Trollbeads Archives | gioiellis.com

The jewelers that close in Russia

Published on March 9, 2022

The real drama is that of human lives lost in vain, of overwhelmed lives, of lives that will never be the same. But the war in Ukraine also causes a smaller, much smaller, but not irrelevant, drama related to jobs, in the West and in Russia, which will be lost to a stupid aggression. Both Russians and Westerners are dealing with the inevitable sanctions announced in time, before the invasion, which will have an impact on the accounts of companies, for example those of jewelry, as well as on the people who work there. The collapse of the ruble and the blocking of the credit card service, in fact, led many jewelry companies to suspend their business. Maybe they will close completely or reopen, if it all ends, but who knows when.

At the time of writing this short article, the last Western brand to close the boutique in Moscow was Swarovski, while Tiffany was among the first to lower the shutter, along with Vuitton. Others have already done so, others will follow. The list of Western Maisons that have opened a boutique in Moscow, St. Petersburg or other Russian cities is long. In Moscow, for example, they have a boutique Chopard, Van Cleef & Arpels, Akillis, Piaget, De Beers, H. Stern, Stephen Webster, Carrera y Carrera, Mauboussin, Mont-Blanc, Dior, Chaumet, Pandora, Frey Wille, Cartier , Trollbeads, Vuitton, Thomas Sabo, Bulgari, Pomellato, Adamas, Damiani, Buccellati. Other brands, such as Pasquale Bruni or Alcozer, are distributed in non-owned jewelers, or in airport duty free shops.

According to an analysis concerning Italian jewelery conducted by ICE (the state body for exports) in general, the Russian buyer is oriented towards medium or medium-high level jewelery. Also according to the analysis, the daily use of rings, earrings, bracelets and necklaces, especially in the capital and large cities, is now seen as a form of accessory to one’s image, not necessarily combined with luxury clothing or for events special. The favorite items of Russian women are rings, chains and earrings; men prefer chains and bracelets, while brooches and necklaces are bought by a minority of the female population, while typically male jewelry such as cufflinks and tie pins are in low demand. In recent years, however, silver jewelery has been more successful than gold, due to the unfavorable ruble-euro exchange rate. Italy (2019 data) exports about 77 million jewels to Russia, about 22 million France, the United States 21 million and the United Kingdom 23 million. However, the one who exports the most to Russia is China with over 88 million.

Chocolate cookies transformed into Trollbeads bracelets

Published on December 1, 2021

bracciale/Argento/Showroom

The ways of marketing are endless, as are the recipes that can be made with a little flour, sugar and chocolate. One of these involves the strange, funny, hybrid between cookies and jewels. The protagonists are Trollbeads and Pan di Stelle, a type of chocolate biscuit marketed by the Italian group Barilla. The mini collection produced by the Danish brand and the Italian food company is a novelty in the world of jewelry. The project was designed to be offered to coincide with Christmas and is distributed exclusively on the Italian market, through the e-commerce platforms www.dedicatoate.pandistelle.it, trollbeads.com and the participating Trollbeads jewelers.

The e-commerce project Dedicated to You, in particular, allows you to customize the packaging of Mulino Bianco products (line of biscuits) and Pan di Stelle with names, photos, dedications. For the Pan di Stelle by Trollbeads collection, for example, you can compose your own bracelet by choosing the base and adding different beads.

The idea of creating a Trollbeads collection inspired by the Pan di Stelle world was born in the context of the innovative project Dedicated to you with the aim of presenting our customers with products that are always unique and exclusive. Dedicated to you has always put people at the center and allows them to personalize tasty and original gifts. Pan di Stelle and Trollbeads share the values of dreams and magic and represent a special combination precisely on the occasion of the magical atmosphere of Christmas.
Laura Pezzotta, Head of Personalization Unit Barilla Group

Bracciale in argento con perla in vetro di Murano

The beads are in 925 silver, they are handcrafted using the ancient goldsmith technique of lost wax and Murano glass beads, which reflect the color of the biscuits, with the classic white stars. The bracelet is sold in sets at a price of 99 euros.

