Pandora - Page 2

Pandora in the waves with the Little Mermaid

If you’d like to swim in the sea like a fish, but without giving up a certain outfit, you’ve probably dreamed of looking like the Little Mermaid at least for a moment. And if the romantic story of the aquatic woman has moved you, you might like the new Disney x Pandora series dedicated to the Little Mermaid. Sea, fish, waves and love: a mix that the Californian production company proposes again with the new edition of the film interpreted by real-life actors, plus a gigantic dose of special effects.

Bracciale in argento con charm Sirenetta
Silver bracelet with Little Mermaid charms

The complete collection consists of seven jewels, such as 14-karat gold-plated shell-shaped earrings (79 euros), or the 14-karat gold-plated Conchiglia Magica pendant (69), engraved with the message My voice is a treasure on the spiral . Each piece is crafted in sterling silver or 14-karat gold-plated, with colorful accents. The charms of the collection can be collected and combined with the different Pandora Moments, Studded and Snake links. Highlights are the Ariel charm, crafted in sterling silver with an iridescent mermaid tail, the silver dangle charms Sebastian and Ursula, representing the movie’s favorite sidekick and notorious villain, each crafted with lacquered faux pearls, and a shell charm that sparkles with 14K gold plating.

Collana con perla e anello in argento
Necklace with pearl and silver ring
Orecchini e collana in argento placcato oro 14 carati
Earrings and necklace in 14K gold plated silver
Anelli La Sirenetta indossati
The Little Mermaid rings worn
Orecchini La Sirenetta indossati
The Little Mermaid earrings worn

Pandora in pink gold

If you love the shades of rose gold, but you have a limited budget, there are alternatives. Pandora, for example, presents several jewels with rose gold color in the Timeless line. They are all made, however, with a metal alloy that is simply plated in 14-karat rose gold, decorated with thin rows of pavé with small cubic zirconias. A solution that allows you to contain the cost. For example, the Pavé Band Double ring. It is hand finished and features two rows of pavé in the center and one row of pavé with slightly smaller stones facing out to each side, with a slightly rounded square profile. Price: 129 euros.

Anello Pandora placcato oro rosa 14 carati e cubic zirconia
Pandora ring plated in 14k rose gold and cubic zirconia

Also from the same line are the Cerchi Pavé Fascia Double earrings, made with the aforementioned 14-karat rose gold-plated metal alloy. They have a slightly rounded square profile front, decorated with two rows of pavé in the center and a row of slightly smaller stones on each side that create a three-dimensional effect. The back of each circle has a shiny surface. Price: 99 euros. The Pavé Fascia Double necklace is also made with the same mix and features a fixed curved bar with a slightly squared profile, as well as a double row of cubic zirconia. It is adjustable to two lengths. Price 149 euros.

Collana Pavé Fascia Doppia
Pavé Double Band Necklace
Orecchini Cerchi Pavé Fascia Doppia
Earrings Circles Pavé Double Band

Pandora balanced in the first quarter

Monitoring Pandora accounts also means keeping an eye on the trend of the entire jewelry market. Pandora is a global company and records, beyond its own managerial choices, also the trends that cross the precious sector. The Danish group, according to the financial results for the first quarter of 2023, seems to be going through a phase of slow growth. From what? From the problems of the world economy, it is the response of the company, which defines its performance as positive, but resilient. The increase in the cost of raw materials, especially gold and silver, is being felt. And in an environment of inflation it is difficult to make sales of mid-range jewels shine.

Store Pandora a Torino
Store Pandora a Torino

Specifically, organic growth in the first quarter of the year was 1%. But if the assets are compared with those of the corresponding period, on a like-for-like basis, the balance sheet indicates 0%. That is, the hands have remained steady: growth was zero in key European markets, the United States dropped to -7% (as in the fourth quarter of 2022), but all this was offset by the remaining markets, where Pandora grew by 12%. The result is also mitigated by the expansion of the network, which has favored a growth of 3%, with strong margins.

