans D. Krieger and the Spanish brand Facet Barcelona were selected, while for the Design Newcomer of the Year category the selected brands are Alessa Joosten, Karin Heimberg and Gitta Geschmück. It’s suspense for the winners. Cosimo Muzzano





Modelle a Inhorgenta
Modelle a Inhorgenta

Laura Bicego, designer e fondatrice di Nanis
Laura Bicego, designer e fondatrice di Nanis
Espositori e buyer
Espositori e buyer

Inhorgenta 2018
Inhorgenta 2018







Annamaria Cammilli in the seventies

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The Seventies interpreted by Annamaria Cammilli with the Serie Uno collection ♦

Operation nostalgia, but also affordability. Annamaria Cammilli kept these two concepts in mind when designing Serie Uno, the new collection of the Maison of Florence, which was presented at VicenzaOro January. The allusion to the seventies is represented by the soft lines, but vaguely squared. A design that is reminiscent of the avant-garde of the second half of the twentieth century and which has come back into fashion.

The collection has many aspects that recall the already known Dune collection, the best seller of the fashion house.

Annamaria Cammilli, Serie Uno, orecchini
Annamaria Cammilli, Serie Uno, orecchini

In fact, the style remains that of the Tuscan brand. The name of the collection, Serie Uno, is linked to the choice of using only one small diamond for each piece of jewelry. And this is the aspect that allows you to offer a price more accessible than the jewels of other collections. In line with the design also the choice of gold colors (Annamaria Cammilli proposes as many as eight different). In this case the gold colors of this line are warm yellow called Sunrise and orange gold Apricot.





Annamaria Cammilli, anelli in oro Sunrise
Annamaria Cammilli, anelli in oro Sunrise

Collana con pendente della Serie Uno in oro arancio Apricot
Collana con pendente della Serie Uno in oro arancio Apricot
Annamaria Cammilli, bracciale
Annamaria Cammilli, bracciale
Collana con pendente della Serie Uno
Collana con pendente della Serie Uno

Anello della Serie Uno in oro arancio Apricot
Anello della Serie Uno in oro arancio Apricot







Other Dunes with Annamaria Cammilli

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New rings in beige and brown shades in the Dune collection by Annamaria Cammilli ♦ ︎

The Dunes of Annamaria Cammilli turn into a crowded desert. The Florentine designer, in fact, continues to expand what one of its flagship collections. Dune interprets the jewels, as the name indicates, with thin wavy bands of gold, with layers that are alternated with small diamonds that determine the movement of the design. One of the aspects that differentiate Annamaria Cammilli’s jewels from those of other Maison is the color of the gold used.

Nuovo pendente della collezione Dune
Nuovo pendente della collezione Dune

The precious metal is, in fact, worked in alloy with other components up to take on new nuances: from white with a touch of gray to brown, to iron. However, it remains 18-karat, so with a 75% gold percentage. Another special aspect of the Tuscan brand’s jewels is the processing of gold, which takes on a silk-like surface. Features that are also confirmed in the new pieces that add to the Dune collection, with new rings that show off delicate shades of beige and gray-brown. And so, the company’s desert of Florence does not have a single color. Giulia Netrese



Anelli in oro brunito e beige, con cinque diamanti
Anelli in oro brunito e beige, con cinque diamanti
Anello della colle collezione Dune, oro rosa e tre diamanti
Anello della colle collezione Dune, oro rosa e tre diamanti
Anello della colle collezione Dune, oro rosa e tre diamanti
Anello solitaire della colle collezione Dune, in oro bianco
Anelli della colle collezione Dune, oro rosa e bianco, con quattro diamanti
Anelli della colle collezione Dune, oro rosa e bianco, con quattro diamanti
Annamaria Cammilli, collezione Dune, oro bianco, cinque diamanti
Annamaria Cammilli, collezione Dune, oro bianco, cinque diamanti
Annamaria Cammilli, collezione Dune, oro rosa e cinque diamanti
Annamaria Cammilli, collezione Dune, oro rosa e cinque diamanti
Pendenti della collezione Dune
Pendenti della collezione Dune