The Pan di Stelle world lets us immerse ourselves in a dream made of goodness, sweetness and traditions and the Dedicated to you project enters people’s hearts with playful ease and customization. Trollbeads, on the other hand, has always created small works of art with care, dedication and infinite creativity, which first become meticulous jewels and then stories, as many as our beads. We are happy with this collaboration in which these two universes meet and we would never have imagined having jewels that will literally make you greedy. But only where magic is born can this happen.
Mihaela Zabrautanu, Marketing Manager of Perlunica, distributor of the Trollbeads brand in Italy

Bracciale Pan di Stelle con due perle in vetro e la renna in argento

Trollbeads at the sea

Published on June 30, 2021

Argento

Bracelets and new modular elements in the Trollbeads summer collection ♦ ︎

All at sea, all on the beach, all with jewels suitable for the season. Companies that offer jewelry with seasonal collections do not miss out on the summer. It is precisely when the clothes become light, or almost completely disappear, that the worn jewels can be seen more. In the case of Trollbeads, a Danish Maison born near the sea, here is the collection dedicated to the summer and, in particular, to the sea.

And, if anyone had doubts, the bracelets and modular elements of the collection are inspired by the sea waves. The new collection introduces five new beads and a silver clasp. There are seashells, tides and seaweeds to feel comfortable even on the beach. And, of course, to wear when the holidays are over, so as not to lose the memory of the hours spent at the beach. Three shades of the modular elements to add to the bracelets: blue, yellow and an octopus violet.

Bead in vetro con figura di stella marina

A capsule with Thun for Trollbeads

Published on July 4, 2020

Un bracciale della linea Thun by Trollbeads

What happens when Danish jewels meet refined ceramic objects? The answer is a line of handmade silver and glass jewelry. This will be the result of the collaboration between Trollbeads and Thun. The first is a company specialized in modular bracelets with variously colored elements. The second is a company born in Bolzano (Italy) as a ceramic workshop and grown by expanding its catalog to gifts, home furnishings or accessories for women and children.

The new line of jewels, 29 pieces, is coming in September, will feature creations decorated with the icons, shapes and colors of the Thun palette. Danish designers with the guidance of Lise Aagaard, art director and founder of Trollbeads, they merged the two souls into the new line called Thun by Trollbeads.

The idea was born in a very natural way. From the beginning, with immense respect and mutual esteem, we noticed the sharing of many corporate values. First of all, the family business that focuses on the consumer and its employees and the strong focus on the craftsmanship and quality of our creations.
Soren Poulsen, CEO of Perlunica, a distributor of Trollbeads in Italy

A sinistra, Francesco Spanedda. A destra, Soren Poulsen

The beads are in 925 silver, handcrafted with the ancient lost wax goldsmith technique. The glass beads, handmade, enclose minute details and shades of color: they are made through the wrapping technique. This process gives life to unpredictable creations and makes each beads unique, because they are different in shape and color shades.

Authentic artisan passion, style and positive values have always been the keys to the success of the brand and each Thun collection. For over 70 years, each of our creations has been telling the joy of those who want to share affection, or celebrate an important event with a unique gift. , which comes from the heart. Danish craftsmanship and design combine with our Italian world of magic and creativity to make the emotion that inspires our collections even more precious and which today becomes a jewel to give away.
Francesco Spanedda, Thun Chief Brand Officer

La vetrina del flagship store di via Pontaccio, a Milano

Bijoux for Halloween

Published on October 18, 2019

/Argento

Bracciale con la forma della ragnatela di Swarovski

A selection of low-cost bijoux for Halloween ♦

Halloween, like every year, is an opportunity for an additional party. The day dedicated to the Hereafter turned into an occasion for themed events, an evening (and dawn) in the disco, or simple meetings with friends. These are celebrations that particularly involve the younger ones, who are looking for Halloween jewelry in a hurry, possibly inexpensive.