Collana in argento e cristalli Pandora Moments
Collana in argento e cristalli Pandora Moments indossata

Speaking of margins: the gross result tends to rise and reaches 77.5%, a slight improvement. But the Ebit margin (gross profit) is at 21.5%, down by 1.5 percentage points compared to the corresponding quarter of 2022 due, says the company, to the accounting scan between revenues and costs. In the end, the 2023 Ebit will be substantially in line with that of 2022, thanks to a policy of price adjustments, which will be increased further. The company remains financially healthy and, like many other listed companies, is planning a buy-back to support the stock.
Bracciale Pandora con cuore, chiave e lucchetto in argento placcato oro
Bracciale in argento placcato oro 14 carati

What are Pandora’s plans? The company says it has further solidified the Moment collection’s position as a global leader in the jewelry product category with the launch of a new geometric link bracelet. The new bracelet has seen strong demand in most geographic areas. Investments in other platforms (jewelry lines) have recorded results that are defined as encouraging. Timeless had a strong quarter and growth of 11%, while Pandora Me was up 21%. Diamonds by Pandora is proceeding as planned. That is, not much is known yet. The company is also preparing for a relaunch in China, in the wake of the post-covid crisis.
Aurora Ruffino con gioielli Pandora
L’attrice Aurora Ruffino con gioielli Pandora

We started 2023 well with resilient growth and solid margins. Our investments in uplifting the brand are paying off, with good performance in our flagship Moments business and strong results from our new platforms, Timeless and Pandora ME. It is clear that we are increasingly the preferred jewelery brand, especially on gift occasions. The macroeconomic outlook remains uncertain, but we are confident in our ability to adapt and thrive, as we have demonstrated in recent quarters.
Alexander Lacik, president and chief executive officer of Pandora

Alexander Lacik, ceo di Pandora
Alexander Lacik, presidente e Ceo di Pandora

Pandora for Mother’s Day

It’s Mother’s Day for Pandora too. For May 2023, the Danish jewelry giant offers new pieces from the Pandora Mother’s Day Moments and Timeless collections. Three, in particular, the jewels selected: the new Love and Mom Amore Eterno earrings are made of 925 sterling silver and sold in pairs. One earring features the word Love, while the other is shaped like the word Mm, with the central letter in the shape of a heart and decorated with a sparkling stone. Price: 29 euros. The Luminous Stones Infinite Heart clasp bracelet has an openwork heart clasp. It features cubic zirconia crystals along the rim and an asymmetrical infinity symbol that traverses and encircles the heart.

Orecchini Love e Mom Pandora
Orecchini Love e Mom

On the back of the clasp is the engraving Family forever and Always. The bracelet has two threads (the raised dividers) which divide it into three sections. Price: 69 euros. The Mom, Eternal Love necklace is also in 925 sterling silver and features the word Mm written in italics, with the central letter in the shape of a heart decorated with three small stones. The necklace has a sliding clasp that allows you to adjust the length. Price: 69 euros.

Il bracciale con Cuore Infinito Pietre Luminose
Il bracciale con Cuore Infinito Pietre Luminose
Collana Mom Amore Eterno
Collana Mom Amore Eterno
Gioielli Pandora per la festa della mamma indossati
Gioielli Pandora per la festa della mamma

More Italy at the top of Pandora

New management structure for Pandora. Massimo Basei is the new Chief of Retail Operations of Pandora. The Italian manager has been promoted (he was General Manager, Southern Europe, Middle East & Africa) and will report to CEO Alexander Lacik, and will also be part of Pandora’s Executive Leadership Team. The Danish company also announced that its nine market clusters will now report directly to CEO Alexander Lacik. Not only that: the Chief Commercial Officer Martino Pessina resigns.

Massimo Basei
Massimo Basei

The organizational change is explained by the company as an evolution of the long-term growth strategy of Pandora, Phoenix. Having rebuilt the company’s operational foundation, the brand is now turning its focus outward to further accelerate brand desire and deliver a world-class customer experience. The change will allow for greater concentration and faster decision-making.
Store Pandora
Store Pandora

Basei will be responsible for global retail operations across Pandora’s 6,500 stores in more than one hundred markets. This includes network expansion, franchise relationships, omnichannel experience, store development and global merchandising.
Clienti nello store fiorentino di Pandora
Clienti nello store fiorentino di Pandora

We are pursuing our high-speed growth strategy as reflected in our strong financial performance. With this change, we accelerate our efforts to deliver an even better experience to millions of customers around the world. I am delighted that Massimo is taking on the role of Chief of Retail Operations. Over the past 13 years, he has made Italy one of Pandora’s largest markets and has built an exceptionally strong position for the brand. I thank Martino for taking important steps forward in our retail operations, expanding our network of stores and evolving our omnichannel approach.
Alexander Lacik, CEO of Pandora
Alexander Lacik, ceo di Pandora
Alexander Lacik, presidente e Ceo di Pandora

Basei joined Pandora as country manager for Italy in 2010 and then became responsible for Southern Europe, the Middle East and Africa. He currently lives in Milan with his wife and three children: they will move to Copenhagen during the year. The manager holds a master’s degree in economics from the University of Trieste. Sara Bergiotti, currently commercial director of the Southern Europe, Middle East and Africa cluster, will assume the position of general manager of the cluster.
Pandora, gioielli della collezione Moments indossati
Pandora, gioielli della collezione Moments indossati

