Rocca

For Rolex and Rocca marine atmosphere in Costa Smeralda

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Rolex a Porto Cervo

Rolex and Rocca, the Damiani group’s chain of jewelers, have opened a new boutique in Costa Smeralda, Sardinia. The boutique is located in the central square of Porto Cervo, a meeting point for those who frequent the Sardinian town, and fits discreetly into the elegant context of the small village.

Esterno della boutique Rocca a Porto Cervo
Exterior of the Rocca boutique in Porto Cervo

We are honored to be a partner of this brand of excellence in Swiss watchmaking, and to have jointly opened the new Rolex boutique in Porto Cervo. Sardinia is an area of great interest for Rocca, and this new opening is part of our strategic plan to strengthen the area. We are confident that we will offer Rolex customers an extraordinary
shopping experience, which is part of our DNA.
Giorgio Damiani, Vice President of the Damiani Group

Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli
Giorgio Damiani

In the Porto Cervo boutique, 50 square meters, there is a first room where the use of beton ciré, a waxed concrete system also used as a decorative element, characterizes all the surfaces: floor, ceiling and walls. In the first room, the classic arrangement of one of the windows gives way to a screen made with wooden slats, so that the light can filter through the only external elevation without a porch. The result is a play of light and shadow as if to recall a pergola overlooking the sea. The second room however, more intimate and hidden by a wooden booth, is located at a slightly higher level than the first room, via two steps. The space is covered with large wooden slats, with curved corners and enriched by a porthole mirror, and recreates the environment of a boat cockpit. Even the sales counters have been designed and built with rounded shapes in harmony and coherence with the suggestion of boat furniture.
Interno della boutique Rocca a Porto Cervo
Interior of the Rocca boutique in Porto Cervo

Rocca opens in Palermo and at Forte Village

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Interno della gioielleria Rocca a Palermo

New opening in Palermo and a relocation to the Forte Village Resort in Santa Margherita di Pula (Cagliari) for Rocca, the high-end jewelery and watch chain of the Damiani group. The new Palermo boutique occupies a space in via Libertà 35, one of the most beautiful tree-lined avenues in the Sicilian capital. Inside, alongside the creations of the Group’s brands, with Damiani and Salvini jewels in two dedicated corners, there are other names in luxury, such as Breitling, Girrard Perregaux, Pomellato, Fred and Pineider. Palermo is the fifth largest city in Italy by number of inhabitants, with a beautiful historic center among the largest in Europe. The new point of sale joins the other three already present in Sicily, in Catania, Syracuse and Taormina, testifying to Rocca’s desire to focus on the commercial development of the island.

Exterior of the Rocca jewelry store in Palermo
Esterno della gioielleria Rocca a Palermo

The new seasonal store of Forte Village, a luxury resort along the southern coast of Sardinia, is located in Piazza Luisa, the heart of the accommodation facility and a place for shopping thanks to the presence of the best international brands. In addition to Damiani jewels and Venini creations (glass), it is possible to find watches from some of the most prestigious brands.

Il corner Venini
Venini corner

New Rocca store in Lecce

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Rocca, the high-end jewelery and watch chain of the Damiani group, has announced a relocation to Lecce. The new store is located in via degli Antoglietta 1/A di, one of the most characteristic streets of the historic center of the Apulian city and features large exhibition spaces, including the corner reserved for Damiani jewels and the group’s brands (such as Salvini and Bliss) and the Venini crystal creations. The store also distributes Rolex and Tudor watches in two completely dedicated areas. In the city of Salento, Rocca therefore consolidates its position for luxury jewelery and watches, presiding over the shopping streets in the most famous Italian locations.

Store Rocca a Lecce
Store Rocca in Lecce

Rocca (Damiani) in Taormina and Naples

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Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli





For some time the Damiani Group has been paying attention to its network of shops as to the production of jewels. The relocation to Taormina and a new opening in Naples of the Rocca jewelers, which are part of the Valenza group, fit into this strategy.
The new store in Taormina (Messina, Sicily) is located in Corso Umberto, the shopping street in the historic centre, and features large exhibition spaces, with a new corner reserved for Damiani jewels, alongside those of Salvini and the Venini creations (Venetian glassware purchased years ago by Chimento), as well as designer watches, such as Rolex and Tudor. Taormina is a tourist town, where a famous festival also takes place in the summer.

La boutique Rocca a Taormina
La boutique Rocca a Taormina

The new boutique in Naples is located in via Filangieri, one of the shopping streets. Inside the jewelry store, in addition to the creations of Damiani and Salvini, watches by brands such as Cartier, Panerai and Iwc are displayed in dedicated corners, brought back to the city after several years. Also in this store there is a Venini area, as well as a watchmaking workshop.
With the relocation of Taormina and the opening of Naples, the chain is therefore still pushing on the distribution for luxury jewelery and watches.

