Tiffany store closes. But do not worry: the Fifth Avenue shop of the world’s most famous brand pauses to restructure ♦ ︎
The most famous jewelry store in the world is located in New York: it is Tiffany. In addition to being the flagship store of the largest group of jewelry, the large Tiffany boutique is also a myth. Much of the credit goes to a lucky combination that brought Tiffany into the title of one of the most famous films. The jewelry on Fifth Avenue is the one admired by Audrey Hepburn, with a little black dress by Givenchy, in the film edition of the novel by Truman Capote, Breakfast at Tiffany’s.
If you have passed the shop windows between 57th Street and Fifth Avenue in New Yoirk, or you have planned to go there, know that the shop closes its doors. It is not, however, a definitive closure, but only a rather long pause, three years, in view of a radical restructuring.
Renovation works will start in 2019 and end at the end of 2021.
The cost of the operation was calculated at 250 million dollars. A mountain of money, which will change the face of the store opened in 1940. The new CEO, the Italian Alessandro Bogliolo, decided the operation. It was not by chance that the delicate task of renewing the company was entrusted to him. And sales figures seem to agree with him. The Fifth Avenue shop, explained Bogliolo, has always been synonymous with innovation: for example, it was one of the first in the world with air conditioning.
That Tiffany store was inaugurated on October 21, 1940, at the foot of a granite and limestone building, with Art Deco influences and steel doors. It is guarded by a bronze statue about 3 meters high that depicts Atlas, mythological giant who in this case carries a watch on his shoulders instead of the world. It was also the first public clock in New York. Now it closes. And who wants to buy Tiffany jewels? Jewelery, pottery and silver from Tiffany will move during the works in the adjacent premises of the former Niketown.