Paolo Bettinardi Archives

The novelties of Rome 1947

Published on October 30, 2021

Bracciale a catena in argento e cubic zirconia

You have just turned five. Rome 1947 was born from a branch of Better Silver, a Vicenza-based company specializing in silver and bronze chains, as well as in manufacturing for third parties. And, after its debut, it continues to offer simple and casual style jewelry, made of silver or bronze, gold plated, with the addition of white or colored cubic zirconia, or freshwater pearls. In short, the bet of the founder, Paolo Bettinardi, was won and the brand is now distributed throughout Italy, as well as in the two single-brand stores in Florence and Rome. An almost obvious location given the name of the brand.

Anello in argento placcato a maglia vuota

It is a name that comes from a photograph found in the Bettinardi family album: an image of grandparents on their honeymoon in the capital of Italy, two years after the end of the Second World War. A photograph that recalls the times of the Dolce Vita, but also of the desire to leave after the war interlude. And which, over half a century later, in turn pushed Better Silver to successfully target the retail market.

Anello Riviera in argento e zirconia cubica

Bracciale a catena in argento placcato oro

Bracciale com mix di cristalli Swarovski

Collana in argento placcato oro rosa con cubic zirconia

Roma1947 makes an encore in Venice

Published on June 1, 2019

Argento

Roma1947 opens a new mono-brand store in Venice. And plan not to stop itself ♦ ︎

Notice to tourists from all over the world: Rome is located in Venice. Not really the Eternal City, but something that captures its spirit: a jewelry store. Indeed, it’s a single-brand store of the Roma1947 brand which, to tell the truth, has already opened a store on the Lagoon. The move was decided by Better Silver, a Vicenza-based company that controls the silver jewelery brand. Better Silver has been selling 25 million meters of chains per year for 30 years and 30 million pieces worldwide, with a turnover of 48 million.

The Roma1947 brand was launched less than four years ago in VicenzaOro and already has three single-brand stores (one in Florence), a global e-commerce. The steady growth in sales already suggests thinking about upcoming openings in other Italian cities. “There are not many secrets: the winning strategy is to be able to combine the online world with the physical one of the store”, explains the managing director, Paolo Bettinardi. “Our customer makes her first purchase in the store and then repeats the experience from our e-commerce. Or he knows us through online platforms and builds the trust relationship there. Whichever way you look at it, the important thing for us is that the experience is taken care of down to the smallest detail and conveys the values of Italian creativity and manufacturing, always very much appreciated by Italians and foreigners “.

Orecchini in argento 925 placcato oro giallo 18 carati con cubic zirconia

The new store is located in the Sestiere San Marco 477 (the first is in Via San Marco 231), two addresses that strategically intercept the double flow of tourists in transit to and from Piazza San Marco.

Anello in argento placcato rodio con ametista

Anello in argento placcato oro rosa con cubic zirconia

Bracciale in argento placcato oro giallo

Orecchini in argento placcato oro giallo con lapis

It’s born Roma 1947, jewelry and Dolce Vita

Published on January 25, 2015

Showroom

Orecchini della collezione Intrecci, in bronzo placcato oro e tennis in argento con zirconi

Good news for fans of jewelry and for the market: it’s born a new brand, called Rome 1947, and plans to get on. Gioiellis.com was at the ribbon cutting of the new initiative, which debuted at VicenzaOro January. The idea is by the family who drives a consolidated enterprise Vicenza which is active from half a century, with a leading role in the world of jewelry: Better Silver, a company specializing to silver and bronze chains, as well as jewelry for third parties. A company from the shoulders strong, with about 40 million in revenue and, above all, profitable accounts. It should be a normal thing but, given the times, it is almost an exception. Strong of good health of the parent, here the start-up Rome 1947. “The name comes from a photograph that we found in the family album” says Paolo Bettinardi, company ceo, to Gioiellis.com. “The image was that of my grandparents on their honeymoon, in the capital, two years after the end of the Second War. We liked it because it evokes a time of rebirth, the carefree, desire to do. In addition to the atmosphere, known around the world, which has been christened Dolce Vita. “But the aesthetic idea of Rome in 1947 is not nostalgic, on the contrary, is to use technology and creativity traditional for a line of jewelry modern and, above all, affordable. “We want to position ourselves in a price range of around 100 Euros,” explains Bettinardi. The goal is to compete with those brands that offer affordable jewelry with a wide choice of models. Suffice it to say that the baby brand debuted with a collection of about 200 pieces. Welcome. Monica Battistoni

Bracciale della collezione Intrecci, in bronzo placcato oro e tennis in argento con zirconi

Anouk Aimee (con occhiali scuri) e Marcello Mastroianni in «La Dolce Vita»

Il taglio del nastro di Roma 1947. A sinistra, il direttore generale di Fiera Vicenza Corrado Facco. A destra, Paolo Bettinardi

Bracciale della collezione Melodia Roma 1947