Mimi So, designer of New York, surprises with high quality jewelry inspired by unusual subjects ♦ ︎
Oriental beauty, but American accent: Mimi So was born and raised in New York. She is one of those designers who have come up with an advantage: she has seen the precious stones in the parents’ atelier from she was a very young. It’s like learning languages when you are a child: they do not forget about it anymore. It is not surprising, therefore, that after the studies Mimi has chosen to launch the brand with its name. He did it. So much so that in 2007 Johann Rupert, then chairman of the Richemont group (with brands like Cartier, Van Cleef & Arpels, Giampiero Bodino), proposed to buy the majority stake of Mimi So. Nothing to do, the designer decided to to remain independent and, in effect, she did not go wrong. His jewelery, which often reaches four zeros, is appreciated and sought after.
Modern and at the same time classic, Mimi So’s style uses colorful stones, the designer’s passion, along with unconventional inspirational sources, as the collection dedicated to Alice in Wonderland. To be gifted for any non-birthday day. Giulia Netrese