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Pandora’s strategies

Published on September 14, 2021

News for Pandora supporters. But, in this case, not for fans of modular bracelets and pendant collections. The news concerns who instead of the jewels of the Danish Maison bought his shares. In fact, the company announced its new financial goals and provided further insights into its growth strategy, called the Phoenix, as the mythological animal that rose from its own ashes. Although, in truth, it does not seem that Pandora is in a position to be resurrected.

Bracciale e anello indossati — Pandora, bracciale e anello indossati

In any case, Pandora is aiming for organic growth of 5-7% CAGR (Compound annual growth rate) in the period 2021-2023. The company also expects total CAGR revenue growth of 6-8%, bringing revenues to 24.8-26.2 billion Danish kroner in 2023 (3.2 billion euros)
• Pandora expects EBIT margin to increase to 25-27% in 2023
• The share buyback program for 3 billion Danish kroner (390 million euros) is also increasing
• Pandora invests DKK 1 billion in expanding production capacity by around 60%. To strengthen supply resilience, most of the capacity will be built in Vietnam

We are pleased to confirm that Pandora is back on the path of growth. We have vast untapped opportunities in our existing core business, which will drive sustainable and profitable growth over the long term. Our goal is to be the largest and most desirable brand in the affordable jewelry market. And we have a solid foundation for achieving this.
Alexander Lacik, President and CEO of Pandora

Pandora also provided new insights into the Phoenix strategy. On May 4, 2021, Pandora announced the completion of its turnaround program, Now Program, and provided a high-level overview of its new growth strategy, Phoenix. Phoenix focuses on the significant opportunities in Pandora’s core business and has four pillars that aim to deliver sustainable and profitable revenue growth: brand, design, personalization and key markets.
The new details of the strategy:
· Pandora sees ample growth opportunities in its core markets. The long-term ambition is to double revenue in the US and triple revenue in China, both from 2019 levels
Pandora will personalize its customer experience by implementing a series of omnichannel functions. The company will also launch a new concept store
As the world’s most recognized jewelry brand, the ambition is to fuel the brand’s desirability and extend its reach to conquer Gen Z and Millennials
Pandora has three clear brand and design priorities: lead the core (Moments), launch new platforms and establish support models dedicated to each platform (“launch and leverage”)

· Pandora will continue to invest in a digital future. Today, 75% of Pandora’s transactions are direct-to-consumer, and customer data analytics will fuel future growth
To meet anticipated demand and increase our risk resilience, Pandora will expand its production capacity by approximately 60% or 80 million pieces of jewelry annually. A new plant with a capacity of approximately 60 million pieces will be built in Vietnam, while an additional additional capacity of approximately 20 million pieces will be added to the existing plants in Thailand. The total investment is approximately 1 billion Danish crowns

Pandora will continue its leadership in sustainability and announces ambitious new decarbonisation goals and an inclusion and diversity strategy. The new commitments include:
– Reduce greenhouse gas emissions by 50% in its operations and in the value chain by 2030, compared to 2019 levels. The goal has been approved by the Science Based Targets initiative. Pandora is also committed to becoming “net zero” by 2040
– Ensure gender balance in all hiring and promotions. ii) Have 1/3 women in leadership (VP level and above) by 2025 and full gender equality by 2030. iii) Spend 30% of the budget on branding content with suppliers owned by women or underrepresented groups .

The brilliant accounts of Pandora

Published on August 18, 2021

news/Pandora

It seems that the anti-covid vaccine works great for Pandora too. Judging by the second quarter accounts, the Danish jewelry group is doing excellent business despite some of its stores still suffering from known health safety issues. To be precise, in the second quarter of 2021 Pandora achieved organic growth of 13% compared to 2019 (+ 84% compared to the corresponding period 2020). On average, in the second quarter of the year 15% of physical stores were temporarily closed and in August 2021 about 8% are temporarily closed.

