Better Silver

The novelties of Rome 1947

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You have just turned five. Rome 1947 was born from a branch of Better Silver, a Vicenza-based company specializing in silver and bronze chains, as well as in manufacturing for third parties. And, after its debut, it continues to offer simple and casual style jewelry, made of silver or bronze, gold plated, with the addition of white or colored cubic zirconia, or freshwater pearls. In short, the bet of the founder, Paolo Bettinardi, was won and the brand is now distributed throughout Italy, as well as in the two single-brand stores in Florence and Rome. An almost obvious location given the name of the brand.

Anello in argento placcato a maglia vuota
Anello in argento placcato a maglia vuota

It is a name that comes from a photograph found in the Bettinardi family album: an image of grandparents on their honeymoon in the capital of Italy, two years after the end of the Second World War. A photograph that recalls the times of the Dolce Vita, but also of the desire to leave after the war interlude. And which, over half a century later, in turn pushed Better Silver to successfully target the retail market.
Anello Riviera in argento e zirconia cubica
Anello Riviera in argento e zirconia cubica

Bracciale a catena in argento placcato oro
Bracciale a catena in argento placcato oro
Bracciale com mix di cristalli Swarovski
Bracciale com mix di cristalli Swarovski
Bracciale a catena in argento e cubic zirconia
Bracciale a catena in argento e cubic zirconia
Ciondoli in argento per bracciale
Ciondoli in argento per bracciale

Collana in argento placcato oro rosa con cubic zirconia
Collana in argento placcato oro rosa con cubic zirconia







The protagonists of We Are Jewelery


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The digital version of Oroarezzo, but it would be better to say the alternative format that replaces the fair in the Italian gold capital, takes another step forward. The event organized by Italian Exhibition Group is called We Are Jewelery and has selected the 32 Made in Italy goldsmith and jewelery companies that will be on the catwalk on March 23 for the live streaming b2b event.

Il backstage del fashion movie realizzato dagli specialisti delle fashion week ad Arezzo
Il backstage del fashion movie realizzato dagli specialisti delle fashion week ad Arezzo

They are Alunno & Co., Artlinea, Coar 56ar, Daverivicenza, Del Pia, Family Gold, Femar, Gold Art, Golden Clef International, Goldetruria, Graziella & Braccialini, Migliorini Gioielli, Neri Romualdo, Quadrifoglio, SILO, Unoaerre Industries from the district Arezzo goldsmith. Furthermore, Vicenza Alessi Domenico, Better Silver, Fratelli Bovo, J-Tech, Karizia, Kimiya Gioielli, Italy Line, Maria De Toni, Punto Oro Vi Giordana Castellan, Re Sole, Sade, Veneroso, Antonini Milano, Bronzallure Milano, Bulganeri, Cameo Italian.
Backstage del video per We Are Jewellery
Backstage del video per We Are Jewellery

The Jewelery Golden Cloud will offer a digital environment enhanced by advanced features that will favor targeted matchmaking between companies and operators, who will be able to access it starting from next March 19th to explore the first contents of exhibitors, waiting for the live streaming on March 23rd.
Immagine del backstage del video per We Are Jewellery
Immagine del backstage del video per We Are Jewellery

They will be original Jewelery Frame, tableau vivant intended for Italian jewelery, in a fashion movie made by the specialists of fashion weeks in Arezzo, under the artistic direction of Beppe Angiolini, the most famous Italian fashion buyer inside Palazzo Lambardi, now home to the boutique Sugar.
La realizzazione dei tableau vivant destinati al gioiello italiano
La realizzazione dei tableau vivant destinati al gioiello italiano







Better Silver is ok by Cerved Rating Agency





Corporate finance: a certificate of solidity arrives for Better Silver, a Vicenza-based company that has been operating for forty years on the international market in the production and marketing of Made in Italy silver jewelery.

Orecchino con stemma della squadra
Orecchino con stemma della squadra di Better Silver

In fact, the credit rating company Cerved Rating Agency has confirmed the A3.1 rating to Better Silver. Cerved Rating Agency therefore places Better Silver in a safe area. The company also confirmed for 2019 the good performances already highlighted in recent years: the pre-closing 2019 data indicate a substantial maintenance of revenues at around 47 million euros and an Ebitda margin of 11.2%.
Bracciali in argento Better Silver
Bracciali in argento Better Silver

The commercial strategy set in the last year, oriented to the redefinition of some commercial agreements, together with the consolidation of the historical customer base (+3 million revenues) and the development of new collaborations, has allowed to enhance the market share both in the territory nationally and abroad. The financial structure remains sustainable in the short term and a progressive improvement is expected due to the expected increase in sales volumes and operating margins. For 2020, management estimates revenue growth of 10.8% on 2019 and a margin of around 12%.
Negozio di Roma 1947, marchio di Better Silver
Negozio di Roma 1947, marchio di Better Silver

These projections are believed to be reliable by Cerved Rating Agency, the European rating agency headed by the Cerved Group, by virtue of the advantages that may derive both from the new product launches scheduled for the first half of 2020 and from the new business opportunities currently being defined.

