The story (seen through 160 illustrations) of the Maison de Grisogono and its founder, Fawaz Gruosi ♦ ︎
“No great man lives in vain: the history of the world is just the biography of great men,” said Thomas Carlyle, a Scottish historian, essayist and philosopher who lived in the Victorian period. This principle also applies to the jewelery world. And so, here is Daring Creativity, a book written by specialist Vivienne Becker and devoted to the creator of de Grisogono, Fawaz Gruosi. A widely illustrated story that will fascinate the fans of the Maison of Geneva, attracted by the sometimes scratching fantasy of its founder.
“When it comes to exceptional stones, the secret is to identify the one that will transmit emotions, the one made for you, as if it were an extension of your being. When I create, I already know which woman will wear the jewel and how the stone will become her talisman, “Gruosi tells Vivienne Becker. Gruosi, one of the few visionary spirits in a world often too loyal to tradition, created his brand in 1993 with the first boutique in Rue du Rhône in Geneva. He immediately found his space and, above all, a soul: he has lost the characteristic minimalism of the last decade of the twentieth century and has opted for opulent, sensual, complex creations.
Grisogono’s first creation, a pair of pearls and diamond earrings tailored to begum Salima Aga Khan was already a perfect image of the taste, reachness and originality that would become the jeweler’s trademark. Characters such as Sofia Loren, Duchess Camila of Cornwall, Sharon Stone have worn the glittering models of the Maison. Since then, Gruosi continues to explore the white and black diamonds as well as unique-colored stones, inventing both classical and innovative shapes.
The volume images show the wide range of ideas, technical solutions, innovations of the Maison. With an Italian background, Gruosi manages to blend Florentine and Byzantine influences, combinations of precious stones and craftsmanship.
Daring Creativity
Assouline
Text by Vivienne Becker
28 x 35 cm, 256 pages, 160 illustrations
Isbn: 9781614285847
Price: 195 euros