ANELLI, Diamanti, Orecchini, vetrina — May 6, 2019 at 5:00 am

William Goldberg and the Ashoka cut





William Goldberg and the rare Ashoka cut diamonds, modeled on one of the oldest and most famous stones in the world ♦ ︎

Once upon a time, and there still is, the very ancient original Ashoka diamond: classified as D (completely colorless), it weighs 41.37 carats. The name is in honor of the Buddhist warrior Ashoka Maurya, who lived two centuries before Christ, and was sold and repurchased twice by Harry Winston. The diamond has fascinated kings and billionaires, but also merchants in love with precious stones, such as William Goldberg, known as Bill. Many years ago the dealer and jeweler studied each of Ashoka’s facets: from its elegant and elongated shape to the rounded edges. Finally, he managed to understand the secret of that exceptional stone until he patented the cut: but it takes a special rough diamond to become an Ashoka diamond.

Orecchini con diamanti brown taglio Ashoka
Orecchini con diamanti brown taglio Ashoka

Now William Goldberg is the name of the American Maison run by the heirs, but Ashoka remains a difficult goal, because less than 1% of rough diamonds meet the demanding standards required. All Ashoka diamonds are cut by the masters of William Goldberg. But, of course, William Goldberg doesn’t just offer Ashoka diamond jewelry. Alessia Mongrando





Orecchini pendenti con diamanti taglio Ashoka
Orecchini pendenti con diamanti taglio Ashoka

Earcuff con diamanti taglio Ashoka
Earcuff con diamanti taglio Ashoka
Anello con diamante rosa
Anello con diamante rosa
Orecchini con diamanti taglio marquise
Orecchini con diamanti taglio marquise
Bracciale in diamanti con orologio di William Goldberg
Bracciale in diamanti con orologio di William Goldberg

Anello radiant con diamant fancy yellow
Anello radiant con diamant fancy yellow

L'originale diamante Ashoka
L’originale diamante Ashoka







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