Gioielli, Jewelry, Joaillerie, Joyas, Jewelen

Anello impilabili in oro e diamanti bianchi e neri

The cultural bridge of Sethi Couture

in ANELLI/vetrina




Sethi is a common surname in northern India and Pakistani. The word derives from Sreshta which means pure or superior in Sanskrit, the ancient Indian language. Following (perhaps) this principle, the two Californian sisters Pratima and Prerna, with their Sethi Couture, have tried to reunite the jewelry made in the USA with its roots in Rajasthan and Madhya Pradesh. Rajasthan, in particular, is famous for its goldsmith tradition. The combination of Indian gold and minimal western style has turned into many stackable rings, earrings and bracelets.

Anello in oro bianco 18 carati e diamanti
Anello in oro bianco 18 carati e diamanti

As often happens, the two young Indo-Californians tried different paths before finding their way into jewelry. Pratima, after an MBA he started his career in a luxury brand. Prerna studied architecture and then worked for the clothing industry. But another detail must be added to the story: the Pratima and Prerna family trades in diamonds and precious stones. In short, the landing in jewelry is part of the roots of the house. In short, diamonds are not lacking in the collection of Sethi Couture. In addition, alongside motifs inspired by the nature of California, references to traditional Indian architecture also appear in the Maison’s jewels. In short, a bridge that crosses the ocean.
Anello impilabili in oro e diamanti bianchi e neri
Anello impilabili in oro e diamanti bianchi e neri

Orecchini pendenti in oro giallo 18 carati e diamanti
Orecchini pendenti in oro giallo 18 carati e diamanti
Orecchini a forma di foglia in oro giallo 18 carati e diamanti
Orecchini a forma di foglia in oro giallo 18 carati e diamanti
Anello impilabili in oro giallo e diamanti
Anello impilabili in oro giallo e diamanti
Orecchini a goccia in oro e diamanti
Orecchini a goccia in oro e diamanti

Bracciale Ombé in oro e diamanti bianchi e fancy
Bracciale Ombé in oro e diamanti bianchi e fancy







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