Lab diamonds for Pandora’s Cinderella

For those who have sometimes felt like Cinderella, unjustly kept on the sidelines, but also for those who simply love the fairy tale character, who promises revenge on injustices, Pandora offers new charms. Also in this case the pendants are produced under license, the result of the agreement between the Danish giant and the Californian cinema giant. The subject is, in fact, the fairy tale of Cinderella, which helps to commemorate the group’s one hundred years: the birthday is set for October 16, 2023. In this series, the Cinderella cartoon is remembered with a pumpkin and a magical carriage.

Ciondolo Minnie, scarpe in oro 14 carati
Ciondolo Minnie, scarpe in oro 14 carati

But not only that, there is also Minnie wearing gold shoes. She is not part of the fairy tale, but of the Diney world yes. But the novelty also consists in the fact that each charm is made with a diamond created in the laboratory. The use of synthetic stones, which have the same chemical composition as natural ones, is one of Pandora’s most recent innovations. The Enchanted Carriage, for example, is in silver, hand-finished and characterized by a swirl motif with openwork workmanship. It is offered in a limited edition. The stem and the door are in 14-karat gold, the window is decorated with a diamond created in the laboratory. The inscription Disney 100 is engraved on the back of the carriage. Price: 169 euros.
Bracciale con Minnie
Bracciale in argento con Minnie

Bracciale con Carrozza incantata
Bracciale con Carrozza incantata
Ciondolo Minnie, retro
Ciondolo Minnie, retro

Ciondolo Minnie, scarpe in oro 14 carati
Ciondolo Minnie, scarpe in oro 14 carati

Carrozza incantata con dettagli in oro e scritta Disney100
Carrozza incantata con dettagli in oro e scritta Disney100

Jewels and watches at the Oscars




The red carpet of the Oscars, which this year was champagne-colored, that is yellow, gave as always a parade of big and small actresses with their jewels. It is worth mentioning a counter-current choice, that of the model Ashley Graham, who attended the 95th Academy Awards with Pandora Timeless and Pandora Diamonds jewels. In short, not a high jewelery maison, but a very popular brand, and moreover with synthetic diamonds.

Ashley Graham con gioielli Pandora agli Academy Awards. Photo: Getty Images
Ashley Graham con gioielli Pandora agli Academy Awards. Photo: Getty Images

But it was an unusual choice. Most of the participants opted for fine jewellery. The Parisian Maison Messika has enlisted a small army of actresses for its jewels: Danai Gurira, in a purple dress, with the Little Mermaid High Jewelery earrings and the Toi & Moi pear-shaped diamond ring, Camila Mendes in a vintage Versace dress, with Concorde ring and Roaring diamonds, Poorna Jagannathan with My Twin rings, the Move Uno multi-bracelet and the My Twin trio earrings. British actress Jodie Turner Smith also wears Messika jewels, with the Messika ring by Kate Moss High Jewelry Spirited Wind and Kris Jenner with a super Roaring Diamonds necklace and Little Mermaid earrings.
Danai Gurira con gioielli Messika
Danai Gurira con gioielli Messika

Yeprem diamonds, on the other hand, were Jurnee Smollett’s choice at the Vanity Fair party, with earrings by the Lebanese Maison. As well as Jenna Dewan, with diamond earrings and Natalia Bryant at the Vanity Fair Oscar Party. Tiffany jewels, however, for Lady Gaga, Florence Pug, Michelle Williams. From the Italian Maison Pasquale Bruni, the jewels of the actress and singer Dove Cameron at the Elton John Aids’s Foundation Academy Award Party: Choker from the Daughter of Flowers Collection in white gold and diamonds.
Jenna Dewan con orecchini by Yeprem
Jenna Dewan con orecchini by Yeprem

But there was also room for men, often associated with fine watches. This is the case, for example, of Jon Kortajarena with Hublot’s Orlinski Titanium White Pavé 40MM watch, as well as Zachary Levi, who opted for the 40mm Classic Fusion Orlinski King Gold timepiece also from Hublot.
Jon Kortajarena con l'orologio Orlinski Titanium White Pavé 40MM di Hublot
Jon Kortajarena con l’orologio Orlinski Titanium White Pavé 40MM di Hublot

Zachary Levicon il  Classic Fusion Orlinski King Gold da 40 mm sempre di Hublot
Zachary Levicon il Classic Fusion Orlinski King Gold da 40 mm sempre di Hublot

