Valentine’s Day is perfect for giving a jewel. 68% of Italians argue it ♦ ︎
Who knows if Valentine’s Day is the same for everyone? Certainly, according to research conducted on behalf of Inhorgenta, the jewelry fair in Munich (16-19 February), Italians see the jewel as an almost indispensable gift. The per cent emerges from the interviews on 1,118 consumers. Result: for 77% of Italians, a jewel must have a particular value and 40% are careful to choose a single piece. “Our survey shows that those who combine classic design with an individual note have a good chance of making their loved one happy on Valentine’s Day,” says Inhorgenta’s executive director Stefanie Mändlein. You can customize the jewels using, for example, with an engraving or a precious stone of your favorite color. Which? It also depends on the time and trends observed on the catwalks of New York, Paris or Milan. Although, when jewelry and stone are of value, fashion matters less: 64% of Italians are convinced that diamond jewelry in the future will be as current as today. And 68% want necklaces, rings and bracelets to be made of gold and diamonds or materials of the same value.
Also according to the Inhorgenta survey, to increase the value of the gift it is better to donate the jewel on a special day: 68% of Italians recommend to associate jewels with a special occasion, such as Valentine’s Day, to increase their emotional value. They accorde whit this opinion both women (73%) and men (63%).