Growth, the company says, is driven by the strategically very important US market. The continued positive performance is further accelerated by government incentive packages. Performance in China, on the other hand, remains weak and Pandora has initiatives in the pipeline for the second half of the year. Good results, on the other hand, come from online, with sales up 132% compared to 2019.

Our strong momentum continues into the second quarter of 2021 as well, and we are pleased to have seen solid growth compared to 2019. Performance in the US and online continued to be strong, and in Europe most of our stores have reopened. Following the launch of Phoenix, our new strategy, we are looking forward to hosting our Capital Markets Day in September. On this occasion, the Executive Leadership Team will present how Pandora will drive sustainable and profitable long-term growth, taking advantage of the great untapped opportunities within our current business.
Alexander Lacik, President and CEO of Pandora

The debut of the top line, Pandora Brilliance, underway in the United Kingdom, is also positive. The decision on a possible global launch will be made at the end of 2021, creating a potential new platform of lab-created diamond products. In general, Pandora has an EBIT margin (gross profit) of 25.2%. The company expects organic growth of 16-18% for 2021, an increase compared to previous forecasts, provided that the pandemic does not return to claiming victims among those who are not vaccinated.

Anelli in oro bianco e oro giallo con diamanti di laboratorio by Pandora

Sporty Pandora for those who love the Olympics

Published on July 28, 2021

COLLANE/bracciale

Olympics fever affects everyone. Pandora suggests showing one’s sportsmanship with a series of charms that refer to as many sports. For example, the Scarpa Sneaker pendant charm, which is inspired by sportswear in general rather than a sport and has two colorless cubic zirconia stones set flush and a small heart on the soles. More Olympic is the soccer ball charm, made of 925 sterling silver, and decorated with cubic zirconia stones that make up the pentagons of the sphere.

Another sporting charm is that of the bicycle, dedicated to those who love to pedal: it is characterized by rotating wheels decorated with cubic zirconia stones, as well as the hook. It is also the most prized piece (59 euros) of the series dedicated to sports. Finally, the pendant in the shape of a tennis racket, with the touch of a 14-karat gold-plated golden ball. The strings are made with openwork processing formed by microspheres, raised stitching and a ball with white enamel lines, monogram and Pandora logo.

The new Pandora Signature

Published on July 2, 2021

Showroom

After many years of silver bracelets with charms, Pandora renews the style with the new Signature collection, a name already used in the past, but for completely different jewels. The brand thus enters another dimension, more sophisticated, with a simpler but refined design. The challenge, in this case, is to be able to identify these jewels with the Pandora brand, best known for a completely different style. The design of the Signature jewels, in fact, focuses on minimalism and rediscovers the Nordic origins of the brand, which is actually Danish.

The new Signature collection includes bracelets, necklace, earrings and rings. They are made of silver, but offered in the three colors of gold, with the classic Pandora alloys. The bracelets are rigid, but very flexible to allow for easy wearing. All jewels are clearly engraved with the name of the Maison, an idea that aims to give the Danish brand status. In addition, white cubic zirconia crystals are also added to some models.

Collana e orecchini della collezione Signature

Pandora for the summer

Published on June 6, 2021

Argento/Pandora/

Pandora for the summer translates to the word sea. The Danish brand, one of the largest jewelry companies, offers a series of silver jewels intended to be combined with summer clothes and flaunted, perhaps, during a walk by the sea or at dinner. Alongside the classic silver and the equally classic enamel, this series of jewels dedicated to summer also includes pieces with baroque pearls, that is, with a more or less irregular shape (99 euros). In addition, there is a bracelet that reproduces the waves of the ocean. The Blue Waves bracelet is hand-finished 925 sterling silver and features rows of blue pavé bars and wave motifs. The adjustable closure allows you to adapt the bracelet to each wrist (69 euros).

Furthermore, among the charms proposed in the summer line, there are some with a marine subject, such as the fish with blue scales, but also colored Murano glass beads, with a central element in Pandora Rose (metal alloy with 14 rose gold plating carats) (29 euros).