Interno dalla boutique Rocca a Napoli
Interno dalla boutique Rocca a Napoli

Store Rocca a Napoli
Store Rocca a Napoli

Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli
Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli







Rocca also takes off at Linate

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Interno della boutique Rocca a Linate




As announced in recent months, the Damiani group continues the policy of opening new stores in Italy and abroad. It is now the turn of a new Rocca boutique at Milan’s Linate airport, the city’s second airport, which has recently been renovated. The store has the jewels of the group’s brands (Damiani, Salvini, Calderoni and Bliss), but also watch brands such as Hublot, Panerai, Tudor, Tag Heuer, Longines, Tissot, Gucci and Swatch. The shop is characterized by delicate color combinations and refined furnishings in the style common to other stores in the group.

Interno della boutique Rocca a Linate
Interno della boutique Rocca a Linate

The training of the sales staff is one of the strengths boasted by Rocca, which is also the only chain of jewelry and luxury watch stores in Italy and one of the most important in the world: it counts (at the moment) of 20 boutiques located in the shopping streets of the most important cities in the country, as well as in Lugano and in the airports of Fiumicino, Malpensa and, now, Linate. In addition, Rocca manages the watch & jewelery area of ​​the Rinascente Milano store.

Esterno della boutique Rocca a Linate
Esterno della boutique Rocca a Linate







Rocca boutique reopens in Bologna

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Gioielleria Rocca a Bologna, interno





After the expansion of the spaces, Rocca (Damiani group) reopened the boutique in Bologna. The store is on two floors and is located under the arcades of Via Farini, on the corner with Galleria Cavour. The boutique is characterized by a large front window displaying jewels and watches distributed by the group: Damiani, Salvini, Bliss and Calderoni, as well as Cartier, Panerai and Iwc timepieces, present with a dedicated space. In addition to jewels, Venini glasses are also on sale, a brand purchased years ago by the Maison of Valenza.

Esterno della gioielleria Rocca a Bologna
Esterno della gioielleria Rocca a Bologna

The Bolognese space is characterized by delicate color combinations and fine furnishings. A refreshment area on the second floor gives the possibility of an additional moment of relaxation: after all, for luxury shopping you need to have energy.
Gioielleria Rocca a Bologna, interno
Gioielleria Rocca a Bologna, interno

Gioielleria Rocca a Bologna, ingresso
Gioielleria Rocca a Bologna, ingresso







Damiani renews Rocca at Malpensa airport

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L'esterno della boutique Rocca all'aeroporto milanese di Malpensa




Damiani opens a new Rocca boutique inside Milan’s Malpensa airport. The brand, which distributes jewelery creations, watches and design objects, has inaugurated a new space, which took the place of the one opened in 2015. The boutique is located in the Piazza del Lusso, in the boarding area B of Terminal 1 and it hosts two shop-in-shops of the Rolex and Damiani brands.

L'esterno della boutique Rocca a Malpensa
L’esterno della boutique Rocca a Malpensa

This new strategic opening at Malpensa airport represents a further step in the development of Rocca at a national and international level: in addition to consolidating the bond of trust that has binded us to Italian enthusiasts for generations, we want to look more and more to international customers. The excellence of the products offered in the jewelery and watches segments, the widespread distribution on the territory, the high training of our staff and an assistance service with attention to the smallest details are the key elements that allow Rocca to continue to grow and look to the future. with great positivity.
Giorgio Grassi Damiani, managing director of Rocca 1794 and vice president of the Damiani Group

Giorgio Grassi Damiani con Sofia Loren
Giorgio Grassi Damiani con Sofia Loren

The new space, much larger and more structured than the previous one, is characterized by delicate color combinations and fine furnishings with attention to the smallest details. Inside the store, travelers and enthusiasts are assisted by highly specialized staff: the training of sales staff is one of Rocca’s strengths, which helps to determine the level of prestige of the service offered.
Interno della boutique Rocca a Malpensa
Interno della boutique Rocca a Malpensa







Rocca 1794 renews its presence in the center of Milan

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La boutique Rocca 1794 in Galleria Vittorio Emanuele, a MIlano




Rocca 1794, a chain of the Damiani group, remains in the shopping street Galleria Vittorio Emanuele II, in Milan (the previous contract had expired). The Municipality of Milan has signed the concession contract with the Valenza Group: an agreement lasting 18 years which gives access to over 800 square meters of the boutique.
The investment in one of the main international luxury shopping streets, underlines a note, is part of a strategic development plan for the Rocca 1794 chain and also testifies to how much the Damiani Group believes in the commercial potential of Galleria Vittorio Emanuele II and the redevelopment process of the area, carried out by the Municipality of Milan, over the years.

