Pandora - Page 3

Pandora for Christmas




Raise your hand if you don’t feel the charm of Christmas. Certainly jewelry manufacturers are very sensitive to the winter holidays, presenting themselves on the market with new proposals. Or with a more or less substantial retouching of the collections already in the catalog. Like Pandora, which relaunches the Moments line in a Christmas key, with the suggestion of translating the proposals (also) into gifts to put under the tree. Just like last year, the Danish brand therefore offers bracelets, pendants and necklaces with some Christmas symbols, in particular the shape of the star and comet, or a snowflake.

Pandora Moments, orecchini e anello indossato
Pandora Moments, orecchini e anello indossato

In fact, Pandora Moments, as is clear from the name of the jewelry line itself, is designed to be linked to days, events or holidays such as Christmas. The jewels are in silver, or enriched with rose gold, with crystals, white or colored cubic zirconia, or blue glass to symbolize the starry sky.
Orecchini e anello indossati
Orecchini e anello indossati

Gioielli per il pranzo natalizio
Gioielli per il pranzo natalizio
Pandora Moments, collana e anelli indossati
Pandora Moments, collana e anelli indossati
Bracciale indossato
Bracciale indossato
Linea Moments per Natale 2022
Linea Moments per Natale 2022
Anelli e collana indossati
Anelli e collana indossati

Pandora Moments, gioielli indossati
Pandora Moments, gioielli indossati







Pandora x Keith Haring collection




Keith Haring, who passed away from AIDS in February 1990, was an American pop artist who transformed spray graffiti in New York into the painterly works contested by galleries around the world. Now the simple and immediate figures of him become a source of inspiration for Pandora, which offers a collection of jewels dedicated to Keith Haring. The collection, in natural silver or plated with enamel designs, repeats the figures of stylized men who were the icons of the American painter. The idea is to address an audience fascinated by the hip hop world. The Keith Haring x Pandora collection consists of eight charms and a bracelet, two rings, a necklace and a pair of earrings.

Gioielli della collezione Pandora x Keith Haring indossati
Gioielli della collezione Pandora x Keith Haring indossati

I don’t think art is propaganda; instead it should be something that frees the soul, fosters the imagination and encourages people to move forward.
Keith Haring

Keith Haring
Keith Haring

Haring is popular culture that is synonymous with break-dance and skateboarding, and has since developed into today’s rappers. The collection is available worldwide and can be purchased online and in Pandora stores, but only for a limited period of time, from 29 September to 31 December.

Street model con gioielli Pandora x Keith Haring indossati
Street models con gioielli Pandora x Keith Haring indossati
Bracciale in argento e smalto
Bracciale in argento e smalto
Bracciale e anelli in argento dorato
Bracciale e anelli in argento dorato

Collana e anello in argento dorato
Collana e anello in argento dorato







Pandora Signature is now in 14K gold




From jewels in silver only, to those in gold-plated silver, up to a line made of 14 karat gold: Pandora has now entered the category of fine jewelry. Witness the Pandora Signature collection, which now presents itself for the first time with 14-karat gold jewelry. The style, shape and basic idea are the same as the jewels of the Signature collection, presented for the first time four years ago, with curved lines and an immediate brand recognition, with the logo engraved in a clearly visible way in the metal. Obviously, in this version, 14-karat gold also increases the value of the jewel.

Anello in oro 14 carati Pandora Signature
Anello in oro 14 carati Pandora Signature

The Signature collection includes bracelets, now also offered in gold, alongside earrings, necklace with pendant and ring. All the jewels have the same design, with the logo engraved on the surface, but also on the sides of the jewel. A way to underline the strength of the brand, as happens for other houses in the luxury sector. The other jewels of the Signature collection in silver or gold plated with the addition of cubic zirconia crystals remain in the catalog.
Bracciale in oro 14 carati Pandora Signature
Bracciale in oro 14 carati Pandora Signature

Orecchini in oro 14 carati
Orecchini in oro 14 carati
Collana con pendente in oro 14 carati
Collana con pendente in oro 14 carati

La chiusura del bracciale
La chiusura del bracciale







The jewels of the Venice Film Festival




The jewels, together with clothes with less and less fabric, are also for 2022 the protagonists of the Venice festival. The Venice International Film Festival, number 79 in history, is one of the world events that offers greater visibility. It is therefore logical that the actresses try to show their best, helped by the great jewelery houses that lend their jewels to sparkle on the red carpet. The photographers present therefore have the function of focusing on the images that will travel around the world. Here are some of the jewels seen on the Lido, the island of Venice that hosts the screenings of the competing films.