Composizione di gioielli della linea Blue Ocean

Four new charms Disney for Pandora

Published on May 15, 2021

bracciale/Pandora/Showroom

The Disney license agreement expands the family of characters transformed into Pandora charms. These are four new charms to add to bracelets and necklaces. The first depicts the Lilo and Stitch family, taken from the 2002 animated film. The pendant is hand finished and made of silver. Lilo’s dress is painted with red enamel applied by hand and completed with leaf-shaped details in relief, while Stitch’s ear is painted with purple enamel. On the back is the engraving Family means no one gets left behind.

The Dumbo charm (the 2019 film is a reinterpretation of the original 1941 one) is made with the same materials: the elephant wears a ruffled collar and its iconic hat, painted with yellow enamel applied by hand, with silver details. The third Disney charm is the Winnie the Pooh Birthday Pendant. The teddy bear born in 1925 and revived on the big screen in 2011, wears a hat and shirt painted with blue and red enamel applied by hand. The rear disc is engraved with HapBee Birthday, with a jar of honey on the other side. Finally, the charm Lady, a sweet cocker spaniel that made its cinema debut in 1955. Prices range from 49 to 59 euros.

Pandora changes strategy with the laboratory diamonds

Published on May 4, 2021

Rings/bracciale/Pandora/Showroom

Rendering degli anelli della collezione Pandora Brilliance

Pandora changes strategy and presents its first collection of jewelry with synthetic diamonds. The collection is called Pandora Brilliance and is made with laboratory diamonds. The goal is to offer affordable and sustainably manufactured products. Pandora Brilliance will initially be launched in the UK and will be released in other, currently undetermined markets starting in 2022.

Pandora continues in its mission to make incredible jewelry accessible to more people, so today I am very proud to be able to announce the launch of Pandora Brilliance. This is a new collection of elegantly designed jewelry featuring lab-created diamonds. They represent a symbol of innovation and progress as much as of timeless beauty and testify to our ongoing and ambitious sustainability program. Diamonds are not only forever, but for everyone.
Alexander Lacik, CEO of Pandora

Bracciali della collezione Pandora Brilliance, bozzetto

According to Pandora, the diamond jewelry market will continue to grow and lab-made diamonds are outpacing the overall industry growth. Lab-created diamonds are identical to mined diamonds, but are made in a manufacturing facility. The stones have the same optical, chemical, thermal and physical characteristics and are classified according to the standards known as the 4C: cut, color, clarity and carat (cut, color, purity and carat) before being set in the Pandora Brilliance collection.

The new collection includes rings, bracelets, necklaces and earrings, each with a lab-created solitaire diamond hand-set in sterling silver, 14-karat yellow gold or 14-karat white gold jewelry. Like other Pandora jewels, the pieces can be collected or matched together, and the leitmotif of the collection, a reinterpreted symbol of infinity, is steeped in meaning. The concept is about the infinite possibility of forging the future while creative development is based on extensive market research carried out in North America, Europe and China.

Carbon neutral certification
Pandora Brilliance is a CarbonNeutral certified product under the global framework for carbon neutrality. The certification covers Pandora Brilliance jewelry, their packaging and transport. The diamonds created in the laboratory and used in the collection have been grown with more than 60% renewable energy, while the greenhouse gas emissions from non-renewable energy are offset through the CarbonNeutral certification. Next year, when Pandora launches the collection globally, the diamonds will be made using 100% renewable energy.
Pandora Brilliance is available for purchase starting May 6 in the UK only. Prices start at 250 pounds (about 290 euros) and the variety of stones ranges from 0.15 to one carat.