Dove Cameron con gioielli firmati Pasquale Bruni
Dove Cameron con gioielli firmati Pasquale Bruni

Jurnee Smollett, con gioielli by Yeprem
Jurnee Smollett, con gioielli by Yeprem

Natalia Bryant, con gioielli by Yeprem
Natalia Bryant, con gioielli by Yeprem

Camila Mendes in Messika
Camila Mendes in Messika

Jodie Turner Smith  con gioielli by Messika
Jodie Turner Smith con gioielli by Messika

Poorna Jagannathan   in Messika all'Elton John AIDS Foundation's 31st annual Academy Awards viewing party
Poorna Jagannathan
in Messika all’Elton John AIDS Foundation’s 31st annual Academy Awards viewing party







Spring Flowers for Pandora





Every season has her Moments. The Pandora Moments line is the one based on the celebrated bracelet with charms of the Danish brand. Within this wide range of jewelry Pandora places several lines. Like the one proposed now to be in tune with the return of spring. The silver bracelets of the brand are therefore crowded with pendants in the shape of flowers, ladybugs, leaves, butterflies, swallows, to celebrate the season in which nature shines again.

Pandora Spring, bracciale indossato
Pandora Spring, bracciale indossato

The charms are in silver, in some cases with 14-karat rose gold plating, with the addition of colored enamel finishes, in blue or pink shades, or red in the case of the ladybug. Pandora’s spring line also relies on the new Pandora Moments geometric mesh bracelet, launched earlier this year. The bracelet features a heart clasp and an innovative chain.

Bracciali in argento e argento placcato con smalto
Bracciali in argento e argento placcato con smalto
Orecchino con ciondolo coccinella
Orecchino con ciondolo coccinella
Bracciali e orecchini indossati Pandora Spring
Bracciali e orecchini indossati Pandora Spring
Bracciale in argento con charm
Bracciale in argento con charm






Letters to write with Pandora




Bracelets and charms with letters from Pandora. Moments is the Pandora platform in which there are different lines of jewels, united by the use of the classic chain for the bracelet to be enriched with pendants. The concept of Pandora Moments is to encourage the collectability of charms. Within the maxi Moments collection, there are thus a dozen different proposals. One of these is Alphabet which, as it is easy to guess, concerns pendants in the shape of letters.

Bracciale in argento placcato oro rosa 14 carati con lettera O
Bracciale in argento placcato oro rosa 14 carati con lettera O

Adding initials, or a whole word is one of the most used choices by jewelry companies. Pandora, however, has the advantage of offering the letters of the alphabet to a solid base of users who already wear the bracelets of the Danish house. The lettering is handwritten in style and features a cubic zirconia stone at the end of each charm. Charms are sterling silver with 14k rose gold plating. A single letter costs 39 euros, a snake chain bracelet with ball closure and pendant 179 euros.
Charm lettera e
Charm lettera e

Bracciale in argento placcato oro rosa e lettera k
Bracciale in argento placcato oro rosa e lettera k

Charm lettera m
Charm lettera m







Pandora in the space with the Guardians of the Galaxy





Pandora has long been endowed with superpowers. They are those of the Marvel superheroes, who perform wonders in cinematic adventures and who are ready to replicate even in the world of jewellery. The Danish company has now made available a new Marvel x Pandora collection, inspired by the heroes of the Guardians of the Galaxy saga. The line consists of five charms and a ring.

Il charm Groot i Guardiani della Galassia in argento
Il charm Groot in argento

Pandora has collaborated with Marvel authors to translate characters from the story into hand-finished sterling silver charms. Like Star-Lord, Groot & Rocket. The Rocket Raccoon & Groot crest, for example, is hand-finished and crafted from silver, engraved with Oh Yeaahh on one side and a star engraved with Guardians engraved on the other. Or the Star-Lord Pendant charm, decorated with hand-applied enamel that highlights the headphones, jacket and boots, with Star-Lord and Legendary Outlow engravings. While Groot is made of silver with brown crystals for eyes and grooved details that resemble tree bark such as hair and eyebrows. All that remains is to take action.
Bracciale con charm Groot
Bracciale con charm Groot

Charm pendente Cassetta magnetica
Charm pendente Cassetta magnetica
Charm pendente Star Lord, fronte e retro
Charm pendente Star Lord, fronte e retro
Charm Rocket Raccoon di Pandora-Marvel
Charm Rocket Raccoon di Pandora-Marvel
Stemma Rocket Raccoon & Groot
Stemma Rocket Raccoon & Groot