Dorra Zarrouk con gioielli Messika
Dorra Zarrouk con gioielli Messika

Tunisian actress Dorra Zarrouk participated wearing Messika high jewelery. The Parisian Maison supplied a diamond necklace and a pendant ring. Also by Messika are the jewels of the American actress Camilla Mendes, with Pear Appeal earrings and the Diamond Magnet 2 ring, from the Magnetic Attraction High Jewelry collection. The Belgian model Rose Bertram chose, instead, Wild Moon High Jewelry earrings and ring and the double Miss Milla ring. DI Messika also the asymmetrical High Jewelry Illusionnistes earrings, from the Voltige High Jewelry collection for the Italian actress Matilde Gioli. The French brand was among the most representative., He also convinced the Italian actress Anna Foglietta, with High Jewelry Kashmir earrings, mixed with the Desert Bloom ring, as well as the British actress Charithra Chandran, with the Solena Maya earrings from the collection High Jewelry by Messika.

Anna Foglietta con orecchini Messika
Anna Foglietta con orecchini Messika

But it’s not just high jewelery that shines: two Italian actresses Aurora Ruffino and Valeria Angione wore Pandora jewelry from the Timeless and Signature collections. And while Federica Panicucci, Italian TV presenter, chose Damiani’s Emozioni collection, entertainer Camilla Boniardi opted for the set of Salvini’s Magia collection.

Nilufar Addati sul red carpet della Mostra del Cinema di Venezia indossa orecchini e anello in oro bianco e diamanti della Diva Collection di Leo Pizzo
Nilufar Addati sul red carpet della Mostra del Cinema di Venezia indossa orecchini e anello in oro bianco e diamanti della Diva Collection di Leo Pizzo

High jewelry, on the other hand, with another Italian brand, Leo Pizzo. They wore the jewels of the Maison of Valenza Nilufar Addati, with earrings and ring in white gold and diamonds from the Diva Collection, and Ludovica Pagani, with a set of rings, earrings, necklace, bracelets in white gold and diamonds from the Flora Collection.

Always top of the range with Pasquale Bruni: the Italian actress Aurora Giovinazzo and Filipino model Kelsey Merit chose the jewels designed by Eugenia Bruni. And always by Pasquale Bruni are the jewels worn by Cristiano Ronaldo’s partner, Georgina Rodriguez, the Italian singer Nina Zilli and the fashion guru Anna Dello Russo.

Aurora Giovinazzo con collana di diamanti by Pasquale Bruni
Aurora Giovinazzo con collana di diamanti by Pasquale Bruni
Georgina Rodriguez con girocollo di Pasquale Bruni
Georgina Rodriguez con girocollo di Pasquale Bruni
Ludovica Pagani sul red carpet della Mostra del Cinema di Venezia indossa la parure di anelli, orecchini, collana, bracciali in oro bianco e diamanti della Flora Collection di Leo Pizzo
Ludovica Pagani sul red carpet della Mostra del Cinema di Venezia indossa la parure di anelli, orecchini, collana, bracciali in oro bianco e diamanti della Flora Collection di Leo Pizzo
Kesley Merrit con gioielli di Pasquale Bruni
Kesley Merrit con gioielli di Pasquale Bruni

Charithra Chandran in Messika
Charithra Chandran in Messika

Greta Ferro con i gioielli Messika
Greta Ferro con i gioielli Messika

Camilla Boniardi con gioielli Salvini
Camilla Boniardi con gioielli Salvini
Aurora Ruffino con gioielli Pandora
Aurora Ruffino con gioielli Pandora






Two black girls the muses of Pandora




They are black, American, young, actress: Pandora chooses two girls in the name of politically correct as the face for her communication, a particularly sensitive aspect in the United States. The two girls chosen are Thuso Mbedu and Dominique Fishback. At one time they would have been defined as testimonials, but now they are qualified as muses, a word that in Greek mythology defines goddesses of dance, song and sound, generically invoked by poets (do you think will they really inspire the designers?). The presentation of the two young actresses coincides with the launch of the new advertising campaign, Wearing Occasions.

Thuso Mbedu (a sinistra) e Dominique Fishback (a destra)
Thuso Mbedu (a sinistra) e Dominique Fishback (a destra)

We understand each other. We know what it means to be young black girls in show business, which involves being direct and supporting your ideas at any cost.
Dominique Fishback

Dominique Fishback
Dominique Fishback

Thuso played a role in the TV series The Underground Railroad in 2021, thanks to which she received the Independent Spirit and Gotham Independent film awards. Dominique had a role in the film Judas and the Black Messiah, with which she earned a nomination for the Bafta (British Oscars).