Orecchini in argento 925 placcato oro rosa 18k con perle d'acqua dolce. Prezzo: 94 euro
Orecchini in argento 925 placcato oro rosa 18k con perle d’acqua dolce di Roma 1947







(Italiano) Better Silver in campo con il Lanerossi Vicenza

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Gioielli in argento di Better Silver per i supporter della squadra di calcio Lanerossi Vicenza ♦︎

In campo con l’argento addosso. Cioè la collezione di gioielli ideata da Better Silver in esclusiva per la squadra calcistica Lanerossi Vicenza. “E’ il nostro modo per rendere omaggio alla squadra della città”, spiega l’AD Paolo Bettinardi, amministratore delegato di Better Silver. “La collaborazione di Better Silver con L.R. Vicenza è nata ad inizio di quest’anno quando siamo entrati a far parte della compagine societaria. Lo studio e la realizzazione di una linea di gioielli dedicata ne è la naturale evoluzione”.

La collezione dedicata al Lanerossi Vicenza
La collezione dedicata al Lanerossi Vicenza

La collezione comprende collane, bracciali, pendenti in argento, prodotti dall’azienda vicentina, dedicati ai tifosi e alle tifose della squadra di calcio. I gioielli saranno disponibili a fine settembre presso i punti vendita della squadra, presso alcune gioiellerie autorizzate e online dal sito dell’azienda.





Collana con stemma della squadra
Collana con stemma della squadra

Bracciali in argento Better Silver
Bracciali in argento Better Silver
Orecchino con stemma della squadra
Orecchino con stemma della squadra
Spilla con stemma della squadra
Spilla con stemma della squadra
La presentazione della collezione a VicenzaOro
La presentazione della collezione a VicenzaOro







Roma1947 makes an encore in Venice





Roma1947 opens a new mono-brand store in Venice. And plan not to stop itself ♦ ︎

Notice to tourists from all over the world: Rome is located in Venice. Not really the Eternal City, but something that captures its spirit: a jewelry store. Indeed, it’s a single-brand store of the Roma1947 brand which, to tell the truth, has already opened a store on the Lagoon. The move was decided by Better Silver, a Vicenza-based company that controls the silver jewelery brand. Better Silver has been selling 25 million meters of chains per year for 30 years and 30 million pieces worldwide, with a turnover of 48 million.

Il nuovo shop di Roma1947
Il nuovo shop di Roma1947

The Roma1947 brand was launched less than four years ago in VicenzaOro and already has three single-brand stores (one in Florence), a global e-commerce. The steady growth in sales already suggests thinking about upcoming openings in other Italian cities. “There are not many secrets: the winning strategy is to be able to combine the online world with the physical one of the store”, explains the managing director, Paolo Bettinardi. “Our customer makes her first purchase in the store and then repeats the experience from our e-commerce. Or he knows us through online platforms and builds the trust relationship there. Whichever way you look at it, the important thing for us is that the experience is taken care of down to the smallest detail and conveys the values ​​of Italian creativity and manufacturing, always very much appreciated by Italians and foreigners “.

Orecchini in argento 925 placcato oro giallo 18 carati con cubic zirconia
Orecchini in argento 925 placcato oro giallo 18 carati con cubic zirconia

The new store is located in the Sestiere San Marco 477 (the first is in Via San Marco 231), two addresses that strategically intercept the double flow of tourists in transit to and from Piazza San Marco.




Anello in argento con amazzonite
Anello in argento con amazzonite

Anello in argento placcato rodio con ametista
Anello in argento placcato rodio con ametista
Anello in argento placcato oro rosa con cubic zirconia
Anello in argento placcato oro rosa con cubic zirconia
Orecchini in argento placcato oro rosa con cubic zirconia
Orecchini in argento placcato oro rosa con cubic zirconia
Bracciale in argento placcato oro giallo
Bracciale in argento placcato oro giallo
Collana multifilo in argento rodiato
Collana multifilo in argento rodiato

Orecchini in argento placcato oro giallo con lapis
Orecchini in argento placcato oro giallo con lapis







It’s going from Venice the road to Rome 1947




The new proposals of Rome 1947, accessory jewelery brand ♦ ︎
It is called Roma1947 but it was born in 2015. Instead of Rome, he also chose Venice to open his first boutique. In other words, the history of the brand might give rise to doubts. But the truth is simpler: the date, 1947, is a reference to post-war Italy, with the Dolce Vita celebrated by Federico Fellini. And the choice of Venice is consistent with the Venetian origin of the company, which is located near Vicenza: it is daughter, in fact, of Better Silver, which is a great reality in the production of chains and components for jewelery. The basic idea, in short, was to create a brilliant brand of light. The bet seems to be successful, because in addition to having the experience and the means to create jewelery collections at home, Rome 1947 chose the affordable jewelery range, with prices ranging between 70 and 150 euros. And it is precisely the market segment that has seen more growth in recent years. At the Venice boutique, the company also paired an effective online store.It’s a demonstration that initiative and fantasy are the natural ingredients for success. Just as it’s happened in Italy in the years after 1947. Lavinia Andorno



