L'interno della boutique di Van Cleef & Arpels
L'interno della boutique di Van Cleef & Arpels

How to behave in a jewelry store

Do you want to buy a jewel? Know that jewelers judge your behavior and may be more or less available. Here’s what not to do when you enter a jewelery store ♦

What a jeweler thinks of you when you go into his store? You must know it: it’s important. Often between customer and jeweler there is a relationship that lasts for years: the engagement ring, the watch as a gift, the necklace for wedding anniversary… But, as with all businesses, even a good relationship may fall apart. A jewelry salesman does his job, and you have to do yours. So, you must remind what the jeweler wants from you. These six points summarize what is expected from you.

La boutique Repossi, a Parigi
La boutique Repossi, a Parigi

1 Even if the jeweler has a friendly relationship with you, do not forget it’s anyway a commercial activity. At the end of the day the jeweler look at what he earned. So, do not take the jeweler for a consultant or expert to consult casually. Many, for example, get into a store to ask for a value on a jewel that, maybe, they want to sell. It is not an attitude pleasing to the jeweler, unless he sold you that piece. Bring into the store a ring or a necklace purchased elsewhere may be fine once, if you are regular customers, but no more. Probably your jeweler has a same item you are asking to evaluate: showing a competitor’s product may irritate him.

Non sottovalutate l'esperienza
Non sottovalutate l’esperienza

2 The jeweler seeks to identify customer’s financial resources and on this basis propose rings, necklaces or earrings that can satisfy the needs. If he is a good professional, he’ll be able to offer a good price too. In return, however, he expects loyalty from the customer. It may be benefit for both parties.

L'interno di Harry Winston, a New York
L’interno di Harry Winston, a New York

3 Certainly, those who buy a jewel is not a jeweler or a gemologist. But jewelers are bothered by the complete ignorance on the subject. They will be ready to explain the characteristics of an object that you like and why its price. In return they expect the customer to understand why a piece of jewelry is more expensive than another, or more simple differences between different diamonds (of course, reading here helps you ). Then, if the client has some knowledge of basic the jeweler is more positive and, perhaps, more flexible about the price.

Tiffany, a New York
Tiffany, a New York

4 Regarding the price: when you look at a price tag, keep in mind how much it costs to set a warehouse, buy gold, precious stones, conceive original jewelry, charge the craftsmen for manufacturing. Manage a jewelry store, especially small ones, is a substantial investment in terms of capital equipment, that it is there in the form of rings and necklaces. The jeweler expects you to realize that keeping a store of precious is not how to run a bakery.

5 Before getting into a jewelry store is good to be clear how much you are willing to spend. An uncertain idea about financial resources makes difficult for the jeweler, determine what is the most suitable product for you. In any case, aimless expect high quality jewelry on a budget too low.

6 The jewels are delicate and wear and tear. Necklaces, rings and bracelets needs regular maintenance and cleaning. Most jewelers cleans what you bought in their store for free. Others even offer a warranty on their products. But you must not believe that the jewels can last forever. It is not said. Household chores or every day life can ruin your jewels. And even a diamond, in certain conditions, may deteriorate. Do not blame your jeweler.

Gioielleria a Shanghai
Gioielleria a Shanghai


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