Friendships are extremely important to me because I care a lot about my loved ones… My friends make me more responsible, they are my biggest supporters and for me they represent a safe place where I can be myself.
Thuso Mbedu

On the occasion of the new Wearing Occasions campaign, the Danish company has also introduced new jewels to the Pandora Moments collection, including rings, bracelets, earrings and charms that can be assembled.

Thuso Mbedu
Thuso Mbedu

Thuso Mbedu (a sinistra) e Dominique Fishback (a destra) con i gioielli Pandora
Thuso Mbedu (a sinistra) e Dominique Fishback (a destra) con i gioielli Pandora







Pandora launches jewelry for cats and dogs




Perhaps it is no coincidence that the launch of the first collection of dog jewelry takes place close to World Dog Day, August 26. Pandora has crossed the barrier that divides humans and animals to present the first collection of accessories dedicated to four-legged companions, pets. Not to mention that, in fact, nothing prohibits using the heart-shaped pendant with the sign of a paw engraved even for a cat (for a goldfish, no, it’s too complicated).

Charm a forma di zampa
Charm a forma di zampa

Pandora has therefore made the accessories with materials such as a leather fabric of vegetable origin for the collar, and pendants in light stainless steel, suitable for both dogs and cats. The tags are in the shape of a bone, heart and paw and can be personalized with an engraving. Alongside the dog and cat medals, Pandora also offers jewels for two-legged owners, such as bracelets in rose gold plated silver and cubic zirconia with paw-shaped charms, or heart-shaped with the inscription Best Friend or, again, with the silhouette of a cat. Meow.

Collare con ciondolo in acciaio
Collare con ciondolo in acciaio
Bracciale in argento placcato oro rosa e cubic zirconia con ciondolo a forma di gatto
Bracciale in argento placcato oro rosa e cubic zirconia con ciondolo a forma di gatto
Charm a forma di osso
Charm a forma di osso

Ciondolo a forma di cuore con sagoma di zampa
Ciondolo a forma di cuore con sagoma di zampa







Pandora grows up and calls a new manager

Financial news from the world’s largest jewelry group, Pandora. The group’s business continues to sail at high altitude, as evidenced by the data relating to the second quarter of 2022, with a headcount of 3% (+ 17% compared to the corresponding quarter 2019). The growth, the Danish company announced, is supported by the results of the Moments platform, but also by the sales of the new collection dedicated to Marvel characters. But, at the same time, the large US market recorded a decline of 12% compared to 2021: the step backwards is due to the end of the government subsidies paid for the covid. But compared to 2019, organic growth is 59%. Spain and Mexico also recorded double-digit growth, while China continues to suffer the negative impact of closures due to the epidemic and impact on the group’s organic growth for 4% compared to 2021 and 7% compared to 2019. .

Store Pandora
Store Pandora

Online sales are flying, with organic growth of almost 100% compared to the second quarter of 2019. Ebit (gross margin) was 22.1%. The company also announced its new collection of lab-created diamond jewelry, which will be launched in North America on August 25. Other news from Pandora is the arrival of Mary Carmen Gasco-Buisson, a manager born in the Dominican Republic and of US-Spanish nationality. The manager is currently the Global Vice President of Unilever: she will join Pandora as the new Chief Marketing Officer, reporting to Alexander Lacik, she CEO of the group, and joining the Executive Leadership Team. Mary Carmen Gasco-Buisson is an expert in the growth and transformation of consumer brands in various categories such as fragrances, beauty & personal care and women’s health.

Mary Carmen Gasco-Buisson
Mary Carmen Gasco-Buisson
Charm in argento Pandora
Charm in argento Pandora

Alexander Lacik
Alexander Lacik, presidente e Ceo di Pandora

Green breakthrough with Pandora Brilliance

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The wind of sustainability, respect for the environment and, more generally, the green has long affected the world of jewelry. This push convinced Pandora to launch a collection with lab-created diamonds and 100% recycled silver and gold. The first collection with synthetic diamonds, called Pandora Brilliance, was announced as early as 2021 and sold as an experiment only in Great Britain. After this taste, Pandora has now decided not to use any more mined diamonds and to extend the sale.