Pandora with heart for mom

Published on April 19, 2021

bracciale/Pandora/COLLANE

Pendente a forma di cuore per la festa della mamma

Pandora offers a collection for Mother’s Day. But few know that Mother’s Day was born in the United States at the beginning of the 20th century. The idea came on the initiative of social activist Anna Jarvis, who wanted to commemorate her missing mother. The feast, therefore, is not directly related to the maternity celebrations of the past, such as the Greek cult of Cybele, the mother deity Rhea, the Roman feast of Hilaria Matris Deum or the Christian Sunday celebration of Laetare. Currently, Mother’s Day is remembered above all through a gesture of affection of the children towards their mother, and is often realized with a gift.

For Mother’s Day Pandora offers a new pendant with the shape of the heart and charms to be added to bracelets or necklaces with the engraved words Mom you are my Angel, or the Heart and Four-leaf clover charms. “The jewels in this collection are versatile and different just like the mothers who wear them” say in unison Francesco Terzo and Alessandro Filippo Ficarelli, vice presidents and creative directors of Pandora. “Every single jewel is created to make every mother feel elegant, beautiful and loved”.

Bracciale rigido in argento con charm a cuore

Bracciale morbido in argento con charm albero della vita

Alice in Pandoraland

Published on April 3, 2021

bracciale

Charm Alice nel paese delle meraviglie Disney e tea party del Cappellaio matto

Among the many successes signed by Walt Disney, the film based on the story of Alice in Wonderland written by Lewis Carroll, occupies a special place: it is, in fact, not only among the cartoons preferred by children, but also by adults, thanks to the his humor and his typically British nonsense. The Mad Hatter, the White Rabbit, the Cheshire Cat and all the characters from the surreal story published in 1865 written by Charles Lutwidge Dodgson (Lewis Carroll is a pseudonym) are now transformed into a small collection proposed by Pandora, which continues its commercial agreement with Disney .

As usual, the collection consists of a rigid silver bracelet, which ends with the face of the Cheshire Cat, and with various charms inspired by the cartoon. There is, for example, the tea party with the Mad Hatter, hand-finished and made of 925 sterling silver, the Cheshire Cat with a large head and a smaller body, the non-birthday party teapot, the Caterpillar and even a pendant representing the key and the animated lock. And, of course, there is also the little girl protagonist, the adventurous dreamer.

Pandora between spring and Unicef

Published on March 18, 2021

bracciale/Pandora/Showroom

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Flowers and spring are almost a synonym. And if the flowers fade, flower-shaped jewels make spring last all year round. New jewels are now added to the Pandora Garden collection: new rings and new charms present a new shade of color in the Purple Daisy charms and Pink Daisy jewelry. The petals of the Pink Daisy charm are hand painted and enameled to create a shaded effect that perfectly matches the Pandora O Pendant. The Daisy rings feature cubic zirconia crystals in the center of each flower.

In addition, Pandora has been supporting Unicef since 2019 by funding the learning and skills development of young people. The Unicef program is called Dreamcatcher and in Guatemala it helps open the doors to boys and girls by providing students with lower secondary education that is vital to them. In support of the wishes and hopes of children and young people, Pandora has adapted her dream catcher charm by adding the color blue to the existing design and creating a new limited edition charm. The dream catcher is a talisman that was used by indigenous Native American communities to protect against bad dreams and filter only the good ones. For each charm sold, Pandora will donate 15 euros to Unicef. The donations will also help fund essential resources such as textbooks.

Pandora Wish for those who want to stack rings

Published on February 20, 2021

Rings/Pandora/Showroom

A couple of years ago Pandora launched the Wish line, with the idea of fulfilling the desire of those who love combining different jewels together. Each piece in the Pandora Wish Collection, in fact, is designed to allow for a stacked jewelry look, in which thin rings can be superimposed on the same finger. The idea is revived in 2021 with new, more elaborate pieces, but always with the same intention of being able to wear (and therefore buy) more jewels at the same time.

The most important piece is the hand-finished ring made of Pandora Rose (the metal alloy with 14-karat rose gold plating), which is inspired by the geometric elements of the Wish collection. The collection’s V shape, which makes the rings stackable easily, has been integrated into a sparkling heart silhouette. The metal is enriched with colorless cubic zirconia stones. Price: 89 euros. A version in simple sterling silver is also proposed, i.e. without plating, with a price that drops to 49 euros.

