Remove everything, but not the new single -brand store. Breil, brand of the Binda group, has opened a store that is characterized by the intervention of Seacreative, pseudonym of Fabrizio Sarti, scratch and illustrator. A way to bring a young audience closer. Inside the Seacreative store, he painted a large black and white mural, with a graphic novel style, with the writing Don’t Touch My Breil at the center, which is the historic claim of the watch and steel watches and jewels.
The store is located inside the Il Carosello shopping center, in Carugate (Milan) and develops on a total area of 42 square meters, with a large window of 6 x 9 meters large. And, of course, the windows with jewelry and watches.
For Breil, the single -branding is the opportunity to make available to customers a space of exchange and sharing, a place where the brand expresses itself to the maximum, especially through a unique and exhaustive offer of its universe. The Breil Store supports and integrates the physical distribution on the national territory, represented by the selected and digital dealers through the e-commerce site www.breil.com and the various marketplace. It is a strengthening of our consumer services, for us always at the center of each action.
Marialba Consoli, Breil marketing manager