Golden flowers for Annamaria Cammilli

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Annamaria Cammilli celebrates 35 years with golden flowers (in seven colors) ♦ ︎
At 35, you are still young, but also mature. You look at the future still lightly, but at the same time the birthday suggests to draw a first balance of your life or your own business. And that is what Annamaria Cammilli has done, a Florentine brand that, like the artists and the great merchants of the Tuscan Renaissance, brings her lively creativity around the world. A fortiori in 2018 which marks the 35th anniversary of the brand. In Baselworld, Annamaria Cammilli decided to celebrate in her own way, that is with a jewel. It is a pendant set, earrings and ring, which propose very stylized and superimposed flowers. The pendant contains five flowers, and each can be created in a different color of gold, so as to multiply the combinations.
Not only that: with this innovation comes the #colormade, that is the possibility to customize the anniversary jewel choosing between the seven shades of gold created by the fashion house. This is not the only novelty of the Tuscan Maison, of which we will return to speak soon. Giulia Netrese



Pendente in oro Anniversary, Annamaria Cammilli
Pendente in oro Anniversary, Annamaria Cammilli
Pendente Anniversary, Annamaria Cammilli
Pendente Anniversary, Annamaria Cammilli
Annamaria Cammilli
Annamaria Cammilli

Il flagship store di Annamaria Cammilli a Firenze
Il flagship store di Annamaria Cammilli a Firenze







Baselworld: win or flop?





Baselworld 2018, number of visitors unchanged. Here’s who is happy and who is puzzled among jewelers ♦ ︎
It depends. The final judgment on Baselworld 2018 can be summarized as follows: it depends. Because the Basel Watch and Jewelery Fair (22-26 March 2018) had two faces. One is the one summarized by two numbers: 1300 and 650. The first is the number of exhibitors, already declining, in 2017 (there were 1500 in 2016). The second is the number of exhibitors in 2018, less than half. A massacre. «A selection», he prefers to call it the managing director of Mch, the company that organizes Baselworld. But, in fact, it depends on the points of view. Faced with such a drastic reduction could have been much worse. The final balance of Baselworld 2018, in the words of the organizers is, if not exciting, at least sufficient. The number of visitors, for example, “has remained stable”. Since the fair lasted two days less, this is considered a success. At the moment we do not know the number of buyers present. 4,400 journalists came to Baselworld, 15% less from Europe, but 5% more from Asia. And if many big brands, such as Festina or Dior, this year have defected the Basel fair, Breitling, Rolex, Patek Philippe, Swatch, Chanel and Gucci have already announced that they will also be present next year, from 21 to 26 March 2019 .
And exhibitors? The opinions are different. Again, it depends. Among the opinions collected by gioiellis.com among jewelers, prevails a lack of enthusiasm for the new formula “concentrated”, which for some is “sad” when compared to the atmosphere that was breathed until a couple of years ago. But at the same time, many have confirmed that commercial activity has not been lacking and, therefore, the presence in Basel still has a reason for being. From the comments collected during the fair, we can summarize the mood:
We are equally satisfied: Fope, Pasquale Bruni, Nanis, Alessio Boschi, Tamara Comolli, Picchiotti, Messika, Mattioli, Rivière
Everything is OK, but some perplexities: Casato, Annamaria Cammilli, Leo Pizzo, Yoko London, Giovanni Ferraris, Djoula, Facet, Crivelli
No comment: Coronet, Sutra, Butani




Baselworld 2018
Baselworld 2018

Tra gli stand di Baselworld
Tra i booth di Baselworld
Visitatori a Baselworld
Visitatori a Baselworld
Ingresso alla messe
Ingresso alla messe

Modella di Jacob & co
Modella di Jacob & co







Baselworld 2018, selection and news





Baselworld 2018 starts with the selection. But news jewelry are not lacking ♦ ︎
“The world is changing fast. Faced with this challenge, there are only two alternatives: to grow larger or to concentrate. We have chosen to concentrate”. The words of Sylvie Ritter, managing director of Baselworld, have opened the new edition, the number 101, of the great fair dedicated to luxury watches and jewelery. Indeed, more and more luxury, because if Baselworld 2017 counted 135,000 total visitors, down from 145,000 in 2016, in November the Mch group, which organizes the fair, announced that it would have halved the list of exhibitors and reduced the duration of the event, two day less, in response to the difficult phase recorded by the Swiss watchmaking players (the export of Swiss watches, however, after two years of crisis started to rise again at + 12.6% in the first few months of 2018). Baselworld also reduced the rental fee for the stands by 10%.
The result is that in Basel there are about 700 exhibitors, almost halved compared to 1,300 in 2017, when they had already fallen by 200 compared to 2016, but still the past year attracted 106 thousand buyers and 4,400 journalists (including those of gioiellis.com). And yet, if there are no more brands like Movado or Eberhard in watchmaking, there are always leading names like Rolex, Patek Philippe, the Swatch group with its many brands, some of which, like Omega. There is also the Lvmh group with Maison like Bulgari and Tag Heuer. And there are many top brands of jewelry, from fashion like Swarovski, or haute joaillerie with Graff, de Grisogono or Harry Winston, up to small Maison but with great creativity like Alessio Boschi, and the classic brands of Italian jewelry, Nanis, Giovanni Ferraris , Annamaria Cammilli, Picchiotti, Fope, Leo Pizzo, Casato, just to name a few. In short, Baselworld has lost weight, but still retains a lot of charm: the 101 years brings them well. We will tell the news in the next few days.



