Rolex and Rocca, the Damiani group’s chain of jewelers, have opened a new boutique in Costa Smeralda, Sardinia. The boutique is located in the central square of Porto Cervo, a meeting point for those who frequent the Sardinian town, and fits discreetly into the elegant context of the small village.
We are honored to be a partner of this brand of excellence in Swiss watchmaking, and to have jointly opened the new Rolex boutique in Porto Cervo. Sardinia is an area of great interest for Rocca, and this new opening is part of our strategic plan to strengthen the area. We are confident that we will offer Rolex customers an extraordinary
shopping experience, which is part of our DNA.
Giorgio Damiani, Vice President of the Damiani Group
In the Porto Cervo boutique, 50 square meters, there is a first room where the use of beton ciré, a waxed concrete system also used as a decorative element, characterizes all the surfaces: floor, ceiling and walls. In the first room, the classic arrangement of one of the windows gives way to a screen made with wooden slats, so that the light can filter through the only external elevation without a porch. The result is a play of light and shadow as if to recall a pergola overlooking the sea. The second room however, more intimate and hidden by a wooden booth, is located at a slightly higher level than the first room, via two steps. The space is covered with large wooden slats, with curved corners and enriched by a porthole mirror, and recreates the environment of a boat cockpit. Even the sales counters have been designed and built with rounded shapes in harmony and coherence with the suggestion of boat furniture.