La boutique Rocca 1794 in Galleria Vittorio Emanuele, a MIlano
La boutique Rocca 1794 in Galleria Vittorio Emanuele, a MIlano

Furthermore, through this operation, the Group further consolidates the link with a great partner of excellence: the prestigious Rolex brand which has been the dealer for years and which is distributed in various Rocca 1794 boutiques. jewelery and watchmaking, is present in the most important Italian cities (including Bari, Bologna, Catania, Lecce, Mantua, Milan, Padua, Taormina and Turin), in the international airports of Fiumicino and Malpensa airports but also in Switzerland in Lugano.
Over the next few months, in addition to the opening of the Rolex boutique in Galleria Vittorio Emanuele II, Rocca 1794 plans to further expand its distribution network. Founded in 1794 and acquired by the Damiani Group in 2008, Rocca has become, over the course of its more than 200 years of history, the reference point for watchmaking and jewelry lovers.
Interno della boutique Rocca a Lugano
Interno della boutique Rocca a Lugano

Due delle quattro vetrine della gioielleria Rocca a Catania
Due delle quattro vetrine della gioielleria Rocca a Catania

Esterno della boutique
Esterno della boutique a Torino







Rocca (Damiani) in Lugano

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Esterno della boutique Rocca a Lugano




Damiani opens a new Rocca brand boutique in Lugano, in via Nassa 4, in the heart of the luxury shopping of the Swiss city. The shop is characterized by delicate color combinations and fine furnishings with attention to the smallest detail: here, class, harmony and style come together to create a harmonious design with a contemporary flavor that evokes exclusivity and aesthetic refinement.

Esterno della boutique Rocca a Lugano
Esterno della boutique Rocca a Lugano

Rocca is a brand specializing in the distribution of jewelery and watches, but also of high jewelery and fine watchmaking. It has, for example, the other brands of the Damiani group: Salvini, Calderoni and Bliss, as well as timepieces from the best Maisons including Panerai, Hublot and Tudor. Among the excellences present also Venini: the artistic glass factory purchased by Damiani was founded in Venice in 1921, and is known to the world for its creations and partnerships with artists and designers who have made the history of the sector.
Interno della boutique Rocca a Lugano
Interno della boutique Rocca a Lugano

Guido Damiani
Guido Damiani, presidente del gruppo di Valenza







Rocca 1794 opens a flagship store in Catania

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Interno della gioielleria Rocca a Catania





The new Rocca 1794 boutique extends over 330 square meters, inaugurated in Catania ♦

Rocca 1794, a chain of high-end watch and jewelery boutiques (Damiani group) inaugurated the Catania flagship store, in Corso Italia 229 in the most elegant area of ​​the city. The new Sicilian boutique has 330 square meters with large windows, a Rolex shop-in-shop, an internal watchmaking laboratory, in a refined and precious environment.

Due delle quattro vetrine della gioielleria Rocca a Catania
Due delle quattro vetrine della gioielleria Rocca a Catania

This boutique is in addition to those in the most prestigious streets of Milan, Turin, Bologna, Padua, Mantua, Bari, Lecce, Catania, Taormina, Lugano and in the airports of Malpensa and Fiumicino, in addition to the seasonal airports at Forte Village in Sardinia.
Interno della gioielleria Rocca a Catania
Interno della gioielleria Rocca a Catania

Rocca distributes prestigious jewelery and watch brands, including Damiani, Rolex, Patek Philippe, Cartier, Omega, Salvini, Calderoni, Bliss, Venini, Breguet, Vacheron Constantin Jaeger LeCoultre A. Lange & Sohne, Blancpain, Bulgari, Chopard Panerai Hublot, Tudor IWC, Tag Heuer, Roger Dubuis, Breitling, Ulysse Nardin, Zenith, Piaget, Montblanc, Longines, Tissot, Baume & Mercier.
Prova di un anello
Prova di un anello

Rocca is also a historical name: it was one of the first Italian importers of luxury Swiss watchmaking and over the years has had among its customers famous personalities such as Cavour, Garibaldi, D’Annunzio, Verdi, Pirandello and the royal family of the House of Savoy.
The next projects foresee the expansion both in Italy and abroad with the opening of new prestigious points of sale, such as the already planned opening in the spring of 2020 of the new boutique in Porto Cervo.

Interno della gioielleria Rocca
Interno della gioielleria Rocca