Anello a V in argento placcato oro rosa con cubic zirconia

Anello a V in argento con cubic zirconia

Love according to Pandora

Published on February 12, 2021

Argento/bracciale/Pandora/Rings

Valentine’s Day 2021 signed Pandora. With a series of bijoux that, in case, can also be used for other occasions. Central theme, of course, is love. But a love to communicate. Sure, a message is nice, but a gift is even more welcome. Pandora also commissioned a study, An Exploration of Love, conducted by the research firm Opinium, which surveyed 11,000 participants in 11 countries, including a thousand in the United Kingdom, United States, Mexico, Australia, China, Hong Kong, France, Spain, Italy, Poland and Germany between 22 October and 5 November 2020.

Objective: to deepen the ways in which love is expressed and celebrated. Result: About 50% of participants feel loved when their partner demonstrates that they think about her and when she remembers special occasions. Like Valentine’s Day. And here, then, are the hearts of Pandora made of 71% recycled silver, with the addition of crystals and brushstrokes of color for a series of bracelets, rings and necklaces.

Bracciale in argento con charm in smalto viola

Four colors for Pandora

Published on January 13, 2021

Rings/Pandora/Showroom

Anello in argento con zirconia cubica rossa

A different ring for each season. This is the idea from which Pandora Colours starts, a mini collection that offers four hand-finished rings made of 925 sterling silver or, alternatively, of metal alloy with Pandora Rose plating. The price for all rings is 39 euros. These are rings formed by a thin circle and a small cubic zirconia.

Anello in argento con zirconia cubica bianca

The blue solitaire ring is hand-finished and made of Pandora Rose (metal alloy with 14-karat rose gold plating), with a blue cubic zirconia stone. The ring with a colorless oblique heart solitaire is inspired by the story of Romeo and Juliet and is characterized by a thin shiny stem, with a heart-shaped cubic zirconia positioned obliquely. The ring with green solitaire, also in Pandora Rose, features a green cubic zirconia stone. Finally, the ring with a red oblique heart solitaire, is composed of a thin shiny band and is characterized by a heart-shaped stone placed obliquely.

Anello in Pandora Rose con zirconia cubica blu

Anello in Pandora Rose con zirconia cubica verde

Pandora wears Christmas

Published on December 3, 2020

bracciale/Argento/Showroom

It is not necessary to decorate a Christmas tree to celebrate the festive period. Pandora also suggests another possibility: that of wearing small jewels on the Christmas theme. Reindeer, Santa Claus, fir trees with typical decorations: the Danish brand presents a series of elements on the theme of winter holidays that are added to the classic silver bracelets. The Christmas tree charm, for example, is hand-finished and made of 925 sterling silver. The tree includes stars, hearts and snowflakes, as well as green and red stones, which represent other hanging decorations. A star at the top and a carved snowflake at the bottom complete this detailed jewel. Price: 49 euros.

The Isa the star charm, on the other hand, features a smiling carved mouth, eyes with long lashes and a curl at the top. Isa, which is part of the Pandora Friends, costs 29 euros. Santa Claus could not miss, sitting with a gift: the symbolic character of the holidays is depicted with a big nose, shoes with decorated soles and a cap over the eyes painted with red enamel applied by hand and holds a special gift with a plate where c ‘is written X Santa. Price: 39 euros.

Harry Potter and the Pandora’s hallows

Published on November 5, 2020

Rings/news/Argento

The collection by Pandora inspired by the adventures of Harry Potter for bracelet and necklace is always richer.