Pandora’s revenues shine




Pandora adds a jewel balance to its history: in 2022 it sold 103 million pieces in its 6,500 stores in a hundred countries. It was a positive year for the Danish group, with organic growth of 7% for the equivalent of 3.5 billion euros and an Ebit margin (Earnings before interest and taxes, basically a gross profit) of 25.5% and a net profit equivalent to 675 million euros. Over 600 million people have visited shops and online stores. Results that are even more positive if we count, for the fourth quarter of 2022, the loss estimated at around -1% caused by the fire at the European distribution centre. On the other hand, the company counted on a 4% network expansion. However, the Pandora accounts disclosed by the group underline the negative sales in the United States (-7%), while in Europe the growth was 2%. The company’s financial report also includes a positive gross margin (+0.5%). Ebit in Q4 2022 was 32.5%, an increase of 2.8 percentage points compared to Q4 2021 and with good cost control. For 2023 Pandora expects organic growth between -3% and +3% and an EBIT margin of around 25%.

Anello Pandora Onda Pietre Luminose in argento Sterling 925 e pietre di zirconia cubica
Anello Onda Pietre Luminose in argento Sterling 925, zirconia cubica

We closed 2022 in style. Despite the macroeconomic pressure on consumers and the covid-19 turmoil in China, we continue to post solid growth from pre-pandemic levels. We have started 2023 well and are confident that the brand transformation that has taken place in recent years puts Pandora in a good position to handle future adversity and emerge stronger than before. In 2023, we will continue to execute on our strategy, capture market share and accelerate network expansion, while taking prudent cost actions to protect margins.
Alexander Lacik, President and CEO of Pandora

Alexander Lacik, ceo di Pandora
Alexander Lacik, presidente e Ceo di Pandora

The group’s balance sheet also shows good financial solidity, with a rather low exposure and strong liquidity. To the happiness of the shareholders, alongside the dividend (DKK 16 per share) Pandora has anticipated a new share buyback program of DKK 2.4 billion until June 30 with the intention of reaching up to DKK 5 billion, with the objective of supporting the share price on the Stock Exchange.
Orecchini Cerchi Onde Pietre Luminose: sono realizzati in argento Sterling 925,  ispirati alle onde, con cubic zirconia, collezione Timeless
Orecchini Cerchi Onde Pietre Luminose: sono realizzati in argento Sterling 925, ispirati alle onde, con cubic zirconia, collezione Timeless

Bracciale Pandora con cuore, chiave e lucchetto in argento placcato oro
Bracciale in argento placcato oro 14 carati







Disney turns 100 with Pandora




One of the now classic Disney films could be titled Pandora: the Danish brand has for years had a partnership for the production of jewelry inspired by the characters of the great American entertainment company. However, 2023 is a special year: it is Disney’s 100th Anniversary. To celebrate the event, Pandora is launching a new special collection, with a series of charms inspired by the Disney century, already unveiled one by one over the course of the year and now reunited. Each limited edition piece is crafted in 925 sterling silver with 14K gold inlays. Not only that: a synthetic diamond, created in the laboratory, is set in each charm.

Il bracciale in argento e oro Pandora
Il bracciale in argento e oro Pandora

The first two jewels in the series are a Moments 100th Anniversary Disney bracelet, with the silhouette of Mickey Mouse ears as a closure and a pendant charm inspired by Oswald the Lucky Rabbit, the first animated character created by Walt Disney. In addition to the new jewels, Pandora has also created a Disney100 box, with spaces dedicated to the bracelet and all the charms in the collection.
Dettaglio del bracciale con la silhouette di Mickey Mouse
Dettaglio del bracciale con la silhouette di Mickey Mouse

Il bracciale per i 100 anni di Disney
Il bracciale per i 100 anni di Disney
Ciondolo Oswald il Coniglio Fortunato
Ciondolo Oswald il Coniglio Fortunato, retro
Ciondolo Oswald il Coniglio Fortunato,
Ciondolo Oswald il Coniglio Fortunato
Bracciale e ciondolo per i 100 anni Disney
Bracciale e ciondolo per i 100 anni Disney







Pandora’s Valentine




Valentine’s Day and Pandora are a de facto couple. Every year the Danish brand celebrates Valentine’s Day and also for 2023. And, once again, Pandora chooses the classic heart shape to convey the emotional message between partners. The new charms presented on Valentine’s Day are part of the Pandora Moments collection. These are new hearts, but also two-tone padlocks, which alternate with small keys.