Of course, it is not certain that a bracelet with a skull or a ghost-shaped pendant can only be worn on the evening of October 31st. Born as a festival of Celtic origin, in the United States and then in Europe, halloween has a distinctly macabre and commercial aspect. And the bijoux follow this trend: in addition to the classic skull, the forms of pumpkins, bats, and in general of animals associated with superstitions or with a bad reputation are used. In any case, the bijoux for very young have in common another characteristic: they are cheap. Lavinia Andorno

Bracciale con teschio messicano di 2Jewels

Italy tour with Trolbeads

Published on November 2, 2018

bracciale/Showroom

From Trollbeads silver elements to add to the bracelets with icons of food, Carnival and architecture of the various Italian regions ♦ ︎

This time to amaze is not the search for a different, unusual, surprising design. Instead, it’s the choice of the theme devised by Trollbeads: the regions of Italy. This country, in fact, has an incredible variety of landscapes, traditions, foods. And the Danish brand has decided to start a Italy tour through a collection that offers the possibility to customize the bracelets with beads reminiscent of typical dishes and carnival masks.

The first available regions of the collection are Lazio, Piedmont, Puglia and Sardinia.

For example, for Lazio the symbols chosen are bucatini, a pasta similar to spaghetti that become a thin cane, Rugantino, a character from the Roman comic theater, and the Spanish Steps with its 135 steps of white travertine. For Piedmont, the symbols are the agnolotti, the popular mask of Turin Gianduia and the Mole Antonelliana. For Puglia, the orecchiette, the classic Pugliese pasta, the Farinella mask of the Putignano Carnival and the trullo, an ancient stone house with a cone-shaped roof, were chosen. Finally, for Sardinia here are the malloreddus, pasta specialties of the Sardinian cuisine, the mamuthones, masks created for ancestral rites of fertility, and the nuraghe, cylindrical stone buildings. The elements are all in silver, to be added to the bracelets with a lobster clasp and colored glass beads.

Bracciale della collezione Regioni d'Italia — Bracciale della collezione Regioni d’Italia

Autumn trip with Trollbeads

Published on September 16, 2018

/bracciale/COLLANE

The theme of the trip according to Trollbeads: to the bracelets and necklaces are added headband and comb for hair ♦ ︎

Bracelets and necklaces with pendants to be added or removed, modular jewelry, seem to have become a frequent accessory as the smartphone in your pocket or purse. And precisely because they are customizable, these jewels are constantly renewed. Here, then, the autumn winter 2018 collection proposed by the Danish brand Trollbeads. One of the key ideas of the collection revolves around the concept of departure, travel, discovery. This is indicated by pendants such as the locomotive, the suitcase, the balloon.

These charms are made to fit on the silver bracelets between a colored glass ring and the other.

In addition to the bracelets, they can also be used on necklaces or on leather laces. New colors also for glass beads, which show irregular stripes and nuances.
But Trollbeads also presents another novelty: hair jewelry. That is, small circles and comb to be inserted into the crown to stop the fold in the preferred shape. Also in this case the silver of small circles and comb can be enriched with pendants and beads. Lavinia Andorno

Bracciale con i nuovi charms ispirati al viaggio

Pendente della collezione autunno 2018 Trollbeads

Pettine per capelli in argento e beads di vetro

Trollbeads, Heart Bracelet

Published on May 8, 2018

Argento

The Trollbads Heart Bracelet proposed in a limited edition for spring 2018. Images and price ♦ ︎
If love is rare, even a jewel can be. It is the idea behind the unique pieces or, at least, limited collections. That are composed of a few pieces and destined not to last over time. For someone, these jewels become, therefore, collectible. Although, in the case of Trollbeads, it is not a matter of very expensive parure, but of a simple limited edition bracelet for spring 2018. The Danish company offers Bracelet of the Heart, with a shape that resembles a spring flower. The bracelet is made of silver and glass beads. It is the classic gift jewel, simple, not too demanding and with a limited price: around 100 euros. Lavinia Andorno

Bracciale del Cuore. Prezzo: 100 euro — Bracciale del Cuore. Prezzo: circa 100 euro