Anello damascato in argento 925 placcato oro rosa 18k con cubic zirconia bianchi. Prezzo: 79 euro
Anello damascato in argento 925 placcato oro rosa 18k con cubic zirconia bianchi. Prezzo: 79 euro
Roma 1947, bracciale in argento 925 rodiato con barretta curva e cubic zirconia bianchi. Prezzo: 49 euro
Roma 1947, bracciale in argento 925 rodiato con barretta curva e cubic zirconia bianchi. Prezzo: 49 euro
Bracciale multifila in argento 925 rodiato con fiocco a trama barocca in argento 925 rodiato con cubic zirconia bianchi,  elemento in argento. Prezzo: 74 euro
Bracciale multifila in argento 925 rodiato con fiocco a trama barocca in argento 925 rodiato con cubic zirconia bianchi, elemento in argento. Prezzo: 74 euro
Collana con perle d'acqua dolce. Prezzo: 149 euro
Collana con perle d’acqua dolce. Prezzo: 149 euro
Orecchini in argento 925 placcato oro rosa 18k con perle d'acqua dolce. Prezzo: 94 euro
Orecchini in argento 925 placcato oro rosa 18k con perle d’acqua dolce. Prezzo: 94 euro
Orecchini in argento 925 con perle d'acqua dolce e sfera damascata. Prezzo: 69 euro
Orecchini in argento 925 con perle d’acqua dolce e sfera damascata. Prezzo: 69 euro
Orecchini in argento rodiato con cristalli Swarovski. Prezzo: 119 euro
Orecchini in argento rodiato con cristalli Swarovski. Prezzo: 119 euro







It’s born Roma 1947, jewelry and Dolce Vita

Good news for fans of jewelry and for the market: it’s born a new brand, called Rome 1947, and plans to get on. Gioiellis.com was at the ribbon cutting of the new initiative, which debuted at VicenzaOro January. The idea is by the family who drives a consolidated enterprise Vicenza which is active from half a century, with a leading role in the world of jewelry: Better Silver, a company specializing to silver and bronze chains, as well as jewelry for third parties. A company from the shoulders strong, with about 40 million in revenue and, above all, profitable accounts. It should be a normal thing but, given the times, it is almost an exception. Strong of good health of the parent, here the start-up Rome 1947. “The name comes from a photograph that we found in the family album” says Paolo Bettinardi, company ceo, to Gioiellis.com. “The image was that of my grandparents on their honeymoon, in the capital, two years after the end of the Second War. We liked it because it evokes a time of rebirth, the carefree, desire to do. In addition to the atmosphere, known around the world, which has been christened Dolce Vita. “But the aesthetic idea of Rome in 1947 is not nostalgic, on the contrary, is to use technology and creativity traditional for a line of jewelry modern and, above all, affordable. “We want to position ourselves in a price range of around 100 Euros,” explains Bettinardi. The goal is to compete with those brands that offer affordable jewelry with a wide choice of models. Suffice it to say that the baby brand debuted with a collection of about 200 pieces. Welcome. Monica Battistoni

Orecchini della collezione Intrecci, in bronzo placcato oro e tennis in argento con zirconi
Orecchini della collezione Intrecci, in bronzo placcato oro e tennis in argento con zirconi
Bracciale della collezione Intrecci, in bronzo placcato oro e tennis in argento con zirconi
Bracciale della collezione Intrecci, in bronzo placcato oro e tennis in argento con zirconi
Anouk Aimee (con occhiali scuri) e Marcello Mastroianni in «La Dolce Vita»
Anouk Aimee (con occhiali scuri) e Marcello Mastroianni in «La Dolce Vita»
Il taglio del nastro di Roma 1947. A sinistra, il direttore generale di Fiera Vicenza Corrado Facco. A destra, Paolo Bettinardi
Il taglio del nastro di Roma 1947. A sinistra, il direttore generale di Fiera Vicenza Corrado Facco. A destra, Paolo Bettinardi
Sautoir della collezione Intrecci
Sautoir della collezione Intrecci
Bracciale Intrecci
Bracciale Intrecci
Roma 1947, bracciale Intrecci
Roma 1947, bracciale Intrecci
Bracciale della collezione Melodia Roma 1947
Bracciale della collezione Melodia Roma 1947
Orecchini della collezione Melodia
Orecchini della collezione Melodia
Bracciale della collezione Melodia
Bracciale della collezione Melodia
Collezione Melodia, pendente
Collezione Melodia, pendente
Collezione Melodia, orecchini
Collezione Melodia, orecchini
Collana Roma 1947, collezione Intrecci
Collana Roma 1947, collezione Intrecci
Anello Roma 1947, collezione Intrecci
Anello Roma 1947, collezione Intrecci