Romantico San Valentino al supermercato con la collezione Moments di Pandora
Romantico San Valentino al supermercato con la collezione Moments di Pandora

Furthermore, for the occasion, Pandora has developed a new light and flexible bracelet thanks to the innovative geometric link which creates new light effects. The shirt, as we have already written, is made with pyramidal and spherical studs that capture and reflect the light, while in the bracelet the heart and infinity closure is in tune with February 14th. The jewels are in silver or with the variant in 14-karat rose gold plating, and the addition of cubic zirconia or red crystals.

Bracciali Pandora Moments
Bracciali Pandora Moments

Bracciali con maglia geometrica
Bracciali con maglia geometrica

Anelli in lega metallica e placcatura oro e collana in argento
Anelli in lega metallica e placcatura oro e collana in argento
Bracciale in lega metallica placcato oro 14 carati con charms
Bracciale in lega metallica placcato oro 14 carati con charms
Anelli per San Valentino
Anelli per San Valentino
Bracciale Pandora Moments
Bracciale Pandora Moments
Set di gioielli in argento, cubic zirconia e cristalli
Set di gioielli in argento, cubic zirconia e cristalli

Anelli a forma di cuore con cubic zirconia
Anelli a forma di cuore con cubic zirconia

Collana in argento e cristalli Pandora Moments
Collana in argento e cristalli Pandora Moments indossata






Pandora launches a geometric link




Pandora starts 2023 with something new. This is the new Moments geometric shirt. According to the Danish company, this jewel also becomes an icon of the brand. The geometric Moments sweater ushers in a new style: it was designed 20 years after the iconic Pandora snake sweater, which made Pandora globally famous. The new geometric Moments shirt is designed with pyramid and spherical studs to capture and reflect light. The material used is 925 sterling silver.

La nuova maglia geometrica Moments indossata
La nuova maglia geometrica Moments indossata

Each studded link is made up of an outer section and a central section. The external mesh is produced by printing together small silver plates that form the pyramidal and spherical volumes. The 4 individual sections are folded together and overlaid onto the previous layer in a Pandora exclusive process. The new link clasp design is a hand finished 925 sterling silver heart with a spring loaded clasp that allows for effortless wearing. The new light and flexible mesh makes it suitable for everyday wear and is available both as a bracelet and as a necklace.

Bracciale a maglia geometrica Pandora
Bracciale a maglia geometrica Pandora

Collana a maglia geometrica in argento
Collana a maglia geometrica in argento







The jewels dedicated to Christmas




The jewels dedicated to Christmas: to wear every year for at least ten days

There are jewels that can only be worn at Christmas, immediately before or immediately after. Of course, in spring it is not forbidden to choose a necklace that has as a pendant Santa Claus, but you could be mistaken for a dormouse that has just woken up from hibernation. The Christmas theme, with stars, poinsettia (the plant commonly called Christmas Star), snowflakes or packages that symbolize the gifts, is quite common. But, before buying a jewel dedicated to the most celebrated festival in the West, think about it: you can wear it only for a dozen days a year.

Any case, there are many Maison, even high-end jewelry, that have dedicated some pieces to Christmas.

Orecchini della collezione Rose de Noël di Van Cleef & Arpels
Orecchini della collezione Rose de Noël di Van Cleef & Arpels

For example, the Rose de Noël series by Van Cleef & Arpels. Or the Christmas tree with Mikimoto pearl. Tiffany, instead, proposes a pendant in the shape of a gift bag, in the classic blue color of the Maison. But perhaps the most refined of all is the London ring Garrard, in rose gold and diamonds, shaped like a bow. Years ago Oscar Herman instead dedicated a platinum brooch with diamonds to Santa Claus, while Chanel proposed a comet-shaped necklace.

 

Spilla albero di Natale di Mikimoto, in oro e perla Akoya
Spilla albero di Natale di Mikimoto, in oro e perla Akoya

Ciondolo Tiffany (320 euro)
Ciondolo Tiffany
Collana Stella cometa di Chanel, oro bianco e diamanti
Collana Stella cometa di Chanel, oro bianco e diamanti
Anello di Garrard in oro rosa e diamanti
Anello di Garrard in oro rosa e diamanti
Charm albero di Natale di Pandora
Charm albero di Natale di Pandora
Babbo Natale, spilla in platino con 133 diamanti, 68 rubini
Oscar Heyman, Babbo Natale, spilla in platino con 133 diamanti, 68 rubini
Spilla Stella di Natale, con 24 rubini baguette, 75 rubini squadrati, 35 diamanti,
Oscar Heyman, spilla Stella di Natale, con 24 rubini baguette, 75 rubini squadrati, 35 diamanti
Orecchini in oro bianco e diamanti di Lydia Courteille
Orecchini in oro bianco e diamanti di Lydia Courteille






The Pandora Timeless Herbarium line




In the world there are not only silver bracelets with charms to add as desired. There are also the more traditional jewels. And for some years Pandora has decided to add to its classic bracelet proposals, even jewels that are not linked to a passing fashion. This line of jewelry has been called, not surprisingly, Timeless. While it’s meant to last, the Timeless collection is still updated periodically. For 2022, for example, the Timeless Collection offers jewels in a line called Herbarium. In fact, they are inspired by the shape of leaves and flowers.