Sylvie Ritter
Sylvie Ritter inaugura Baselworld 2018
Booth Swarovski
Booth Swarovski
Ingresso principale allo spazio espositivo di Baselworld
Ingresso principale allo spazio espositivo di Baselworld
Collana Swarovski
Collana Swarovski
Al lavoro nei booth
Al lavoro nei booth

Interno di Baselworld
Interno di Baselworld







Annamaria Cammilli brings Florence to China




The Florentine brand Annamaria Cammilli opens a store in the city of Suzhou ♦ ︎
Another Italian jewelery brand, Annamaria Cammilli, arrives in China. The Florentine Maison has inaugurated a new store in Suzhou, a city of 15 million inhabitants dubbed the Venice of China for its important historical and artistic relevance. The Italian designer thus opens an important window in the great Asian country, which seems to be thirsty for jewelry Made in Italy.
During the inauguration, Riccardo Renai, CEO of Annamaria Cammilli, presented the brand to journalists and local authorities. «The opening towards the Chinese market is a key moment for our company: in terms of potential and development, China is today one of the most interesting for the luxury world. This is another important step for the growth of our brand that in 2017 leads to + 24% of sales», commented Renai. The Matro department store, where the Annamaria Cammilli store is located, was built in 1990 and has always been the most popular shopping center in Suzhou, with more than 180,000 high-end customers. The mall has won hundreds of awards, including the National Corporate Best Reputation Award and The Advanced Quality and Honor Unit.





cammilli cina
Lo store di Annamaria Cammilli a Suzhou

Riccardo Renai, Ceo di Annamaria Cammilli
Riccardo Renai, Ceo di Annamaria Cammilli
Riccardo Renai, inaugurazione dello store cinese
Riccardo Renai, inaugurazione dello store cinese
Modella cinese con gioielli di Annamaria Cammilli
Modella cinese con gioielli di Annamaria Cammilli
Anelli della collezione Dune
Anelli della collezione Dune

Anello Sultana
Anello Sultana







New Dunes for Annamaria Cammilli




The Dune collection of the Florence Designer Annamaria Cammilli expands ♦
The Dune collection by Annamaria Cammilli is one of the battle horses of the Florentine Maison. It is called Dune because the sinuous progression of gold ribbons that make up jewels has, in fact, the smooth course of the desert dunes. But, in truth, they also suggest a soft fabric that winds over several layers. Between ribbon and the other, suggesting the movement of gold, there are small diamonds that reflect light rays. In short, it is not strange that the collection it’s liked it and was punctually renewed. The 2017 brought new pieces to the already well-known line. White or pink gold pendants follow the same stylistic design, but above all, earrings and bracelets have more open and airy volumes. In short, variations on the theme. And it is a surprising success if one considers that the designer of Florence, born as a painter, has invented herself as jeweler thanks to his creative vein and imposed his brand all over the world, especially by pointing to an original style, gold in the form of leaves and flowers. Alessia Mongrando




Cammilli, essential collection bracelet in orange 18 ct gold with diamonds from Dune collection
Cammilli, essential collection bracelet in orange 18 ct gold with diamonds from Dune collection

Dune collection from planet of Essential design
Dune collection from planet of Essential design
Dune collection from planet of essential style by Cammilli
Dune collection from planet of essential style by Cammilli
Dune collection from the planetc of Essential design by Cammilli
Dune collection from the planetc of Essential design by Cammilli
Dune cubic collection pendant in pink gold and diamonds with blue chalcedony
Dune cubic collection pendant in pink gold and diamonds with blue chalcedony
Dune roll collection pendant in 18 ct white and orange gold and diamonds
Dune roll collection pendant in 18 ct white and orange gold and diamonds

Ring Dune in orange 18 ct gold and diamonds from the planet of essential design by Cammilli
Ring Dune in orange 18 ct gold and diamonds from the planet of essential design by Cammilli