Trollbeads in the Enchanted Forest

Published on March 31, 2018

bracciale/Showroom

Bracciale in argento con perline in vetro colorate

Trollbeads spells in the new Enchanted Forest spring collection ♦ ︎
You do not need to be a fan of Harry Potter and the magical world of Hogwarts to enter the Enchanted Forest. You need just a little imagination and the new collection of Trollbeads, a Danish brand that rides the spirit of the Nordic myths, like those of the Lord of the Rings, and the pleasure of wearing modular bracelets or jewelry affordable, but with a bit of creativity more. Even the spring 2018 collection is no exception, with the classic combination of silver and glass beads.
By the way: Trollbeads is so called because the first bead to add to a bracelet, when the company was founded, represented a troll. For those who do not know, in Scandinavian legends a troll corresponds to the ogre of other European folk traditions. And that’s why the Enchanted Forest is perfectly in line with the world of the Danish Maison born from the creativity of a Danish goldsmith, Svend Nielsen, in the late ’70s in a Copenhagen winery. But do not let the trolls scare you: in this collection you can breathe an air of nature and flowers, perfect for a springtime of enchantment. Lavinia Andorno

Pendente della collezione primavera di Trollbeads

Bracciale della collezione Foresta Incantata

Pendente della collezione Foresta Incantata

Orecchini della collezione Foresta Incantata

Anello in argento della collezione Foresta Incantata

Survey: the jewels for Valentine’s Day

Published on February 1, 2018

/news

Recarlo, anello con sette diamanti, quello centrale con taglio cuore

Valentine’s Day is perfect for giving a jewel. 68% of Italians argue it ♦ ︎
Who knows if Valentine’s Day is the same for everyone? Certainly, according to research conducted on behalf of Inhorgenta, the jewelry fair in Munich (16-19 February), Italians see the jewel as an almost indispensable gift. The per cent emerges from the interviews on 1,118 consumers. Result: for 77% of Italians, a jewel must have a particular value and 40% are careful to choose a single piece. “Our survey shows that those who combine classic design with an individual note have a good chance of making their loved one happy on Valentine’s Day,” says Inhorgenta’s executive director Stefanie Mändlein. You can customize the jewels using, for example, with an engraving or a precious stone of your favorite color. Which? It also depends on the time and trends observed on the catwalks of New York, Paris or Milan. Although, when jewelry and stone are of value, fashion matters less: 64% of Italians are convinced that diamond jewelry in the future will be as current as today. And 68% want necklaces, rings and bracelets to be made of gold and diamonds or materials of the same value.
Also according to the Inhorgenta survey, to increase the value of the gift it is better to donate the jewel on a special day: 68% of Italians recommend to associate jewels with a special occasion, such as Valentine’s Day, to increase their emotional value. They accorde whit this opinion both women (73%) and men (63%).

Giorgio Visconti, solitaire, oro bianco e diamante

Trollbeads, bracciale con lo stop a forma di rosa in argento

Vhernier anelli KIss Spire Eclisse in oro

Trollbeads, autunno con Buddha

Published on August 23, 2014

Showroom

Trollbeads lancerà i primi di settembre la sua nuova collezione per l’autunno. Now collection sarà ispirata alla spiritualità orientale e a immagini della natura del Nord. L’idea, secondo il brand di Copenaghen, è vivere nel presente, come nella citazione del Buddha: «Non soffermarti nel passato, non sognare il futuro, concentrare la mente su il momento presente». La nuova collezione comprenderà 15 nuove perline in argento sterling, tra cui una testa di Buddha, un ornamento che raffigura Ganesh, uno degli dei della religione Indù. La Cornucopia, Fawn (cerbiatto) e il dente di leone sono fanno parte invece della collezione Foresta nordica. Comprende anche due pendenti in argento per collana: Giant Lotus e Albero della Saggezza, raffigurante Buddha seduto sotto un albero. Le pietre utilizzate sono lapislazzuli e calcedonio giallo. Giulia Netrese

La prima immagine della nuova collezione Trollbeads

Trollbeads: autumn with Buddha

Trollbeads will launch in early September its new collection for autumn. Now Collection is inspired by Eastern spirituality and nature images of the North. The idea, according to the brand of Copenhagen, is to live in the present, as in the quote from the Buddha: “Do not dwell in the past, do not dream of the future, concentrates the mind on the present moment.” The new collection will include 15 new beads in sterling silver, including the head of a Buddha, an ornament that depicts Ganesh, one of the gods of the Hindu religion. The Cornucopia, Fawn and the dandelion, instead, are part of the collection Nordic Forest. It also includes two pendants in silver necklace: Giant Lotus and the Tree of Wisdom, depicting Buddha sitting under a tree. The stones used are lapis lazuli and chalcedony yellow.