Anelli in versione argento e placcato oro rosa 14 carati con cubic zirconia
Anelli in versione argento e placcato oro rosa 14 carati con cubic zirconia

A Herbarium pendant necklace, for example, is made of 925 sterling silver with a composition of drop and marquise cut cubic zirconia stones, which alternate around a central round stone, giving life to petals and leaves (price: 79 euros) . The Herbarium Petali Luminosi ring, on the other hand, has three central cubic zirconia, one drop, and two marquise stones on a 14-karat rose gold-plated metal alloy (price: 79 euros). The bracelet of the same series is also in silver, with three teardrop and marquise stones around a round central stone (69 euros), as are the pendant earrings in 14-karat rose gold plated metal alloy (119 euros).
Bracciale in argento e cubic zirconia
Bracciale in argento e cubic zirconia

Collana con pendente in argento e cubic zirconia
Collana con pendente in argento e cubic zirconia
Collana in metallo placcato oro rosa 14 carati e cubic zirconia
Collana in metallo placcato oro rosa 14 carati e cubic zirconia
Orecchini in argento e cubic zirconia
Orecchini in argento e cubic zirconia
Orecchini a bottone in metallo placcato oro rosa 14 carati e cubic zirconia
Orecchini a bottone in metallo placcato oro rosa 14 carati e cubic zirconia

Ciondolo in argento e cubic zirconia
Ciondolo in argento e cubic zirconia

Orecchini in metallo placcato oro rosa 14 carati e cubic zirconia
Orecchini pendenti in metallo placcato oro rosa 14 carati e cubic zirconia







Pandora’s jewels for Christmas




There are those who do not give up their favorite Christmas dessert even if they are on a diet. There are those who prepare weeks in advance to decorate the tree with balls and lights. And there are also those who want Christmas to be worn, with a jewel that is in tune with the winter holiday season. It is with them in mind that Pandora again this year offers charms in harmony with the celebration of December 25, to be worn on that day, but not only. One of these Christmas jewels is the Nutcracker Pendant charm. It is inspired by the fairy tale The Nutcracker and the Mouse King by Ernst Theodor Amadeus Hoffmann (1815) and by the subsequent version by Alexandre Dumas father, The Story of a Nutcracker, from which the ballet with music by Pëtr Il’ič Čajkovskij was based. The nutcracker chamr is depicted with great realism, with colored enamel details (49 euros).

Pendente ispirato alla fiaba Lo Schiaccianoci
Pendente ispirato alla fiaba Lo Schiaccianoci

Pandora also offers the Christmas Mickey charm, although in truth there are few who would like to find a mouse among the gifts under the tree. This is also in hand-finished silver (39 euros). Another pendant inspired by the holidays is that of the Red Nose Reindeer, with horns depicted in the smallest details and a red nose in frosted Murano glass. (49 euros). Another choice is the Gingerbread House charm, decorated in caramel, red and green enamel, with details including candy and lollipops on the walls, a door with a small heart-shaped handle, and a roof decorated with spirals, a fireplace and rows of glittering pavé (59 euros).

Charm Topolino
Charm Topolino
Charm automobile con albero di Natale
Charm automobile con albero di Natale
Charm cuore di Natale
Charm cuore di Natale

Charm renna
Charm renna

Charm casetta pan di zenzero
Charm casetta pan di zenzero






Pandora on Aladdin’s flying carpet




There are those who dream of walking on a red carpet and those who dream of a flying carpet. In fact, dribbling traffic on a flying carpet would also be in tune with a green economy. And there are those who have made the dream come true, at least in the fairy tales of the Arabian Nights. Among those ancient Persian stories, that of Aladdin is perhaps the most famous. The fairy tale inspired, among other things, the animated film by Walt Disney, which now also magically turns into a Pandora bijoux collection. The novelties also serve to celebrate the 30th anniversary of the film Aladdin.