From the world of Disney to that of Hogwarts, the most famous school of magic in the world. Pandora gets on the train of Warner Bros., the production house of the eight films inspired by the books that tell the adventures of Harry Potter. Pandora has created a collection full of magic with jewels inspired by the magician series resulting from the imagination of JK Rowling. It is unlikely, however, that charms inspired by Harry Potter characters, Hermione Granger and Ron Weasley, wands and special potions can transform muggles (i.e. people without magical powers) into wizards and witches capable of spells and sorcery. But fans of the magical saga will be happy all the same.

The collection is inspired by the wizarding world and the houses of Hogwarts, Gryffindor, Slytherin, Hufflepuff and Ravenclaw, but has charms with the time turner, the pendant that reproduces the icon of the Deathly Hallows, the Sorting Hat, Dobby and, of course, Harry, Ron and Hermione. They can also be worn without a magic wand.

Emma Watson (Hermione Granger) e Daniel Redcliffe (Harry Potter)

Pandora amulets for autumn

Published on October 19, 2020

COLLANE/bracciale/Argento/Showroom

Bracciale placcato oro rosa con cristalli di zirconia cubica

The hand of Fatima, the horseshoe, the moon, the eye that protects against bad luck … These are all symbols widely used in jewelry, especially in the form of pendants. For fall 2020, Pandora also embraces this idea and proposes a series of bracelets, necklaces, rings and earrings that have these icons as their main subject, alone or in the form of pendants to be added to modular bracelets. They are not the first and they will not be the last charms with this much used shape.

Ciondolo con cristalli di zirconia cubica azzurra e bianca

But, in truth, the Danish company’s proposal is not limited to these icons that are inspired by superstition or magic (choose the definition you like best). Pandora also adds charms with the simple geometry of the circle, or chains in metal alloy plated with 14 carat rose gold in addition, of course, to those in 925 silver. As always, Pandora’s bijoux add small crystals of white or colored cubic zirconia to increase the sparkle of jewelry.

Sustainability choice for Pandora: only silver and recycled gold

Published on June 2, 2020

Argento

It is a choice that some large Maison already have done, to which Pandora is now added: by 2025 the Danish brand will completely stop producing its jewels using freshly extracted gold and silver and will only purchase recycled resources. This will reduce carbon dioxide emissions by two thirds for silver and over 99% for gold.

The choice is important, also because the quantity of precious metals used by Pandora is more impressive than that of high jewelery brands, which sell few pieces at a higher price. Pandora, on the other hand, distributes thousands of charms, bracelets, rings and earrings all over the world.

Gold and silver are splendid materials that can be recycled indefinitely, without losing their quality. The metals extracted centuries ago are still as good as new. They will not oxidize and will never be ruined. We hope to help develop a more environmentally friendly processing method and prevent these precious metals from ending up in landfills. We want to help build a more circular economy.
Alexander Lacik, CEO of Pandora

Today, to tell the truth, 71% of gold and silver from Pandora jewelry already comes from recycled sources. But a complete use of unextracted gold and silver will reduce carbon dioxide emissions, water consumption and reduce other environmental impacts, since the recycling of precious metals uses less resources than the extraction of new metals. The carbon dioxide emissions generated by the supply of recycled silver are one third of those generated by the extracted silver, while the recycling of gold is equivalent to a quantity of carbon dioxide emissions 600 times less than that derived from the extraction of gold , according to life cycle assessments.

Silver is the most used material in Pandora jewelry and, based on weight, it represents more than half of the materials purchased. Pandora also uses in smaller quantities gold, palladium, copper and artificial stones such as nano-crystals and cubic zirconia. The decision to use only recycled gold and silver involves all the uses of these metals in Pandora jewelry, such as the use in grains, in semi-finished products such as necklaces and in other parts that come from third party suppliers.

Mother’s Day, ideas for everyone

Published on April 28, 2020

COLLANE/bracciale/Showroom

Mother’s Day and feast of manna for jewelers, who sell many bijoux. Usually, these are mostly jewelry with an affordable price: more than the value, in this case, the intention is to give something that is nice and, perhaps, with a dedication to one’s mother. Here are some ideas, for Italian mothers, but not only.