Anelli in oro bianco e oro giallo con diamanti di laboratorio
Anelli in argento e oro giallo con diamanti di laboratorio by Pandora

The future of luxury is here today. Lab-created diamonds are as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to expand the diamond market and offer innovative jewelry that sets a new standard for how the industry can reduce its impact on the planet.
Alexander Lacik, CEO of Pandora

Alexander Lacik
Alexander Lacik, presidente e Ceo di Pandora

According to the Danish firm, the global diamond jewelry market is approximately $ 84 billion. Forecasts are for growth and lab-created diamonds are outpacing the industry’s overall surge. The United States is currently the largest diamond jewelry market in the world. Lab-created diamonds, Pandora recalls, are identical to mined diamonds, but are created in a lab rather than mined from a mine.
Bracciali della collezione Pandora Brilliance, bozzetto
Bracciali della collezione Pandora Brilliance, bozzetto

They have the same optical, chemical, thermal and physical characteristics and are classified according to the same standards known as 4C: cut, color, purity and carat. The diamonds created in the laboratory by Pandora are made, cut and polished using 100% renewable energy and, again according to the Danish giant, have a carbon footprint of only 8.17 kilograms of Co2e (Carbon dioxide equivalent) per carat. 5% of that required to obtain an extracted diamond.
Lab-created diamonds are created in the United States. Looking ahead, Pandora also recalls, if all diamonds were mined with the same reduced carbon footprint as diamonds created in the laboratory by Pandora, more than 6 million tons of CO2e would be saved per year, which is equivalent to replacing all cars. of New York City with electric vehicles.
Rendering degli anelli della collezione Pandora Brilliance
Rendering degli anelli della collezione Pandora Brilliance

100% recycled silver and gold
To further reduce the climate impact of jewelry, Pandora also launched the first collection with 100% recycled silver and gold. This also reduces the greenhouse gas emissions of the entry product of the collection, a silver ring with a laboratory created diamond of 0.15 carats (costs $ 300) to 2.7 kilograms of CO2e, equal to the average emissions required to produce a shirt. The flagship product, a 1-carat lab-created diamond set in a 14-karat solid gold ring (costs $ 1950), has a footprint of 10.4 kilograms of CO2e, less than the average emissions needed to make a couple of jeans.

The new collection represents a significant turning point for Pandora, as the company is committed to making all of its jewelry from recycled silver and gold by 2025. The 33-piece collection is called Pandora Brilliance and includes rings, bracelets, necklaces and earrings, each featuring a lab-created solitaire diamond, VS + clarity, hand-set in sterling silver, 14-karat solid yellow gold or 14-karat solid white gold . The collection will be available for purchase from 25 August in 269 Pandora stores in the United States and Canada and online at pandora.net. Prices start at $ 300 and each stone ranges from 0.15 to 1 carat.

Anelli Pandora indossati
Anelli Pandora indossati







Pandora at the cinema with Pixar




Pandora and Disney are the stars of a film that has lasted for several years. The jewels of the Danish brand use the most famous characters or, as in this case, are linked to the promotion of the new Pixar film, a brand of the American group. In fact, a film centered on the character of Buzz Lightyear has arrived on the screens, the toy robot who made his debut back in 1995 in Toy Story. They look like jewels made especially for the youngest: the collection also uses enamel that glows in the dark, like the decals often found in children’s bedrooms.

I personaggi Pixar in versione Pandora
I personaggi Pixar in versione Pandora

The jewelry, in silver, with hand-painted enamel details, also includes other characters from animated films, such as the fish Dory, the robot Wall · E, the mouse Remy or the monster Sulley. The glow-in-the-dark enamel, on the other hand, is used for the sphere that holds the Gioia charm, a character from the movie Inside Out.
Il charm Buzz Lightyear
Il charm Buzz Lightyear

Il charm Dory
Il charm Dory
Il charm Gioia con la sfera fosforescente
Il charm Gioia con la sfera fosforescente
Bracciale con Sulley
Bracciale con Sulley

Bracciale con Wall.E
Bracciale con Wall.E







Brilliant quarter for Pandora




It seems that jewelry is going through a golden moment, even when almost all of its production is in silver. A pun to introduce the first quarter accounts of Pandora, the world’s largest company in the industry. Therefore, in the first three months of 2022 Pandora recorded strong organic growth + 21% compared to 2021 and + 18% compared to the corresponding period in 2019. The clarification is useful, because 2020 and 2021 were marked by the pandemic and, therefore, from an uneven sales trend. According to the company, it is all thanks to the strategy decided by the top, which also has a name (the strategy, not the top): Phoenix. It is essentially based on four principles: brand development, design, customization and focus on the US and China.