Charm con la principessa Jasmine
Charm con la principessa Jasmine

The charms of the Danish company are centered on the main characters of the story, such as Princess Jasmine and the Genie of the lamp. The silver pendant charm depicting Princess Jasmine, for example, is decorated with ice green crystals and is sold for 65 euros. The same price for the Genie is instead finished with glittery blue enamel and is connected to a pendant lamp, as if it had just been summoned, and for the flying carpet painted with colored enamel and finished with movable tassels fixed at each corner. The rug charm on one side is engraved with the words I can show you the world. All that remains is to fly.
Anello della linea Aladin
Anello della linea Aladin

Charm tappeto volante
Charm tappeto volante
Elemento della linea Aladin di Pandora
Elemento della linea Aladin di Pandora
Charm tappeto volante, retro
Charm tappeto volante, retro
Il genio della lampada
Il genio della lampada

Il genio in argento e smalto blu
Il genio in argento e smalto blu







Pandora increases prices and sales





To Pandora, a character from Greek mythology, Zeus entrusted a vase, with the warning never to open it. But curiosity was stronger and Pandora freed among men all the evils enclosed by the gods in the box. The jewelry manufacturer Pandora, on the other hand, does not have these problems: growing sales and profits come out of her box. The latest data refer to the third quarter of 2022. The Danish company recorded organic growth of 3% and a growth in sales of 1% compared to the third quarter of 2021 (+ 13% organic growth towards the corresponding period of 2019, pre-covid). Other data: Pandora’s largest product platform, Moments, recorded 2% growth compared to the third quarter of 2021. Diamonds by Pandora (synthetic diamond jewelry) launched in North America on August 25 and reached a share 3% sell-out.

Linea Moments per Natale 2022
Linea Moments per Natale 2022

But, despite everything, the United States recorded a 3% decline, as a result of the end of post-covid government subsidies, which evidently also served to buy jewelry. On the other hand, the United States recorded strong organic growth of 56% compared to 2019, in line with last quarter. Mixed signals from the UK and Australia, which recorded double-digit organic growth compared to 2021, while France is suffering from the impact of reduced promotional activity. And while Germany is doing well, Italy has seen some signs of weakening consumer sentiment.
Collana con pendente in oro 14 carati
Collana con pendente in oro 14 carati Pandora

Our growth path continues into the third quarter and we are ready for the November-December commercial peak with a fantastic product line-up. The launch of Diamonds by Pandora has been encouraging and new products will soon be added to the platform to fuel the holiday season. Despite the macro-economic and geopolitical uncertainty, the purchasing habits of our customers have remained substantially unchanged. Thanks to our financial strength and our position in the affordable gifts industry, we are well equipped to cope with a potential recession and to seize the most important investment opportunities, for example to expand our store network. We are already taking precautionary measures to ensure our profitability should circumstances change.
Alexander Lacik, President and CEO of Pandora

Alexander Lacik
Alexander Lacik, presidente e Ceo di Pandora

It should also be noted that Pandora has raised the prices of some selected items in North America, while remaining in the affordable jewelry range. A similar price increase (4% on average) was implemented globally at the beginning of the fourth quarter: inflation does not spare the jewelry. From a financial point of view, it holds the gross margin. Finally, Pandora expects organic growth of 4-6% and an EBIT margin (gross profits) of 25.0-25.5% for the whole of 2022.
Bracciale in argento placcato oro rosa e cubic zirconia con ciondolo a forma di gatto
Bracciale in argento placcato oro rosa e cubic zirconia con ciondolo a forma di gatto







Pandora calls Spider-Man





A new feat for Spider-Man: hooking onto the wrist, or neck, of girls. Nothing inconvenient: the company concerns aesthetics and is made with a special thread, created by Pandora. The new Marvel x Pandora collection features jewelry inspired by the super hero created by writer-publisher Stan Lee and artist Steve Ditko, who first appeared on the pages of the Amazing Fantasy comic in August 1962. But it was mostly cinema. , with a successful series of films, to make Spider-Man even more popular.

Bracciale Pandora Spider-Man
Bracciale Pandora Spider-Man

Pandora’s jewels dedicated to Spider-Man were made with a particular technique. A bracelet inspired by the Spider-Man mask is made of cubic zirconia and charms that reflect the movements of the hero. The jewelry has been hand finished in 925 sterling silver and features a cubic zirconia pave, alongside enamel inserts. The bracelet was engraved with the iconic phrase “From great power comes great responsibility”. Perhaps it also applies to wearing it.
Bracciale Spider-Man indossato
Bracciale Spider-Man indossato

Modella con bracciale e collana indossati
Modella con bracciale e collana
Collezione Marvel Spider-Man indossata
Collezione Marvel Spider-Man indossata

Pandora Spider-Man
Pandora Spider-Man

Collezione Marvel Spider-Man
Collezione Marvel Spider-Man







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