Roma1947 opens a new mono-brand store in Venice. And plan not to stop itself ♦ ︎
Notice to tourists from all over the world: Rome is located in Venice. Not really the Eternal City, but something that captures its spirit: a jewelry store. Indeed, it’s a single-brand store of the Roma1947 brand which, to tell the truth, has already opened a store on the Lagoon. The move was decided by Better Silver, a Vicenza-based company that controls the silver jewelery brand. Better Silver has been selling 25 million meters of chains per year for 30 years and 30 million pieces worldwide, with a turnover of 48 million.
The Roma1947 brand was launched less than four years ago in VicenzaOro and already has three single-brand stores (one in Florence), a global e-commerce. The steady growth in sales already suggests thinking about upcoming openings in other Italian cities. “There are not many secrets: the winning strategy is to be able to combine the online world with the physical one of the store”, explains the managing director, Paolo Bettinardi. “Our customer makes her first purchase in the store and then repeats the experience from our e-commerce. Or he knows us through online platforms and builds the trust relationship there. Whichever way you look at it, the important thing for us is that the experience is taken care of down to the smallest detail and conveys the values of Italian creativity and manufacturing, always very much appreciated by Italians and foreigners “.
The new store is located in the Sestiere San Marco 477 (the first is in Via San Marco 231), two addresses that strategically intercept the double flow of tourists in transit to and from Piazza San Marco.