Bracciali Pandora Garden indossati
Bracciali Pandora Garden indossati

We are very satisfied with the excellent start of the year, with the revenue record in the first quarter. All of our product platforms support growth in Q1, which means that our ability to continuously deliver innovation pays off. The execution of the Phoenix strategy continues at a high pace and I am convinced that we still have many opportunities for growth ahead of us. Over the past two years, we have invested in building a strong organization, and this is increasingly visible in the numbers and in the way we lead the company.
Alexander Lacik, President and CEO of Pandora

Alexander Lacik
Alexander Lacik, presidente e Ceo di Pandora

In detail, the Pandora ME platform grew by 132% compared to the 2021 quarter and reached a 3% share of sales. Sales increase in the United States by 7% (62% compared to 2019) and with a plan with the acquisition of 32 franchise stores located mainly on the West Coast, as well as the start of a new partnership with Macy’s. On the other hand, however, the data in China were not positive and all business activities with Russia and Belarus were suspended: these are markets that represent approximately 1% of revenues. In the rest of Europe, on the other hand, the performance of the main markets marks double-digit positive organic growth compared to 2019 (UK and Italy both grew by over 30%). Online sales also performed well, also thanks to last year’s lockdown effect.
Anelli in argento con placcatura oro rosa 14 carati
Anelli in argento con placcatura oro rosa 14 carati

However, the company also reports some critical points, due to the negative impacts of the war, the increase in costs, higher interest rates and the aftermath of Covid-19. For 2022, in any case, organic growth is expected at 4-6% (previously 3-6%), while the guidance of the Ebit margin (the gross margin) remains unchanged at 25.0-25.5%. But, Pandora warns, financial guidance for 2022 is subject to high uncertainty.
Anello con placcatura oro rosa 14 carati e cubic zirconia
Anello con placcatura oro rosa 14 carati e cubic zirconia







A Pandora charm for Unicef

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Jewelery and social solidarity initiatives: this time Pandora is launching an initiative in support of Unicef. This is the pendant called Light in the Dark, which is produced in a limited edition and continues the Charms for change initiative in support of Unicef. The pendant glows in the dark and was designed to represent a better future and to celebrate the potential of young people around the world. Pandora will donate 15 euros from the sale of each charm to the organization headed by the UN, whose full name is United Nations International Children’s Emergency Fund.

Il charm di Pandora per Unicef
Il charm di Pandora per Unicef

We all play a role in empowering young minds. The revenues from the sale of this charm will help Unicef ​​provide young people around the world with opportunities to learn and fulfill themselves.
Marissa Saretsky, Pandora Director of Corporate Sustainability

Thanks to Charm for change and other initiatives, Pandora and its community have so far donated 6.2 million dollars to Unicef, managing to support 17 million boys and girls around the world. For example, to train tutors and educators in Guatemala, while in China the funding helped the Unicef ​​project to train physical education professors who have helped more than 336,000 students in rural areas. The charm for change Luce nel Buio is sold for 59 euros and is available worldwide, online and in selected points of sale from 7 April to 7 July 2022.

Il pendente Luce nel Buio
Il pendente Luce nel Buio
Pandora per Unicef
Pandora per Unicef







Pandora for mom

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Mother’s Day is one of the few celebrations that unite the whole world, even when the world is divided. In truth, there is no common day for this holiday, even if all countries celebrate it more or less in spring: almost two thirds of it is set in May, while about a quarter celebrates it in March. In Italy, for example, Mother’s Day was introduced in the mid-fifties and is celebrated in early May. And it is also an opportunity for many companies to offer jewels dedicated to this anniversary, which are transformed into gifts.

Anello Unione di Cuori e nuovo bracciale tennis
Anello Unione di Cuori e nuovo bracciale tennis

Pandora, for example, offers new jewels with a design with intertwined circles from the Moments collection and others from the Timeless collection: the new jewels in this line include the Union of Hearts ring and a new Tennis Bracelet. Or, Pandora offers a heart-shaped pendant, or the Family Always Encircled hoop earrings, with a new circle design, characterized by sterling silver rounds, surrounding a central ring paved with cubic zirconia.
Orecchini in argento a cerchi
Orecchini in argento a cerchi

Bracciale della linea Timeless
Bracciale della linea Timeless
Orecchini della linea Moments
Orecchini della linea Moments
Ciondolo in argento Pandora
Ciondolo in argento Pandora

Collana con ciondolo della serie Moments
Collana con ciondolo della serie Moments







The jewelers that close in Russia




The real drama is that of human lives lost in vain, of overwhelmed lives, of lives that will never be the same. But the war in Ukraine also causes a smaller, much smaller, but not irrelevant, drama related to jobs, in the West and in Russia, which will be lost to a stupid aggression. Both Russians and Westerners are dealing with the inevitable sanctions announced in time, before the invasion, which will have an impact on the accounts of companies, for example those of jewelry, as well as on the people who work there. The collapse of the ruble and the blocking of the credit card service, in fact, led many jewelry companies to suspend their business. Maybe they will close completely or reopen, if it all ends, but who knows when.