On the occasion of Mother’s Day 2020, Swarovski introduces a new lucky four-leaf clover into the Sparkling Dance family. Necklaces and earrings from the series highlight Swarovski crystals in shades inspired by cherry blossoms. A spring gift to celebrate the occasion.

For Mother’s Day the Bliss brand (Damiani group) offers the multicolor bracelet of the #MYWORDS collection in rosé silver, with colorful and sparkling cubic zirconia pavé that bears the word I Love Mum. #MYWORDS is the collection that follows fashion trends and is enriched, season after season, with new signs.

Pandora proposes a special heart-shaped charm engraved with Love You Mum. The two-colored heart charm is decorated with the Thanks for being my mum, Love and You engravings. Price: 39 euros

Lebole Gioielli offers its earrings and, in particular, those of the Middle Ages collection, without any allusion to the age of the birthday girl, of course.

An idea with a precious air is that of Lingot d’Amour, which suggests the necklace with a 999 silver ingot plated with yellow gold: a truly unique jewel-accessory.

If you have a mom who loves to cook, here are the Forchetta earrings, with spaghetti (but you don’t eat them). Forchetta earrings are made by the Apulian jeweler Gianni De Benedittis with his futuroRemoto brand. The earrings are made entirely by hand with the casting technique, and are made up of a band of silver that is frayed in the traditional prongs of a fork, ready to hold spaghetti compounds bathed in gold.

Salvini, bracciale in oro e madreperla I Segni

A more classic gift is the one proposed by Salvini, who proposes for the Mother’s Day the earrings of the I Segni line, heart-shaped with mother of pearl and diamond details. They are part of a parure with rings, bracelets, and necklaces, all in gold and mother of pearl.

Very affordable prices are those of Mabina Gioielli, which designs a bracelet with pendants that celebrate mother with 925 silver. The bracelet wraps the wrist with a classic chain and is decorated with a double charm, two hearts joined together to send a message. Super Mamma says the inscription on the larger heart, while the second echoes with an elegant cubic zirconia pavé. Price: 52 euros.

Pandora’s flowers

Published on April 21, 2020

Rings/bracciale/Argento/Pandora

Flowers in spring, Pandora says, are the flag of the new season and renewal. Once the anguish of winter is over, with all its ordinary problems or, as in 2020, sadly extraordinary, you can look forward with confidence. And hope. Being positive also means taking care of your own person and, in the case of the Danish bijoux brand, here is the daisy symbol for the Petal Power line with flower-shaped jewels, even if it is not indicated by Pandora as a real collection.

The jewels are made of Pandora Rose, the metal alloy that features 14-carat rose gold plating. In this case the daisy has been redesigned. The collection is characterized by hand-finished pink or blue enamelling and the application of cubic zirconia, small stones that recall the brilliance of the diamond, but have the advantage of being much less expensive. A ring with three pink daisies costs 89 euros, a Petal Power band ring 69 euros.

Anello in argento con margherite Pandora

Eight more for Pandora and Disney

Published on April 3, 2020

Argento/bracciale/Pandora

Pandora’s collaboration with Disney continues. After the first charms with Mickey Mouse, Minnie and the characters of several Disney cartoons, eight other charms arrive which, in this case, represent the first direct collaboration between the Danish brand and the toy designers of the Californian giant. The two companies designed the stylized subjects together, selecting some of the most iconic Disney characters, which now become elements for modular jewelry.

The characteristics and traits of the characters have been reproduced in the design of each of the charms. These are Minu of the Aristocats, Nemo, Mickey and Minnie, Pluto, Stitch and Alice’s Cheshire Cat still return to Wonderland. The charms are hand finished in 925 Sterling Silver and are characterized by a colored enamel applied by hand. The elements are to be added to the classic Pandora silver bracelets and are not intended for the very young: the Disney myths, after all, have no age.

Gioielli, Jewelry, Joaillerie, Joyas, Jewelen

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