Trollbeads: automne avec Bouddha

Trollbeads va lancer au début de Septembre sa nouvelle collection pour l’automne. Now Collection est inspirée par des images de la spiritualité de l’Est et de la nature du Nord. L’idée, selon la marque de Copenhague, est de vivre dans le présent, comme dans la citation de Bouddha: “Ne vous attardez pas dans le passé, ne pas rêver de l’avenir, concentre l’esprit sur le moment présent.” La nouvelle collection comprendra 15 nouvelles perles en argent sterling, y compris la tête d’un bouddha, un ornement qui représente Ganesh, un des dieux de la religion hindoue. La Corne d’abondance, Fawn et le pissenlit, à la place, font partie de la collection de la Forêt nordique. Il comprend également deux pendentifs en argent collier: Géant Lotus et l’Arbre de la Sagesse, représentant Bouddha assis sous un arbre. Les pierres utilisées sont lapis lazuli et calcédoine jaune.

Trollbeads: Herbst mit Buddha

Trollbeads wird Anfang September für den Herbst starten die neue Kollektion. Now Collection wird von östlicher Spiritualität und Natur Bilder des Nordens lassen. Die Idee, nach der Marke von Kopenhagen, ist es, in der Gegenwart zu leben, wie es in dem Zitat von Buddha: “In der Vergangenheit verweilen, nicht von der Zukunft zu träumen, konzentriert den Geist auf die Gegenwart.” Die neue Kollektion beinhaltet 15 neue Perlen in Sterling Silber, darunter den Kopf eines Buddha, eine Verzierung, die Ganesh, einer der Götter der Hindu-Religion darstellt. Das Füllhorn, Rehkitz und der Löwenzahn, sondern sind Teil der Kollektion Nordic Wald. Es enthält auch zwei Anhänger in Silber Collier: Riesen Lotus und der Baum der Weisheit, der Darstellung Buddha unter einem Baum sitzt. Die verwendeten Steine sind Lapislazuli und Chalcedon gelb.

Trollbeads: осень с Буддой

Trollbeads будет запущена в начале сентября свою новую коллекцию на осень. Теперь коллекция вдохновлена восточной духовности и изображений природы Севера. Идея, в соответствии с брендом Копенгагена, это жить в настоящем, как в цитате от Будды: “Не жить прошлым, не мечтать о будущем, концентрирует внимание на данный момент.” Новая коллекция будет включать в себя 15 новых бисером в стерлингового серебра, в том числе главы Будды, украшения, который изображает Ганеша, один из богов религии Хинду.Рог изобилия, Фавн и одуванчика, а не, являются частью коллекции Nordic Forest. Он также включает в себя две подвески в серебряное ожерелье: гигантский лотос и дерево мудрости, изображающие Будды, сидящего под деревом. Камни, используемые являются лазурит и халцедон желтый.

Trollbeads: otoño con Buda

Trollbeads lanzará a principios de septiembre su nueva colección para el otoño. Now collection se inspira en la espiritualidad orientales y la naturaleza del Norte. La idea, según la marca de Copenhague, es vivir en el presente, como en la cita de Buda: “No pienses en el pasado, no sueñes del futuro, concentra la mente en el momento presente.” La nueva colección incluirá 15 nuevas cuentas en plata de ley, incluida la cabeza de un Buda, un adorno que representa Ganesh, uno de los dioses de la religión hindú. La Cornucopia, Fawn y el diente de león, en cambio, son parte de la colección Nordic Bosque. También incluye dos colgantes en plata collar: Lotus gigante y el Árbol de la Sabiduría, que representan Buda sentado bajo un árbol. Las piedras utilizadas son lapislázuli y calcedonia amarilla.