Boutique De Beers a Mosca
Boutique De Beers a Mosca

At the time of writing this short article, the last Western brand to close the boutique in Moscow was Swarovski, while Tiffany was among the first to lower the shutter, along with Vuitton. Others have already done so, others will follow. The list of Western Maisons that have opened a boutique in Moscow, St. Petersburg or other Russian cities is long. In Moscow, for example, they have a boutique Chopard, Van Cleef & Arpels, Akillis, Piaget, De Beers, H. Stern, Stephen Webster, Carrera y Carrera, Mauboussin, Mont-Blanc, Dior, Chaumet, Pandora, Frey Wille, Cartier , Trollbeads, Vuitton, Thomas Sabo, Bulgari, Pomellato, Adamas, Damiani, Buccellati. Other brands, such as Pasquale Bruni or Alcozer, are distributed in non-owned jewelers, or in airport duty free shops.
Boutique Damiani a Mosca
Boutique Damiani a Mosca

According to an analysis concerning Italian jewelery conducted by ICE (the state body for exports) in general, the Russian buyer is oriented towards medium or medium-high level jewelery. Also according to the analysis, the daily use of rings, earrings, bracelets and necklaces, especially in the capital and large cities, is now seen as a form of accessory to one’s image, not necessarily combined with luxury clothing or for events special. The favorite items of Russian women are rings, chains and earrings; men prefer chains and bracelets, while brooches and necklaces are bought by a minority of the female population, while typically male jewelry such as cufflinks and tie pins are in low demand. In recent years, however, silver jewelery has been more successful than gold, due to the unfavorable ruble-euro exchange rate. Italy (2019 data) exports about 77 million jewels to Russia, about 22 million France, the United States 21 million and the United Kingdom 23 million. However, the one who exports the most to Russia is China with over 88 million.
Boutique Tiffany a Mosca
Boutique Tiffany a Mosca

Boutique Cartier a Mosca
Boutique Cartier a Mosca







Pandora with Avengers’ superpowers

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After the heroes of Disney it is the turn of the super heroes of Marvel. Pandora expands the number of bracelets and pendants dedicated to the fantasy world with Avengers, the result of the collaboration with Marvel Cinematic Universe. The Marvel x Pandora collection is inspired by the iconic characters that populate paper comics but, above all, the many films with super heroes who save the world thanks to their exceptional powers. The collection includes a charm for each Avenger, with a design that summarizes the characteristics of the characters. In addition, each charm is engraved with a symbolic phrase that summarizes the character’s qualities.

Bracciale placcato oro con charm Iron Man
Bracciale placcato oro con charm Iron Man

We have been fascinated by the heroism, strength but also fragility of the Avengers. These superheroes encourage each of us to use our voices and powers, without hiding our weaknesses, to create the world we really want. Celebrating what we believe in and giving voice to what we love are the elements that connect the Marvel universe to Pandora.
Filippo Ficarelli and Francesco Terzo, Creative Directors of Pandora

Bracciale in argento We are Heroes
Bracciale in argento We are Heroes
Bracciale in argento con lo scudo di Capitain America
Bracciale in argento con lo scudo di Capitain America
Charm Iron Man
Charm Iron Man
Charm Hulk
Charm Hulk
Charm Black Widow
Charm Black Widow
Charm Gemme dell'Infinito
Charm Gemme dell’Infinito

Anello Gemme dell'Infinito
Anello Gemme dell’Infinito







Golden year for Pandora

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Those who also follow the economic aspect of the jewelry market will be interested in the financial results of Pandora, a Danish giant with a worldwide presence. The accounts of Pandora also reflect, in part, the dynamics of the jewelry market.
That said, in 2021 the organic growth (i.e. excluding any extra operations) of the group was 23% compared to 2020 (which, however, they recall, was marred by numerous pandemic lockdowns). The Ebit margin (earnings before interest expense and taxes) of 25%. Data that exceeded forecasts. In particular, business has been booming in the US (+ 58% compared to 2020), while in China it was only 5%, in Italy by 10%, in France by 5%, in Great Britain by 14%.

Pendente porta charm a cuore Pandora Moments
Pendente porta charm a cuore Pandora Moments

It should be noted that the total revenues, at 23.3 billion Danish kroner (about 3.1 billion euros or 3.58 billion dollars), are higher not only than the sales of 2020 (19 billion), but also those of 2019 before pandemic (21.8 billion crowns). Sales that generated profits of 4.1 billion crowns (550 million euros or 630 million dollars).
Charm in argento Pandora Moments
Charm in argento Pandora Moments

We finish 2021 on a high note with record Q4 revenue and sell-out, and I am delighted that we are able to increase our revenue target for 2023 by approximately DKK 2 billion. I am particularly pleased that our growth has been strong in all key markets. Our digital investments are clearly paying off, Moments is showing solid growth, and we’re encouraged by new product platforms like Pandora ME and Brilliance. With this – and with the acceleration of network expansion in 2022 – I am confident that we have all the ingredients to generate sustainable and profitable revenue growth for years to come.
Alexander Lacik, president and CEO of Pandora

Alexander Lacik
Alexander Lacik, presidente e Ceo di Pandora

Which jewels are the jewel of such a positive performance? Pandora does not think about single jewels, but about what she calls “platforms”. In short, a sort of maxi collections that are periodically updated with new pieces. Notably, the Moments platform continues to generate very good results, including the Christmas collection. The relaunch of Pandora Me has been well received, with growth of 57% compared to the initial launch in 2019. But Pandora’s revenue is also driven by online sales, with organic growth of 91%, as far as the latest is concerned. three months, compared to the corresponding period 2019. For those who are also a shareholder of Pandora, the company proposes the distribution of a dividend of 16 Danish crowns per share, but also a new share buy-back program (a buy-back) for 3.3 billion Danish kroner, which should support the value of the shares.
Collana in argento sterling 925 con placcatura in oro rosa 14 carati
Collana in argento sterling 925 con placcatura in oro rosa 14 carati

Collana in argento sterling 925 con placcatura in oro rosa 14 carati
Pentente in argento a forma di ape







Safe love with Pandora locks

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New hearts for safe loves. Indeed, super safe, protected by a padlock. Pandora has decided to reserve for Valentine’s Day a series of jewels in the typical style of the Danish brand, which have a padlock next to the heart. But not only that: there is also a key that offers the partner the symbolic possibility of opening access to their feelings. In short, the new design interprets the padlock symbol as a token of eternal love: whoever closes the padlock can give the key to the person they love. The jewelry is available in 925 sterling silver, a special 14-karat gold-plated metal alloy or a 14-karat rose gold-plated alloy. The padlock thus becomes a combination of a charm, a pendant and a clip: it accompanies both bracelets and necklaces, but the Valentine’s Day line also includes rings and earrings with the classic heart.

Bracciali in argento Pandora con lucchetto
Bracciali in argento Pandora con lucchetto

The new divisible charm, Padlock and Key of Love Pendant, emphasizes the bond of relationships and represents the gesture of capturing the precious memories of moments of love so that we can bring them close to our heart forever.
Filippo Ficarelli and Francesco Terzo, Creative Directors of Pandora

Collane con lucchetto e chiave
Collane con lucchetto e chiave
Bracciali in argento con cuore e lucchetto
Bracciali in argento con cuore e lucchetto
Anelli in argento con placcatura oro rosa 14 carati
Anelli in argento con placcatura oro rosa 14 carati
Bracciali in argento con placcatura oro rosa 14 carati
Bracciali in argento con placcatura oro rosa 14 carati
Orecchini della collezione primavera estate 2022
Orecchini della collezione primavera estate 2022

Collane con cuore
Collane con cuore







Pandora Timeless for Christmas

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Pandora’s Christmas collection is called Timeless. In fact, time does not exist at Christmas, it is a moment in itself. But it is also a time for gifts and jewels are among the favorite gifts. Here, then, are the timeless jewels of Pandora: a hand-finished ring made with 14-karat rose gold plating, with a pink heart-shaped embossed central stone, surrounded by other colorless cubic zirconia stones (price: 89 euros ).

Anello con placcatura oro rosa 14 carati e cubic zirconia
Anello con placcatura oro rosa 14 carati e cubic zirconia

Always Timeless is the metal alloy tennis bracelet with 14 carat rose gold plating, decorated with pink crystals. It has a central heart-shaped stone that interrupts a row of uniformly sized stones set in pavé. The closure is a carabiner and can be adjusted to three lengths (price 129 euros). Also from the same line, Pandora suggests the Luminous Spiral ring, with 14-karat rose gold plating and cubic zirconia (129 euros).
Bracciale tennis Pandora
Bracciale tennis Pandora

Charm a forma di cuore
Charm a forma di cuore

Anello Spirale Luminosa
Anello Spirale Luminosa







Beauty, the Beast and Pandora

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Pandora has decided to celebrate, one year in advance, the 30th birthday of the Disney animated film Beauty and the Beast, which premiered on the big screen on December 2, 1992. As always, the silver elements produced under Disney license are inspired by to characters or special movie moments. In addition to the pendants to add to bracelets and necklaces, moreover, the series also includes a ring with the enchanted rose, which in the film marks the time left for the beast to be able to break the spell of which it is victim: the silver jewel has at the center red cubic zirconia in the shape of a rose surrounded by curved branches and leaves with openwork processing and by three smaller red stones (59 euros).

Anelo in argento con zirconia cubica
Anelo in argento con zirconia cubica

The series also includes the main characters, as well as Belle and the beast, depicted in the dance scene, Mrs. Bric and Chicco. In the double pendant charm of Beauty and the Beast, on the other hand, the protagonists dance inside an openwork frame surrounded by roses decorated with man-made yellow crystals. The ballroom depicted on the background disc is painted with transparent yellow enamel applied by hand with the basso-taille technique. The hook features details of the rose in 3D (59 euros). The Disney Enchanted Pink pendant charm, on the other hand, features a transparent blue Murano glass dome with engraved stars, which encloses a carved rose with hand-applied red and green enamel details and colorless cubic zirconia stones (69 euros).
Ciondolo in argento Belle
Ciondolo in argento Belle

Ciondolo in argento La Bella e la Bestia
Ciondolo in argento La Bella e la Bestia
Charm in argento La Bella e la Bestia
Charm in argento La Bella e la Bestia

Charm in argento, il ballo
Charm in argento, il ballo




Pandora with Moments for the Christmas holidays




Stars, decorated fir trees, polar bears, sledges – what does all this remind you of? Of course, Christmas is approaching and Pandora is ready. The Pandora Moments collection brings together all the icons related to winter and Christmas, with jewels decorated with colored enamels and cubic zirconia. They are elements to add to bracelets and necklaces. Like the Stars rigid bracelet, or the modular bracelet with the Moon and Stars charm and the Star Dust pendant. One star after another, in short, we arrive at 25 December.

Bracciale in argento
Bracciale in argento

Starry skies also with the Luminous Star necklace and pendant, or the Blue Murano Glass with Stars charm. But, as mentioned, alongside the stars in the bijoux version, there are also pendants with fir trees and Santa Claus.
Ciondolo in argento e smalto
Ciondolo in argento e smalto

During the holiday season we spend a lot of time looking for the perfect gift for the people we love. Being together has become increasingly important, more than ever this year, and for this reason we have focused on the importance of bringing people together. The new jewels celebrate the magic of family and friends reunions during the holiday season.
Filippo Ficarelli and Francesco Terzo, Creative Directors of Pandora

Elementi della linea Pandora Moments
Elementi della linea Pandora Moments

Elementi di Pandora Moments
Elementi di Pandora Moments







Pandora multiplies its sales




Sales of Pandora jewelry, a company that is listed on the stock exchange, are booming. The quarterly results of the Danish jewelry giant testify to this. In fact, sales in the third quarter of 2021 increased by 9% compared to 2019 (2020, with the lockdowns and closures of entire cities, makes history itself). The strong growth was driven by Pandora’s largest platform, Moments, which experienced a completely sold-out growth of 11% compared to 2019.

Alexander Lacik
Alexander Lacik, presidente e Ceo di Pandora

Moments’ performance in the third quarter of 2021 was supported by the launch of Wearing bargains (keychain and bag), which produced an incremental 2% share of business in the quarter. In addition, it helped to re-engage consumers with the brand and Pandora and provided a positive effect to the performance of bracelets as well. The solid revenue performance was further supported by Pandora’s largest market, the United States, which accounts for 28% of revenue in Q3 2021 compared to 22% in Q3 2020. The United States, on the other hand, represent a strategic priority for Pandora. In the long term, the company’s goal is to double the US business compared to 2019.

Bracciali rigidi Pandora Me
Bracciali rigidi Pandora Me

The main European markets are also recovering strongly with the reopening of stores and a sell-out growth of 11% compared to 2019, while the performance in Asia, including China, remains weak, strongly influenced by the covid. Online sales rose sharply with + 94% organic growth compared to the 2019 quarter.
Bracciale in argento
Bracciale in argento Pandora Moments







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